travel brochure templates

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Free Travel Brochures templates

Travel Brochure Templates

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Travel Brochures

Whether you’re a boutique travel agency, a luxury hotel, or a local tourist center highlighting your city’s hidden gems, one thing is certain: You’re not advertising just any old trip! Getting tourists excited about your vacation experience starts with a thoughtfully designed, professional-looking, and perfectly customized travel brochure.  With its lightweight, handheld format—super easy to tuck into a travel bag, fanny pack, or purse—your tourism brochure will capture visitors’ imaginations and conveniently go wherever they do. Splashed with colorful images and alluring text, your bifold or trifold travel brochure could be just the thing that convinces them to stop off at that strange roadside attraction, select your cruise excursion over others, or sign on the dotted line for your full-service vacation package. No matter the destination, vibe, or price tag of your tourist experience, the right travel brochure design will set the tone for your guests—not only getting them excited but also providing helpful information to make the most of their long-awaited vacation. And MyCreativeShop makes it easier to create that perfect design! Instead of hiring a graphic designer to make your tourism brochure, you can make it yourself in our easy-to-use online editor. We have tons of professionally designed travel brochure templates, so all you need to do is choose one and then customize it with your own text, brand assets, photos, and more. Even with no design experience, you can quickly go from idea to print—which, by the way, you can order directly from us, too. From start to finish, your brochure can be done in minutes and ready to inspire vacation delight.

Creative Travel Brochure Examples and Ideas

The phrase “tourism brochure” may call to mind a specific type of thing, but in reality, the opportunities are unlimited! You don’t have to create the same basic pamphlet you’ve seen a million times before. For instance, here are a handful of ways that MyCreativeShop users have taken one of our travel brochure templates and turned it into a powerhouse marketing item:

• General Travel Brochures : Heavy on gorgeous imagery and cultural highlights, a general travel brochure is a great way to introduce a destination. You can fill an entire rack in your hotel or travel agency by featuring prime locations like Spain , Japan , or Australia .
• Specific Travel Guides : Go a little more in depth with your travel pamphlet by turning it into a detailed guide about one specific topic that your area is famous for. Maybe it’s a key historical event, a seasonal festival, or world-famous nightlife.
• Travel FAQ Guides : Make your travel agency brochure stand out in tourists’ minds by providing pressure-free information on common FAQs such as travel insurance, airline refund policies, baggage allowances, and more.
• Local Maps : Especially in local tourist centers or hotels , maps are indispensable. Even in the age of smartphones, many travelers enjoy the tactile feel of paper maps—and they make great keepsakes, too!
• Foodie Guides : We all know that food is a sure-fire way to anyone’s heart, especially on lazy vacation days! Dish out some “secret” recommendations for fancy hotspots, fast-casual dining, and mom-and-pop dives.
• Road Trip Guides : From South Africa’s Chapman’s Peak Drive to US Route 66 to Switzerland’s Great St. Bernard Pass, there are some drives that should be on everyone’s bucket list! Use your tourism brochure to captivate tourists who prefer to vacation behind the wheel.

To make your travel brochures more useful, you can add some helpful resources on top of the pretty pictures and welcoming text. Provide key information such as emergency contacts, nearby ATM locations, tourist safety tips, local taxi apps, free wifi hotspots, or common scam warnings—and you’ll turn your pamphlet into something that visitors will actually prioritize hanging onto!

Find the Perfect Travel Brochure Template for You 

However you plan to use your travel brochure, MyCreativeShop is certain to have a template to bring your vision to life. Each template has been made by a professional graphic designer and comes with cohesive color schemes, bold headlines, easy-to-read paragraph text, and placeholders for eye-catching imagery. If you’re worried about how to make a travel brochure look good, there’s no need! All you’ll have to do is fill in these spaces with your own information—and voila, your custom pamphlet is tourist-ready. If you do want to make more customizations, we make that easy as well. In any travel brochure template, you can experiment with:

• Background Patterns

You can upload your own logo and other brand assets, and you can also browse our stock photo library for high-res images that’ll grab your viewers’ attention. Whether your vacation mission is beachy relaxation, historical charm, or outdoorsy tough, it’s easy to play around until you find the perfect design for you. If you don’t like something you’ve done, click undo or start fresh with a new template! You can make unlimited revisions to both sides of the page.

Suitably Sized for Hassle-Free Distribution

We offer two standard sizes of travel and tourism brochure:

• 8.5” x 11” trifold and bifold
• 11” x 17” bifold

Both sizes are portable and ideal for a variety of distribution methods. You can pass them out by hand at key tourist hotspots, leave them on freshly made beds for hotel guests to peruse, or stack them in a rack by the door of your travel agency. If you’re looking to entice the locals during the off-season, you could even send your brochures by mail or leave them on nearby doorsteps.

Order Prints with a Guaranteed Delivery Date

Once you’ve finished tailoring your travel guide design, you can order professional prints within a few clicks. You won’t have to mess with bleed settings or other document details, as our editor automatically makes your pamphlet print-ready. What you see when you design is exactly what you’ll get!  You can choose a quantity ranging from 50 travel guides to 50,000 and then select standard or premium thick paper. Both papers are flexible and easy to handle, and all travel brochures arrive pre-folded and ready to go. 

It’s Easy to Download, Print, or Share Anywhere

Although many MyCreativeShop users prefer to print with us, we believe that more options are always better! If you’d prefer to print your brochures locally, you can do that instead with no hassle at all. Just click download to get a high-quality PDF that can be taken and printed at any professional print shop.  At the same time, why not download a web-ready image, too? You can upload this image to your travel agency’s website, share it on social media, or send it out in an automated email blast to your newsletter subscribers. The more times your customers can see their dream vacation (literally!), the more ready they’ll be to get away. MyCreativeShop can help you market the trip of the lifetime to any corner of the globe—without spending a fortune on designing, printing, or shipping! Check out our awesome selection of travel brochure examples, choose a ready-made template, and start customizing it now.

• 11" W x 8.5" H (Tri-Fold) - View Templates
• 11" W x 8.5" H (Bi-Fold) - View Templates
• 17" W x 11" H (Bi-Fold) - View Templates
• 300 DPI PDF - Print at home (no bleed)
• 300 DPI PDF - Commercial Print (full bleed)
• Web Quality JPG
• Shareable Link - Get a custom url to easily share your design online - Learn about shared pages
• Order high-quality prints of your travel brochures - See printing options

Tips to get you started on designing, printing & promoting your Travel Brochures

The most important part of creating an enticing travel brochure is having a set of high-quality, professional photos to draw from. You’ll also want to select a handful of location features to highlight in your brochure. Those features will differ depending on whether your brochure is focused on a landmark or attraction or on a general location (city, state, region, country). Once you’ve landed on your chosen features, make sure you have content to correspond with each photo. Using your local knowledge, determine how you will arrange your content and photos to tell a story that compels others to experience it for themselves. Next, check out our catalog to find the travel brochure template that fits your destination. Upload your photos to make customization quick and easy. Apply your own custom color scheme, then use the tools in our editor to replace the placeholder text and images so that your story is told instead. Choose a font that fits and insert text boxes, shapes, icons, and arrows as needed with just a click or two. Include all necessary contact information so that an intrigued reader can learn more, and consider utilizing a QR code that lands on your website  if you have more story to tell than space to tell it. Proofread your project and even ask one or two others to give it a onceover. Once satisfied, you’re ready to print! Related: How to use brochures for impactful travel agency marketing

Your travel brochure should include high-quality, professional photographs of the destination, well-written but brief text that makes the case for a traveler to plan a trip (including seasonal changes, budget considerations, and the best time to visit), and a call to action that enables the reader to learn more. You can also include glowing testimonials from past visitors if you have them. Tell a compelling story, then include a link to your website or a phone number for booking.

A travel brochure is a document that promotes a specific location, hotel, landmark, or destination. Often created by travel agencies, visitor bureaus, tourism departments, and chambers of commerce, travel brochures are designed to provide more information about a travel destination in order to encourage visitors to plan a vacation that includes that specific place. Travel agencies may also use travel brochures to advertise unique vacation packages.

As you visualize the layout of your travel brochure, begin with an eye-catching image on the cover panel, along with minimal text and a logo (if needed) - when in doubt, opt for more photos and less text. You can then use the inside panels to tell the story of your destination and why they should visit with lots of photos and the text necessary to spark their interest. The back panel of the brochure is an ideal (and expected!) location for you to provide contact information, booking details, and even a little bit about the company creating the brochure.

Design Resources

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• Brochures  > 

Travel Brochure

Free Travel Brochure

Embark on a journey of creativity with our Travel Brochure templates. Instantly download and edit stunning designs that capture the essence of your wanderlust adventures. From exotic destinations to local hidden gems, our design library offers a wide array of customizable options. Elevate your travel experiences by adding your personal touch - because your journey is unique, and so should be your brochure!

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Travel Templates to Help Build Your Brand

Whether you are going to upload a brochure to your site, share the travel brochure on social media , or hand out printed versions of your brochures , you want to ensure that they look impeccable. This is a part of your brand and business. Hastily coming up with a Microsoft Word version of a travel brochure, just isn’t going to get it done. Design Wizard lets you take brochure marketing to that next level.

How to Create a Travel Brochure Online from a Travel Inspired Template

As mentioned, you don’t need to be a design expert to make a stunning brochure. Even someone who’s never worked with brochure design before can do it. Even if all you have is Microsoft Office experience, you can still generate a brochure that you will be proud of. We really do make it that easy!

Whether you’re trying to create a brochure to highlight the best parts of a tropical vacation or one that outlines a European tour, we have the perfect template. Pick what appeals to you and what you feel best represents your business. This is all about savvy marketing after all.  

Design Wizard is focused on flexible layouts and templates that really allow you to inject your creativity. Change the font style and color scheme to more effectively align with your brand and business. Rearrange the brochure layout. You can also adjust sizes and brochure page appearances in general.

As you are likely using your travel brochures for marketing purposes, you want to make sure they best reflect your message and mission. Photos  tell a story, especially in regard to travel. Add specialized graphics and logos to your travel brochure. Design your brochure templates to perfectly complement your travel company.

You can upload your new brochure to a variety of online sites and platforms and in this way more dynamically market your business. You can also have the brochures printed so that they can be distributed to potential clients.

A Brochure Makes It Memorable!

Think about how effective a professional brochure for your travel business could be. It is a tangible reminder of the places people can travel to and the destinations that await! People dream of getting away. A travel catalog created from Design Wizard’s brochure templates really will get people thinking about turning their dreams into reality.

👀 Turn any prompt into captivating visuals in seconds with our AI-powered design generator ✨ Try Piktochart AI!

11 Stunning Travel Brochure Examples Plus Tips to Help You Stand Out

When was the last time you planned for your next adventure?

A well-thought-out travel brochure can whisk you away, even for a moment. The best travel brochures out there capture the feeling of a place — the bustling energy of a souk, the serenity of a hidden cove, and the excitement of discovering something new! Speaking of discoveries, you’re in the right place if you’re looking for inspiring travel brochure design ideas, templates, and best practices to help you spark the wanderlust gene in your clients and customers. 

Whether you’re heading the marketing team for a travel agency or an independent tour guide, keep reading for travel brochure examples and tips to help you boost your bookings in no time!

Pro tip : Get your free Piktochart account before you scroll down. This way, you can immediately customize the template that catches your eye. Alternatively, you can hop over to our AI brochure maker and find more examples of travel brochures.

Why travel brochures still matter today

Travel brochures might seem like relics of a bygone era—think the ’90s or early 2000s when travel vlogs weren’t even a thing and glossy pamphlets filled with captivating photographs and detailed itineraries were the go-to medium to promote new flights or holiday destinations. However, despite the abundance of online platforms and tools for trip planning, travel brochures still hold a special place in today’s era of TikTok videos and YouTube shorts. For example, a survey by graduate students and faculty advisors at Bentley University’s Center for Marketing Technology revealed that:  

• 73% of visitors are likely to change their travel plans after going through a brochure. 
• 85% of visitors come across new attractions or businesses as a result of picking up a brochure. 
• Printed brochures are the second most popular source of information for trip planners after searching the web, with a usage rate of 52%.

Numbers aside, here are some of the reasons why travel brochures remain relevant today: 

1. Tangible inspiration

Holding a physical piece allows you to disconnect from the constant stream of online information and truly immerse yourself in the destination’s sights and experiences.

2. Focus and filtering

Going online to research your destination can be overwhelming, especially with countless websites and reviews vying for your attention. A brochure, curated by a travel agency or a country’s tourism team, provides a pre-filtered selection of highlights. This helps you focus on the aspects of the trip that will resonate the most with you. 

3. Targeted reach

Travel brochures often find their way into tourist information centers, hotels, or even mailboxes in targeted demographics. This ensures they reach people who are actively considering travel, unlike online ads that might get lost in the noise.

4. Keepsake and planning tool

Unlike a fleeting online search, a brochure becomes a tangible reminder of your travel aspirations. You can mark up interesting spots, use them to discuss trip ideas with family and friends, or revisit them to reignite your travel excitement.

While travel vlogs (and blogs!) have transformed how we research and plan trips, travel brochures haven’t lost their allure. They offer a welcome respite from digital overload and provide a more focused, tangible resource travelers can hold onto, share, and use to plan their dream getaways.

So, what makes a great travel brochure? We’ll discuss this in the next section!

9 essential elements every travel brochure needs

A captivating travel brochure that will lure in your target audience to book their dream trip has the following elements:

1. A stunning cover shot

First impressions are everything. Use a high-quality image that embodies the destination’s spirit: a couple gazing at a majestic waterfall, a vibrant street festival, or a cityscape pulsating with life.

2. Your company logo

Don’t forget to add your company logo! A well-designed logo instantly recognizes your brand, signals trustworthiness, and ties your brochure together for a cohesive and professional look.

If you use Piktochart for your brochure design, you can easily upload your brand logo . 

3. A headline that hooks

Think short, catchy, and benefit-driven. “Unwind on Untouched Beaches” or “Adventure Awaits: Explore Ancient Ruins” pique interest without overwhelming.

4. Succinct intros

Briefly introduce the destination, highlighting its unique offerings. Is it a paradise for history buffs or a haven for outdoor enthusiasts? Set the stage for the adventure.

5. Content that captivates

Dedicate sections to must-see attractions, thrilling activities (think kayaking, hiking, or local festivals), and delectable dining options. Tailor these to different travel styles (family-friendly, romantic escapes, etc.).

6. Share insider info

Go beyond the obvious. Include suggested itineraries for different trip lengths and sprinkle in “local only” secrets – hidden beaches, charming cafes, or unique cultural experiences.

7. Amp up the visuals

High-quality photos and captivating graphics are key. Showcase the destination’s beauty, from bustling cityscapes to serene landscapes, and let the visuals transport your readers to the destination. 

8. Clear call to action

Tell your readers what to do next! Here are a few examples of clear, powerful call-to-action statements for travel brochures: 

• Discover the hidden gems of “destination” with us
• Send us an email to help you build a custom itinerary
• Limited spots available. Book with us today!

9. Your contact information 

Finally, make it easy for your readers to connect. Include your website, email, phone number, and social media handles.

Before we move on, we figured that it’s a good time to ask if you want to see some examples of travel brochures that incorporates these elements? If so, then try our AI brochure maker for free! Just share your prompt and our tool will generate curated templates within seconds.

How to design an irresistible travel brochure

Now that you know the essential elements of a travel brochure, it’s time to design one! 

While brochure templates can provide a great starting point, it’s important to customize them to your specific needs. Here are some tips to keep in mind.

Know your target traveler 

Identify your ideal traveler before diving in with your travel brochure design plans. Are they luxury seekers or budget backpackers? Nature enthusiasts or history buffs? 

Tailor the design and message to resonate with their interests. Think “family fun” for a water park brochure, or “ancient allure” for an archaeological site.

Use a captivating cover image

Like we mentioned in the previous section, first impressions are key! Use a cover image that truly captures the essence of your destination. Imagine a couple lost in the Parisian sunset or a child’s face lighting up at the sight of the Taj Mahal.

Information at a glance 

Use clear headings and concise copy to guide the reader. Instead of dry facts, focus on the benefits and experiences. Don’t just say “historical city;” say “Explore ancient ruins and uncover forgotten empires!”

Incorporate high-quality, appealing imagery

High-quality photos are travel brochures’ best friends. Showcase the destination’s beauty – from majestic landscapes to mouthwatering cuisine. For example, let the reader picture themselves swimming with dolphins or indulging in a local feast.

Highlight what makes your destinations unique

What sets your destination apart? Talk about those unique selling points! Does your beach have a nearby marine sanctuary? Does your city have a hidden street art scene? 

Provide clear next steps with prominent calls-to-action

As we mentioned earlier, a well-thought-out call-to-action is important. Place these calls-to-action prominently and pair them with relevant images to help convince your target clients to book their next trip or stay with you.

9 eye-catching travel brochure examples from around the world

After learning the essentials of travel brochures that persuade and convert readers, let’s take a look at travel brochure examples to help inspire your next brochure design projects. 

Let these travel brochures be your muse!

Trifold travel brochure example

This trifold travel brochure featuring Kyoto in Japan uses striking, minimalist design to capture the essence of the city. The tri-fold format is clean and organized which presents information in a visually appealing way. 

In addition, the captivating image of the iconic Fushimi Inari-taisha shrine as cover photo immediately sets the tone for a culturally rich experience. The color palette is warm and inviting, predominantly using red and beige tones. which evoke a sense of tradition and tranquility.

• The elements on each panel are well-balanced, with a good mix of text, images, and white space. This makes the brochure easy to read and visually pleasing.
• A simplified map highlights key areas, making it easy for travelers to orient themselves and plan their itinerary.
• Contact details are clearly presented! This means it’s easier for potential tourists and travelers to seek further information.

What we can learn from this travel brochure example: 

Bifold travel brochure example

This bifold brochure from TravelMood entices adventurers and focuses on discovering hidden gems. It has also done a great job of combining visual appeal and compelling messaging.

• The tagline “Be an Explorer” is a call to action that empowers the reader, positioning them as an active participant in their travel journey.
• The brochure opens to reveal a clean and inviting layout. The agency also highlights the benefits of choosing their agency.
• The brochure’s layout and easy navigation guides the reader’s eye from the cover through the inside panels.

Modern travel brochure example 

This modern travel brochure entices travelers to Singapore with its strikingly modern design and practical information, making it an excellent source of inspiration.

The cover immediately captures attention with a vibrant illustration showcasing Singapore’s iconic landmarks like the Merlion, Marina Bay Sands, and Gardens by the Bay. The bold red color scheme also evokes excitement and energy. 

• The inclusion of essential information like transport options and cost breakdown demonstrates the brochure’s value for practical trip planning.
• The brochure draws the reader in by employing a visually appealing illustration style that captures Singapore’s vibrant atmosphere and iconic landmarks.

Creative travel brochure example 

This travel brochure for Budapest’s 7th District , Erzsébetváros is a striking example of bridging the gap between retro charm and contemporary design. It’s a visual delight and a practical guide rolled into one! It makes a fantastic source of inspiration for anyone looking to make creative travel brochures. 

• A central feature is the illustrated map guiding visitors through a curated walking tour of Erzsébetváros. Key landmarks, historical sites, and cultural hotspots are clearly marked, making it easy for tourists to explore on foot.
• A hand-drawn or stylized map adds personality and guides visitors through the district’s highlights.
• The use of a single, vibrant color (poppy orange) creates a strong visual identity and evokes a specific mood (retro charm). 

Minimalist travel brochure example 

This minimalist travel brochure masterpiece beckons adventurers to Switzerland with its stunning visuals and strategic use of negative space.

The brochure’s cover immediately captivates with an aerial shot of a Swiss highway nestled with greenery. This singular image sets the tone for a serene yet adventurous escape. Meanwhile, the vast expanse of a turquoise lake creates tranquility and wonder which draws the viewer into the heart of Switzerland’s natural beauty.

• Engaging copy like “Glorious hikes, thrilling bike trails, and enchanting canoe routes promise unforgettable summer adventures!” paint a vivid picture of the experiences awaiting travelers. The use of active verbs (“hikes,” “trails,” “routes”) evokes a sense of movement and excitement.
• The right panel cleverly incorporates a large, stylized “S” formed by negative space within an image of a hot air balloon floating over a charming Swiss village. This subtle branding reinforces the Swiss Travel Co. identity while maintaining the brochure’s elegant simplicity.
• The invitation to “book a trip to Switzerland TODAY” is prominently displayed, urging immediate action.

Illustrative travel brochure template

This illustrative travel brochure for Taiwan’s trails blends historical information with outdoor adventure. The brochure’s illustrations are a key part of its appeal. 

• Good example of visual storytelling done well. The illustrations go beyond mere decoration; they tell a story about the region’s natural and cultural heritage.
• The inclusion of detailed wildlife illustrations adds educational value to the brochure, making it more than just a promotional tool.
• One panel features an illustration of people gathered around a table, likely enjoying a meal or engaging in conversation. This subtly hints at the region’s cultural aspects, inviting visitors to explore not only the natural beauty but also the local traditions and customs.

Beach travel brochure example 

This beach travel brochure for Palawan, Philippines is a visual feast highlighting its ecological significance and diverse attractions.

The cover immediately transports viewers to a tropical paradise with a breathtaking photo of a turquoise lagoon and towering limestone cliffs. The inside panel also introduces Palawan as the “country’s last ecological frontier,” which highlights its pristine environment and rich biodiversity.

• The brochure effectively utilizes high-quality photos to showcase Palawan’s diverse landscapes and attractions, from underwater wonders to pristine beaches and lush forests.
• The brochure is well-organized, with each panel focusing on a specific aspect of Palawan’s appeal. This makes it easy for readers to navigate and absorb the information.

Travel agency brochure example

This travel agency brochure for Holidays Maker Travel & Tours is a straightforward yet effective example of how to promote travel services. 

• The cover immediately communicates the agency’s core message: “Plan your next vacation with us and explore different tourist destinations.” This clear statement of purpose, combined with the inviting image of a couple on a beach, sets the tone for the rest of the brochure. The “Summer Special” banner also adds a sense of urgency and showcases the agency’s current promotions.
• The mention of IATA certification and past success stories reinforces the agency’s credibility and trustworthiness.
• The packages are presented with clear pricing (including visa fees, tickets, tours, hotels, and transportation). This makes it easy for potential customers to assess the value proposition. The option to customize packages further caters to individual preferences.

Travel brochure example for city tour

In this city tour brochure for Winston-Salem, North Carolina, the designer effectively blends historical charm with modern appeal! 

• Thoughtful use of color palette. The earthy tones and muted colors reflect the city’s historical character while creating a visually pleasing and calming effect.
• Each destination has a captivating image and a brief description highlighting its key features and appeal. This allows for quick and easy comparison, which helps visitors choose their ideal experience.
• The “More History” section provides additional historical context and suggests further exploration. This is particularly helpful for those interested in delving deeper into the city’s heritage. 

See more: 16 Creative Examples of Brochures You Can Edit and Print

Customizable travel brochure templates you can edit and print right away

Piktochart’s AI brochure maker helps you create professional-looking brochures even without design experience. The user-friendly interface, customizable templates, and reasonable pricing make it the perfect tool for making travel brochures minus the hassle of starting from scratch. 

Here are some travel brochure examples and templates to help you get started: 

Trifold travel brochure template

This travel agency brochure template is not just for travel agencies!  You can also adapt it for destination brochures. Simply replace the placeholder content with your own and customize the design to fit your needs. Use this template if you prefer clean and well-organized layouts in your brochure design!

Holiday brochure template

This holiday and travel brochure template is a breeze to customize, making it a fantastic tool for crafting a stunning itinerary in no time! The template comes with pre-designed sections for essential information like itinerary details, travel tips,accommodations, and contact information. This saves you time and effort, as you can simply fill in the blanks with your own content.

Why pick Piktochart for your travel brochure template needs

• Intuitive drag-and-drop interface: You don’t need any design skills to create a professional-looking brochure. Simply select the elements you want to include – images, text boxes, icons – and drag them into place. Resize, rearrange, and layer them effortlessly to achieve your desired layout.
• Pre-designed sections: The template includes pre-designed sections for itinerary details, travel tips, accommodations, and contact information, saving you time and effort.
• Extensive image library to choose from: Piktochart offers a vast library of high-quality images that you can use to showcase your destination’s beauty. Choose from a variety of landscapes, landmarks, and activities to create a visually appealing travel brochure.
• Customizable color scheme: You can easily change the color palette of the template to match your brand or destination. Choose from a selection of pre-set color schemes or create your own custom combination.
• Lots of font options:  A variety of fonts are available to choose from, allowing you to create a brochure that is both stylish and readable. You can also upload your own custom fonts if you have a specific brand aesthetic in mind.

How to get your travel brochure in the right hands 

Once you’re done creating your brochure , distribution is your next step! Here are some effective ways to get your brochure into the hands of potential travelers, clients, or customers: 

Put them in high-traffic locations

Make your brochure readily available where travelers are likely to seek information or inspiration. Here are some ideas:

• Visitor centers: Partner with local tourism boards and visitor centers to display your brochures prominently.
• Hotels and accommodations: Leave copies in hotel lobbies, concierge desks, and guest rooms.
• Airports and transportation hubs: Place brochures in airport lounges, train stations, and bus terminals.
• Tourist attractions: Partner with popular attractions to have your brochures available on-site.

Partner with local businesses

Collaborate with businesses that cater to tourists, such as:

• Tour operators: Offer your brochures to tour operators to include in their welcome packets or distribute at their offices.
• Restaurants and cafes: Leave brochures at establishments frequented by tourists.
• Retail shops: Partner with souvenir shops or bookstores to display your brochures.
• Concierge services: Provide brochures to hotel concierges, who can recommend your destination to guests.

Be strategic with digital distribution

• Your website: Create a downloadable PDF version of your brochure and make it easily accessible on your website. Piktochart lets you download your brochure in PDF or PNG formats!
• Email marketing: Include a link to your digital brochure in email newsletters and promotional campaigns.
• Social media: Share visually appealing snippets of your brochure on social media platforms to generate interest.

Bridge the gap between print and digital by incorporating QR codes into your brochure.

QR codes can link directly to your website, online booking platform, or a digital version of the brochure, providing a seamless user experience.

Consider targeted promotion

• Advertising: Consider targeted online and offline advertising campaigns to reach your desired audience.
• Press releases: Send press releases to travel publications and media outlets to generate publicity.
• Influencer marketing: Partner with travel influencers or bloggers to promote your destination and brochure.

With these distribution strategies, you can reach the right people at the right time and inspire them to choose your destination or services for their next adventure.

Make beautiful travel brochures with Piktochart’s free brochure maker

Piktochart’s free brochure maker lets you create stunning travel brochures, even if your artistic talents are limited to stick figures!

You’ll get access to hundreds of professionally designed templates ready to transform your travel services into eye-catching brochures. 

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Blog Data Visualization 17 Travel Brochure Examples For Traveler & Tourism

17 Travel Brochure Examples For Traveler & Tourism

Written by: Danesh Ramuthi Oct 12, 2023

Travel brochures are vital, acting as silent ambassadors for countless destinations. At their core, travel brochures are printed or digital guides, crafted with precision by graphic designers, meant to showcase intriguing destinations, unforgettable experiences, and enticing offers, all with the purpose of beckoning tourists.

These aren’t just mere pages filled with colorful images and minimal text; they are the heartbeats of travel agencies, painting vivid dreams of beach getaways, wildlife watching, and outdoor activities.

In this blog post, I’ll explore various travel brochure examples and provide helpful information on creating designs that not only catch the eye but also encourage visitors to embark on a journey.

If you’re looking to enhance or create your own masterpiece, Venngage offers an easy way to create irresistible travel brochures . With our user-friendly platform and a plethora of travel brochure templates , even those new to design can craft brochures that take potential customers on a journey before they even set foot at the destination.

So, let’s set forth on this journey together, ensuring that your travel business and its offerings take the center stage in the minds of tourists and travelers alike.

Click to jump ahead:

Trifold travel brochure example

Travel guide brochure example, adventure travel brochure example, cruise travel brochure example, beach travel brochure example, vintage travel brochure example, minimalist travel brochure example, modern travel brochure example, city tour brochure example, travel brochure example for students, travel brochure example for travel agency.

• What to include in a travel brochure?

How to make a travel brochure?

Final thoughts.

Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to captivate the potential customer.

The beauty of the trifold design lies in its structure. With three distinct panels, it allows a business to segregate information efficiently, dedicating space for highlighting specific travel destinations, detailing travel insurance options, and even showcasing enticing beach getaways or outdoor activities.

Creating an effective trifold travel brochure requires more than just filling in a template. It involves understanding the target audience, selecting images that resonate, and providing helpful information without overwhelming the reader. 

Travel guide brochures serve as a comprehensive roadmap for tourists, encapsulating the essence of a destination. These brochures, often crafted by skilled graphic designers, emphasize not just the beauty of travel destinations but also offer helpful information to potential tourists.

Such brochures not only highlight the picturesque landscapes and popular spots but delve deeper into the local culture, hidden gems, and off-the-beaten-path treasures that make every trip memorable.

Travel agencies recognize this and invest in high-quality brochure designs, often leveraging free travel brochure templates to kick-start the creative process. Such brochures can easily be customized with one’s own photos, brand assets, and unique design elements to resonate with the target audience.

For businesses, the travel guide brochure also doubles as a marketing tool. An effective brochure, which is more than just a compilation of images and minimal text, encourages visitors to explore the destination, engage with local businesses, and soak in the experiences offered.

Adventure travel brochures are designed to ignite the spirit of adventure in potential travelers. Unlike regular travel brochures, these focus on adrenaline-pumping activities, remote locations, and experiences that push boundaries. 

Each page aims to evoke a sense of thrill, showcasing activities like wildlife watching, mountaineering, deep-sea diving, or exploring rugged terrains. It’s not just about the destination; it’s about the journey and the challenges that come with it.

Knowing that the reader is seeking thrills, the brochure design prioritizes showcasing outdoor activities, perhaps offering details on off-season perks or travel insurance tailored to adventure sports.

Every element, from the photos to text boxes, is strategically placed to offer the reader just enough information to pique their curiosity, but not too much to give everything away. 

After all, adventure is about the unknown, and a well-designed brochure ensures the potential customer is eager to embark on that journey of discovery.

Cruise travel brochures serve as a beacon to those seeking luxurious adventures on the high seas. These beautifully curated pieces often give potential travelers a glimpse into the grandeur of life aboard a majestic liner. 

With pictures of expansive sun decks, gourmet dining experiences, and panoramic ocean views, the cruise travel brochure is designed to captivate. Additionally, detailed itineraries often accompany these images, showcasing the various ports of call, on-shore excursions, and cultural events passengers can partake in. 

Moreover, the brochure provides insights into the various amenities on board, be it rejuvenating spas, entertainment options, or themed nights. For many, the allure of a cruise lies in the harmonious blend of relaxation and exploration, and a well-designed brochure ensures that this balance is perfectly conveyed.

Beach travel brochures are an invitation to a world of sun, sand, and serenity. Evoking the rhythmic sounds of crashing waves and the gentle warmth of golden sands, these brochures are crafted to transport readers to idyllic coastal paradises. 

Vivid photographs of palm-fringed shores, azure waters, and sun-drenched landscapes take center stage, promising a retreat from the hustle and bustle of daily life. Beyond the natural beauty, these brochures delve into the experiences that beach destinations offer. 

From thrilling water sports and beachside activities to local seafood feasts and tropical nightlife, readers are given a comprehensive overview of what awaits.

A well-constructed beach travel brochure doesn’t just showcase a destination; it encapsulates the very essence of a beach holiday, offering both tranquility and excitement in equal measure.

Vintage travel brochures harken back to an era of classic adventures, romanticizing travel in a way that’s nostalgic and deeply evocative. With designs reminiscent of the golden age of travel, these brochures showcase destinations using sepia tones, retro fonts, and artistic illustrations. 

Beyond the visuals, vintage brochures transport readers through time, recapturing the charm of old-world journeys, steam trains, and early air travel. 

These travel brochures, often sought after by collectors and history enthusiasts, serve as a beautiful reminder of how travel used to be, making them not just informative pieces but also treasured keepsakes.

Minimalist travel brochures are the epitome of the adage “less is more.” Rooted in clean lines, muted color palettes, and uncluttered design, these brochures present travel information in a straightforward yet impactful manner. 

Gone are the excessive embellishments; instead, every element, from images to text boxes, is thoughtfully curated and placed. 

Such a design approach prioritizes clarity, ensuring that the potential customer isn’t overwhelmed but is instead drawn into the essential aspects of the travel offering. 

Minimalist brochures resonate particularly well with a target audience that appreciates simplicity, elegance, and the sheer beauty of unadulterated visuals.

Modern travel brochures embody the zeitgeist of contemporary design. They are vibrant, dynamic, and often interactive, reflecting the ever-evolving nature of today’s travel trends. 

These brochures leverage the latest in graphic design techniques, incorporating bold colors, innovative layouts, and often, digital elements like QR codes linking directly to immersive online experiences. 

Modern brochures cater to the tech-savvy traveler, ensuring that while they provide essential details in print, they also seamlessly bridge the gap to the digital realm. 

Be it through embedded videos, virtual tours, or interactive maps, these brochures represent the cutting edge in travel marketing, appealing to a generation that seeks both adventure and convenience at just a click.

Navigating the urban jungle becomes an exhilarating journey with the right city tour brochure. Tailored to showcase the pulsating heart of metropolises, these brochures offer vivid glimpses into architectural wonders, historic landmarks, bustling markets, and hidden gems. 

Maps take center stage in many of these designs, guiding tourists seamlessly from one point of interest to another, ensuring they soak in the essence of the city. 

Additionally, the city tour brochure provides helpful information, from local dining spots to modes of transportation. 

For travelers keen to explore a city’s fabric beyond its main attractions, such brochures are invaluable, granting them both direction and inspiration.

Travel brochures for students prioritize experiences that are both enriching and budget-friendly. Recognizing the unique needs and aspirations of the student traveler, these brochures highlight destinations and packages that offer a mix of learning, adventure, and cultural immersion. 

Details on affordable accommodation options, group discounts, and off-season deals are crucial. Graphics and images within these brochures often resonate with youthful energy, focusing on outdoor activities, wildlife watching, and community engagements. 

Moreover, with students often relying on digital platforms for planning, a good travel brochure for this demographic would seamlessly integrate QR codes or links to websites, ensuring detailed information is available at just a click.

Trekking brochure example

Trekking brochures are aimed to attract the hikers’ attention to visit the routes and trails described on them.  In case a reputable trekking company intends to sell  Tour du Mont Blanc  the detailed info will be referred exclusively to this route. 

For travel agencies, the brochure is more than just an informational tool; it’s a potent marketing asset. These brochures are meticulously designed to showcase the agency’s expertise in curating memorable vacations. 

From the selection of travel destinations to the arrangement of tours, the brochure communicates the agency’s commitment to providing unparalleled experiences. High-quality photos and colorful images of destinations take the reader on a visual journey, while testimonials and reviews build trust. 

The design often reflects the brand assets of the travel agency, ensuring consistency in messaging. 

Clear call-to-action prompts, such as “Contact us for customized packages” or “Visit our website for exclusive deals,” encourage potential clients to take the next step.

In essence, a travel agency’s brochure serves as a bridge between the agency and its potential customers, emphasizing reliability, variety, and expertise.

What to include in a travel brochure? 

Crafting an effective travel brochure requires the amalgamation of essential information, captivating visuals, and purposeful design.

Whether you’re a seasoned travel agency or just trying your hand at travel brochure design, having a checklist of indispensable elements can help in creating an impactful brochure that appeals to your target audience. Let’s delve into the key components to include:

• Destination name : Clearly mention the travel destination to set expectations for potential tourists.
• Eye-catching cover photo : Use a colorful image or a collage of images that captures the essence of the destination, ensuring it takes center stage on the brochure cover.
• Brief description : Give a succinct overview of the destination, highlighting its unique selling points and major attractions.
• Map : Include a map to highlight key attractions, accommodations, and transportation options.
• Travel itinerary : Detail day-to-day activities, sites to visit, and recommended spending time at each location.
• Accommodation options : Provide a list of recommended places to stay, catering to a range of budgets.
• Local attractions : Spotlight on main tourist spots, wildlife watching areas, outdoor activities, and lesser-known hidden gems.
• Travel tips : Offer helpful information about local customs, necessary travel insurance, off-season travel benefits, and other points of interest.
• Photos and images : Integrate high-quality photos of the destination, ensuring they resonate with the overall theme of the brochure.
• Testimonials : Include positive feedback from previous customers to build trust and encourage visitors.
• Contact information : Detail the travel agency’s contact information, including website link, phone number, and physical address.
• Call to action : Encourage potential clients to reach out, book a trip, or visit the agency’s website for more information.
• Customizable templates : If offering free travel brochure templates for potential clients or graphic designers, ensure they can easily customize them with their own photos or brand assets.
• QR code : Integrate a dynamic QR code linking to additional resources, booking pages, or exclusive offers, ensuring details are just a click away.

Creating an engaging travel brochure is both an art and science, capturing the essence of a destination while ensuring practicality. From enticing travelers with stunning visuals to offering valuable details that assist in planning their journey, a well-crafted travel brochure is a fundamental tool for every travel business. Let’s delve into the intricacies of designing a brochure that stands out.

Understanding the target audience

Every destination has its unique allure, captivating a distinct set of travelers. While some might be in search of adrenaline-pumping adventures, others could be seeking a serene beach getaway.

Recognizing the target audience’s preferences is pivotal in crafting a brochure that resonates with them. Analyzing feedback from previous clients, surveying potential customers, and studying travel trends can provide insights.

These insights inform not only the content but also the overall design, ensuring the travel brochure effectively engages its intended readers.

Selecting the optimal format

Travel brochures come in various formats, each serving a specific purpose. For a concise snapshot of a destination, the tri fold brochure is a popular choice among travel agencies.

On the other hand, a more extensive booklet format allows for an in-depth exploration of the travel destination, perfect for those offering a range of experiences or a comprehensive guide to a region.

Use a color scheme

The power of color in evoking emotions and setting the mood cannot be understated. The colors chosen for the travel brochure can transport readers, offering a glimpse of the destination’s ambiance. For example, earthy tones might suggest wildlife watching adventures, while cool blues could evoke images of serene beach getaways.

Moreover, the color scheme should complement the images and align with the brand assets of the travel business. Working with a graphic designer can help in selecting a palette that both represents the destination and appeals to the target audience.

Integrating practical information

While captivating visuals and narratives are vital, the functionality of a travel brochure is equally crucial. A well-designed map highlighting essential attractions, transportation hubs, and recommended accommodations aids travelers in their journey.

Additionally, crucial details like travel insurance options, off-season benefits, and links to associated travel agencies enhance the brochure’s utility. Equally essential is the inclusion of contact details right on the cover, ensuring potential clients can reach out with ease.

Comprehensive directions, both within the brochure and via digital means like QR codes or website links, further support travelers in their planning phase.

Embracing modern design elements

Today’s travelers expect a blend of traditional and digital touchpoints. Incorporating QR codes, which lead to immersive video tours or detailed websites, can seamlessly bridge this gap.

Furthermore, ensuring the brochure’s design is optimized for both print and digital ensures a broader reach, catering to varying preferences of tourists.

Use a pre-designed template

For those not looking to start from scratch, utilizing pre-designed travel brochure templates, like those offered by platforms such as Venngage , can be a time-saving choice. These templates, crafted by professional designers, ensure that the brochure design is visually appealing.

They can then be customized with their own photos, details, and branding, creating a professional travel brochure with ease.

Related: Top 10 Best Brochure Design Software in 2022

It’s evident that every brochure serves a unique purpose, reflecting the essence of its respective travel destination. A travel brochure is more than just a collection of colorful images and enticing descriptions; it’s a bridge between potential clients and unforgettable experiences.

Whether you’re a travel agency aiming to draw tourists to a hidden beach getaway or a graphic designer hoping to showcase a city’s charm, the right brochure design takes center stage.

The wide selection of travel brochure examples showcased here is a testament to the versatility and significance of these tools in the world of tourism. As travelers, these brochures become our initial window to the world, guiding us, inspiring us, and fueling our wanderlust.

Ready to craft your own captivating travel brochure? Dive into the world of effortless design with Venngage and create a travel brochure that stands out with our customizeable templates.

Embark on your creative journey now!

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How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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