vicroads tourist signs

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• Tourism road signage

Guidelines to help tourism businesses applying for road signs.

• Starting out
• Business support
• Crisis management guide
• Accessible tourism

If you operate a business which primarily attracts and caters for visitors from outside your local area, you may be eligible for road signing. If you would like a road sign for your tourism business, you will need to consider the following points:

• There are two types of road signs available for tourism businesses: (1) white text on brown background for tourism attractions and (2) white text on a blue background for tourism services
• Motorists can only absorb a limited amount of information when travelling at speed
• Tourism roads signs are not advertising signs nor are they for advertising purposes
• To qualify for road signs, businesses must first meet a set of quality standards
• Eligibility does not automatically guarantee entitlement to tourism road signs as other factors will be considered by the road authorities
• There are different rules for tourist attractions and services located in built-up areas and for signing from urban and rural freeways
• Businesses will need to factor into their planning that the overall process from application to manufacture and installation may take up to 3 - 4 months (even longer) from start to finish
• If successful, businesses will be required to meet the costs associated with the provision of the sign(s), including maintenance.

Visit the VicRoads website to find out more information about tourism road signing, or contact your local council or regional Department of Transport and Planning office.

We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

© 2023 Department of Jobs, Skills, Industry and Regions

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We maintain safety, advisory, directional and street signs. If you see a damaged or incorrect sign, please report it online or call us on 1300 368 333 .

Signs for businesses

Eligible businesses can apply to have signs placed on roadside reserves. Written consent (a sign permit) is required from the relevant coordinating road authority before placing a sign on a road.

We determine the eligibility of businesses using the VicRoads Signing Guidelines (PDF, 5MB) . Please review these guidelines to ensure your business is eligible. Applications for signs on major roads and state arterials must also be referred to the Deparmtent of Transport for final approval. 

Successful applicants will assume full responsibility of their sign.

Applicants bear all costs related to the design, manufacture, installation and maintenance of the sign. 

Apply for a sign

Types of private signs

Tourist attraction signs (white lettering on brown background).

Tourist attraction signs indicate tourist establishments and features of interest which meet the criteria established by VicRoads and Tourism Victoria.

To qualify for a tourist attraction sign, the core business must be tourism based with a strong commitment to servicing visitors. Tourist Attraction signs include: Wineries, Art Galleries and Craft Outlets, Museums and Historical Properties, Accommodation, Primary and Secondary Based Industries.

Service signs (white lettering on blue background)

Service signs direct motorists to essential facilities and services. Generally, the name of the service is not permitted on the signs if there are multiple services signed at one location.

Service signs include:

• Caravan and camping areas
• Visitors information centres
• Restaurants and cafes
• Service stations

Community facilities signs (white lettering on blue background)

Community facility signs are used for community facilities such as:

• Golf courses
• Swimming pools
• Sports facilities
• Police stations
• Civic centres
• Shopping centres

Retail and other signage

For more information about the plans required for building signs please visit our planning pages.

https://www.yarraranges.vic.gov.au/Development/Planning/Planning-FAQs/Plans-to-include-with-your-application

Additions to existing signs and composite signs

Additions to existing signs are encouraged to reduce the number of tourist signs on roads. These are done through the use of composite signs. Agreements need to be made between the signage owners prior to the application and evidence of correspondence be included within the application.

Home based business signage

If you own a home based business you can erect one non-illuminated home occupation sign up to 0.2 square metres without planning approval. For more information about setting up your home based business, visit our Register a home based business page.

Sign maintenance FAQ's

What do i do when i am driving and see teams working on signs or bridges.

Workers are doing their best to maintain the network and ensure your safety whilst using it. If approaching one of our workers, the safest thing to do is to give them adequate space (min. 3m) and abide by speed signage displayed and road rules. 

Should I avoid approaching signage / bridge crews?

For your safety it is important to stay a safe distance away from the machinery and tools being used in these operations. This means maintaining a minimum distance of 3 m away from any working crews.

Can residents request signs to be changed or bridges be repaired?

These works are completed as per the Council’s Road Maintenance Program. Any questions, queries or concerns should be directed to the Council as operators are completing works as directed.

Why are we painting bridges?

As per the Yarra Ranges Council Road Maintenance Program, bridges are painted to protect against weather conditions and to ensure the longevity of these structures. 

Why are we changing signs that look to be in good working condition?

Signs are replaced for various reasons.  The most common reason these signs are replaced is due to accidental damage and low reflectivity. This ensures signs are visible in all light and weather conditions.

 You can find more information about the road maintenance program here .

If you need to report an issue with a road click here  or you can report an issue with a sign here .

Related Information

• Neighbourhood amenity local laws

https://www.coronavirus.vic.gov.au/book-your-vaccine-appointment

business .gov.au

Tourist signage permit - victoria, description.

You need this permit if you intend to erect tourist signs within road reserves in Victoria. Tourist signs are signs which give direction or guidance to tourist attractions, accommodations and facilities of interest to tourists.

Tourist signs do not include advertising signs.

Service type

A licence defines the need to obtain recognition / certification and registration to undertake a certain business activity.

Eligibility requirements

Please consult the responsible agency for more information regarding eligibility requirements.

Fees Details for this service in table format.

Other resources

Act(s) name.

Road Management Act 2004 Victoria

Administering agency

Department of Transport and Planning

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There are many different types of signs. In most cases, you will need to apply for a permit or approval to put up a sign, with the exception of some types of temporary community signage.

On private land

Responsible authority, how to apply.

Contact our Planning unit on (03) 5422 0333 to determine whether a permit is required.

Fees may apply. 

Business signs

If you want to display an A-frame sign outside your business, you must apply for a Roadside and Footpath Trading permit . For all other signs that relate to your business, contact our Planning Department on (03) 5422 0333 for more information.

Fees apply. 

Community facility signs

Council and VicRoads.

Contact our Infrastructure unit on (03) 5422 0333 .

Emergency services

Freeway or road signs (tourist attractions, visitor services).

VicRoads and Tourism Victoria

See VicRoads Tourist Signing Guidelines (PDF, 4MB) and Tourism Victoria’s Tourist Signing Guidelines

Fees may apply. Contact VicRoads for further information. 

Council and VicRoads

See Political & Election Signs

Road safety signs

Council and VicRoads 

If it is for a Council road , contact our Infrastructure unit on (03) 5422 0333 , otherwise contact VicRoads .

Public toilets and rest areas

Contact our Infrastructure unit on (03) 5422 0333.

Street signs

Temporary signs (community events, festivals, fetes, whole town garage sales).

Council - Local Laws Team

Due to the risk to drivers and walkers, neither Council or VicRoads allow signage to be placed on the road reserve, however there are 37 possible locations that can be used to advertise community events for a two week period prior to the event. Community event signage must comply with the  VicRoads Community Event Signage process that came into effect on 1 July 2016.

Note: depending on the type of event, you may need to provide other types of signage as part of your traffic management plan (if applicable). These requirements will be outlined in your application.

Tourist signs (accommodation, attractions, businesses)

Read the VicRoads Tourist Signing Guidelines (PDF, 4MB) and complete the relevant application form. 

Refer to Part C of the Guidelines for further information on the application process.

Submit application forms to Council at [email protected]

Complete the  Services Signs Application Form (PDF, 71KB) ,  Tourist Accommodation Signing Application Form (PDF, 129KB)  or  Tourist Attraction Signing Application Form (PDF, 114KB)

Gambling Advertisements

Advertising for any form of gambling on Council Land or on a road is prohibited under Council's Community Local Law 2023. For more details, refer to clause 12, page 15 of the  Community Local Law 2023 .

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This guidelines seeks to help tourism businesses applying for road signs.

If you operate a business which primarily attracts and caters for visitors, you may be eligible for road signing to improve businesses visibility to customers and to improve the appeal of the region. 

Eligibility Criteria

If you operate a business within Glenelg Shire which primarily attracts and caters for visitors you may be eligible for road signing. Applications will only be considered if they including the following criteria:

A customer request form for a tourism sign is submitted and allocated under 'Roads, Footpaths, Drainage and Rural Trees'.

All details are provided, including business name, information to be included on the sign/s requested, proposed location/s of the sign.

Confirmation on type of road signs required for tourism businesses: (1) white text on brown background for tourism attractions and (2) white text on a blue background for tourism services.

If successful, businesses will be required to meet the costs associated with the provision of the sign(s). Costs associated with this process must be paid prior to fabrication and installation, any additional cost associated with maintenance/replacement will be at the cost of the business.

Eligibility does not automatically guarantee entitlement to tourism road signs as other factors will be considered by the road authorities and Council.

Visit the  VicRoads website  or Regional Department of Transport and Planning to find out more information about tourism road signing.

Tourism Road Sign Process

• Review and assess eligibility
• If proposed location is on VicRoads land, confirmation if VicRoads Authority the VicRoads approval has been received
• Engage Council's Assets Unit to support the design and fabrication

Installation of new business signage 

If successful, businesses will be required to meet the costs associated with the provision of the sign(s).Costs associated with this process must be paid  prior  to fabrication and installation, any additional cost associated with maintenance/replacement will be at the cost of the business.

Businesses will need to factor into their planning that the overall process from application to manufacture and installation may take at a minimum three to four months from start to finish.

Key Contact

To discuss your eligibility, please contact Council's Economic Development Unit:

Email:   [email protected]

Phone:  1300 GLENELG

Service Request Form

Complete Here

VicRoads Permit

If your proposed sign location is on VicRoads managed roads you may need to complete one of the following application:

• Application form for tourist attractions
• Application form for tourist accommodation businesses
• Application form for tourist services signs

Related Information

• Tourist Signing Guidelines - Information for Tourism Businesses
• VicRoads Tourist Signing Guidelines

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Tourism road signage

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If you operate a business which primarily attracts and caters for visitors, you may be eligible for road signage.

If you would like a road sign for your tourism business, you will need to consider the following points:

• Motorists can only absorb a limited amount of information when travelling at speed
• Tourism road signs are not advertising signs nor are they for advertising purposes
• To qualify for road signs, businesses must first meet a set of quality standards
• Eligibility does not automatically guarantee entitlement to tourism road signs as other factors will be considered
• There are different rules for tourist attractions and services located in built-up areas, and for signing from urban and rural freeways
• Businesses will need to factor into their planning that the overall process from application to manufacture and installation may take up to 3-4 months (or longer) from start to finish
• If successful, businesses will be required to meet the costs associated with the provision of the sign(s), including maintenance.

There are two types of road signs available for tourism businesses:

• white text on brown background for tourism attraction, and
• white text on a blue background for tourism services

VicRoads guidelines on tourism signage should be reviewed prior to submitting a request to Council. These guidelines can be viewed on the VicRoads website by clicking here . 

Step by step guide for applying for a tourism sign

Eligibility.

To be eligible an applicant needs to demonstrate that the business is:

• A registered business
• A business that requires signage for promotion

Location of signage

Council's Works department will review the site, ensuring adequate clear zones on roadsides. However, the distance may change if there is any infrastructure on the roadside such as drains, power, telephone poles etc.

Maintenance requirements

If the sign incurs damage or needs replacing, this is at the expense of the applicant. 

How to apply

Step 1. complete an application form.

Download an application form from this page and complete all sections. You must supply all supporting documents required

Step 2. Submit your application

Submit your application via email to [email protected]

What happens next?

Your application will be reviewed by Council’s Works Department. We will consider your application and may be in contact if we need further information.

If approved, the applicant is to obtain a Works within Municipal Road Reserve Permit and pay the associated fees to undertake the signage installation work.

The applicant will be advised if they need to apply to VicRoads for additional approval.

Upon final approval from both VicRoads (if applicable) and Council, the applicant is to organise for signage to be produced and installed, bearing all costs associated.

Upon completion of installation, Council’s Works Department will conduct a compliance check.

Download the Tourism Signage Guidelines for Tourism Businesses (PDF, 386KB)

Application form

Download the Tourism Signage Application Form (PDF, 114KB)

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What to do in Samara? Here are 10 ideas for a trip!

1. Stroll along Russia's longest embankment

Yes, the embankment of the River Volga in Samara is the longest in the country. It is over four kilometers in length and one of the most popular places in the city. It has a small, sandy beach, where you can sunbathe or play volleyball. The embankment also has cycle lanes, intriguing art objects, monumental multi-level staircases, “singing” fountains, fountains with light effects and, of course, plenty of space for strolling (and taking scenic photos!).

2.  Descend to a real bunker built for Stalin

The bomb shelter under the Institute of Culture was only declassified in 1990. When the Great Patriotic War broke out, many factories, as well as cultural and official institutions, were evacuated to Samara (then Kuybyshev). The city was considered a "standby" capital of the USSR. The bunker was built in 1942 and was based on the designs of the ‘Aeroport’ subway station on the Moscow Metro. It lies 37 meters underground, with ample space for meeting rooms, office accommodation and Stalin's own office - incidentally, he never actually visited it himself. You will, however, have to go on a guided tour by appointment in order to gain access.

3. Learn about space

A real R-7 space rocket is installed next to the Samara Space Museum. Rockets of this series typically send crewed spacecraft and satellites into orbit. Rockets of the R-7 family have been produced by the Samara-based Progress Rocket Space Center since 1958.

The main building of the museum is currently closed, due to the construction of a new planetarium. A temporary space exhibition is currently housed at the nearby ‘Gudok’ shopping center.

4.  Stop by the oldest brewery

Samara is the birthplace of the most famous Soviet beer. Waiting lines still form outside the flagship store at the Zhigulevsky Brewery for a freshly-brewed batch. It only keeps for a couple of days and has become a local tourist attraction. You can take it home or down a glass at the brewery’s restaurant. 

Zhigulevsky Brewery was founded in 1881 by Austrian entrepreneur Alfred von Vacano: He chose Samara, because of the clean water in the River Volga and the town's convenient logistics. In the Soviet period, production was regulated by a state standard and Zhigulevskoye beer was made at more than 700 breweries across the country.

5.  Take a look at the merchant houses

Samara was founded in 1586, but the majority of its historical houses date from the 19th century. The city center has Gothic mansions, wooden buildings and Art Nouveau houses. All this rubs shoulders with Soviet and contemporary architecture.

6.  Take a boat ride to the Zhiguli Mountains

The Zhiguli Mountains, located in the Samara Bend National Park (named after a hairpin bend in the river), can be seen from the Volga embankment. One of the most interesting places there is the village of Shiryayevo, which can be reached on a scheduled service from the river boat station. There, amid tree-covered mountains, Ilya Repin painted sketches for his 'Barge Haulers on the Volga'.

7.  See a factory-kitchen in the shape of a hammer and sickle

In the early years of the Soviet Union, it was a popular belief that people should be released from domestic chores. One of the country's first "factory-kitchens" (i.e. large public canteens) was put up in Samara in 1929 - and it was built in the shape of a hammer and sickle. Three thousand dinners were cooked there every day. The building now houses a branch of the Tretyakov Gallery.

8.  Take a ride on the subway

Samara is one of seven Russian cities with a subway system. It was opened in 1987 and consists of just 10 stations. ‘Gagarinskaya’ station has a space theme: The dark blue mosaics on the walls depict a starry sky, while the columns are star shaped. ‘Pobeda’ station was designed in honor of the USSR's victory in the Great Patriotic War. ‘Sportivnaya’ station, meanwhile, is dedicated to Russian sporting achievements.

9.  Pet a cat on a radiator

At the front entrance of the Samara State Regional Power Station stands an unusual art object. It portrays a cat lounging on a window sill warming itself above a hot radiator. It was installed in 2005 to mark the 150th anniversary of the invention of the radiator (yes, they were invented in Russia - in St. Petersburg, to be precise). And the figure of the cat was based on numerous photographs sent in to the power plant by local residents.  

The cat has already become the object of myths - it is said that if you stroke its nose, your wish will come true. Please note how brightly polished its nose is!

10.  See the sunset in Pushkin Square

The most romantic place in Samara has to be the observation point in the Pushkin Square park. The whole city and the Volga River can be seen from there and the sunsets here are particularly picturesque!

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