Fender Announces Opening of Free Public Visitor Center and Factory Tours

fender factory tour corona ca

Fender Musical Instruments Corp. has announced the opening of its new Corona, California, Visitor Center and the inauguration of free public tours of the adjacent manufacturing facility.

This marks the first time in Fender’s 65 years that the company has opened its doors to the public.

In the 8,600-square-foot Visitor Center, exhibits include interactive displays of modern Fender products, historic instruments, rare photos and artifacts, a tribute to Leo Fender, the Fender Hall of Fame, video presentations on the evolution of the electric guitar, displays presenting reflections on Fender by musicians throughout the history of modern music and more.

The facility includes a retail shop where visitors can browse and purchase Fender apparel, accessories, collectibles and other items. Guests can also buy instruments or design and buy their own instruments. The Visitor Center is also the starting (and concluding) point for the public tours of the adjacent factory and Custom Shop.

The Fender Visitor Center will open to the public Monday, September 19, at which point the twice-daily factory tours will also begin. The Visitor Center is at 301 Cessna Circle, Corona, CA 92880, and it will be open 8 a.m. to 5 p.m. Monday to Friday. The 45- to 60-minute factory tours take place 10 a.m. and 11:30 a.m. every weekday except Wednesday.

For more information, visit fender.com/visitorcenter or call 951-898-4040.

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Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas , was the sole guitarist in Mister Neutron , a trio that toured the U.S. and released three albums . He now plays in two NYC-area bands.

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fender factory tour corona ca

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About | Fender Musical Instruments

Fender musical instruments corporation, the world's leading guitar manufacturer, synonymous with all things rock n' roll, today, fmic brands include fender®, squier®, gretsch®, jackson®, charvel® and evh® among others..

An American icon, Fender was founded in Southern California and has established a worldwide influence that extends from the studio to the stage—and beyond. Everyone from beginners to the world’s most acclaimed artists have used Fender instruments, amps and gear, making the company not only a revered industry leader but a cultural symbol that resonates globally. Nearly seven decades since founder Leo Fender built his first electric guitar, Fender’s reach transcends instruments and accessories, encompassing a range of innovative digital experiences that fuel musical expression and serve players at every stage–on every stage.

The World's Largest Guitar Manufacturer

About Fender

Transforming music one guitar at a time.

Leo Fender wanted to craft an instrument that was as functional as it was easy to use. It was a primitive-looking object that was tough as nails, its powerful name inspired by another groundbreaking invention: the television. And with its revolutionary electrified tone, it would change the way music was made—forever. When someone asks, “Why Fender electrics?” the answer is clear. Fender guitars were designed to be louder, and exciting tones they produced are still engrained into our cultural DNA.

The First Word in Electric Bass

In 1951, we wanted to liberate musicians from the confines of the upright bass. And we did it by introducing a brand-new instrument with a bold, new sound. That instrument was the Precision Bass®, a name that would not only become synonymous with rock ‘n’ roll, but also shape its very being. As time went on, we created new instruments to cater to a new, evolving type of musician: the electric bassist. Each one was and still is a driving force behind the greatest moment in music—of every era, of every genre. Period.

Our History

The legacy begins.

The Fender story begins over 70 years ago in a small Fullerton, California workshop. A radio repairman by trade and inventor at heart, Leo Fender made the transition to musical instruments by default, tinkering with his friends’ faulty amps. In 1943, he teamed up with local musician and inventor Doc Kaufmann and formed K&F Manufacturing Corp, producing a limited run of amplifiers and lap steel guitars at the height of the Hawaiian music craze. When the two parted ways a few years later, Fender continued working under his own name, developing the original Princeton, Deluxe and Professional amps in 1946. Built with hardwood cabinets, Fender’s original “woodie” amps—as they’ve come to be known in collectors’ circles—were among the first products to bear the official Fender seal. In a new post-World War II era when rugged, reliable and suitably loud instrument amplification didn’t really exist, the simple and stylish woodies were by far the best amps of their time—and would go on to set the gold standard for guitar tone throughout the 60s, 70s and beyond.

The Telecaster®, The Precision Bass® & the Birth of the Modern Rock Combo

But Leo Fender’s legacy didn’t end there. Now fully immersed in the music world, Fender delved deeper into guitars, developing the prototype for a new solidbody alternative to the hollowbody electric favored by swing artists of the day. In 1951, he introduced the guitar he named the Telecaster (originally named the Broadcaster). The first mass-produced solid-body electric guitar, the Telecaster would change the way music was made forever. Unlike any guitar that came before it, the Telecaster had a bright, clean and cutting sound, with a prominent high end, thick midrange and bass perfectly suited to western swing. Unbeknownst to Fender at the time, the guitar would eventually find its way into the hands of rock ‘n’ roll, R&B and country guitarists everywhere – and its reputation as a reliable workhorse guitar endures to this day. That same year, Fender introduced another invention, the Precision Bass®, along with the first bass amp–the Bassman®. Held sideways like a guitar, the P Bass® liberated musicians from the confines of the traditional upright bass. It was fretted for more precise playing and could be amplified, laying the foundation for a revolution in popular music—the electrified rhythm section. As opposed to the “big bands” of the era, Fender’s electric guitars, basses and amplifiers made it possible for smaller groups of musicians to get together and be heard—inspiring the modern rock combo as we know it.

The Stratocaster® — The World’s Most Influential Guitar

In 1954, following the success of the Telecaster, Fender unveiled a guitar that would set the standard for generations to come: the Stratocaster. Named by Fender sales and marketing guru Don Randall, the sleek, Space Age-inspired model incorporated a host of innovations designed to make life easier for modern musicians. The guitar’s contoured body and double cutaway design provided greater comfort and playability, making it easier to access the higher frets and explore a new range of sounds. The guitar also featured the Fender synchronized tremolo (or “vibrato”) bridge, a new innovation that allowed guitarists to bend strings more easily, thus achieving the pedal steel-like sound that was popular among country artists of the day. Essentially unchanged since its debut, the Stratocaster remains the most popular and influential electric guitar ever made, and players across all genres continue to prize its sound, style and versatility.

Leo Fender remained a creative force over the next decade, introducing many classic instrument and amplifier designs, including the Jazz Bass®, the Jaguar® and Jazzmaster® guitars and the Twin Reverb® amplifier before selling the company to CBS in 1965. When CBS shed its non-broadcast media businesses in the 1980s, a core group of employees and investors (some of whom had been with the company since Leo Fender’s day) bought Fender from the television and radio giant and set out to rebuild an American icon.

From Fullerton to Hollywood

In 1985, Fender opened its flagship U.S. factory and headquarters in Corona, California, followed by a second manufacturing facility in Ensenada, Mexico in 1987. That same year, the renowned Fender Custom Shop debuted at the Corona facility. Leo Fender had always recognized the importance of an open-door policy for professional musicians, accommodating their requests for specific features on an individual basis. Known as the “Dream Factory” and home to Fender’s Master Builders, the Custom Shop lives up to its nickname, crafting dream instruments for avid collectors and esteemed artists, including Jimmy Page, Eric Clapton, Jeff Beck, Merle Haggard and Stevie Ray Vaughan.

The Next Era in Fender Innovation

Forging into the 21st century with an increased focus on digital innovation and artist relations, Fender returned to its Southern California roots in 2016 with its 24,500-square-foot headquarters in the heart of Hollywood. There, just moments from L.A.’s legendary recording studios and music venues, Fender’s executive, marketing, product and digital teams collaborate under one roof. In addition to its flagship headquarters, Fender continues to coordinate administration, product, sales and export operations from its office in Scottsdale, Arizona and international satellite offices in England, France, Australia, Germany, Mexico, Sweden and Japan. Representing the next era in Fender innovation, the company launched Fender Digital in 2015, connecting players with a vast digital ecosystem of products designed to elevate their musical experience. Since its inception, Fender Digital has introduced Fender Tune™ and Fender Tone™ for iOS and Android and debuted the groundbreaking app-based learning platform, Fender Play®. Combining expert instruction with the latest technology and research, the platform has single-handedly revolutionized the experience of learning to play guitar, bass and ukulele. Informed by expert instructors from the nation’s top music schools, Fender Play encourages and supports all styles of learning with a step-by-step, song-based approach that makes playing an instrument a more achievable goal than ever before.

Led by Chief Executive Officer Andy Mooney, Fender continues to expand its line of guitars, basses, amps, accessories and digital experiences—from evolving its legacy models with new, player-friendly features to creating innovative new products and technologies the world has never seen before. In 2018, Fender released an advanced line of guitar pedals, offering players a range of dynamic tools designed to expand their sound and capture some of Fender’s most iconic tones. The following year, the company introduced the revolutionary shapeshifting American Acoustasonic™ Telecaster. Handcrafted in Fender’s Corona factory, the powerful guitar combines traditional acoustic craftsmanship with high-tech electronics to create tones never heard before in a single instrument. Fender’s spirit of innovation continued in 2019 with the debut of the groundbreaking Tone Master® Twin Reverb and Deluxe Reverb® amps. Versatile and lightweight, these amps use advanced modeling technology to deliver the most accurate emulation of classic Fender tube-driven tones.

Leo Fender once said that all artists were angels, and it was his, “job to give them wings to fly.” Now, nearly seven decades since Leo Fender debuted his first amps and guitars, the company is proud to carry on his vision–inspiring artists around the world and giving new players the tools they need to start their musical legacy.

7 Fantastic Factory Tours You Can Only Take In Southern California

fender factory tour corona ca

Natasha Kayes

I was born and raised in sunny Southern California and will never tire of the West Coast, although I spent several years living in Southeast Asia, about as far from California as you can get. Wherever I am in the world, I love straying from the beaten path, experiencing local life, and discovering hidden gems - camera in hand. The beach is my happy place and when I am not there (or writing), you will usually find me baking, watching movies, and cuddling my pugs. I have traveled around the country and around the world, and it never, ever gets old. Being able to combine my passion for travel and my love of writing is nothing short of a dream.

More by this Author

From bread to candy and vehicles to musical instruments, there are so many things produced in Southern California. It is one thing to enjoy a high-quality finished product, but even better to see firsthand the work and skill that goes into making it. Get a sort of backstage pass with these seven factory tours in Southern California and see how some wonderful products come together.

fender factory tour corona ca

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fender factory tour corona ca

Have you had the chance to take any of these awesome tours in Southern California? Share your tour experiences with us in the comments. If you love tours, check out these other amazing tours you can take in SoCal .

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Corona, California : Fender Guitar Factory Tour (Closed)

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The Fender Visitor Center has closed for now. We love having a place for our customers to visit and tour our facility, and we thank everyone who has come to experience the Visitor Center and Fender factory tour with us. We plan to reopen as soon as we create a new Fender Experience.

Fender factory.

An incredible tour of the inside of the Fender guitar factory. This location has been open since 1998 (they started out in Fullerton, CA) and manufactures about 400 guitars a day. Tours are open to the public and are about an hour long. A guide leads groups through the factory and explains step by step how guitars are manufactured. It is fascinating to see guitars start out as simple blocks of wood and slowly become musical instruments.

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IMAGES

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VIDEO

  1. Fender Pro Junior & JRAD archer rich overdrive tone

  2. Fender 57 custom champ -Sorry for noise!

  3. Inside Fender Factory (Ensenada, Mexico)

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  5. Telecaster Jazz bridge pickup demo -Nashguitars T52 on Fender 57 Custom Champ

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COMMENTS

  1. Fender Guitar Visitor Center

    301 Cessna Cir, Corona, CA 92880-2521. Reach out directly. Call Email. Full view. Best nearby. Restaurants. 254 within 3 miles. ... We were in Anaheim for business and took a side trip to the Fender Factory in Corona. You can tour the factory and see how these iconic american guitars are made. Jackson guitars are also made by Fender and it was ...

  2. How a Fender is manufactured

    Discover the process to Fender manufacturing in this tour trough the Corona California plant and find out how the best guitars in the world are made.

  3. Fender Announces Opening of Free Public Visitor Center and Factory Tours

    The Fender Visitor Center will open to the public Monday, September 19, at which point the twice-daily factory tours will also begin. The Visitor Center is at 301 Cessna Circle, Corona, CA 92880, and it will be open 8 a.m. to 5 p.m. Monday to Friday. The 45- to 60-minute factory tours take place 10 a.m. and 11:30 a.m. every weekday except ...

  4. Fender Announces Free Public Visitor Center and Factory Tours

    The Fender Visitor Center will open to the public on Monday, Sept. 19, at which point the twice-daily factory tours will also begin. The Visitor Center is located at 301 Cessna Circle, Corona, Calif. 92880, and will be open from 8 a.m. to 5 p.m. Monday through Friday; the 45- to 60-minute factory tours will take place at 10 a.m. and 11:30 a.m ...

  5. Fender Guitar Factory Tour

    Awesome tour. Highly recommended for everyone: musicians, guitar players and families. Super friendly staff. Our tour guide extremely great, friendly and super knowledgeable. Great to see how Fender guitars are made and learn about the company's history. The Factory is in Corona, CA. Date of experience: January 2017.

  6. AWESOME FENDER FACTORY TOUR!

    Fender Guitar Visitor Center: AWESOME FENDER FACTORY TOUR! - See 99 traveller reviews, 88 candid photos, and great deals for Corona, CA, at Tripadvisor.

  7. Factory tour is fun, even if you don't play guitar

    Fender Guitar Visitor Center: Factory tour is fun, even if you don't play guitar - but better if you do - See 99 traveler reviews, 88 candid photos, and great deals for Corona, CA, at Tripadvisor.

  8. Review of Fender Guitar Visitor Center, Corona, CA

    301 Cessna Cir, Corona, CA 92880-2521. ... Fender still conducts tours part of the year. When tours are running, they're offered Thursday mornings only (gathering at 9:30 a.m. and start at 10 a.m.) Call ahead to customer service before you go. ... I'd read a variety of conflicting information about whether the factory tour was in operation or ...

  9. Fender Guitar Visitor Center

    301 Cessna Cir, Corona, CA 92880-2521. Reach out directly. Call Email. Full view. Best nearby. Restaurants. 254 within 5 kms. ... We were in Anaheim for business and took a side trip to the Fender Factory in Corona. You can tour the factory and see how these iconic american guitars are made. Jackson guitars are also made by Fender and it was ...

  10. Terrific! Free exhibits, up to $10 factory tour

    Fender Guitar Visitor Center: Terrific! Free exhibits, up to $10 factory tour - See 99 traveler reviews, 88 candid photos, and great deals for Corona, CA, at Tripadvisor.

  11. Fender Guitar Visitor Center

    301 Cessna Cir, Corona, CA 92880-2521. Reach out directly. Call Email. Full view. Best nearby. ... We were in Anaheim for business and took a side trip to the Fender Factory in Corona. You can tour the factory and see how these iconic american guitars are made. Jackson guitars are also made by Fender and it was fun to see them as well.

  12. Fender Guitar Visitor Center

    301 Cessna Cir, Corona, CA 92880-2521. Reach out directly. Call Email. Full view. ... Canada to visit California had to include the Fender Factory tour. It was a pilgrimage of sort for me. I was definitely NOT disappointed. Our tour guide, Dave, was great and all employees were friendly and happy to work for Fender. We totally enjoyed the ...

  13. FENDER GUITAR VISITOR CENTER: All You Need to Know BEFORE ...

    Fender Guitar Visitor Center, Corona: See 99 reviews, articles, and 88 photos of Fender Guitar Visitor Center, one of 44 Corona attractions listed on Tripadvisor.

  14. Very interesting tour.

    Fender Guitar Visitor Center: Very interesting tour. - See 99 traveler reviews, 88 candid photos, and great deals for Corona, CA, at Tripadvisor.

  15. Fender Corona, California Guitar Factory Tour

    Russo Music took a little trip out to Corona, California this summer to see how the magic is made. Enjoy a little trip around the factory with a soundtrack p...

  16. Fender Guitar Visitor Center

    Well the amazing thing about the Fender Guitar visitor centre is that the factory is making up to 500 guitars a day which is an American manufacturing success story. The visitor centre is OK. I've read the rave reviews, I am a guitarist and I love Fender. But the tour itself on the day I went was 'amateur night'! Very poor welcome on reception.

  17. Fender Factory Tour

    Welcome to r/Fender, a home for all things Fender Guitars from Strats and Teles to P-Basses and Jazzmasters. Share your tech tips, dream setups and musings. Show off your New Guitar Day (NGD) brags, your road worn relics, or anything else related to Fender. Discuss the craftsmanship, history, and innovations that have defined Fender's legacy.

  18. Fender Guitar Factory Tour

    Fender Guitar Visitor Center: Fender Guitar Factory Tour - See 99 traveller reviews, 88 candid photos, and great deals for Corona, CA, at Tripadvisor.

  19. About

    The Fender story begins over 70 years ago in a small Fullerton, California workshop. A radio repairman by trade and inventor at heart, Leo Fender made the transition to musical instruments by default, tinkering with his friends' faulty amps. In 1943, he teamed up with local musician and inventor Doc Kaufmann and formed K&F Manufacturing Corp ...

  20. These Factory Tours In Southern California Are Fantastic

    Get a behind-the-scenes look at how things are made by taking advantage of these cool factory tours in Southern California. ... Corona, CA. Isaac Lopez/Google Local ... End your tour at the "Dream Factory," the famous Fender custom shop. 301 Cessna Cir, Corona, CA 92880, USA. Richard Moyer/Google Local. 7. Stone Brewery - Escondido, CA ...

  21. Fender Guitar Visitor Center

    Fender Guitar Factory Tour. Jan 2017 • Family. Awesome tour. Highly recommended for everyone: musicians, guitar players and families. Super friendly staff. Our tour guide extremely great, friendly and super knowledgeable. Great to see how Fender guitars are made and learn about the company's history. ... The Factory is in Corona, CA. Read ...

  22. Corona, CA

    Fender Guitar Factory Tour. An incredible tour of the inside of the Fender guitar factory. This location has been open since 1998 (they started out in Fullerton, CA) and manufactures about 400 guitars a day. Tours are open to the public and are about an hour long. A guide leads groups through the factory and explains step by step how guitars ...

  23. FENDER GUITAR VISITOR CENTER (Corona)

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