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Xinhua | December 14, 2023

China's tourism market experienced a remarkable surge during the first three quarters of this year, a senior cultural and tourism official said Thursday.

Domestic tourism recorded 3.67 billion visits and a staggering revenue of 3.7 trillion yuan (about 520.47 billion U.S. dollars) during the period, representing year-on-year increases of 75 percent and 114 percent, respectively, figures from the Ministry of Culture and Tourism (MCT) showed.

Du Jiang, vice minister of culture and tourism, said an increased desire for travel among residents this year had significantly propelled domestic tourism.

"This surge not only stimulated increased consumer spending in the sector but also played a role in driving economic recovery," Du told a press conference.

The ministry actively promoted new tourism products featuring camping, ice and snow, sports, and others to cater to the diverse tourism preferences of the public, Du said, adding that a variety of themed travel routes were also crafted for tourists.

The ministry is formulating a three-year plan to boost inbound travel, aiming to provide tourists visiting China with tourism products of higher quality and more convenient services, he added.

Speaking at the press conference, Lu Yingchuan, vice minister of culture and tourism, said that Chinese travel agencies and online travel companies have been allowed to resume outbound group tourism services to 138 countries to facilitate the recovery of outbound tourism.

ROBUST PERFORMANCE MARKET

Lu told the press conference that China's performance market is also gaining steam, with the number of revenue-generating performance events in the first three quarters of 2023 surpassing the pre-pandemic level.

During the period, 342,000 such performances were held nationwide, up 121 percent from the same period in 2019, said Lu.

He added that these performances generated revenues of 31.54 billion yuan and attracted 111 million audiences, representing a growth of 84.2 percent and 188.5 percent, respectively, compared to the same period in 2019.

Lots of Chinese theatrical productions, either newly created or restaged, were well received by audiences, he noted, citing spotlighted performances such as the dance drama "Wing Chun," Yue Opera "New Dragon Gate Inn," and Kunqu Opera "The Peony Pavilion."

He added that the ministry will continue implementing mechanisms and policies in talent cultivation, international communication, and theatrical creation, thus presenting the audience with more high-quality productions.

GOING DIGITAL

At the press conference, Lu also highlighted the role of cultural digitalization, which is a crucial step in promoting the high-quality development of the cultural sector.

MCT figures show that about 900,000 pieces and sets of cultural relics at the Palace Museum have undergone digitalization, constituting 48 percent of its total collections; among the 1.43 million sets of collections at the National Museum of China, 700,000 sets have been digitally processed.

Lu said promoting the digitalization of such resources lays a solid foundation for better utilization and presentation.

The country has also redoubled efforts to provide digital content in public cultural services, including projects for building a smart library system and public culture cloud platforms, according to Lu.

The MCT pledged to formulate supporting policies and regulations, including those related to market regulation and intellectual property protection, to facilitate the sound digitalization of the sector.

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Asian equities were higher overnight, led by Mainland China’s reopening following its Labor Day holiday, though Japan was closed for Children’s Day, South Korea was closed for Substitution Holiday, and Thailand was closed for Coronation Day.

The Ministry of Culture and Tourism reported “total domestic travel in China was 295 million person-times, a year-on-year increase of 7.6% and an increase of 28.2% versus 2019” and the “total cost of domestic tourists traveling was 166.89 billion yuan, a year-on-year increase of 12.7% and a growth rate of 13.5%” versus 2019.

Real estate policy support continues to be amplified as Shenzhen clarified home purchase restriction adjustments after Beijing’s similar move last week received media attention. Hong Kong had a choppy morning but grinded higher to close near intra-day highs on high volumes that were 146% of the 1-year average.

Mainland investors were active via Southbound Stock Connect, buying a healthy net $650 million worth of Hong Kong-listed ETFs and stocks, including the Hong Kong Tracker ETF, which was a large net buy. The ETF purchases require market makers to hedge, which spiked short-selling turnover, though it wasn’t outright short-selling but hedging.

Hong Kong’s most heavily traded stocks by value were Tencent, which gained +1.59%, Meituan, which gained +0.50%, Alibaba, which gained +0.38%, CNOOC, which fell -2.68%, and AIA, which gained +1.87%. I sense that trading desks’ mood appears to be picking up though skepticism about the rally remains high, which is great news to me. Going from underweight to neutral would be a big move for Chinese equities. Over the last five trading days, three US-listed China equity ETFs received net inflows, i.e. increases in shares outstanding. Meanwhile, three had net outflows and decreases in shares outstanding, including one that lost -8.5% of their shares outstanding last week. The pain trade is higher, in my opinion!

Mainland China reopened after bring off since last Tuesday. Shanghai and Shenzhen rose and stayed there on strong breath (i.e. advancers versus decliners) and good volume that increased to 130% of the 1-year average. Railroad stocks were higher following the implementation of surge pricing. Foreign investors bought a healthy net $1.29 billion worth of Mainland stocks, including Kweichow Moutai, which saw significant net buying.

CNY made a strong move versus the US dollar, closing today at 7.21 CNY per USD versus last Tuesday’s 7.24 CNY per USD, indicating appreciation.

The April Caixin Services PMI release of 52.5 versus expectations of 52.5 and Marchs’ 52.7 received little attention overnight.

President Xi arrived in France today to talk trade with President Macron.

Interestingly, Geely Automobile is looking to pursue an IPO of its electric vehicle (EV) brand Zeekr in the US.

Berkshire Hathaway’s BRK.B annual shareholder meeting is a big event for Chinese investors, many of whom will be making the pilgrimage to Omaha. Chinese financial media noted the company’s massive cash position and Warren Buffett’s comments on waiting to deploy it.

The Hang Seng and Hang Seng Tech indexes gained +0.55% and +0.92%, respectively, on volume that increased +24.35% from Friday, which is 146% of the 1-year average. 296 stocks advanced while 189 declined. Main Board short turnover increased +34.06% from Friday, which is 145% of the 1-year average, as 18% of turnover was short turnover (Hong Kong shore turnover includes ETF market makers’ hedging). The value factor outperformed the growth factor. The top-performing sectors were Utilities, which gained +1.88%, Industrials, which gained +1.69%, and Health Care, which gained +1.60%. Meanwhile, Real Estate fell -2.38%. The top-performing subsectors were media and capital goods. Meanwhile, Real Estate services and food & beverages were among the worst-performing. Southbound Stock Connect volumes were light as Mainland investors bought a net $650 million worth of Hong Kong-listed stocks and ETFs, including the Hong Kong Tracker ETF, which was a large net buy, and the Bank of China and Li Auto, which were small net buys.

Shanghai, Shenzhen, and the STAR Board gained +1.16%, +2.07%, and +1.33%, respectively, on volume that increased +6.97% from last Tuesday, which is 130% of the 1-year average. 4,435 stocks advanced while 762 declined. All factors were positive as the growth factor and small caps outperformed the value factor and large caps. All sectors were positive, including Consumer Staples, which gained +3.22%, Health Care, which gained +2.91%, and Consumer Discretionary, which gained +2.47%. The top-performing subsectors were motorcycles, chemicals, and chemical fibers. Meanwhile, telecom, oil & gas, and computer hardware were among the worst-performing sectors. Northbound Stock Connect volumes were light, as foreign investors bought a healthy net $1.29 billion worth of Mainland stocks, including Kweichow Moutai, which was a large net buy, and LXJM and China Merchants Bank, which were small net buys. Meanwhile, Midea Group, Focus Media and Nari-Tech were moderate net sells. CNY and the Asia Dollar Index were higher versus the US dollar. The Treasury curve steepened. Steel gained while copper was off.

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China’s tourists are traveling again but they are spending less than before COVID as economic worries keep their wallets shut

Tourists dine at a restaurant in Wanda Plaza commercial Street during the May Day holiday in Yichang, Hubei province, China, May 5, 2024.

Chinese tourists hit the road in greater numbers during a recent five-day Labor Day holiday but kept a tight grip on their wallets, reflecting still-weak sentiment in the world’s second-largest economy .

Travelers made 28.2% more trips but spending only rose 13.5% from the 2019 break, the Ministry of Culture and Tourism said in a  statement  Monday. This translates to a 11.5% drop in spending for each traveler over the holiday ending Sunday, according to banks including Societe Generale, Goldman Sachs Group Inc. and Citigroup Inc.

“Spending per head softened and was again below the pre-pandemic level, owing partly to more tourist flows towards lower-tier cities, and suggesting continued consumption downgrading,” said Goldman economists including Lisheng Wang in a note late Monday, adding that more policy support is needed to sustain the recovery of the services sector. The 2019 holiday was one day shorter.

The figures add to evidence showing Chinese households remain cautious with consumption despite a recent rebound in economic growth driven by a pickup in industrial activity. Less than one in four residents wanted to spend more while an growing share of the urban population wanted to save in the first quarter, according to a  survey  by the People’s Bank of China.

Travelers made a total of 20.7 million trips by rail across the country on May 1, a new high for any single day on record, state broadcaster China Central Television  reported  late Sunday, citing government data.

The holiday season also showed a  shift  in how Chinese travelers spend since the country reopened from pandemic isolation. While big cities like Beijing and Shanghai remained popular, many more opted for cheaper destinations and small towns, online travel agency Trip.com Group said in a Sunday  statement .

“Lower-tier market made a relaxing holiday possible for tourists, and they had better value for money as accommodation and dining costs spiked in tier-1 and tier-2 cities during the break,” Wang Yalei, an analyst with Trip.com, said in the statement.

Social media accounts promoting tourism in  small towns  have blossomed as tourists look for cheaper,  off-the-beaten-path  attractions. China’s expanding high-speed rail network and rising car ownership have also enabled travelers to get to more places within hours.

Bookings for hotels and tourist spots in tier-3 or lower-ranked cities in the country’s northwest and west more than doubled during the break from the same period a year earlier, according to data released by Tongcheng Travel Holdings, another tourism agency.

Inbound and outbound tourism also gained momentum during the holiday as China restored more air routes and  expanded  visa-free arrangements to more countries, the Ministry of Culture and Tourism said. Chinese travelers made 1.9 million trips abroad while 1.8 million visitors entered the country, it said, without providing last year’s numbers.

The US, Australia and the UK were the main long-haul destinations and Hong Kong, Macau, Southeast Asia, Japan and South Korea were the most popular for short-distance trips, according to Trip.com. Middle Eastern countries including Oman, Saudi Arabia and Kuwait saw more than 300% surge in bookings, it said.

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Xinhua Headlines: China's cultural, tourist market rebounds during Spring Festival holiday

Source: Xinhua

Editor: huaxia

2023-01-29 22:38:46

ministry of culture and tourism china statistics

*According to the Ministry of Culture and Tourism, travelers made 308 million domestic trips, up 23.1 percent from 2022.

*According to official data, over 470 million visitors participated in around 110,000 public cultural events, including lantern shows and traditional folk opera performances nationwide.

*China's movie box office revenue reached nearly 6.76 billion yuan during the Spring Festival holiday this year, making for the second-highest gross figures for this holiday to date, said the China Film Administration on Saturday.

BEIJING, Jan. 29 (Xinhua) -- If there is one phrase to describe the past Spring Festival holiday, it is "Ren Shan Ren Hai," a Chinese idiom meaning there are many people out there.

The first Spring Festival holiday since China optimized its COVID-19 response policies saw the hustle and bustle return to tourist attractions and cultural venues, a strong signal that the country's economy will see a robust recovery this year.

ministry of culture and tourism china statistics

People tour Jiuzhou ancient town in Huangping County, southwest China's Guizhou Province, Jan. 26, 2023. (Photo by Wang Chao/Xinhua)

BOOMING TOURISM

Taishun County, located in east China's Zhejiang Province, received over 280,000 tourists during the holiday after a dance performance inspired by the county's special-shaped bridges was broadcast nationwide at this year's China Central Television (CCTV) Spring Festival Gala.

"The bridges were seething with tourists, and the county received 50 percent more visits during this holiday than the previous year," said local official Shen Haiqing.

Data from Alibaba's travel branch Fliggy showed domestic long-distance trip orders during the Spring Festival increased by more than 500 percent year on year, with domestic flight and train bookings up over 40 percent and nearly 80 percent respectively.

Shanghai received over 10 million visits, with its main tourist attractions receiving over 4.1 million, about 90 percent of the figure during the same holiday in 2019.

During the same period, over 7 million tourist arrivals were recorded in Beijing and the tourism revenue reached 7.46 billion yuan (about 1.1 billion U.S. dollars), up 57.6 percent year on year. Chen Tao, who works at a tourism company in Beijing, said the market during this year's Spring Festival holiday was "much better" than last year.

"We had over 70 tourist groups, and tourists from outside Beijing accounted for more than 80 percent of the total," Chen said.

According to the Ministry of Culture and Tourism, travelers made 308 million domestic trips, up 23.1 percent from 2022.

"We have seen a tourism boom over the Spring Festival holiday and can expect steady growth of the market in the rest of the year," said Dai Bin, president of the China Tourism Academy.

ministry of culture and tourism china statistics

Tourists view lanterns at Laomendong scenic area in Nanjing, east China's Jiangsu Province, Jan. 22, 2023. (Photo by Su Yang/Xinhua)

REVIVED TRADITIONAL CULTURE

Traditional festive activities, hardly seen in many places over the past three years due to the epidemic, attracted millions of tourists seeking the nostalgic buzzing atmosphere of the Spring Festival.

According to official data, over 470 million visitors participated in around 110,000 public cultural events, including lantern shows and traditional folk opera performances nationwide.

In the southwestern municipality of Chongqing, Li Jie, manager of a dragon dance performance company, has been busy dealing with performance orders. Usually performed at festive celebrations, the dragon dance involves a team of dancers using poles to rhythmically move a giant dragon puppet.

"Our telephone line has been overloaded for performance orders," Li said. "We have sent over 200 performers to Beijing and other cities to generate festive vibes for the audiences."

Data from the Beijing Municipal Cultural Heritage Bureau showed that museums in Beijing recorded around 1 million tourist visits during the holiday, with the Palace Museum and the National Museum of China the top choices.

"The younger generation is celebrating the Spring Festival in more ways. The return of traditional festival activities embodies the people's fondness for traditional festival culture and their confidence in the culture," said Li Xiangzhen, associate professor of social sciences at Wuhan University.

ministry of culture and tourism china statistics

A movie is shown at China National Film Museum in Beijing, capital of China, Jan. 25, 2023. (Xinhua/Ren Chao)

AUDIENCES BACK TO CINEMAS

On Friday, the last day of the week-long Spring Festival holiday, cinema manager He Feiyu was surprised by the moviegoer crowds despite the frigid temperature of minus 10 degrees Celsius in Hohhot, capital city of north China's Inner Mongolia Autonomous Region.

"Usually, people tend to go to cinemas on the first and second day of the Chinese Lunar New Year, but the attendance figures remained high during this year's holiday. It seems that the public enthusiasm for movies has been ignited," He said.

China's movie box office revenue reached nearly 6.76 billion yuan during the Spring Festival holiday this year, making for the second-highest gross figures for this holiday to date, said the China Film Administration on Saturday.

Covering diverse genres, this year's holiday films were professionally made and fully met the particular demands of the audience.

Rao Shuguang, president of the China Film Critics Association, said that film consumption is expected to continue growing after the holiday, as people who were busy traveling during the Spring Festival holiday get an opportunity to watch films.

"People's enthusiasm for cinema-going may last for several weeks," Rao predicted.   

"We are working overtime to serve the moviegoers," said Liang Zhiqiang, a manager of a cinema in Chaoyang District in Beijing, pointing to a popcorn machine which rarely has one minute to rest.

"Our confidence is boosted, and the future will be better," Liang added.  ■

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China’s thriving outbound tourism contributes to global economic recovery

PRN Asia

The past Chinese New Year holiday just witnessed a surge in  China’s  outbound tourism. According to statistics released by  China’s  Ministry of Culture and Tourism, around 3.6 million overseas trips were made by Chinese tourists during the holiday.

International observers said that this increase has not only contributed to the growth of the international tourism industry, but also provided a boost to the global economic recovery.

On the second day of the Chinese New Year, the Siam Square, a shopping mall in  Bangkok, Thailand , was crowded with tourists. Xiaolan, a tourist from  Shanghai , told People’s Daily that there has been a noticeable increase in the number of people travelling to  Thailand  ever since  Thailand  announced a five-month visa-free policy for Chinese tourists last September.

“I am planning a trip to  Malaysia  in a few days. It’s much easier to travel abroad nowadays,” Xiaolan said.

ministry of culture and tourism china statistics

To attract more Chinese tourists, several Southeast Asian countries have successively implemented visa-free policies.

Starting from  Dec. 1, 2023 ,  Malaysia  has implemented a 30-day visa-free policy for Chinese citizens. On  Jan. 28  this year,  China  and  Thailand  signed an agreement on visa exemption for holders of ordinary passports, which will officially take effect on  March 1 .

On  Feb. 9 , an agreement between  China  and  Singapore  on visa exemption for holders of ordinary passports officially took effect. On that day, many Chinese tourists entered  Singapore , experiencing the convenience brought by the visa-free policy. During the Chinese New Year,  Singapore’s  landmark Gardens by the Bay specifically hosted a special lantern fair, attracting many Chinese tourists.

Egypt  was one of the main destinations for Chinese tourists during the Chinese New Year holiday. On  Feb. 10 , a special ceremony was held at the  Cairo  International Airport to welcome Chinese tourists spending the Chinese New Year in  Egypt .

Ibrahim, marketing manager of a travel agency in  Egypt , said that Chinese outbound tourism has brought tremendous benefits to his company.

“Compared to the same period last year, the number of Chinese tourists we received from late January to early February has surged four-fold. Everyone in our company was happy to see the sudden increase,” he noted.

In mid-January,  China  announced unilateral visa-free treatment for  Switzerland , and  Switzerland  also provided visa convenience for Chinese citizens and companies investing in  Switzerland .

Hannah, a coach at a skiing school in  Davos, Switzerland , said that  Davos  attracts many Chinese skiing enthusiasts every year.

“Chinese skiing enthusiasts are friendly, kind, and passionate about skiing,” Hannah said. With the increased convenience of travel between the two countries, she looks forward to experiencing ski resorts in  China .

According to the World Travel Market Global Travel Report, the value of  China’s  outbound tourism is projected to increase by 131 percent from 2024 to 2033.

Thai government spokesperson Chai Wacharonke said that with the  Thailand – China  visa exemption agreement set to take effect on  March 1 , it is expected that more Chinese tourists will choose  Thailand  as their destination. This will further boost the growth of  Thailand’s  tourism industry and bring more vitality to the country’s economic development.

Bojan Lalic , director of the Institute for Belt and Road Studies in  Belgrade , noted that since the visa exemption policy between Serbia and  China  came into effect in 2017, the number of Chinese tourists visiting Serbia has been continuously increasing, promoting economic development and cultural exchanges between the two countries.

He said  China  ranks among the top in terms of outbound tourism, and has contributed to the economic development of relevant countries.

“Since last year,  China’s  outbound tourism has been steadily recovering. This is a clear testament to the vitality of the Chinese economy and adds momentum to the global tourism industry and economic recovery. We look forward to more Chinese tourists visiting our country,” Lalic said.

In recent years, Chinese tourists have become more diverse and individualized in their outbound travel preferences and demands. They now place greater emphasis on experiencing the natural environment, cultural history, and local lifestyle of their destinations.

Li, who traveled to  Egypt  from  China’s   Sichuan  province during the Chinese New Year holiday, said she spent two days at the Egyptian Museum and the National Museum of Egyptian Civilization.

Liu, who works in  Beijing , chose to have a trip to  France  during the Chinese New Year holiday and spent the entire vacation in  Paris .

“I saw the romantic Seine River and experienced history at the Palace of  Versailles  and the Arc de Triomphe,” Liu said. This trip allowed him to feel a resonance between Chinese and French cultures, making it an unforgettable cultural and artistic journey.

Harry Hwang , director of the Regional Department for  Asia  and the Pacific, United Nations World Tourism Organization, noted that in recent years, Chinese tourists have placed a greater emphasis on travel experiences. Chinese tourists are now more interested in exploring the attractions, cultural heritage, and history of different countries and regions, which indirectly contributes to the preservation of local cultural heritage.

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The press conference featuring "This Decade in China" in Beijing, China, August 24. /CFP

China attaches great importance to cultural construction and tourism development, promoting historic achievements and changes in culture and tourism, a Ministry of Culture and Tourism official told media in Beijing on Wednesday.

Speaking at a press conference that reflects on China over the last decade, Rao Quan, vice Minister of the Ministry of Culture and Tourism, said, "Over the past ten years, the cultural industry and tourism industry have flourished."

"The role of the cultural empowerment and tourism drive has fully emerged, and the influence of Chinese culture has continued to rise," he said. 

Achievements of China's cultural and tourism industry

Rao said China's achievements in cultural tourism and cultural heritage in recent years are reflected in five main areas: the thriving of the artistic creation, the continuous improvement of the modern public cultural service system, the rapid development of the cultural and tourism industry, the significant results in cultural heritage protection and inheritance, and the higher level of foreign exchange and cooperation achieved through the cultural and tourism sector.

China has continuously improved the working mechanism, increased its support of the National Arts Foundation and ensured a leading role of various activities concerning literary and artistic awards and exhibitions, so that artistic creation continues to prosper, he said.

Continuous improvement has also been made to China's modern public cultural service system. National cultural services standards have been introduced, and the protection of citizens' basic cultural rights has become increasingly more efficient.

By the end of 2021, there were 3,215 public libraries, 3,316 cultural centers, 40,200 cultural stations, and 575,400 village-level comprehensive cultural service centers nationwide. Meanwhile, all public libraries, cultural centers, art galleries, and 91 percent of museums are open to the public for free.

Innovation and creativity have improved the standards of the culture and tourism industry and boosted its growth. The rapid development of the digital cultural sector, "cloud exhibition," online performance, live webcasts, immersive experiences and other new businesses have also accelerated the sector's rise.

By the end of 2021, China ranked second in the world with 56 World Heritage sites and 42 items on the UNESCO list of Intangible Cultural Heritage, ranking first in the world. Additionally, more than 1,800 sets of lost cultural relics were returned to China. 

China's exchanges and cooperation with foreign countries have also intensified, fostering a higher level of opening up to the outside world in culture and tourism. China currently has cultural and tourism agencies in 93 countries and has signed inter-governmental agreements on cultural and tourism cooperation with 157 countries.

Efforts to protect China's cultural heritage

Regarding cultural heritage work, Jin Ruiguo from the National Cultural Heritage Administration said China has made historic achievements in many areas.

"China has made an overall plan to strengthen the protection and utilization of cultural relics and issued six relevant policy documents, which is a reflection of the continued deepening of awareness of cultural relics protection," said Jin.

At the same time, China's efforts to protect cultural relics continue to increase, and the overall situation of cultural relics safety is good. The reform of heritage museums continues to push forward, and a new type of modern museum system has formed, with a total of 6,183 museums of record nationwide, and the free access rate reached 91 percent. The total number of exhibitions held annually has also increased by 144 percent.

Highlights of China's tourism development

With the booming tourism industry in China, tourism products are becoming more and more extensive. Rural tourism development, infrastructure, product supply and services continue to optimize and improve, and China has launched 1,299 national rural tourism key villages and towns. 

It is estimated that in 2019, China's rural tourism reception exceeded three billion people.

ministry of culture and tourism china statistics

Tourists visit the site of the Zunyi Conference, one of the national red tourism scenic areas in Zunyi City in southwestern China's Guizhou Province, August 4, 2022. /CFP

Red tourism has also significantly increased, with national red tourism-related scenic areas expanding from 100 to 300 in the past decade. In 2019, it realized an average annual growth rate of more than 11 percent in visitors, reaching 1.41 billion visitors. Red tourism is a subsector of the tourism industry where people visit locations with historical significance to China's "red" past and is very popular among young Chinese. 

Leisure and vacation tourism are also constantly meeting people's diversified and personalized leisure and vacation needs, taking the initiative to adapt to the diversified needs of consumers for tourism consumption, promoting the quality and efficiency of scenic tourist spots. China has a tourism rating system that rates tourist attractions from A to 5A based on their overall quality, and the number of national 5A tourism scenic areas increased from 144 in 2012 to 306 in 2021. 

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Travel, consumption give a boost to tourism sector during May Day holiday

ministry of culture and tourism china statistics

Chinese people's stronger travel and consumption desires have boosted tourism to domestic and overseas destinations over the just concluded May Day holiday.

The latest figures from the Ministry of Culture and Tourism show that during the five-day break — from Wednesday to Sunday, domestic scenic spots received 295 million visits, up 7.6 percent year-on-year. The number marks a growth of 28.2 percent compared with that in 2019 — the time before the epidemic hit. The holiday lasted five days last year and four days in 2019.

These visits generated a tourism-related revenue of about 166.89 billion yuan ($23.14 billion), a year-on-year rise of 12.7 percent and increasing by 13.5 percent from the same period of 2019.

Domestically, long-distance tours were preferred by the travelers. Some third-tier or rural destinations, including Liuzhou in Guangxi Zhuang autonomous region and Zibo in Shandong province, were overwhelmed by travelers because of the lower costs and delicious cuisines, according to the ministry.

International travel also marked a good recovery thanks to the addition of international flights and more convenient exit and entry policies. According to the ministry, about 1.9 million people departing the Chinese mainland traveled to overseas destinations during the holiday, and the mainland received 1.78 million international visits over the period.

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China reports growth in outbound tourists in 2019

Passengers get off the first flight of China Southern Airlines' Guangzhou-Urumqi-Vienna route at Vienna International Airport, Vienna, Austria, June 18, 2019. (Xinhua/Guo Chen)

SHANGHAI, Nov. 11 (Xinhua) -- Chinese tourists made 155 million outbound international trips in 2019, up 3.3 percent year on year, according to a report released Tuesday by China Tourism Academy.

Last year, consumption abroad by China's outbound tourists exceeded 133.8 billion U.S. dollars, an increase of more than 2 percent compared to the 2018 figure.

Outbound trips made by Chinese tourists to other Asian countries and Europe increased in 2019. Vietnam, Thailand, Japan, the Republic of Korea, the United States, Russia and Australia were among the most popular overseas destinations.

Although China's outbound tourism is affected by curbs on overseas travel due to COVID-19, tourist departments, travel agencies and other market entities in the industry have taken active and positive measures to rebuild confidence and reboot the market, the report said.

China's domestic tourism market has seen an accelerated rebound amid regular epidemic prevention and control.

A sizable 637 million domestic tourist visits were made during the eight-day Golden Week holiday last month, generating overall tourism revenue of 466.56 billion yuan (about 70.5 billion U.S. dollars), official data from the Ministry of Culture and Tourism shows. ■

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  • Number of outbound visitor departures from China 2010-2024

Tourism boost during Chinese New Year

Driving asia pacific’s travel boom, number of outbound tourists departing from china from 2010 to 2023 with a forecast for 2024 (in millions).

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February 2024

2010 to 2023

*Estimate. **Forecast. Figures prior to 2020 were taken from the series of Culture and tourism development bulletin published by the Ministry of Culture and Tourism of China. The source did not provide the numbers for 2022.

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Statistics on " Travel and tourism industry in China "

  • Growth rate in tourism revenue in China 2012-2022
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  • Penetration rate of online travel booking in China 2015-2023
  • Market share index of leading online travel agencies in China 2019
  • Revenue of Trip.com Group 2012-2022
  • Tuniu's revenue 2014-2022
  • Reasons to not travel long-haul to Europe worldwide 2023, by country
  • COVID-19 coronavirus impact on domestic tourism in China 2020
  • Travel sector employee employment situation during coronavirus pandemic in China 2022
  • Unemployment length in travel sector during coronavirus pandemic in China 2022
  • Expected time of traveling abroad after lifting quarantine restrictions in China 2022
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Domestic tourism

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International tourism

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  • Chinese Numbers: China kicks off Year of the Loong with robust Spring Festival holiday statistics

BEIJING, Feb. 19 (Xinhua) -- China embraced the Year of the Loong with vibrant travel and entertainment activities during the recent Lunar New Year, or Spring Festival, holiday.

This year's Spring Festival holiday lasted from Feb. 10 to Feb. 17, one day more than the previous years. The eight-day holiday saw more people go on trips, more holiday goods purchases, and more quality family time spent in doing leisure activities.

The following are some of the highlights of the country's holiday data, which mirrored a solid revival of the country's consumption strength in 2024.

China's national box office during the holiday hit a record high of 8.02 billion yuan (about 1.13 billion U.S. dollars), according to the China Film Administration. The number of people watching movies during the same period also set a new record of 163 million.

The figures increased by 18.47 percent and 26.36 percent, respectively, compared with the Spring Festival holiday last year.

China's tourism market boomed during the holiday, with indicators such as the number of tourism trips reaching a new high.

Some 474 million domestic tourism trips were made during the Spring Festival holiday, an increase of 19 percent on a comparable basis compared with the pre-pandemic level in 2019, according to data from the Ministry of Culture and Tourism.

ONLINE TRANSACTIONS

China's online transactions saw a robust increase in both volume and value during the Spring Festival holiday.

Online payment clearing house NetsUnion Clearing Corporation, and card payment giant China UnionPay handled a combined average of 2.63 billion online transactions each day from Feb. 9 to 17, up 18.6 percent from the previous Spring Festival holiday season.

The daily average transaction value involved increased 8 percent from the previous holiday period to hit 1.25 trillion yuan.

RAILWAY TRIPS

China's railway passenger trip data is a leading measure of the country's Spring Festival holiday festivities, which feature the largest population migration in a year.

On Feb. 17, the last day of the eight-day holiday, nearly 16.07 million railway trips were recorded, smashing the single-day passenger trips record in the Spring Festival travel rush period for four days in a row, according to data from the China State Railway Group Co., Ltd. (China Railway), the national railway operator.

During the entire eight-day holiday, Chinese railways reported 99.46 million passenger trips in total.

EXPRESS DELIVERY

As some people joined the travel surge, some opted to send their good wishes through special purchases mailed to their relatives and friends.

During the period, China's express delivery industry delivered about 641 million parcels, with an 82.1 percent increase in average daily delivery volume over the same holiday period last year, according to data released by the State Post Bureau. Enditem

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ministry of culture and tourism china statistics

China's domestic tourism booms during May Day holidays

B EIJING, 7th May, 2024 (WAM) -- China witnessed a surge in domestic tourist trips during the May Day holidays, with nearly 300 million trips taken within the country, reflecting the growing momentum in the nation's economic recovery, according to data from the Ministry of Culture and Tourism.

According to Global Times, there has been a notable surge in domestic tourism expenditure, amounting to 166.89 billion yuan ($23.51 billion), marking a year-on-year increase of 12.7 percent and a 13.5 percent rise from 2019 figures. Analysts have observed that the growth rate in both tourism excursions and expenditure over the May Day holidays has exceeded that of other significant holidays, suggesting a robust resurgence in tourism and domestic consumer activity.

In addition to domestic travel, China also experienced a significant increase in inbound and outbound trips during the holidays, with more than 3.67 million trips recorded. Favourable policies such as the resumption of flights and measures to facilitate international payment contributed to the rapid recovery of the tourism industry.

Major Chinese platforms reported a boom in inbound and outbound orders, with Trip.com seeing a 105 percent year-on-year growth in inbound tourism orders and Alipay reporting a seven-fold increase in usage by inbound tourists with foreign cards compared to the previous year.

The tourism and consumption activities during the May Day holidays are expected to play a vital role in stimulating the economy by unleashing demand and boosting production, pushing the economy to work at full capacity.

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China’s Tourism Sector Prospects in 2023-24

Amid the post-pandemic recovery, China’s tourism sector is rebounding with vigor in 2023. We discuss the resurgence of outbound and domestic travel, evolving traveler behavior, and tech-enabled trends in this article. From cultural exploration to wellness escapes and digital integration, the stage is set for foreign businesses and investors to seize opportunities in this transformed landscape.

After enduring the significant impacts of the COVID-19 pandemic, China’s tourism sector is gearing up for a strong resurgence in 2023. Projections indicate that the total revenue from domestic tourism is expected to exceed RMB 4 trillion (approximately US$580.96 billion), marking an impressive 96 percent growth. Several driving forces contribute to this revival in China’s tourism landscape, including:

  • Easing of travel restrictions;
  • Increase in disposable income among Chinese consumers; and
  • Growing popularity of domestic tourism.

In particular, the government’s support in revitalizing the tourism sector is evident through subsidies and tax exemptions provided to tourism enterprises. The robust resurgence of China’s tourism industry also serves as a positive indicator for the nation’s economy, with tourism being a significant driver of economic growth and expected to contribute notably to the country’s GDP. Overall, 2023 has seen a continuous stream of new policies, products, technologies, concepts, trends, and opportunities impacting the tourism industry.

China’s evolving tourism landscape

Insights from outbound tourism in h1 of 2023.

Both outbound and inbound tourism markets in the first half of 2023 have shown impressive vitality, surpassing the levels observed in the same period of 2019. Average expenditures for outbound travelers have exhibited a notable increase, with Hong Kong and Macao leading the resurgence of outbound tourism. The total number of inbound and outbound individuals has surged by approximately 170 percent.

Data from the World Tourism Alliance’s reports, reveal that the outbound tourism sentiment index reached 28 percent in the first half of 2023, marking a 21-point increase from the same period in 2019. The outbound tourism market has displayed a gradual “U-shaped” recovery, emphasizing a steady resurgence rather than an abrupt rebound.

According to recent data from Alipay’s Overseas Spending Platform, the average expenditure per user for outbound travel in the first half of 2023 grew by 24 percent compared to 2019. Among popular destinations, the top 10 outbound travel destinations in terms of transaction volume for the first half of 2023 were:

  • South Korea;
  • United Kingdom; and

This data is supported by several favorable policies. Since the beginning of the year, the National Immigration Administration has continuously optimized and adjusted inbound and outbound management policies.

Starting from February 20, 2023, mainland cities within the Greater Bay Area initiated a pilot implementation of visa endorsements for cross-border talent to and from Hong Kong and Macao. On May 15, 2023, policies such as the nationwide implementation of group travel endorsements for mainland residents traveling to Hong Kong and Macao were fully restored.

The streamlined and optimized policies for travel to Hong Kong and Macao prompted provinces across the mainland to organize multiple tour groups, leading to a consistent rise in mainland visitors to these regions. According to data released by the Hong Kong Tourism Board, nearly 13 million visitors arrived in Hong Kong in the first half of 2023, of which approximately 10 million were mainland visitors, accounting for around 77 percent of the total.

Furthermore, based on recent data released by the National Immigration Administration, the first half of 2023 witnessed a total of 168 million inbound and outbound individuals passing through China’s immigration, marking a year-on-year increase of 169.6 percent.

At the same time, approximately 42.798 million entry and exit permits for travel to and from Hong Kong, Macao, and Taiwan were issued, indicating a significant 1509 percent increase compared to the same period in 2022.

These figures further underline China’s promising revival in outbound tourism. Indeed, Chinese tourists have once again become a significant force driving global tourism and offline consumption.

In terms of outbound travel numbers, the top 10 departure cities were: Shenzhen, Shanghai, Guangzhou, Beijing, Hangzhou, Foshan, Dongguan, Zhuhai, Chengdu, and Wuhan. This highlights that outbound travel is mainly concentrated in first-tier and new first-tier cities, with the “Guangzhou-Shenzhen-Foshan-Dongguan-Zhuhai” Greater Bay Area cities also playing a pivotal role in outbound tourism.

The primary reason driving Chinese tourists to travel abroad is leisure, with business and visiting friends and relatives (VFR) as the subsequent motivations. The rapid expansion of outbound tourism from China can be attributed to the rising incomes of the middle class , the growing desire among Chinese travelers to explore diverse countries and cultures, and the ease of obtaining visas and fulfilling entry criteria for various destinations.

Moreover, the retail sector captures the largest portion of Chinese tourists’ spending when traveling abroad and is anticipated to retain its dominant position in terms of outbound tourism expenditure over the projected timeframe.

The steady recovery of outbound tourism

Initial expectations for a robust rebound in outbound tourism this year have encountered a more precarious reality. Notable evidence of this transformation is seen in the changing preferences of Chinese leisure travelers. As reported by CNBC, the desire to travel abroad has surged from 28 percent to 52 percent among Chinese leisure travelers since last year, nearly doubling.

Business travel intentions have tripled, and interest in education, family visits, and medical tourism abroad is also on the rise. Other findings align, revealing that 50 percent of Chinese travelers plan to journey internationally within the next year.

A significant shift has also occurred in travel fears, particularly concerning Covid contraction. While it topped travelers’ concerns in 2022, it has diminished to the least worrisome aspect this year, as per Morning Consult’s survey. This shift reflects growing traveler confidence. Factors influencing this gradual recovery go beyond preferences. A recent report from the Mastercard Economics Institute reveals a shift in Chinese residents’ spending patterns.

Known for their shopping inclination, there’s a rising trend toward investing in experiences over possessions, particularly in a zero-Covid environment. Despite global economic uncertainties, Asia-Pacific’s, including China’s, travel recovery remains steady. As travel capacity grows, costs are anticipated to decrease, fueling a more dynamic travel landscape.

Contrary to an instant “boom,” China’s international travel revival is unfolding steadily. Though not as swift as initially projected, the evolving interests, changing attitudes, and gradual shift toward experiential spending all point to a growing and adaptive outbound tourism sector, offering a promising glimpse into the future.

The Chinese government’s recent efforts to revive outbound group travel

China’s Ministry of Culture and Tourism recently expanded outbound group tour destinations, including popular places like Japan and the US. A recent analysis provided by the EIU indicates that this move will aid global tourism recovery, benefiting countries with simplified visa procedures.

While the relaxed restrictions will moderately boost outbound tourism, obstacles and cautious spending persist. Nonetheless, domestic travel agencies are expected to see increased revenue, leading to employment and income growth in the sector.

However, challenges such as limited flights and labor shortages could hinder outbound tourism’s full recovery. A complete relaxation of restrictions is predicted in late 2023, but pre-pandemic outbound levels might not return until 2025.

Domestic tourism is thriving

In the first half of 2023, domestic tourism revenue (total tourist spending) reached RMB 2.3 trillion (approx. US$318 billion), marking a substantial increase of RMB 1.12 trillion (approx. US$155 billion) compared to the previous year. Notably, urban residents’ expenditures on travel accounted for a year-on-year surge of 108.9 percent, while rural residents’ travel spending grew by 41.5 percent.

The remarkable rebound of China’s domestic tourism sector can be attributed to a set of factors that differentiate it from the relatively slower recovery of outbound tourism. For one, the domestic tourism industry appears to be less affected by uncertainties surrounding employment and income growth compared to other service and retail sectors.

This is primarily due to the strong yearning of Chinese consumers to explore after years of mobility limitations imposed by the pandemic.

On the other hand, the prolonged revival of outbound flights has further bolstered the domestic tourism scene. Many individuals redirected their travel plans within China as international travel remained limited.

Notably, the return of international air traffic to approximately 80 percent of pre-pandemic levels is not expected until the fourth quarter of 2023, which creates a favorable environment for the vigorous resurgence of domestic tourism in the meantime.

Changing Chinese travelers’ preferences in 2023

In the wake of the COVID-19 pandemic and the subsequent travel restrictions, Chinese travelers underwent a transformation in their preferences and behaviors. Over the past three years, while international travel remained limited, domestic exploration thrived.

Around 8.7 billion domestic trips were taken, indicating an annual rate of around 50 percent of pre-pandemic levels. This period allowed the domestic market to mature, and travelers became more sophisticated in their pursuits, engaging in various new leisure experiences such as beach resorts, skiing trips, and city “staycations.”

As a result, the post-COVID-19 Chinese traveler exhibits distinct traits: heightened digital savvy, elevated expectations, and an appetite for novel experiences. These characteristics paint the profile of a typical Chinese traveler in 2023:

  • Experiences matter: Survey data reveals that the rejuvenated Chinese tourist is driven by experiential travel. While outdoor and scenic trips remain popular, the preferences have evolved. Sightseeing and culinary experiences, highly valued in the initial survey series, are now joined by a growing interest in culture and history, beaches, and resorts, as well as health and wellness. This shift solidifies the trend towards experience-driven travel. Additionally, activities like skiing and snowboarding have gained popularity, possibly influenced by the 2022 Beijing Olympic Winter Games .
  • Digital expert: Chinese travelers are among the world’s most digitally adept consumers, easily integrating mobile technologies and social media into their daily lives. The pandemic further propelled their online engagement. Short-form videos and livestreaming have emerged as dominant online entertainment options.
  • Curious: The desire to explore novel experiences in unfamiliar destinations remains strong among Chinese travelers. Despite travel radius limitations imposed by policies, survey respondents express eagerness to visit new attractions. Instead of revisiting familiar places, 45 percent of participants prioritize short trips to new sites, while long trips to new destinations are the second most favored option.

Emerging trends and destinations

Cultural and heritage tourism.

A significant shift in China’s tourism landscape is the increasing emphasis on cultural tourism, where traditional heritage seamlessly intertwines with contemporary travel. As the nation preserves and celebrates its abundant historical and cultural treasures, a surge in cultural tourism activities like immersive experiences and interactive exchanges has taken center stage.

This trend is particularly pronounced in the realm of domestic tourism, where travelers are flocking to heritage sites and cultural landmarks to gain a deeper understanding of China’s rich heritage.

Moreover, the development of cultural and tourism industries constitutes a crucial component of China’s cultural confidence-building efforts. This sector has received significant attention from the government, evidenced by policies like the “14th Five-Year Plan for Cultural Development” and the “14th Five-Year Plan for Tourism Industry Development.” Such policies drive the integration of culture and tourism, increase the supply of cultural tourism products, and enhance the quality of such offerings.

Wellness tourism

In 2023, a remarkable shift in travel preferences among Chinese tourists has propelled wellness and health tourism to the forefront. As observed by Rung Kanjanaviroj, Director of the Tourism Authority of Thailand’s Chengdu office, Chinese travelers are displaying a distinct preference for destinations that offer a blend of sunny beaches and holistic well-being experiences.

This evolving trend has prompted destinations like Thailand to proactively adapt by refining their offerings. Through the enhancement of health tourism services and a focus on engaging student and youth travelers, Thailand has positioned itself as a prime destination for those seeking rejuvenation and self-care during their journeys.

The rise in wellness and health tourism reflects a broader shift in Chinese travelers’ priorities, as they seek destinations that not only provide scenic beauty but also nurture their physical and mental well-being.

Tech-enabled tourism in China’s innovative travel landscape

China’s tourism industry has evolved dramatically through the fusion of technology and changing consumer demands. In 2023, the landscape is marked by a growing emphasis on tech-enhanced experiences that cater to modern travelers’ evolving preferences that foreign businesses and investors in the sector can learn from.

  • Smart appliances and IoT integration: China’s tech-driven tourism trend showcases the integration of smart appliances and the Internet of Things (IoT) into the travel journey. Travelers now wield the power to personalize their environment and encounters via smartphone apps. Innovations range from smart hotel rooms adjusting lighting, temperature, and ambiance to IoT-enabled transportation providing real-time updates, enhancing comfort and efficiency.
  • Virtual and augmented reality immersion: Tech-savvy Chinese travelers are increasingly seeking immersive encounters. Virtual and augmented reality (VR/AR) have taken center stage, enabling tourists to explore historical sites, cultural landmarks, and natural marvels through virtual tours that breathe life into destinations. This not only enhances engagement but also serves as a potent tool for destination marketing.
  • Seamless contactless services and digital payments : Contactless services and digital payments have become integral to China’s tech-enhanced tourism scene. Travelers can navigate touchpoints like check-in, security, dining, and shopping with minimal physical interaction. QR codes have revolutionized payment methods, enabling transactions through smartphones, and eliminating the need for physical currency or cards, in alignment with the country’s cashless society drive.

The city of Hangzhou offers a glimpse into the future of tech-enabled tourism. Hangzhou’s West Lake, a UNESCO World Heritage site, now features interactive kiosks that provide historical context, virtual guides, and navigation assistance to visitors. These digital enhancements blend seamlessly with the serene natural landscape, enriching the cultural experience.

Similarly, the China National Tourist Office uses VR to transport potential travelers to iconic destinations. Through immersive VR experiences, individuals can virtually explore the Great Wall, the Terracotta Army, and other renowned sites, sparking wanderlust and encouraging travel planning.

Preparing for the return of Chinese tourists to the international scene

The gradual easing of travel restrictions in China still presents a promising avenue for the recovery of the international travel and tourism sector. Amid this positive outlook, attracting Chinese tourists is becoming a priority for global businesses.

Chinese travelers, known for their enthusiasm to explore beyond their borders, are now seeking immersive experiences, quality accommodation, and exceptional service. Here are some strategies that foreign businesses can employ to entice and captivate the adventurous Chinese traveler.

Crafting authentic and familiar experiences

After a three-year hiatus from overseas travel, Chinese tourists are now yearning for high-quality experiences in familiar destinations.

They are looking beyond traditional shopping and sightseeing, expressing a keen interest in entertainment and experiential offerings. Theme parks, cultural activities, water sports, snow sports, and shows are among the sought-after activities.

The key is to offer authentic experiences that resonate with Chinese travelers’ desires for immersion, while still maintaining a touch of familiarity.

Businesses should leverage deep customer insights to design offerings that strike a balance between accessibility and authenticity, ensuring a comfortable yet exciting experience.

Harnessing the power of social media

Social media, particularly short videos, has emerged as a pivotal source of travel inspiration for all age groups. Tourist destinations have capitalized on this trend by launching engaging short video campaigns, maximizing exposure and engagement.

The burgeoning trend of city-walking , for example, where urban exploration is undertaken solely on foot, has not only captured the attention of locals but has also made significant waves across various social media platforms. Chinese netizens are embracing this form of experiential travel, and businesses can leverage social media to align with their preferences.

Platforms like Douyin, China’s counterpart to TikTok, have witnessed the rise of “city-walk content”. A recent video showcasing city-walk routes in Guangzhou amassed over 171,000 likes and found its way into the favorites of 72,000 viewers.

Furthermore, Xiaohongshu, a prominent lifestyle-sharing platform in China, reported a remarkable 30-fold increase in searches related to city walk during the first half of 2023 compared to the previous year.

Businesses can leverage social media platforms to connect with potential Chinese tourists, employing captivating content and innovative campaigns to pique their interest. Creating a strong presence on platforms like TikTok and engaging with influential figures can significantly boost visibility.

Collaboration with Internet giants

China’s tech-savvy travelers are deeply intertwined with the digital world, and internet giants like WeChat and Alipay play a pivotal role in their daily lives. Foreign businesses can tap into these existing digital ecosystems rather than starting from scratch.

For instance, Amsterdam’s Schiphol Airport offers a WeChat Mini Program providing information about the airport, including duty-free shopping and travel planning. Alibaba’s Alipay, renowned for its mobile payment capabilities, has partnered with tax refund agencies to streamline the tax refund process for Chinese travelers.

Such digital innovations enhance convenience and are fast becoming an expected norm.

Prioritize direct-to-consumer (D2C) channels

Navigating China’s intricate travel distribution landscape can be complex, as it encompasses diverse channels, such as online travel agencies (OTAs), online travel portals (OTPs), and traditional travel agencies. To make the most of this landscape, businesses can consider embracing D2C channels.

By leveraging social media platforms and official brand platforms, businesses can create a compelling value proposition that resonates with Chinese travelers. Investing in D2C channels not only enhances branding but also facilitates direct engagement with potential tourists, allowing for a personalized and enticing approach.

Key takeaways: Navigating China’s tourism resurgence

All in all, in 2023, China’s tourism is making a strong comeback, driven by key trends that reveal changing traveler preferences.

Domestically, easier travel rules and higher incomes are fueling local exploration. Internationally, outbound tourism is gradually recovering with a focus on immersive experiences, wellness, and cultural discovery.

Chinese travelers are becoming more tech-savvy, seeking out tech-enhanced experiences like virtual reality tours. This shift is boosting cultural, heritage, and wellness tourism.

Social media, especially platforms like TikTok and WeChat, are vital for engaging with Chinese travelers effectively.

In essence, China’s tourism resurgence is multifaceted, with travelers seeking enriched experiences, digital engagement, and authenticity.

Businesses that align with these preferences and capitalize on domestic and international opportunities are likely to thrive in the evolving travel landscape.

China Briefing is written and produced by Dezan Shira & Associates . The practice assists foreign investors into China and has done so since 1992 through offices in Beijing, Tianjin, Dalian, Qingdao, Shanghai, Hangzhou, Ningbo, Suzhou, Guangzhou, Dongguan, Zhongshan, Shenzhen, and Hong Kong. Please contact the firm for assistance in China at [email protected] .

Dezan Shira & Associates has offices in Vietnam , Indonesia , Singapore , United States , Germany , Italy , India , Dubai (UAE) , and Russia , in addition to our trade research facilities along the Belt & Road Initiative . We also have partner firms assisting foreign investors in The Philippines , Malaysia , Thailand , Bangladesh .

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China’s Ministry of Culture and Tourism inaugurated in Beijing

ministry of culture and tourism china statistics

The newly-formed Ministry of Culture and Tourism was inaugurated on April 8 as a sign reflecting its name was placed outside its Beijing headquarters. Earlier in March, the People’s Republic of China announced that the Ministry of Culture and the China National Tourism Administration would merge into the Ministry of Culture and Tourism at the first session of the 13th National People’s Congress.

The Ministry of Culture and Tourism’s headquarters is located in Dongcheng District of China’s capital city. It was established to coordinate the development of China’s cultural and tourism industries, enhancing the country’s soft power and cultural influence.

Former minister of culture Luo Shugang was elected as the new minister of culture and tourism, and Li Jinzao was appointed vice-minister.

China’s national legislature adopted a massive cabinet restructuring plan to make the government better structured, more efficient, and service-oriented in March.

According to the plan, a total of seven new ministries and commissions will be created, including the Ministry of Culture and Tourism, Ministry of Natural Resources, Ministry of Ecological Environment, Ministry of Agriculture and Rural Affairs, National Health Commission, Ministry of Veterans Affairs and the Ministry of Emergency Management.

The country will complete establishing its new departments in mid-April.

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Tourists visit the ancient city of Tianshui in Qinzhou District of Tianshui City, northwest China's Gansu Province, May 1, 2024. Traffics have surged at tourist attractions throughout the country during the 5-day May Day holiday beginning on May 1. Photo: Xinhua

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China is expected to experience a surge in outbound tourism during the upcoming May Day holidays, as data ...

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China's May Day holidays, spanning five days from Wednesday to Sunday, are expected to witness a historic surge ...

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From enthusiastic visitors sitting in malatang (spicy soup) restaurants in Tianshui, Northwest China's Gansu Province, to crowds flocking ...

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Data Center of the Ministry of Culture and Tourism of P.R.C. Chongqing Sub-center was Inaugurated

Aug. 24th, Data Center of the Ministry of Culture and Tourism of P.R.C. Chongqing Sub-center was Inaugurated in Chongqing. Vice Mayor of Chongqing Municipal People’s Government Pan Yiqin attended the ceremony. Vice President of CTA Li Zhongguang, Vice Secretary-General of Chongqing Municipal People’s Government Wang Yuguo, Director of Chongqing Tourism Development Committee Liu Qi, Vice Director Qin Dingbo and related units, industry representatives and the visitors to Smart China Expo, totally over 300 people, attended the ceremony.

Background: recently, according to the “Cooperation Network Development Planning for Local Data Center and Enterprises”, based on sufficient investigation and evaluation of the applicant units, and with the approval of leaders of the Ministry, Data Center of the Ministry of Culture and Tourism of P.R.C. established four sub-centers in Chongqing, Shandong, Hubei and Henan, respectively responsible for special data construction of tourism poverty alleviation and employment, East Asia and East China, Yangtze River Economic Zone, Central Plains Economic Zone and cultural tourism.

The cooperation network of local data center and enterprises is a technical network for tourism data cooperation and sharing that collects, cleans, analyzes and integrates data and is under the overall planning and unified management of the headquarters of the Data Center, which will provide basic data support for tourism development in the whole region. The relevant sub-centers will undertake regional and special data construction according to the unified requirements of the Data Center. Based on the development plan, Data Center will also accept applications and continue to investigate, and set up other sub-centers, special bases, professional laboratories and observation stations, to continuously expand the cooperation network of local data center and enterprises.

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Tourism in China surges during May Day holiday but travelers turn frugal

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By Laura He, CNN

Hong Kong (CNN) — China has reported a surge in tourism during the just concluded Labor Day holiday, but travelers cut back on their spending, in a sign that consumption in world’s second largest economy remains sluggish.

Tourists made a total of 295 million trips within mainland China during the five-day-long holiday , which ended on Sunday, the Ministry of Culture and Tourism said on Monday.

That was 28% more than the number of trips taken during the Labor Day holiday period in 2019, which lasted only four days. Months later, in 2020, the Covid-19 pandemic would strike China and the world, largely shutting down travel.

This year’s Labor Day tourism revenue was 166.89 billion yuan ($23.6 billion), only 13.5% higher than the 2019 level.

That means tourists were spending less money per trip compared to five years ago, as their average spending dropped 6% to 565.73 yuan ($80).

There was a similar pattern at China’s box office.

During the holiday period, 37.77 million people went to the cinema, exceeding 2019’s 35.09 million.

But ticket sales were about the same as 2019 levels, reaching 1.527 billion yuan ($215.7 million).

Chinese consumers have curtailed spending as the economy weakens and job prospects worsen. A record downturn in real estate, which   accounts for 70% of household wealth, is weighing on consumer sentiment.

“[Chinese] consumer sentiment appears shaky judging by the sluggish retail sales spending momentum and the sharp reversal in the April services PMI,” analysts from TD Securities said in a recent research note.

On Monday, a private sector survey showed that the Caixin/S&P Global services PMI fell to 52.5 in April from 52.7 in the previous month.

The services sub-index under the government’s official non-manufacturing PMI also dropped sharply to 50.3 in April from 52.4 in March, according to statistics released by the National Bureau of Statistics last week. It was the weakest reading since January.

In March, retail sales growth slowed to 3.1% from 5.5% in February. Consumer inflation increased by a muted 0.1% in March from a year earlier, down from 0.7% in February, which was the first increase in six months.

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295 million domestic trips made across china during may day holiday.

(ECNS) -- A total of 295 million domestic trips have been made across China during the May Day holiday, representing a 7.6 percent increase compared to the previous year and up 28.2 percent from the same period in 2019, according to the Ministry of Culture and Tourism on Monday.

The total expenditure of domestic tourists reached 166.89 billion yuan( about $23 billion), an increase of 12.7 percent year on year and 13.5 percent compared with the same period in 2019.

An increasing number of destinations in lower-tier cities, including Liuzhou in Guangxi Zhuang Autonomous Region, Zibo in Shandong Province, and Tianshui in Gansu Province, have gained popularity, according to the ministry. Rural ancient towns like Xijiang Qianhu Miao Village in Guizhou Province and Hongcun Village in Anhui Province were highly favored by visitors. There was also a noticeable increase in the remote tourism market.

With the resumption of air routes, the implementation of measures facilitating entry, and an increase in the number of countries with mutual visa exemptions, inbound and outbound tourism has rapidly recovered.

Data shows during the May Day holiday, the total number of inbound and outbound tourists reached 3.672 million, with 1.775 million inbound tourists and 1.897 million outbound tourists.

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  2. 2019 China inbound tourism facts & figures report

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  3. China travel infographics, Beijing landmarks, culture and tradition

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  4. China Outbound Tourism Market is expected to cross USD 500 Billion by

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  5. Why China will soon be the world's top destination for tourists

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  6. Chinese Tourism Levels and Spending v.s. Exchange Rate

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COMMENTS

  1. Chinese government spends more on culture, tourism in 2019

    BEIJING — The Chinese government allocated 106.5 billion yuan (about $15 billion) for cultural and tourism development in 2019, up 14.7 percent year-on-year, according to the Ministry of Culture and Tourism. A report released by the ministry shows that the per capita expenditure in those sectors was 76.07 yuan, an increase of 14.3 percent ...

  2. China

    The data reached an all-time high of 154,632.500 Person-Time th in 2019 and a record low of 107,275.500 Person-Time th in 2014. CN: Outbound Tourist data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under China Premium Database's Tourism Sector - Table CN.QAA: Tourism Industry ...

  3. China: quarterly domestic tourist arrivals 2023

    Quarterly number of domestic visitor arrivals in China from 4th quarter 2019 to 4th quarter 2023 (in millions) [Graph], Ministry of Culture and Tourism (China), February 9, 2024. [Online].

  4. China's cultural, tourism sectors see robust recovery, expect higher

    Domestic tourism recorded 3.67 billion visits and a staggering revenue of 3.7 trillion yuan (about 520.47 billion U.S. dollars) during the period, representing year-on-year increases of 75 percent and 114 percent, respectively, figures from the Ministry of Culture and Tourism (MCT) showed.

  5. Ministry of Culture and Tourism (China)

    In September 2020, China News Service reported that the Ministry of Culture and Tourism stated that it will focus on strengthening the content censorship and on-site supervision of talk shows, Xiangsheng, Pioneer drama, experimental drama and other language shows.

  6. China Market Update: Tourism Data Rebounds

    The Ministry of Culture and Tourism reported "total domestic travel in China was 295 million person-times, a year-on-year increase of 7.6% and an increase of 28.2% versus 2019" and the ...

  7. China's tourists are traveling again but they are spending less than

    Inbound and outbound tourism also gained momentum during the holiday as China restored more air routes and expanded visa-free arrangements to more countries, the Ministry of Culture and Tourism ...

  8. Xinhua Headlines: China's cultural, tourist market rebounds during

    According to the Ministry of Culture and Tourism, travelers made 308 million domestic trips, up 23.1 percent from 2022. "We have seen a tourism boom over the Spring Festival holiday and can expect steady growth of the market in the rest of the year," said Dai Bin, president of the China Tourism Academy.

  9. China's thriving outbound tourism contributes to global economic recovery

    According to statistics released by China's Ministry of Culture and Tourism, around 3.6 million overseas trips were made by Chinese tourists during the holiday. International observers said that this increase has not only contributed to the growth of the international tourism industry, but also provided a boost to the global economic recovery.

  10. China's cultural, tourism industries thrived over the past 10 years

    Speaking at a press conference that reflects on China over the last decade, Rao Quan, vice Minister of the Ministry of Culture and Tourism, said, "Over the past ten years, the cultural industry and tourism industry have flourished." "The role of the cultural empowerment and tourism drive has fully emerged, and the influence of Chinese culture ...

  11. Travel, consumption give a boost to tourism sector during holiday

    The latest figures from the Ministry of Culture and Tourism show that during the five-day break — from Wednesday to Sunday, domestic scenic spots received 295 million visits, up 7.6 percent year-on-year. The number marks a growth of 28.2 percent compared with that in 2019 — the time before the epidemic hit.

  12. China reports growth in outbound tourists in 2019

    Last year, consumption abroad by China's outbound tourists exceeded 133.8 billion U.S. dollars, an increase of more than 2 percent compared to the 2018 figure. Outbound trips made by Chinese tourists to other Asian countries and Europe increased in 2019. Vietnam, Thailand, Japan, the Republic of Korea, the United States, Russia and Australia ...

  13. Travel and Consumption Data from the Chinese New Year ...

    The tourist industry registered significant growth during this year's Chinese New Year (CNY) holidays, the first to be completely unaffected by the COVID-19 pandemic.. According to the latest figure released by the Ministry of Culture and Tourism, both travel numbers and tourism-related revenues reached unprecedented levels, surpassing figures registered during the 2023 Chinese New Year ...

  14. Travel and tourism industry in China

    The number of domestic trips reached six billion in 2019, indicating an exponential increase compared to the number of trips made in China ten years ago. Find the most relevant statistics and ...

  15. China Domestic Tourist

    The data reached an all-time high of 6,006,000.000 Person-Time th in 2019 and a record low of 280,000.000 Person-Time th in 1990. China Domestic Tourist data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under Global Database's China - Table CN.QAA: Tourism Industry Overview.

  16. Tourism in China surges during May Day holiday but travelers turn ...

    Tourists made a total of 295 million trips within mainland China during the five-day-long holiday, which ended on Sunday, the Ministry of Culture and Tourism said on Monday.

  17. Cultural factors and senior tourism: Evidence from the Chinese context

    According to statistics from the Ministry of Culture and Tourism of the People's Republic of China (PRC, 2019), older adult tourists represent about 30% of all tourists. Xia (2015) showed that the older population are most attentive to the scenery when they travel, followed by cost, traffic, and, finally, local safety. Their tourism finances ...

  18. China: outbound tourist departures 2024

    Figures prior to 2020 were taken from the series of Culture and tourism development bulletin published by the Ministry of Culture and Tourism of China. The source did not provide the numbers for 2022.

  19. Chinese Numbers: China kicks off Year of the Loong with robust Spring

    TOURISM. China's tourism market boomed during the holiday, with indicators such as the number of tourism trips reaching a new high. ... according to data from the Ministry of Culture and Tourism. ...

  20. Update: China sees nearly 300 mln domestic tourist trips during May Day

    BEIJING, May 6 (Xinhua) -- China saw about 295 million domestic tourist trips during the five-day May Day holiday that ended Sunday, up 7.6 percent year on year and 28.2 percent from the same ...

  21. China's domestic tourism booms during May Day holidays

    According to Global Times, there has been a notable surge in domestic tourism expenditure, amounting to 166.89 billion yuan ($23.51 billion), marking a year-on-year increase of 12.7 percent and a ...

  22. 中华人民共和国文化和旅游部

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  23. China Tourism in 2023: Outlook, Trends and Opportunities

    Amid the post-pandemic recovery, China's tourism sector is rebounding with vigor in 2023. We discuss the resurgence of outbound and domestic travel, evolving traveler behavior, and tech-enabled trends in this article. From cultural exploration to wellness escapes and digital integration, the stage is set for foreign businesses and investors to seize opportunities in this transformed landscape.

  24. China's Ministry of Culture and Tourism inaugurated in Beijing

    Updated: Apr 8,2018 5:31 PM CGTN. The newly-formed Ministry of Culture and Tourism was inaugurated on April 8 as a sign reflecting its name was placed outside its Beijing headquarters. Earlier in March, the People's Republic of China announced that the Ministry of Culture and the China National Tourism Administration would merge into the ...

  25. May Day holidays see surge in tourism to lesser-known counties

    China saw 295 million domestic tourist trips during the holidays, up 7.6 percent year-on-year and 28.2 percent from the same period in 2019, according to data from the Ministry of Culture and ...

  26. Data Center of the Ministry of Culture and Tourism of P.R.C. Chongqing

    2019-03-15 11:21:26 Size: [ L M S] Aug. 24th, Data Center of the Ministry of Culture and Tourism of P.R.C. Chongqing Sub-center was Inaugurated in Chongqing. Vice Mayor of Chongqing Municipal People's Government Pan Yiqin attended the ceremony. Vice President of CTA Li Zhongguang, Vice Secretary-General of Chongqing Municipal People's ...

  27. Tourism in China surges during May Day holiday but travelers turn

    Tourists made a total of 295 million trips within mainland China during the five-day-long holiday, which ended on Sunday, the Ministry of Culture and Tourism said on Monday.. That was 28% more ...

  28. 295 million domestic trips made across China during May Day holiday

    2024-05-06 16:43:46 Ecns.cn Editor : Zhao Li ECNS App Download. (ECNS) -- A total of 295 million domestic trips have been made across China during the May Day holiday, representing a 7.6 percent ...