what is outbound tourism

What is outbound tourism and why is it important?

Outbound tourism is an important type of tourism . Many countries rely heavily on travellers leaving their home country in search of an international tourism experience.

But what does it actually mean to be an outbound tourist? In this article I will explain what is meant by the term outbound tourism, provide definitions of outbound tourism and I will discuss the advantages and disadvantages of outbound tourism. Lastly, I will provide examples of destinations which have significantly sized outbound tourism markets.

What is outbound tourism?

Outbound tourism definitions, the advent of low cost travel, increased disposable income and leisure time, globalisation, the importance of outbound tourism, the growth of the chinese outbound tourism industry, positive impacts of outbound tourism, negative impacts of outbound tourism, the value of outbound tourism to the uk, outbound tourism: conclusion, further reading.

Outbound tourism is the act of travelling ‘out’ of your home country for the purposes of tourism.

Outbound tourism does not include the purchasing of good or services before or after the trip within the tourism generating country.

To learn more about what a ‘tourism generating country’ is, read my post about Leiper’s Tourism System .

The terms outbound tourism and inbound tourism are often used interchangeably.

This is because a tourist who is travelling internationally is both an outbound tourist (because they travel OUT of their home country) and an inbound tourist (because they travel IN to another country).

The only exception to this would be if a person was travelling on a multi-centre trip, for example a backpacker. This is because they are not necessarily travelling from their home country.

The most widely utilised definition of tourism , proposed by the World Trade Organisation (WTO) and United States (UN) Nations Statistics Division (1994), prescribes that in order to qualify as a tourist one must travel and remain in a place outside of their usual residential environment for not more than one consecutive year for leisure, business or other purposes.

When considering outbound tourism, it therefore makes sense to simply add in the prerequisite of leaving your home country country…

Based on this commonly accepted definition (although this is not without its limits- see this post for more details ), therefore, outbound tourism can be defined as:

‘The act of leaving your home country to travel internationally for not more than one consecutive year for leisure, business or other purposes.’

Some other organisations have also offered definitions for the term outbound tourism.

The European Union define outbound tourism as:

‘Visits by residents of a country outside that country’.

Similarly, Visit Britain state that outbound tourism is:

‘The activities of a resident visitor outside of their country of residence’.

The growth of outbound tourism

The outbound tourism market has grown considerably throughout the years.

Of course, the outbound tourist market has grown at different rates in different parts of the world, but the reasons for this growth are largely the same.

Three of the biggest factors contributing to the growth of outbound tourism are: the advent of low cost travel, increases in disposable income and leisure time and globalisation.

The past two decades have seen significant developments in the history of tourism .

Increased competition within the marketplace and the introduction of low cost airlines has meant that more of us are able to travel more often.

In recent years the amount of disposable income that the average person has each year has increased. This means that people have more money to spend on international tourism .

People also have more leisure time than they used to. Paid holidays and increased flexibility as a result of flexi-time practices at work, means that people have more opportunities for international tourism than they did in the past.

Other posts that you might be interested in: – What is tourism? A definition of tourism – The history of tourism – The structure of the tourism industry – Stakeholders in tourism – Inbound tourism explained: What, why and where – What is ABTA and how does it work? – The economic impacts of tourism

More people want to experience outbound tourism nowadays than ever before. Globalisation has opened up many opportunities for us around the world.

Many destinations that were not previously accessible have opened up and subsequently developed their tourism industries.

Click here to learn more about globalisation and its impact on the tourism industry!

Outbound tourism is hugely important to many countries around the world. The OECD have a handy tool on their website which demonstrates the value of this tourism in different parts of the world.

Outbound tourism has many positive economic impacts that reaches further than just the tourism industry. Outbound tourism can help to enhance the economies of many countries by providing economic boosts in a range of sectors such as retail, healthcare and education.

Many countries, however, rely too much on outbound tourism. Should there be a reason that tourism declines, for example during the 2020 Coronavirus pandemic, a country’s economy could face dire consequences if they do not diversify their income.

A major recent development in the tourism industry is the growth of Chinese outbound tourism.

Today, China is the largest outbound tourism market in the world.

Chinese tourists spent more than $288billion on international travel in 2018, which equates to a whooping 25% of global tourism spend . It is predicted that Chinese tourists will take 160 million overseas trips by 2020.

This growth is largely attributed to rising incomes amongst Chinese workers and new freedoms allowed to the population . Many countries around the world now offer simpler and easy to obtain visas for Chinese citizens than they did in previous years.

This has resulted in a boom in Chinese outbound tourism. Whilst Chinese tourists travel all over the world, markets in Asian countries such as Thailand and Bali have seen particular increases in overall tourism numbers as a result.

Chinese tourists typically spend significantly more money when they travel than tourists from other countries. This means that the Chinese outbound tourism market is particularly welcomes in many destinations around the world.

Outbound tourism can be beneficial for both the traveller generating region and the tourist destination region .

In the tourist’s home country, outbound tourism can help to boost the economy. If tourists use a local operator to organise their travel arrangements, such as the national airline or a domestic travel agent, then some of the profits made will be retained in the home country.

When the tourist reaches their holiday destination there are many economic advantages to the host destination. The graph below by the Office of National Statistics (ONS) outlines the areas that profit the most from outbound tourism.

Foreign exchange income can be particularly beneficial in destinations where the currency is weak. Many destinations focus their marketing efforts in countries that have strong currencies, such as the UK, USA or Europe.

Another positive impact of outbound tourism is that income from tourism can be used to help boost the wider economy. Money can be reinvested in areas such as healthcare and education.

There are two major economic impacts that can have a negative effect on the destination.

The first is economic leakage in tourism . Outbound tourists often seek the familiar and may choose to spend their money in large chain organisations such as a Hilton Hotel or a McDonalds fast food restaurant. This causes money to be taken out of the tourist destination region, thus limiting the positive impacts from tourism.

The second is over dependence. If a destination relies too heavily on their outbound tourism industry, they could come into trouble should this be disrupted.

Disruptions to the tourism industry occur frequently around the world. Reasons include natural disasters, political unrest, economic instability and pandemics.

You can read about the economic impacts of tourism in more detail here.

According to the ONS, outbound tourism is a significant market in the UK, accounting for 1.8% of GDP.

The outbound tourism sector accounts for more than 221,000 jobs in the United Kingdom.

The economic contribution of UK outbound tourism equates to £37.1 billion.

The graph below indicates which destinations UK outbound tourists are choosing to travel to, with Spain being the most popular.

Outbound tourism is an important part of the structure of the tourism industry . Many countries rely heavily on outbound tourist markets and outbound tourism is a significant economic contributor. The outbound tourism market has grown and developed throughout the years, with the most significant and rapidly emerging market being the Chinese.

• An Introduction to Tourism : a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
• The Business of Tourism Management : an introduction to key aspects of tourism, and to the practice of managing a tourism business.
• Tourism Management: An Introduction : gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

• Travel Tips

What Is Outbound Tourism

Published: December 12, 2023

Modified: December 28, 2023

by Minne Rosenthal

• Plan Your Trip
• Sustainability
• Travel Essentials & Accessories

Overview of Outbound Tourism

Outbound tourism refers to the phenomenon of people traveling from their home country to other countries for various purposes, such as leisure, business, education, or healthcare. It is a key component of the global travel industry and has experienced significant growth in recent years.

With the increasing affluence of societies, improved transportation systems, and easier access to information, the number of outbound tourists has been steadily increasing. This trend has transformed the way people view travel, turning it from a luxury to a regular part of life for many individuals.

One of the primary motivations for outbound travel is the desire to explore new cultures, see iconic landmarks, and experience different lifestyles. People are drawn to the opportunity to broaden their horizons, gain new perspectives, and create lasting memories. Whether it’s standing in awe of the Eiffel Tower in Paris, immersing oneself in the vibrant streets of Tokyo, or relaxing on the picturesque beaches of Bali, outbound travel offers a chance to escape the routine and discover the wonders of the world.

Moreover, outbound tourism plays a vital role in fostering international cooperation and understanding. By engaging with diverse cultures and interacting with local communities, travelers can gain a deeper appreciation for global interconnectedness and promote a sense of unity among nations.

In addition to personal benefits, outbound tourism also contributes significantly to the economy of both the home and destination countries. It creates employment opportunities in various sectors such as transportation, accommodation, food and beverage, and entertainment. The influx of tourist spending also boosts local businesses, stimulates economic growth, and encourages infrastructure development.

Despite the numerous advantages of outbound tourism, it does present some challenges. Managing the environmental impact of increased travel, ensuring the safety and security of tourists, and addressing concerns related to overcrowding in popular tourist destinations are among the key issues that need to be addressed. It is essential to adopt sustainable practices, promote responsible travel, and strike a balance between economic development and conservation efforts.

In summary, outbound tourism has become an integral part of modern society. It offers individuals the chance to explore new cultures, broaden their horizons, and create lifelong memories. It also plays a significant role in economic development and cultural exchange. However, it is crucial to manage its impacts and promote sustainable practices to ensure the long-term sustainability of the global travel industry.

Definition of Outbound Tourism

Outbound tourism is a term used to describe the act of traveling from one’s home country to visit another country for various purposes, including leisure, business, education, or healthcare. It is essentially the opposite of inbound tourism, which refers to visitors coming into a country from abroad.

Outbound tourists are individuals who leave their home country with the intention of visiting and staying in another country for a specific period. These travelers seek experiences beyond their familiar surroundings, exploring different cultures, historical landmarks, natural wonders, and engaging in a range of activities that are unique to the destination they choose to visit.

The concept of outbound tourism has evolved over time due to advancements in transportation and the integration of technology. In the past, traveling to other countries was often viewed as a luxury reserved for the elite or experienced travelers. However, with the rise of affordable air travel, improved travel infrastructure, and the widespread accessibility of information through the internet, outbound tourism has become more accessible and popular among a wider range of people.

Outbound tourism can take various forms depending on the purpose and duration of the trip. For example, leisure tourism involves traveling for relaxation and enjoyment, while business tourism encompasses travel for professional purposes such as attending conferences, meetings, or negotiating business deals. Educational tourism refers to trips undertaken to broaden one’s knowledge through studying abroad or participating in workshops or training programs. Additionally, medical tourism has emerged as a significant category, with individuals traveling abroad to seek specialized medical treatments or procedures.

Outbound tourism is driven by various factors, including personal interests, curiosity, the desire for personal growth, and the need to build connections with people from different cultures. Improved living standards, rising disposable incomes, and the availability of travel incentives and discounts also contribute to the growth of outbound tourism.

Global tourism organizations and governments recognize the importance of outbound tourism in fostering cultural exchange, economic development, and diplomatic relations between countries. Efforts are being made to promote international cooperation, simplify travel procedures, and ensure the safety and well-being of outbound tourists.

Overall, outbound tourism reflects the human desire to explore, learn, and connect with the wider world. It offers individuals the opportunity to experience different cultures, broaden their horizons, and create lasting memories. As the world becomes more interconnected, outbound tourism is expected to continue its growth trajectory, playing a significant role in the global travel industry.

Importance of Outbound Tourism

Outbound tourism holds immense importance in both personal and global contexts. It enriches individuals’ lives by providing opportunities for exploration, cultural immersion, personal growth, and relaxation. Additionally, it plays a vital role in economic development, job creation, and international relations. Here, we delve into the key reasons why outbound tourism is significant.

First and foremost, outbound tourism allows individuals to expand their horizons and experience different cultures. Traveling to other countries exposes tourists to new languages, customs, traditions, and ways of life. This exposure fosters understanding, empathy, and tolerance, breaking down stereotypes and promoting cultural exchange. It enables individuals to gain a broader perspective of the world, appreciate diversity, and develop a sense of global interconnectedness.

Furthermore, outbound tourism is an essential driver of economic growth. It stimulates various sectors such as transportation, accommodation, food and beverage, entertainment, and retail. The income generated from outbound travelers contributes to the local economies of destination countries, creating jobs and generating tax revenue. This infusion of money also encourages investment in infrastructure development, benefiting both locals and future tourists.

In addition to economic impacts, outbound tourism plays a crucial role in international relations. It fosters diplomacy, encourages bilateral cooperation, and builds bridges between nations. Through personal interactions with people from different countries, stereotypes can be dismantled, cultural misunderstandings can be overcome, and mutual respect can be fostered. Such interpersonal connections facilitate diplomatic discussions, trade partnerships, cultural collaborations, and ultimately contribute to a more peaceful and interconnected world.

Outbound tourism also benefits the environment and wildlife conservation efforts. Responsible travelers prioritize eco-friendly practices, support sustainable tourism initiatives, and contribute to the preservation of natural resources and biodiversity. Moreover, the demand for sustainable practices in the travel industry encourages stakeholders to adopt environmentally friendly policies, reducing carbon footprints and promoting conservation efforts.

From a personal perspective, outbound tourism provides individuals with a break from their daily routine, reducing stress levels and promoting mental well-being. It offers opportunities for personal growth, self-discovery, and self-reflection. Travelers can gain new skills, overcome challenges, and cultivate a sense of confidence and independence.

In summary, outbound tourism is of great importance for both individuals and society as a whole. It broadens horizons, promotes cultural understanding, drives economic growth, fosters international cooperation, and contributes to personal well-being. As the world becomes increasingly interconnected, the significance of outbound tourism is expected to grow, encouraging individuals to explore and embrace the wonders of the global community.

Factors Influencing Outbound Tourism

Outbound tourism is influenced by a variety of factors that shape travel preferences, behavior, and decision-making. Understanding these factors is crucial for travel industry stakeholders, governments, and marketers to effectively cater to the needs and desires of outbound tourists. Here, we highlight some key factors that influence outbound tourism.

1. Economic Factors: The economic stability and prosperity of a country play a significant role in shaping outbound tourism. As individuals’ disposable incomes rise, they have more financial resources to allocate towards leisure travel. Economic factors such as GDP per capita, employment rates, and exchange rates influence people’s ability to afford international travel and impacts their spending patterns during their trips.

2. Destinations and Attractions: The availability and appeal of tourist destinations and attractions greatly influence outbound tourist flows. People are drawn to iconic landmarks, natural wonders, historical sites, cultural events, and unique experiences that different countries offer. The perceived safety, ease of travel, and accessibility of a destination also impact the decision to choose a particular location.

3. Travel Infrastructure: The quality and efficiency of travel infrastructure, including transportation systems (such as airports, airlines, and railways), accommodation options (such as hotels, resorts, and vacation rentals), and connectivity (such as internet and mobile networks), significantly impact outbound tourism. Well-developed infrastructure ensures smooth travel experiences and enhances the overall satisfaction of travelers.

4. Demographic Factors: Demographic characteristics, such as age, income level, and family composition, play a role in outbound tourism. Younger individuals and a growing middle class tend to have more disposable income and a desire for adventure, contributing to increased travel. Family dynamics and the presence of children can influence destination choices and the types of activities that families engage in during their trips.

5. Technological Advancements: The rapid advancements in technology have had a profound impact on outbound tourism. The widespread availability of the internet, social media platforms, and travel apps has made it easier for individuals to research, plan, and book their trips. Online travel agencies, price comparison websites, and user-generated content have revolutionized the way people make travel decisions, increasing the convenience and accessibility of travel information.

6. Cultural and Social Factors: Cultural and social factors influence outbound tourism by shaping individual preferences and motivations. People may be influenced by their social networks, including friends, family, and colleagues, who share their travel experiences and recommendations. Cultural events, festivals, and trends play a role in driving tourism to specific destinations, as travelers seek to immerse themselves in local traditions and experiences.

7. Government Policies: Government policies and regulations can both facilitate or impede outbound tourism. Visa restrictions, safety advisories, travel advisories, and tax policies can affect the decision to travel to specific destinations. Governments that actively promote tourism, provide financial incentives, and ensure safety and security often experience higher outbound tourist numbers.

8. Marketing and Promotional Efforts: Effective marketing and promotional activities can significantly influence outbound tourism. Destination branding, advertising campaigns, targeted messaging, and travel incentives can impact people’s perceptions of a destination and influence their travel choices. Collaborative efforts between tourism boards, airlines, travel agencies, and hospitality businesses are often employed to attract outbound tourists.

In summary, outbound tourism is influenced by a complex interplay of economic, cultural, technological, and demographic factors. Understanding these influences is crucial for destinations and stakeholders in the travel industry to attract, cater to, and meet the evolving preferences and needs of outbound tourists.

Benefits and Challenges of Outbound Tourism

Outbound tourism brings a range of benefits to individuals, communities, and economies. However, it also poses certain challenges that need to be addressed for sustainable and responsible tourism practices. Here, we explore the benefits as well as the challenges of outbound tourism.

Benefits of Outbound Tourism:

1. Economic Growth: Outbound tourism contributes to economic growth by generating revenue and creating employment opportunities in various sectors such as transportation, accommodation, food and beverage, entertainment, and retail. The influx of tourist spending stimulates local businesses, encourages infrastructure development, and boosts the overall economy of both the home country and the destination.

2. Cultural Exchange: Outbound tourism promotes cultural exchange by providing individuals with the opportunity to explore and engage with diverse cultures, traditions, and ways of life. Travelers can gain a deeper understanding and appreciation for different customs, values, and perspectives, breaking down stereotypes and promoting global interconnectedness.

3. Personal Enrichment: Outbound tourism offers individuals the chance to broaden their horizons, learn new languages, develop cross-cultural communication skills, and gain a more profound understanding of the world. It provides opportunities for personal growth, self-discovery, and self-reflection.

4. Environmental Conservation: Outbound tourism can support environmental conservation efforts by promoting responsible and sustainable travel practices. Travelers who prioritize eco-friendly options and engage in activities that protect natural resources and wildlife contribute to the preservation of fragile ecosystems.

Challenges of Outbound Tourism:

1. Environmental Impact: The increase in outbound tourism has led to environmental challenges, such as pollution, resource depletion, and the degradation of natural sites. Managing the carbon footprint of transportation and implementing sustainable practices in accommodation and tourist activities are vital for minimizing the negative impact on the environment.

2. Overtourism: Popular tourist destinations are often overcrowded, leading to issues such as damage to infrastructure, strain on local resources, cultural commodification, increased waste, and loss of authenticity. Balancing tourism growth with the carrying capacity of destinations and promoting alternative destinations can help alleviate the pressures of overtourism.

3. Sociocultural Impact: The influx of tourists can impact local communities by altering social dynamics, traditions, and livelihoods. It is essential to respect local cultures, promote responsible behavior, and ensure that the benefits of tourism are distributed equitably among the local population.

4. Safety and Security: Ensuring the safety and security of outbound tourists is of utmost importance. Travelers may face risks such as theft, scams, natural disasters, or political unrest. Governments and tourism stakeholders must take measures to provide accurate information, enhance safety protocols, and establish effective communication channels to address emergencies.

5. Economic Leakage: In some cases, a significant portion of the revenue generated by outbound tourism can leak out of the local economy. This happens when international tour operators, foreign-owned hotels, or multinational corporations benefit more from tourism than local businesses. Promoting entrepreneurship and local ownership in the tourism industry can help address this issue.

It is crucial for destination management organizations, governments, and travelers themselves to address these challenges and implement sustainable practices. By doing so, outbound tourism can continue to bring economic, cultural, and personal benefits without compromising the natural environment, local communities, and unique identities of destinations.

Popular Destinations for Outbound Tourists

Outbound tourism offers individuals a wide variety of destinations to explore, each with its own unique attractions and experiences. From bustling cities to serene beaches, natural wonders to historical sites, the options are endless. Here, we highlight some of the most popular destinations for outbound tourists.

1. Europe: Europe attracts millions of outbound tourists each year, offering a rich blend of cultural heritage, historic landmarks, and picturesque landscapes. Destinations like Paris with the Eiffel Tower, Rome with the Colosseum, and Barcelona with the Sagrada Familia are perennial favorites. European cities, with their cobblestone streets, medieval architecture, and vibrant café culture, entice travelers seeking an immersive cultural experience.

2. Southeast Asia: Southeast Asia is a hotspot for outbound tourists, with countries such as Thailand, Vietnam, Indonesia, and Malaysia offering a mix of vibrant cities and breathtaking natural landscapes. The allure of beautiful beaches, ancient temples, exotic cuisine, and warm hospitality makes this region a top choice for leisure travelers seeking relaxation and adventure.

3. United States: The United States is a diverse destination that attracts outbound tourists with its iconic cityscapes, natural wonders, and world-famous attractions. New York City, Los Angeles, San Francisco, and Las Vegas offer a vibrant urban experience, while national parks like Yellowstone, the Grand Canyon, and Yosemite captivate nature enthusiasts.

4. Australia and New Zealand: Australia and New Zealand are renowned for their stunning landscapes, unique wildlife, and outdoor adventures. From the Great Barrier Reef in Australia to Milford Sound in New Zealand, these countries offer a perfect blend of natural beauty and cultural experiences.

5. East Asia: East Asian countries such as Japan, China, and South Korea are popular destinations for their rich history, traditions, modern innovation, and captivating landscapes. Travelers are drawn to the bustling streets of Tokyo, the ancient Great Wall of China, and the vibrant K-pop culture that attracts music and entertainment enthusiasts.

6. Africa: Africa’s diverse landscapes, wildlife, and cultural richness make it an exciting destination for outbound tourists seeking unique experiences. Safari adventures in countries like Kenya, Tanzania, and South Africa, along with iconic landmarks such as Egypt’s ancient pyramids, draw visitors from around the world.

7. Caribbean and Latin America: The Caribbean and Latin American countries offer a mix of stunning beaches, vibrant culture, and historical sites. Destinations like Mexico, Brazil, Jamaica, and the Dominican Republic attract travelers seeking relaxation, water sports, and the charm of Caribbean and Latin American heritage.

8. Middle East: Middle Eastern destinations like the United Arab Emirates, Qatar, and Oman are known for their futuristic architecture, luxury shopping, and rich traditions. Cities like Dubai and Abu Dhabi have become global tourism hubs, offering a blend of modernity and Arabian culture.

These are just a few examples of the popular destinations for outbound tourists. Each destination has its own unique appeal, ranging from cultural attractions to natural wonders, historical landmarks to modern metropolises. The choices are endless, ensuring that travelers have a wide range of options to curate their ideal travel experiences.

Trends in Outbound Tourism

Outbound tourism has witnessed several trends in recent years, driven by changing consumer behaviors, advancements in technology, and evolving global travel preferences. These trends shape the way people plan, experience, and engage with outbound travel. Here, we explore some of the significant trends in outbound tourism.

1. Rise of Experiential Travel: Travelers are increasingly seeking authentic and experiential travel experiences. They want to immerse themselves in the local culture, engage with communities, and participate in meaningful activities. This trend has led to the growth of activities such as culinary tours, responsible tourism initiatives, volunteer programs, and cultural exchanges.

2. Focus on Sustainable Tourism: Travelers are becoming more conscious of the environmental and social impact of their travel choices. There is a growing demand for sustainable tourism practices, including eco-friendly accommodations, responsible wildlife tourism, carbon-neutral travel options, and support for local communities. This trend highlights the importance of preserving destinations for future generations.

3. Digital Transformation: Technology has revolutionized how people plan, book, and share their travel experiences. The rise of online platforms, mobile apps, and social media has made travel information more accessible, allowing travelers to research and book their trips with ease. Social media platforms have also become influential in shaping travel trends, with travelers seeking Instagrammable destinations and unique photo opportunities.

4. Multi-destination Trips: Travelers are increasingly opting for multi-destination trips, combining visits to multiple countries or cities within the same trip. This trend allows travelers to maximize their time and explore diverse destinations in a single journey. It is often facilitated by improved transportation networks, such as low-cost airlines and high-speed rail connections.

5. Niche and Adventure Tourism: Niche tourism segments, such as adventure tourism, wellness tourism, and cultural tourism, have seen significant growth. Travelers seeking unique experiences are now opting for activities like hiking, diving, wildlife safaris, yoga retreats, and cultural immersions. This trend reflects the desire for personal enrichment and the pursuit of new and transformative experiences.

6. Solo Travel: Solo travel has become increasingly popular, with more individuals choosing to embark on journeys alone. This trend reflects the desire for independence, self-discovery, and the freedom to tailor the travel experience to individual preferences. It has led to the emergence of solo-friendly destinations and services that cater specifically to solo travelers.

7. Medical and Wellness Tourism: The demand for medical and wellness tourism has grown significantly. Travelers seek destinations that offer high-quality healthcare services, specialized medical treatments, and wellness retreats to improve their physical and mental well-being. This trend is driven by the desire for advanced medical treatments, alternative therapies, and holistic wellness experiences.

8. Slow Travel: Slow travel advocates for a more relaxed and immersive travel experience, where travelers spend more time in a single destination, exploring it thoroughly and connecting with the local culture. This trend promotes a deeper understanding of a place, sustainable tourism practices, and a more meaningful travel experience.

These trends in outbound tourism reflect the changing preferences and priorities of travelers worldwide. The industry continues to evolve, and travelers can expect more personalized, conscious, and immersive travel experiences in the future.

Outbound Tourism and its Economic Impacts

Outbound tourism has significant economic impacts on both the home and destination countries. It generates revenue, creates employment opportunities, stimulates economic growth, and contributes to the overall development of the tourism industry and related sectors. Here, we explore the economic impacts of outbound tourism.

1. Revenue Generation: Outbound tourism is a major source of revenue for both the home and destination countries. Outbound tourists spend money on transportation, accommodation, food and beverage, shopping, entertainment, and other tourist-related activities. This influx of spending contributes directly to the local economies of the destination countries, supporting local businesses and generating tax revenue. In the home country, outbound tourism can also contribute to foreign exchange earnings, as tourists convert their currency to the currency of the destination country.

2. Employment Opportunities: Outbound tourism creates employment opportunities in various sectors of the economy. The growth of outbound tourism leads to increased demand for transportation services, such as airlines, cruise lines, and travel agencies. Accommodation providers such as hotels, resorts, and vacation rentals also benefit from the influx of outbound tourists. Furthermore, restaurants, cafes, tour operators, souvenir shops, and other sectors of the tourism industry experience increased business, resulting in job creation and economic stability.

3. Economic Multiplication Effect: Outbound tourism has a multiplying effect on the economy. The spending by tourists creates a ripple effect throughout the local economy, as the businesses that receive tourist spending, in turn, spend on goods and services provided by other local businesses. This multiplier effect stimulates economic activity beyond the tourism sector, contributing to overall economic growth and development.

4. Infrastructure Development: The growth of outbound tourism often leads to infrastructure development in both the home and destination countries. Governments recognize the economic benefits of tourism and invest in improving transportation networks, enhancing airports, upgrading roads and highways, expanding hospitality infrastructure, and establishing tourism-related amenities. These infrastructure developments not only benefit the tourism industry but also improve the overall quality of life for residents, attracting further investment and contributing to regional development.

5. Promotion of Small and Medium Enterprises (SMEs): Outbound tourism provides opportunities for Small and Medium Enterprises (SMEs) to participate in the tourism value chain. Locally-owned guesthouses, family-run restaurants, independent tour operators, and artisanal shops can benefit from the patronage of outbound tourists. This helps to distribute the economic benefits of tourism more equitably, supporting local entrepreneurship, and fostering sustainable economic growth in communities.

6. Contribution to Trade Balance: Outbound tourism can have a positive impact on a country’s trade balance. When outbound tourists spend money in the destination country, it helps to offset the outflow of funds for imported goods and services. The revenue generated from outbound tourism can help to balance the trade deficit and strengthen the country’s economic position.

In summary, outbound tourism has significant economic impacts, with the potential to drive revenue generation, create employment opportunities, stimulate economic growth, and contribute to infrastructure development. However, it is important to manage these economic impacts responsibly, ensuring that the benefits are distributed equitably, and that the negative effects, such as environmental degradation and economic leakage, are minimized through sustainable practices.

Outbound Tourism and Cultural Exchange

Outbound tourism plays a pivotal role in fostering cultural exchange between tourists and the local communities they visit. It provides a platform for people from different cultures and backgrounds to come together, share experiences, and learn from one another. Here, we delve into the significance of outbound tourism in promoting cultural exchange.

1. Exposure to Different Cultures: Outbound tourism exposes individuals to diverse cultures, traditions, customs, and ways of life. Through direct interactions with locals, tourists gain insights into the unique aspects of the destination’s culture, such as language, art, music, dance, food, and religious practices. This exposure broadens their understanding, tolerance, and appreciation for cultural diversity, ultimately promoting a more inclusive and understanding society.

2. Cultural Immersion: Outbound tourists have the opportunity to immerse themselves in the local culture during their travels. They can participate in local traditions, festivals, and events, providing them with a firsthand experience of the destination’s cultural heritage. This immersion fosters empathy, respect, and a deeper connection with the local community.

3. Exchange of Ideas and Perspectives: Outbound tourism encourages the exchange of ideas and perspectives between tourists and locals. Through interactions, conversations, and shared experiences, both parties have the opportunity to challenge stereotypes, break down cultural barriers, and gain a broader worldview. This exchange of knowledge fosters mutual understanding and can lead to personal and societal growth.

4. Learning Opportunities: Outbound tourism provides valuable learning opportunities for tourists to understand different cultures. They can engage in activities such as cooking classes, language lessons, traditional craft workshops, or visits to historical sites and museums. These experiences enable tourists to gain a deeper appreciation for the destination’s cultural heritage, history, and contributions to the world.

5. Preservation of Cultural Heritage: Outbound tourism can contribute to the preservation and revitalization of cultural heritage. As tourists show interest in visiting historical sites, traditional villages, or cultural landmarks, local communities are encouraged to preserve and maintain their heritage for future generations. This helps to safeguard cultural assets, traditions, and practices that might otherwise be at risk of disappearing.

6. Building Bridges and Breaking Stereotypes: Outbound tourism has the power to build bridges between nations and break down stereotypes. When individuals from different countries interact and engage in meaningful exchanges, they gain firsthand experiences that challenge preconceived notions and stereotypes. This helps to foster goodwill, mutual respect, and long-lasting connections between people from different cultures.

7. Mutual Benefits: Cultural exchange through outbound tourism brings benefits to both tourists and host communities. Tourists gain a deeper understanding of the world, develop cross-cultural communication skills, and return home with a broader perspective. Local communities benefit from economic opportunities, preservation of cultural traditions, and the enrichment of their own cultural experiences through interactions with tourists.

In summary, outbound tourism facilitates cultural exchange, promotes understanding, and builds bridges between individuals from different cultures. It exposes tourists to diverse cultural experiences, challenges stereotypes, fosters empathy, and contributes to the preservation of cultural heritage. Through these interactions, outbound tourism plays a crucial role in promoting a more interconnected and harmonious global society.

Sustainable Practices in Outbound Tourism

Sustainable practices in outbound tourism aim to minimize the negative impact of travel on the environment, preserve cultural heritage, and promote responsible and ethical tourism. As the tourism industry continues to grow, it is crucial to adopt sustainable practices to ensure the long-term viability of destinations and the well-being of host communities. Here, we highlight some key sustainable practices in outbound tourism.

1. Reduce Carbon Footprint: One of the primary goals of sustainable tourism is to reduce the carbon footprint of travel. This can be achieved by opting for eco-friendly transportation options, such as using public transport or choosing airlines that prioritize fuel efficiency and carbon offset programs. Travelers can also minimize their environmental impact by participating in carbon offset initiatives and supporting renewable energy projects.

2. Support Local Communities: Sustainable tourism practices emphasize supporting local communities and reducing economic leakage. Travelers can achieve this by staying in locally-owned accommodations, eating at local restaurants, and purchasing locally-made products and crafts. Engaging in cultural exchanges, respecting local customs and traditions, and hiring local guides for tours can also contribute to the economic development and empowerment of local communities.

3. Respect the Environment: Responsible tourists should respect the natural environment and wildlife conservation efforts. This means adhering to guidelines for protected areas, national parks, and marine reserves. Travelers can minimize waste generation, practice proper waste disposal, and support organizations that focus on environmental conservation and sustainability initiatives. Additionally, participating in activities that promote wildlife conservation and avoiding attractions that exploit animals can help protect biodiversity.

4. Promote Responsible Cultural Interactions: Sustainable tourism encourages respectful interactions between tourists and local communities. Travelers should seek opportunities to engage with local cultures and traditions in a sensitive and responsible manner. This includes respecting cultural norms, seeking permission before taking photos, using appropriate language, and educating oneself about local customs and etiquette before visiting a destination.

5. Opt for Sustainable Accommodations: Sustainable accommodations aim to minimize their impact on the environment. Travelers can choose eco-friendly and certified accommodation options that implement practices such as energy conservation, waste management, water efficiency, and the use of renewable resources. Look for certifications such as LEED (Leadership in Energy and Environmental Design) or Green Globe to ensure that accommodations meet certain sustainability criteria.

6. Conserve Resources: Responsible tourists should strive to conserve resources during their travels. This can be achieved by using water and energy efficiently, avoiding excessive plastic consumption by carrying reusable water bottles and bags, and supporting establishments that follow sustainable practices such as recycling and minimizing single-use plastics.

7. Educate Yourself: Sustainable tourism begins with education and awareness. Travelers can educate themselves about the destination’s environmental and cultural issues, as well as sustainable tourism practices. By understanding the local context, travelers can make informed choices and actively contribute to the sustainability of the destination.

Implementing sustainable practices in outbound tourism is crucial for protecting natural resources, preserving cultural heritage, supporting local communities, and ensuring the long-term viability of destinations. By adopting these practices, travelers can minimize their impact on the environment, respect local cultures, and contribute to the well-being of host communities, thus promoting a more responsible and conscious approach to tourism.

• Privacy Overview
• Strictly Necessary Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

What is Outbound Tourism?

Outbound tourism is a term used in the travel industry to refer to residents of a particular country traveling to another country for leisure, business, education, or other purposes. It is a key component of the tourism industry and plays a significant role in the global economy. Understanding outbound tourism involves looking at the motivations behind people traveling abroad, the impact it has on the economy, and the trends that shape this sector.

Motivations for Outbound Tourism

There are various reasons why people engage in outbound tourism. Some of the common motivations include:

• Leisure: Many people travel abroad to explore new destinations, experience different cultures, relax on beaches, or engage in outdoor activities.
• Business: Business travelers often visit other countries to attend meetings, conferences, trade shows, or to establish partnerships with international companies.
• Education: Students and academics travel abroad for educational purposes, such as studying at foreign universities, attending workshops, or conducting research.
• Healthcare: Medical tourism is a growing trend where individuals travel abroad to receive medical treatments, surgeries, or wellness services.
• Visiting Friends and Relatives (VFR): People often travel to other countries to visit friends and relatives, which contributes to outbound tourism numbers.

Economic Impact of Outbound Tourism

Outbound tourism has a significant impact on the economy of both the traveler's home country and the destination country. Some of the key economic benefits of outbound tourism include:

• Foreign Exchange Earnings: When residents of a country travel abroad, they spend money on transportation, accommodation, food, shopping, and other services, which generates foreign exchange earnings for the destination country.
• Job Creation: The tourism industry creates employment opportunities in various sectors, such as hospitality, transportation, tour operators, and retail, both in the traveler's home country and the destination country.
• Infrastructure Development: The demand for tourism services leads to investments in infrastructure development, such as airports, hotels, restaurants, and tourist attractions, which benefits the local economy.
• Multiplier Effect: Outbound tourism spending has a multiplier effect on the economy, as it stimulates other industries, such as agriculture, manufacturing, and services, through increased demand for goods and services.

Trends in Outbound Tourism

The outbound tourism sector is constantly evolving, driven by changing consumer preferences, technological advancements, economic factors, and global events. Some of the key trends shaping outbound tourism include:

• Emerging Destinations: Travelers are increasingly seeking out new and off-the-beaten-path destinations for unique experiences and to avoid overcrowding in popular tourist hotspots.
• Technology Integration: The use of technology, such as mobile apps, social media, and online booking platforms, has revolutionized the way travelers research, plan, and book their trips.
• Sustainable Tourism: There is a growing awareness of the environmental and social impacts of tourism, leading to a rise in sustainable travel practices, such as eco-friendly accommodations, responsible wildlife tourism, and community-based tourism initiatives.
• Personalization: Travelers are increasingly seeking personalized and experiential travel options that cater to their individual preferences, interests, and values.
• Health and Safety: The COVID-19 pandemic has highlighted the importance of health and safety measures in travel, leading to the adoption of new protocols, such as enhanced cleaning procedures, health screenings, and travel insurance requirements.

Outbound tourism is a dynamic and diverse sector of the travel industry that involves residents of a country traveling to other countries for a variety of reasons. Understanding the motivations behind outbound tourism, its economic impact, and the trends that shape this sector is essential for travel industry professionals, policymakers, and travelers alike. As the world becomes increasingly interconnected, outbound tourism will continue to play a crucial role in promoting cultural exchange, economic growth, and global cooperation.

• Up to 14-Day Itineraries
• Maps Integration
• PDF Downloads
• Standard support
• Everything in Basic Plan and
• Personalized packing lists
• Additional itinerary details (hotels, transportation, travel requirements, local sayings, etc.)
• Ad-free experience

$3 / month or $30 / year (2 Months Free)

€2.76 / month or €27.60 / year (Save €5.52) £2.37 / month or £23.70 / year (Save £4.74) ₹249.00 / month or ₹2,490.00 / year (Save ₹498.00)

• Everything in Plus Plan and
• Up to 30-Day Itineraries See Example
• Smartest AI with latest updates
• Private Itineraries

$5 / month or $50 / year (2 Months Free)

€4.60 / month or €46.00 / year (Save €9.20) £3.95 / month or £39.50 / year (Save £7.90) ₹415.00 / month or ₹4,150.00 / year (Save ₹830.00)

"This is super cool. I did three days in a relatively small town, and it came up with a nice sounding trip (relaxation focused)."

- Redditor StillKickinginAZ

"This is incredible"

- Jenny Turner

"This is so awesome! We hired a travel agent for $200 and your AI just spit out almost exactly the same itinerary the agent planned for our honeymoon in Greece!"

Share Itinerary

What Is Inbound and Outbound Tourism With Example?

By Robert Palmer

Inbound and outbound tourism are two terms that are commonly used in the travel industry. Both of these terms refer to the movement of people from one place to another for the purpose of tourism. In this article, we will take a closer look at what inbound and outbound tourism means, along with examples.

What is Inbound Tourism?

Inbound tourism refers to when tourists visit a country that is not their own. In other words, it refers to the arrival of visitors from overseas into a country.

This type of tourism is also known as international tourism. The visitors could be traveling for various reasons such as leisure, business or visiting friends and family.

Inbound tourism can have a significant impact on a country’s economy by generating revenue through spending on accommodation, food, transport, and other tourist activities. For example, when tourists visit India to see the Taj Mahal or Singapore to experience its unique culture, they contribute significantly towards the local economy.

Examples of Inbound Tourism

• A family from Germany visiting Disneyland in California
• A group of backpackers from Australia traveling across Southeast Asia
• A businessman from Japan attending a conference in New York City

What is Outbound Tourism?

Outbound tourism refers to when tourists leave their home country to visit another country. It’s also known as domestic tourism when people travel within their own country for leisure or business purposes.

Outbound tourism can have an impact on both the traveler’s home country and the destination they are visiting. When people travel abroad from their home countries, they spend money on flights, accommodation and other tourist activities which can contribute significantly towards the local economy of the visited country.

Examples of Outbound Tourism

• A family from Canada taking a vacation to Hawaii
• A group of friends from the United States traveling to Europe for a backpacking trip
• A couple from Australia taking a romantic getaway to Bali, Indonesia

Inbound and outbound tourism are two important aspects of the travel industry. While inbound tourism refers to tourists visiting a country that is not their own, outbound tourism refers to people leaving their home country for leisure or business purposes.

10 Related Question Answers Found

What is meant by inbound and outbound tourism, what are the types of outbound tourism, what is the meaning of outbound tourism, what is meant by outbound tourism, what is an example of outbound tourism, what is the significance of outbound tourism, what is outbound tourism, what does outbound tourism mean, what is an example of inbound tourism, what is outbound tourism in simple words, backpacking - budget travel - business travel - cruise ship - vacation - tourism - resort - cruise - road trip - destination wedding - tourist destination - best places, london - madrid - paris - prague - dubai - barcelona - rome.

© 2024 LuxuryTraveldiva

• English (UK)
• English (CA)
• Deutsch (DE)
• Deutsch (CH)

8 types of tourism that you need to know

The three tourism categories, domestic tourism, inbound tourism, outbound tourism, the 8 types of tourism according to motivation, business tourism.

• Meet with business partners or prospects
• Attend an event, conference, or trade show
• Visit another office location of the same company

See how to save money on business travel

Leisure tourism, shopping tourism, cultural tourism, sports tourism, rural tourism, mountain tourism, urban tourism, many people travel – but for completely different reasons.

Make business travel simpler. Forever.

• See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
• Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
• Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

Top 10 business travel challenges (and how to overcome them)

How to make a business travel report + free template for 2024

5 inefficient processes affecting your business and how to fix them

• Business Travel Management
• Offset Carbon Footprint
• Flexible travel
• Corporate Travel Resources
• Corporate Travel Glossary
• For Travel Managers
• For Finance Teams
• For Travelers
• Thoughts from TravelPerk
• Careers Hiring
• User Reviews
• Integrations
• Privacy Center
• Help Center
• Privacy Policy
• Cookies Policy
• Modern Slavery Act | Statement
• Supplier Code of Conduct

What is outbound tourism?

Definition of outbound tourism

Outbound tourism is a form of travel where people leave their home country and explore different destinations around the world. It includes international trips for leisure, business, education, and other purposes. In recent years, outbound tourism has seen a steady rise due to a number of factors, such as increased global connectivity and rising incomes in many countries. In this article, we will take a look at outbound tourism from various perspectives. We will discuss what it is, why it’s growing in popularity, benefits for local economies, and how to maximize your experience when traveling abroad.

History of outbound tourism

The term outbound tourism was first coined in the early 2000s, but the concept of traveling outside of one's home country for leisure or business has been around for centuries. Outbound tourism is often seen as a more recent phenomenon because it has only become more affordable and accessible in recent years. There are many reasons why people engage in outbound tourism, but one of the most common motivators is simply to experience something new. With globalization and the rise of social media, it's easier than ever to see what other parts of the world have to offer and plan a trip accordingly. For some, outbound tourism is about seeking out new cultures and experiences that they can't find at home. Others might be motivated by better weather or cheaper travel options. Whatever the reason, outbound tourism is a growing trend all over the world. In 2018, international tourist arrivals reached a record 1.32 billion, and that number is expected to continue to rise in the coming years. So whether you're looking for adventure, relaxation, or simply want to explore beyond your own backyard, there's no better time than now to start planning your next outbound trip!

The term “outbound tourism” is relatively new, having only been coined in the early 2000s. However, the concept of traveling abroad for leisure or business has a long and rich history. Some of the earliest examples of outbound tourism come from the ancient world. The Romans were known for their love of travel, and many wealthy citizens would take extended trips to enjoy the sights and culture of other countries. In China, meanwhile, the Tang Dynasty saw a boom in international trade, which led to increased travel opportunities for Chinese citizens. During the medieval period, travel became increasingly difficult and dangerous due to wars and political unrest. However, this did not stop some people from embarking on pilgrimages to holy sites in other countries. In the Renaissance period, travel became more common again as trade routes reopened and explorers began to chart new territories. Outbound tourism really took off in the 19th century with the advent of railways and steamships. This made international travel much easier and more affordable for ordinary people. As more and more people started to travel abroad, new tourist destinations began to emerge. By the early 20th century, outbound tourism was a major industry worldwide. Today, outbound tourism is more popular than ever before. Thanks to advances in technology and transportation, it has become easier and cheaper than ever to travel overseas. Whether it’s for business or pleasure, more and more people are taking advantage of the opportunity to explore

Reasons for outbound tourism

There are many reasons why people engage in outbound tourism. Some of the most common reasons include: -To experience new cultures and lifestyles: This is perhaps the most popular reason for outbound tourism. People travel to foreign countries in order to experience different cultures and lifestyles. This can include everything from trying new foods and experiencing different customs, to learning about new history and visiting unique landmarks. -To escape the mundane: For some people, outbound tourism is simply a way to break free from the monotony of their everyday lives. They may be looking for adventure or just a change of scenery, but whatever the reason, they want to experience something different. -To see loved ones: For many people, outbound tourism is a way to stay connected with loved ones who live in other countries. With today’s technology, it’s easier than ever to keep in touch with someone who lives far away. But sometimes there’s nothing like seeing them in person and spending quality time together. -To relax and rejuvenate: Sometimes people just need a break from the hustle and bustle of their everyday lives. They may want to escape the cold winters or sweltering summers, or they may simply need some time to relax and rejuvenate. Whatever the reason, outbound tourism can provide the perfect opportunity to do just that.

There are many reasons why someone might choose to go on an outbound trip. For some, it may be for the adventure and new experiences that come with travel. For others, it may be to visit family or friends who live in another country. And for others still, it may be for business purposes. Whatever the reason, outbound tourism can be a great way to see the world, learn about new cultures, and enjoy new experiences. Here are just a few of the many reasons why someone might choose to go on an outbound trip: To see new sights and experience new cultures: One of the best things about travel is that it allows you to see and experience things that you would never be able to otherwise. From ancient ruins to natural wonders, there is so much to explore in the world. And when you travel to new places, you also have the opportunity to learn about different cultures and meet new people. To visit family and friends: If you have family or friends who live in another country, an outbound trip is a great way to visit them. Not only will you get to spend time with them, but you'll also get to experience their culture firsthand. To escape the everyday: Sometimes, we all need a break from our everyday lives. Whether you're looking for a change of scenery or simply want to relax in a new place, an outbound trip can provide just what you need. To learn something new:

There are many reasons why people choose to go on outbound holidays. For some, it may be to escape the hustle and bustle of their everyday lives and to experience something new. For others, it may be to visit family or friends who live in another country. Some of the most popular reasons for outbound tourism include: 1. To experience a new culture 2. To learn about a new country or destination 3. To relax and rejuvenate 4. To celebrate a special occasion such as a birthday, anniversary or honeymoon 5. To take part in adrenalin-pumping activities or adventure sports 6. To see iconic landmarks and natural wonders

Popular outbound tourist destinations

There are many popular outbound tourist destinations, but some of the most popular include: • Australia – With its stunning beaches, cosmopolitan cities and unique wildlife, it’s no wonder that Australia is a top destination for travelers from all over the world. • New Zealand – Another country with incredible natural beauty, New Zealand is a must-see for anyone looking to get away from it all. • Canada – From the majestic Rocky Mountains to the bustling metropolises of Toronto and Vancouver, Canada has something for everyone. • Europe – From the picturesque villages of France and Italy to the lively nightlife of Spain and Portugal, Europe has something to offer everyone.

There are many popular outbound tourist destinations around the world. Some of the most popular destinations include Europe, Asia, and the Americas. Each year, millions of people travel to these destinations to experience the different cultures and lifestyles that they offer. Europe is a popular destination for outbound tourists due to its rich history and culture. There are many different countries to visit in Europe, each with its own unique attractions. From the United Kingdom to Italy, there is something for everyone to enjoy. Asia is another top destination for outbound tourists. With its diverse cultures and landscapes, Asia has something to offer everyone. From the bustling streets of Tokyo to the beaches of Thailand, there is an endless amount of things to see and do in Asia. The Americas are also a popular destination for outbound tourists. From the United States to Brazil, there are many different countries and regions to explore. Each country offers its own unique attractions and experiences. Whether you’re looking for adventure or relaxation, you’ll find it in the Americas.

There are many popular outbound tourist destinations around the world. Some of the most popular destinations include: -Australia: With its stunning beaches, vibrant cities and unique wildlife, Australia is a top destination for many travelers. -New Zealand: Another beautiful country with plenty to see and do, New Zealand is a must-visit for nature lovers and adventure seekers alike. -Thailand: A popular Southeast Asian destination, Thailand offers stunning beaches, exciting nightlife and rich culture. -Spain: A top European destination, Spain boasts beautiful cities, stunning scenery and plenty of sunny weather. Whether you’re looking for an adventurous trip or a relaxing vacation, there’s sure to be a perfect outbound tourist destination for you.

Pros and cons of outbound tourism

There are both pros and cons to outbound tourism. On the pro side, outbound tourism can be a great way to see new places and experience new cultures. It can also be a great way to bonding with friends or family members. On the con side, outbound tourism can be expensive and it can be difficult to find authentic experiences.

Outbound tourism, also called international tourism, is when people travel outside of their home country to another country. There are many reasons why people choose to go on outbound trips, such as for leisure, business, or visiting family and friends. While outbound tourism can have many benefits, there are also some potential drawbacks that travelers should be aware of. Here are some pros and cons of outbound tourism: Pros: -Can lead to cultural enrichment and understanding -Can boost the economy of destination countries -People can learn new skills while on vacation -Can foster international relationships and peace Cons: -Can be expensive -Language barriers can make communication difficult -Cultural differences can lead to misunderstandings -There is a risk of crime in some destination countries

Assuming you would like a content section for the pros and cons of outbound tourism: Outbound tourism, also called international tourism, is travel outside one’s home country. The World Tourism Organization defines outbound tourists as people “who make at least one trip during the reference year to a country other than their own for any main purpose except business, family or other personal reasons.” In 2015, there were 1.2 billion outbound tourist trips worldwide. The Pros of Outbound Tourism - Economic Benefits: Outbound tourism provides significant economic benefits to both destination countries and travelers’ home countries. In destination countries, outbound tourists spend money on lodging, food and drinks, shopping, transportation, and entertainment. This spending creates jobs and generates tax revenue that can be used to improve infrastructure and fund public services. In travelers’ home countries, outbound tourism supports the local travel industry and related businesses such as airlines, hotels, restaurants, and retail stores. - Cultural Benefits: Outbound tourism can help promote cultural understanding and tolerance by increasing contact between people from different cultures. When travelers visit new places, they learn about the local culture and customs. They may also try new foods, learn new languages, and participate in new activities. This exposure to new cultures can help break down stereotypes and misconceptions about other cultures. - Personal Benefits: Outbound tourism provides many personal benefits for travelers including adventure, education, relaxation, and stress relief.

How to plan an outbound trip

When it comes to outbound tourism, the key is to plan ahead. Here are a few tips on how to plan an outbound trip: 1. Choose your destination: First and foremost, you need to decide where you want to go. There are many wonderful places to visit all over the world, so take some time to research your options and narrow down your list of potential destinations. 2. Set a budget: Once you know where you want to go, it's time to start planning your budget. Keep in mind that travel can be expensive, so be sure to set aside enough money to cover all of your costs. 3. Book your travel arrangements: Once you have a destination and a budget in mind, it's time to start booking your travel arrangements. This includes things like flights, hotels, and rental cars. Be sure to book everything in advance so that you can get the best deals possible. 4. Pack your bags: Now that everything is booked, it's time to start packing for your trip! Be sure to pack everything you need, including clothes, toiletries, and any other items you might need while you're away from home. 5. Enjoy your trip!: The most important part of any vacation is simply enjoying yourself! So relax, have fun, and make memories that will last a lifetime.

When you're planning an outbound trip, there are a few key points to keep in mind. First, you'll need to decide where you're going and what you want to do there. Once you have a destination in mind, start researching flights and accommodation options. It's also a good idea to think about how you're going to get around once you're there. Once you've got the logistics sorted, it's time to start thinking about what you want to do while you're away. If you're visiting a new country, research some of the must-see sights and attractions. Make sure to allow plenty of time for exploring and don't try to pack too much into your trip. Remember, the whole point of going away is to relax and have fun!

Outbound tourism has become increasingly popular, and there are many great opportunities for travelers to explore the world. With careful planning, outbound tourists can have an unforgettable experience whether they’re visiting a nearby city or exploring a faraway country. Outbound travel can be costly but there are plenty of ways to save money while still experiencing incredible destinations and cultures around the globe. Whether you’re looking for adventure or relaxation, outbound tourism may be perfect for you!

Write a comment

• Travel and Tourism
• Travel & Tourism in India
• Career Advice in Tourism
• Travel/Immigration Advice for Tourists in the USA
• Hospitality Management in Tourism
• Travel and Tourism Information
• Education & Careers
• international tourism
• inbound tourism
• immigration
• hospitality

What is outbound tourism?

• by Casper Lockwood
• Jul, 26 2023

Understanding Outbound Tourism

As a blogger and an avid traveler, I have always been fascinated by the term "outbound tourism". It's a term that's often thrown around in the travel industry, but what does it really mean? In simple terms, outbound tourism refers to residents of one country traveling to another country. It could be for a variety of reasons, including holiday, business, visiting friends and family, or medical treatment.

Outbound tourism is a significant part of global tourism, contributing to economic growth and cultural exchange between countries. It's not just about sightseeing or vacationing; it's also about understanding different cultures, learning about historical monuments, and experiencing new cuisines. It's about stepping out of your comfort zone and exploring the world.

The Economic Impact of Outbound Tourism

Outbound tourism has a profound economic impact, both on the country of origin and the destination country. It's a major source of income for many countries, contributing to their GDP and providing employment opportunities. The money spent by tourists on accommodation, food, transport, and other services helps stimulate the local economy.

Moreover, outbound tourism can also lead to an increase in exports, as tourists often buy local products to take back home. This not only supports local businesses but also promotes cultural exchange and understanding. However, it's also worth noting that outbound tourism can have negative impacts, such as environmental degradation if not managed sustainably.

Factors Influencing Outbound Tourism

Several factors influence outbound tourism. These range from economic factors such as income levels and exchange rates, to social factors such as changing lifestyles and increased leisure time. Technological advancements have also played a critical role in promoting outbound tourism by making travel more accessible and affordable.

Other factors include political stability, safety and security, and the attractiveness of the destination country. It's interesting to note that even climatic conditions can influence outbound tourism, as people often travel to escape harsh weather conditions in their home country.

Popular Destinations for Outbound Tourism

Outbound tourism trends vary greatly depending on the country of origin. However, some destinations remain popular across the board. For instance, European countries such as France, Italy, and Spain are top destinations for outbound tourists due to their rich history, culture, and natural beauty.

The United States is also a popular destination due to its diverse attractions ranging from iconic landmarks to stunning national parks. Asian countries like Japan, Thailand, and China are gaining popularity as well, thanks to their unique blend of tradition and modernity.

The Role of Travel Agencies in Outbound Tourism

Travel agencies play a crucial role in outbound tourism. They facilitate the process of travel by providing a range of services, from booking flights and accommodation to arranging tours and activities. They also provide valuable information and advice, helping tourists make informed decisions.

Furthermore, travel agencies often have partnerships with hotels, airlines, and other service providers, which allows them to offer competitive prices and special deals. This not only benefits the tourists but also stimulates outbound tourism.

The Future of Outbound Tourism

Looking ahead, the future of outbound tourism seems promising. With the increasing globalization and advancements in technology, travel is becoming more accessible and affordable. This is expected to further boost outbound tourism.

However, it's also important to consider the environmental impact of tourism and strive for sustainable practices. As responsible travelers, we should aim to minimize our footprint and respect the cultures and traditions of our host countries.

Conclusion: The Importance of Outbound Tourism

Outbound tourism is more than just an economic activity; it's a way of life. It's about exploring new places, experiencing different cultures, and creating lifelong memories. It's about broadening our horizons and gaining a deeper understanding of the world.

As we navigate through the complexities and challenges of outbound tourism, let's not forget the joy and fulfillment it brings. After all, travel is not a destination, but a journey of discovery.

Write a comment

• Travel and Tourism (5)
• Tourism Economics (1)
• Travel Ethics (1)
• Travel and Tourism Websites (1)

Related Store

• August 2023 (1)
• July 2023 (3)
• April 2023 (2)
• February 2023 (2)

UN Tourism | Bringing the world closer

The first global dashboard for tourism insights.

• UN Tourism Tourism Dashboard
• Language Services
• Publications

share this content

• Share this article on facebook
• Share this article on twitter
• Share this article on linkedin

UN Tourism Data Dashboard

The UN Tourism Data Dashboard – provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels. Data covers tourist arrivals, tourism share of exports and contribution to GDP, source markets, seasonality and accommodation (data on number of rooms, guest and nights)

Two special modules present data on the impact of COVID 19 on tourism as well as a Policy Tracker on Measures to Support Tourism

The UN Tourism/IATA Destination Tracker

Un tourism tracker.

• International tourist arrivals and receipts and export revenues
• International tourism expenditure and departures
• Seasonality
• Tourism Flows
• Accommodation
• Tourism GDP and Employment
• Domestic Tourism

International Tourism and COVID-19

• The pandemic generated a loss of 2.6 billion international arrivals in 2020, 2021 and 2022 combined
• Export revenues from international tourism dropped 62% in 2020 and 59% in 2021, versus 2019 (real terms) and then rebounded in 2022, remaining 34% below pre-pandemic levels.
• The total loss in export revenues from tourism amounts to USD 2.6 trillion for that three-year period.
• International tourist arrivals reached 89% of pre-pandemic levels in 2023 and 97% in Q1 2024

COVID-19: Measures to Support Travel and Tourism

By: Bastian Herre , Veronika Samborska and Max Roser

Tourism has massively increased in recent decades. Aviation has opened up travel from domestic to international. Before the COVID-19 pandemic, the number of international visits had more than doubled since 2000.

Tourism can be important for both the travelers and the people in the countries they visit.

For visitors, traveling can increase their understanding of and appreciation for people in other countries and their cultures.

And in many countries, many people rely on tourism for their income. In some, it is one of the largest industries.

But tourism also has externalities: it contributes to global carbon emissions and can encroach on local environments and cultures.

On this page, you can find data and visualizations on the history and current state of tourism across the world.

Interactive Charts on Tourism

Cite this work.

Our articles and data visualizations rely on work from many different people and organizations. When citing this topic page, please also cite the underlying data sources. This topic page can be cited as:

BibTeX citation

Reuse this work freely

All visualizations, data, and code produced by Our World in Data are completely open access under the Creative Commons BY license . You have the permission to use, distribute, and reproduce these in any medium, provided the source and authors are credited.

The data produced by third parties and made available by Our World in Data is subject to the license terms from the original third-party authors. We will always indicate the original source of the data in our documentation, so you should always check the license of any such third-party data before use and redistribution.

All of our charts can be embedded in any site.

Our World in Data is free and accessible for everyone.

Help us do this work by making a donation.

Reference.com

What's Your Question?

• History & Geography
• Science & Technology
• Business & Finance
• Pets & Animals

What Is the Difference Between Inbound and Outbound Tourism?

In the simplest terms, inbound tourism occurs when a foreigner or non-resident visits a particular country, and outbound tourism occurs when a resident of a particular country leaves it in order to visit another one.

As an example from an American perspective, if an American visits Germany, that is considered to be outbound tourism. However, if a German visits the United States, that is considered to be inbound tourism. Inbound and outbound tourism have an important impact on a country’s financial health.

The Benefits of Inbound Tourism

When a country attracts a lot of inbound tourism, the tourists spend money on hotels, dining, attractions, souvenirs and other amenities. This creates jobs, and through consumption taxes, it adds additional money to that country’s coffers. As the inbound tourism increases, so does the job market in that country in order to cope with the increased traffic. New hotels are needed to accommodate the influx of tourists, new attractions spring up to offer something enticing for visitors, the need for taxis and hired cars increases and so on.

Inbound Tourism in the United States

Tourists flock to the United States to see natural wonders, such as the Grand Canyon and Niagara Falls, and historic landmarks like the Statue of Liberty, the White House and Mount Rushmore. Theme parks attract millions of tourists each year, including Walt Disney World and Universal Studios Hollywood. There are famous annual events, such as Mardi Gras in New Orleans and Comic-Con International in San Diego. Generally speaking, foreign tourists are known to spend a considerably higher amount of money in the United States than domestic tourists. This investment helps the economy thrive.

Outbound Tourism

Outbound tourism also generates some money in the country of origin even though the residents are leaving to visit elsewhere. Outbound tourists make purchases that include plane tickets, travel insurance and new travel clothing from their home country. As travel trends change and people look for specialized vacations, such as adventure tourism or wellness tourism, tourism companies benefit from sourcing and booking customized packages. Ultimately, however, outbound tourism takes financial resources out of the home country and gives them to the destination country. As an example, travel exports (inbound tourism) for the United States in 2016 reached $246 billion, while its travel imports (outbound tourism) reached $159 billion.

Travel Trade Surplus

If a country has more inbound than outbound tourism, as in the above example, it has a travel trade surplus. A country with a travel trade surplus can consider tourism to be a very lucrative export. For the United States, international travel as a whole continually enhances American job growth and helps balance the country’s trade, being its largest service export. In 2016, over a million U.S. jobs were supported by international travel and the country’s travel trade surplus ran into tens of billions of dollars. Benefiting from a high level of inbound tourism doesn’t mean that a country shouldn’t encourage outbound tourism, however. There are intangible effects of both inbound and outbound tourism, and these include learning about the surrounding world and fostering positive relationships between countries. Outbound tourism includes business trips as well as vacations, enhancing ties between other nations and boosting the economies of each participating country.

MORE FROM REFERENCE.COM

National tourism

• Reference work entry
• First Online: 01 January 2016
• Cite this reference work entry

• Antonio Alcover Casasnovas 3  

41 Accesses

National tourism consists of all tourism activities practiced by residents of a particular country, including domestic and outbound tourism. In order to make it possible to compare, integrate, and share information among countries, the United Nations sponsored a conference on travel and tourism in Rome in 1963. This conference recommended definitions of “national tourism,” among others (visitor, tourist, and domestic tourism) for compiling international statistics. In 1968, the International Union of Official Travel Organizations (precedent of the World Tourism Organization) approved the 1963 definitions and has since encouraged its use (Leiper 1979 ). Today, most of these definitions are compiled by the UNWTO ( 2010a ). National tourism is “domestic and outbound tourism , that is, the activities of resident visitors, within and outside the country of reference, either as part of domestic or outbound trips” (UNWTO 2010b : 15). It covers “the [national] tourism consumption of resident...

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save.

• Get 10 units per month
• Download Article/Chapter or eBook
• 1 Unit = 1 Article or 1 Chapter
• Cancel anytime
• Available as PDF
• Read on any device
• Instant download
• Own it forever
• Available as EPUB and PDF
• Durable hardcover edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Leiper, N. 1979 The Framework of Tourism: Towards a Definition of Tourism, Tourist, and the Tourist Industry. Annals of Tourism Research 6:390-407.

Article   Google Scholar  

IMF 2009 Balance of Payments and International Investment Position Manual. International Monetary Fund http://unstats.un.org/unsd/publication/Seriesm/SeriesM_83rev1e.pdf (10 March 2015).

UNWTO 2010a International Recommendations for Tourism Statistics 2008 http://unstats.un.org/unsd/publication/Seriesm/SeriesM_83rev1e.pdf (10 March 2015).

UNWTO 2010b Tourism Satellite Account: Recommended Methodological Framework, 2008 http://unstats.un.org/unsd/publication/Seriesf/SeriesF_80rev1e.pdf (10 March 2015).

Download references

Author information

Authors and affiliations.

Departament d’Economia Aplicada, Universitat de les Illes Balears, Carretera de Valldemossa, km 7,5, 07122, Palma de Mallorca, Islas Baleares, Spain

Antonio Alcover Casasnovas

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Antonio Alcover Casasnovas .

Editor information

Editors and affiliations.

University of Wisconsin-Stout, Menomonie, USA

Jafar Jafari

The Hong Kong Polytechnic University, Hong Kong, China

Honggen Xiao

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer International Publishing Switzerland

About this entry

Cite this entry.

Alcover Casasnovas, A. (2016). National tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01384-8_573

Download citation

DOI : https://doi.org/10.1007/978-3-319-01384-8_573

Published : 25 June 2016

Publisher Name : Springer, Cham

Print ISBN : 978-3-319-01383-1

Online ISBN : 978-3-319-01384-8

eBook Packages : Business and Management Reference Module Humanities and Social Sciences Reference Module Business, Economics and Social Sciences

Share this entry

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

• Topics ›
• Travel agency industry ›

International Travel Expands Faster Than Domestic in The Growing Market

Sponsored post by booking.com.

As international travel continues to become cheaper and more accessible, so too will the appetite for international travel. One Mckinsey study predicts that by 2030, worldwide outbound overnight stays will match domestic stays.

Description

This infographic shows the share of worldwide outbound overnight stays, by source.

Can I integrate infographics into my blog or website?

Yes, Statista allows the easy integration of many infographics on other websites. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.

Infographic Newsletter

Statista offers daily infographics about trending topics, covering: Economy & Finance , Politics & Society , Tech & Media , Health & Environment , Consumer , Sports and many more.

Related Infographics

U.s. hoteliers feel upbeat about their business, sponsored post by booking.com, online travel platforms increase bookings for the vast majority of u.s. hotels, the younger the traveler, the more international, sponsoed post by booking.com, where small businesses are the biggest employers, impact of branding, loyalty programs, and hotel stars on travelers' choices, chainification of the u.s. accommodation market, the top 5 considerations for us travelers when choosing a holiday destination, sponsored post by booking.com, gen z: the most travel hungry generation, top 6 challenges small businesses face in the eu, business sentiment in the u.s. favors chain hotels, most overnight stays in europe are booked directly with the hotel, european hotels optimize among choice of distribution channels.

• Who may use the "Chart of the Day"? The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL. More Information
• Which topics are covered by the "Chart of the Day"? The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
• Does Statista also create infographics in a customized design? For individual content and infographics in your Corporate Design, please visit our agency website www.statista.design

Any more questions?

Get in touch with us quickly and easily. we are happy to help.

Feel free to contact us anytime using our contact form or visit our FAQ page .

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information

The Statista Infographic Newsletter

Receive a new up-to-date issue every day for free.

• Our infographics team prepares current information in a clear and understandable format
• Relevant facts covering media, economy, e-commerce, and FMCG topics
• Use our newsletter overview to manage the topics that you have subscribed to

India’s Surging Role in Global Tourism: Key Insights from Earnings Calls

Peden Doma Bhutia , Skift

August 12th, 2024 at 4:25 AM EDT

The travel industry is making a global shift to capture India’s booming outbound tourism. From hotels and airlines to credit cards and digital platforms, everyone’s racing to cater to this surging wave of Indian travelers. As the market soars, the India opportunity is simply too big to ignore.

Peden Doma Bhutia

India’s tourism industry is undergoing a significant transformation. The Federation of Indian Chambers of Commerce and Industry (FICCI) projects the outbound travel market to reach $55.4 billion by 2034 . At the core of this boom is India’s expanding middle class, driving both domestic and international travel as disposable incomes rise.

Indian tour and travel operators are also expected to see a 15-17% revenue increase in fiscal 2025, according to credit ratings agency CRISIL , which attributes this growth to improved infrastructure, rising incomes, evolving travel behaviors, and government efforts to boost domestic tourism.

India’s growing prominence on the global travel stage is further evident, with 2024 projections already at $18.8 billion. The surge of first-time tourists, as highlighted by McKinsey & Company , is a key factor. In 2023, 28.2 million Indians traveled abroad, surpassing pre-pandemic levels, while overseas spending hit $31.7 billion, with 54% dedicated to travel.

Global travel and hospitality leaders also recognize the potential of this burgeoning market. Skift analyzed recent earnings calls from these industries to gauge their outlook on India’s evolving role in global tourism.

India’s Push to Middle East Tourism

Accor: Sebastien Bazin, CEO of Accor, in the latest earnings call, highlighted the robust demand within India, noting the potential for Indian outbound travelers to double in the near future. “When it comes to the outbound of India, you have 40 million Indian people traveling abroad and 80% of them go Southeast Asia or they go to the Middle East. That 40 million could end up being 80 million in 1 year or 2 years from today,” he said at the latest earnings call.

This surge, he suggests, will have a profound impact on hotel markets in Southeast Asia and the Middle East, where a significant portion of Indian travelers head. “There’s no slowdown in demand in many of the airlines in the world and certainly not in India,” Bazin added.

Wynn Resorts: Talking about the Wynn Resorts coming up in UAE’s Ras Al Khaimah, CEO Craig Scott Billings said at the recent earnings call that while Europe is an important market for the UAE in general, India is also a huge market for this part of the world. “There’s a lot of folks there. There’s a lot of wealth in India, and that’s going to be an important market.”

Wizz Air: The aviation sector is similarly bullish on India’s potential. In its latest earnings call József Váradi CEO, Wizz Air, remarked on the “sparkling demand” from India, which is driving the need for more aircraft and infrastructure.

There Is no Slowdown in Demand

Hilton: Pointing out to the demand in Asia Pacific at the latest earnings call, Hilton CEO Chris Nassetta said the hotel company hasn’t seen any real signs of demand weakening in India.

Airbnb: Meanwhile, Brian Chesky, in Airbnb’s latest earnings call, positioned India as a crucial market alongside other major Asian economies.

Highlighting India’s rapid growth, noting a nearly 30% increase in nights booked in 2023 compared to the previous year, Dave Stephenson, Airbnb’s chief business officer, recently spoke about India as a burgeoning travel market with vast growth opportunities, positioning it among Airbnb’s top strategic priorities.

IHG: In its latest earnings call, IHG CEO Elie Wajih Maalouf reported nine hotel signings in India this quarter, highlighting the country’s strategic importance to the company’s growth. IHG recently signed a voco in Srinagar, IHG’s first hotel in Kashmir, slated to open in October 2026. This move aligns with IHG’s broader plan to expand in key leisure destinations across India, capitalizing on the country’s booming tourism sector.

Sudeep Jain, managing director for South West Asia at IHG, recently emphasized the rising trend of domestic travel to leisure destinations, noting that the signings reinforce IHG’s commitment to expanding its footprint in these high-potential markets.

The Push to Aviation

Airports in India are rapidly expanding to accommodate this growth, with Delhi’s airport now boasting a capacity of 100 million passengers.

Airports de Paris: In its latest earnings call, Augustin de Romanet, chairman and CEO of Airports de Paris (ADP), talked about the strategic significance of India’s airport infrastructure, forecasting that the country’s major airports are poised to emerge as key hubs in Asia.

He emphasized India’s position as a major aviation market, with an 8% compound annual growth rate in sales over the past decade, a trend he expects to continue given the substantial aircraft orders from airlines like IndiGo, Air India, and Akasa Air.

ADP’s investment in India, including a 49% stake in GMR Airports, aligns with this outlook.

Romanet pointed to the rapid growth of India’s population, particularly its middle class, as a catalyst for a sharp increase in air travel , contingent on the development of appropriate infrastructure. He also highlighted the vast potential in India’s market, especially with anticipated privatization of regional airports, which could offer strategic expansion opportunities for ADP.

However, he noted the company’s cautious approach, emphasizing the need to adapt their business model to capitalize on the right opportunities at the right time.

Visa: This trend is supported by government initiatives aimed at boosting tourism infrastructure and the increasing availability of travel-related financial products. Ryan McInerney, Visa CEO, pointed to the launch of India’s first co-branded credit card with rich airport-linked benefits with partners like Adani One and ICICI Bank, designed to cater to the evolving needs of Indian travelers. He said this would be for a target base of 400 million customers through the Adani One platform.

Skift India Travel Podcast

Skift Asia Editor Peden Doma Bhutia is joined by business leaders, and experts from throughout the industry and Skift’s newsroom, to explore the challenges, opportunities, and trends shaping the Indian travel industry.

Apple Podcasts | Spotify | YouTube | RSS

Skift India Report

India is booming. Discover the subcontinent’s most important travel news here every Tuesday-Thursday.

Have a confidential tip for Skift? Get in touch

Tags: accor , air india , airbnb , airports , asia monthly , earnings , hilton , ihg , india outbound , indigo airlines , middle class , middle east , visa , wynn resorts

Photo credit: India’s growing prominence on the global travel stage. Drobot Dean / Adobe Stock

• Questions? +1 (202) 335-3939
• Pricing & Comparison Chart

There were 104 press releases posted in the last 24 hours and 395,959 in the last 365 days.

Kingdom Business Luxury Travel Congress 2024 to tap luxury outbound travel in Saudi Arabia

20-billion-dollar market* growing @ 2.58% draws global travel businesses to Riyadh

QnA International QnA International +971 4 388 5545 [email protected] Visit us on social media: Facebook X LinkedIn Instagram YouTube

You just read:

EIN Presswire's priority is source transparency. We do not allow opaque clients, and our editors try to be careful about weeding out false and misleading content. As a user, if you see something we have missed, please do bring it to our attention. Your help is welcome. EIN Presswire, Everyone's Internet News Presswire™, tries to define some of the boundaries that are reasonable in today's world. Please see our Editorial Guidelines for more information.

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

• China Daily PDF
• China Daily E-paper

Inbound tourism recovery pivotal

The tourism industry's recovery, which started with the lifting of the COVID-19 pandemic restrictions in December 2022, has gathered momentum with the summer vacation witnessing a boom in domestic tourism and a slight rebound in outbound tourism.

On the one hand, there is a surge in the number of passengers at airports and train stations, and tickets to museums and popular scenic spots are becoming hard to come by, making tourism one of the biggest contributors to domestic consumption this summer. On the other hand, the Ministry of Culture and Tourism recently announced the third batch of countries and regions, increasing the total number to 138, that have reopened for group tours from China starting from Aug 10.

While the domestic tourism industry is recovering rapidly and outbound tourism is resuming, the continuing downturn in China's inbound tourism market has aroused concerns. Several seminars have been held and many articles published over the past few months to give suggestions on the measures the authorities should take to boost the recovery of inbound tourism. Efforts are also being made to lift the barriers, such as visa, flight resumption and payment policies, to inbound tourism.

For example, Chinese embassies in many countries have announced that some visa applicants have been exempted from fingerprint collection, and the central authorities are mulling increasing international flights. Also, the recent upgrading of WeChat Pay and Paypal will enable foreign users to link international cards to their phones and use the mobile payment system in China, and the authorities have approved of and are promoting a new panda logo to attract more foreign tourists.

The number of inbound tourists reflects a country's soft power, international appeal and competitiveness. Inbound tourism also earns foreign exchange and enhances China's soft power, shaping China's image and increasing its attractiveness to overseas tourists.

Friendship develops and strengthens due to regular or frequent contact between people, and is critical to sound state-to-state relations. Overseas tourists can have a direct and objective experience of a country by traveling to its different cities and tourist attractions. The development of inbound tourism will allow more overseas tourists to experience China's rich culture, beautiful natural sceneries and rapid economic growth, and allow them to interact with the local people and share their views with their friends, relatives and acquaintances back home, helping them to better understand China.

Inbound tourism involves many elements, including international relations, destination marketing, visa policies, international airlines, mobile payment systems, cultural diversity, and consumption habits.

The development of inbound tourism will help remove the erroneous perception people abroad have formed about China because of some foreign media outlets' slanted reporting. It can also help China to overcome the loss of its cost advantage due to the appreciation of the yuan and inflation, and gain new advantages amid the fierce competition with neighboring countries, as well as balance the competitive relationship among domestic, inbound and outbound tourism. And it will make it easier for overseas tourists to book train tickets and avail of the services of tourist guides, while helping domestic tourism agencies to take advantage of new media platforms to devise new marketing strategies.

The healthy development of inbound tourism, however, depends on the joint efforts of government departments and the tourism industry. First, the authorities should implement favorable policies to promote inbound tourism and set long-, medium-and short-term goals to solve the problems of visa, international airlines, payment system, ticket booking, price competition and talent training. They should also consider establishing a development fund to give tax reduction and subsidies to tourism agencies and train tour guides, especially bilingual tour guides.

Second, the authorities should build a multi-dimensional image of China, and better tell China's stories to other countries so the people there can better understand the country and its people. There is also a need to establish international tourism marketing institutes that would promote scientific marketing planning and practices. And overseas branches of State-owned and private companies should encourage overseas Chinese and local people who know China to promote inbound tourism.

Third, diversified marketing policies should be introduced, keeping in mind the cultural and social differences, to target new markets, while the authorities need to work with local tourism agencies and government departments, so as to establish a dedicated website to provide information on visa, tickets, customs and hotels in multiple languages.

Fourth, the supply chain of the tourism sector should be strengthened to encourage the return of and attract new professionals to the sector. And hotels, restaurants and scenic spots need to improve their services to draw more overseas individual tourists from different cultural and social backgrounds and with different consumption habits.

And fifth, new technologies such as big data, artificial intelligence and virtual reality should be used to enhance overseas tourists' experience, and set up multimedia centers in major cities to attract more overseas tourists.

Since tourism can enrich societies, and promote cultural exchanges and friendship, we hope the inbound tourism industry recovers faster, so that an increasing number of overseas tourists can experience the real and multi-dimensional China.

<span class="epaper-status">The author is director of the Tourism Research Center, Chinese Academy of Social Sciences.</span> The views don't necessarily reflect those of China Daily.

Today's Top News

• Vietnam's top leader To Lam arrives in Beijing
• Neighbors' adhering to socialist path is right way to build community with a shared future
• Torrential rain to hit multiple regions in China
• Thai King appoints Paetongtarn as new PM
• Vietnam's top leader To Lam arrives in Guangzhou
• Chinese electric vehicles: Overcapacity or advanced capacity?

Most Viewed