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BUSINESS STRATEGIES

Best travel website design: 14 travel and tourism websites

• Kylie Goldstein

Whether you’re new to tourism—curating local experiences or renting out your home—or a travel veteran who has weathered the storm of tourism woes, there’s no better time to create a website for your tourism and travel types of businesses - its the perfect service business idea . We’ve compiled a list of some of the best travel websites, plus a few travel website design tips to help you create or improve your own.

Read Also: How to start a business , How to plan a website

What is a tourism and travel website?

The tourism and travel industry has become more accessible than ever. The internet has made it easier to research, plan and book trips, all with just a few clicks. You can find everything from flights, hotels, and restaurants to car rentals and local experiences online.

A tourism or travel website serves as an information hub for prospective travelers planning a getaway. Today, people travel for a range of experiences—babymoons, staycations, voluntourism or bleisure—you name it. So, provide as much relevant information as possible to help users plan their trips.

When creating a travel website, entice travelers with blogs or video content that offers insider tips and local secrets. You can discuss practical information like local currency, customs and expectations, or review or rating popular destinations. You can also supply average local prices for travel necessities, offer tips for transportation or even add a Google Map of your favorite spots.

Tip: You can understand how to plan your website , then make your hotel website with Wix, complete with ready-made travel and tourism templates .

Best travel website examples

Let’s explore a range of tourism website examples, all built with Wix:

Inward Travel

Tourism Richmond Hill

Echo Fitness

African Empire Tours

Champlain Tours

Bella Vista

Home Sweet Home

Immanuel Wilderness Lodge

Sea Breeze Panormos

Jon's Carmel Marketing Cooking Class and Food Tour

The Berlin Storyteller

All Inclusive Vacations

Twende Zetu Kilimanjaro

01. Inward Travel

Creator Noå runs Inward Travel to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands.

Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon.

02. Tourism Richmond Hill

Canadian-based Tourism Richmond Hill’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination.

03. Echo Fitness

Don’t let the name fool you, Echo offers much more than just a fitness website . The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear CTAs to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s social media bar also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews.

Learn more: Travel business names

04. African Empire Tours

African Empire Tours immerses travelers in the culture, architecture and natural splendor of Asante, Kongo, Songhair, Zulu and Ethiopia. The tourism website clearly outlines the five tour destinations and gives a clear itinerary example.

African Empire Tours also smartly includes a clear Subscribe form above their contact information to engage with prospective travelers in the research/deciding phase of trip planning. Adding a subscribe form can help you keep visitors up to date on your business offerings.

05. Champlain Tours

Champlain Tours puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust.

06. Japan Time

Japan Time’s Tom and Stav share their first-hand experiences with a range of thoughtful blogs, guides and tips for other travelers looking to make the most out of their experience. They break down the essentials like travel budget, transportation, food as well as holidays and cultural traditions in the land of the rising sun. The travel site also includes experiential tours like a “Culinary evening in Osaka” or “Ikebana techniques” that visitors can directly book online.

07. Bella Vista

Ciao Bella—arriving at Bella Vista’s vacation website offers an instant escape into the Sicilian countryside. Creative travel website design elements such as parallax scrolling brings the hotel to life; from a close up shot of a mouth-watering cannoli to the gorgeous view their property boasts, visitors will want to book a vacation and sign up for Italian lessons, too. This is one of the best hotel websites we've come across, as the captivating photos take you on a beautiful Italian getaway.

08. Home Sweet Home

Sometimes when vacation planning, you want a home away from home rather than a big to-do. Well, at France’s Home Sweet Home, you can choose from three uniquely styled rooms fit for comfort, relaxation and fun. Take a closer look at the photo gallery for every room and start to feel that vacation vibe seep in. Our favorite part of their travel website ? Their on-site private spa services.

09. Immanuel Wilderness Lodge

For those seeking adventure, consider Immanuel Wilderness Lodge, located in the Namibian Savannah. This family-run lodge has earned a collection of rave reviews and well-deserved TripAdvisor awards. For those who prefer to know exactly what to expect before arriving, their amazing 360° virtual tours show off their accommodations, lobby, restaurant and surrounding property.

10. Sea Breeze Panormos

Is there anything more exotic than a Greek vacation? After browsing their travel website, you’ll know why the four properties comprising Sea Breeze of Mykonos offer a quintessential vacation spot. Look at the romantic views, pristine accommodations and learn about what this magical island offers.

Using a teal Book Now button pops out amid the muted gray background, helping users know exactly what to do upon entering the site.

11. Jon’s Carmel Market Cooking Class and Food Tour

Almost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now.

Jon also uses a Wix pro gallery to showcase the vibrant colors and flavors of the food market. His contact information is easy to find and includes links to all his social channels, including his TripAdvisor rating.

12. The Berlin Storyteller

Dennis Behnke, a Berlin native offers his tour services and in his own words, “Be it on foot and public transportation, be it on bike or in a van, let me help you create your perfect Berlin private tour.” His thoughtful and well-organized travel website design includes a clear list of his unique tours with detailed descriptions and lengths. Behnke has native experience and insights into the diverse city.

He includes his TripAdvisor rating directly on his homepage alongside a personalized explanation of his experiences, effectively reinforcing his brand name as the Berlin Storyteller. Working as an independent tour guide is a great service business idea. It can be a great side hustle or full-time venture if you have detailed knowledge of a city or specific destination.

13. All Inclusive Vacations

This travel website asks users a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out and to receive a range of all-inclusive vacation packages.

This travel website design also offers visitors drone video content, providing a bird-eye’s view and immersive look into each exotic getaway. In addition, All Inclusive Vacations includes their team’s photos, letting prospective travelers know who they’re talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions as well.

14. Twende Zetu Kilimanjaro

For hikers looking to experience iconic Mount Kilimanjaro, this travel website offers practical information including medical details, experiential knowledge, trip schedules and trail guides. Users can easily navigate the clearly laid-out information, helping them to understand the most relevant information before such an exciting hike.

What to include in a tourism and travel website

Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following:

Easy-to-use scheduling software

High-quality photography and images

Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping

Packing advice

Maps and directions

Public transportation information (note if users need to download apps in advance)

Air travel and airport information

Language guidelines and local slang

Clear links to social media channels

Contact information

Reviews or testimonials

An online store to buy branded or local merchandise (use an online store builder  for this)

Ready to create a blog  for your travel website?  Make one today. Or read more about how to start a travel blog .

Tourism and travel website design tips

Whether you have created a hotel website  starting from scratch or you are updating your current travel website, keep these design tips in mind.

Always include a logo

A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker  to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels.

Create a cohesive travel website design

Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design , you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples  for inspiration.

Use high-quality images

For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend ​​using  JPEG ,  PNG  and GIF files for images to appear their best on your site.

Don’t overload pages

Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features.

Tip:  Build your travel website with Wix website performance  at its core. Sites offer better page load speed plus Wix’s site speed dashboard  to test, analyze and optimize your site’s performance for both desktop and mobile.

Think about site hierarchy within your travel website design

As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers) but it will also make it easier for Google’s search engine robots to scan and index your pages.

Make it mobile friendly

Mobile accounts for approximately half  of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device. Tip:  The Wix Editor automatically creates a mobile version for every website  it designs.

Lean into using templates

Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix:

Travel services templates

Travel agency template

Food and travel website templates

Travel blog template

Travel documentary templates

Hotel and BnB website templates.

Consider SEO for your site

If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content. Tip:  Check out Wix SEO features  or the Wix SEO hub  for more detailed steps that’ll help your travel website perform better on search engines.

Maintain your travel website design over the long term

Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience.

Try out new technologies to improve user experience

Following the latest travel technology trends , try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer  to give users a virtual tour of your destination.

Tourism and travel website design examples FAQ

What are some famous examples of travel websites.

There are many: Skyscanner, AirBnb, Kayak amongst others.

What are the different types of travel websites to create?

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The 10 Best Designed Tourism Websites in the World 2022

Mary Ann Ha , Skift

June 15th, 2022 at 2:30 AM EDT

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

Mary Ann Ha

Almost every tourist these days is making decisions about their travels based on what they see online. From themed trips to budgeted food tours, travelers crave previews of potential destinations and surf the internet to learn anything they can about a new and exciting spot.

Due to intense levels of pent-up travel demand followed by impulsive and impatient post-pandemic travelers, tourism website design is more important now than ever before. The competitive space for well-designed websites is more ambitious, and reliance on digital platforms as a dependable resource for travel inspiration is at an all-time high. Looking at the Gen Z traveler, it’s easy to notice that attention spans have shortened immensely, and tourists are treating trip planning like a shopping experience, picking and choosing elements of their vacations after engaging in a few seconds of appeal.

With that being said, tourism organizations are slowly learning that the old ways simply don’t work anymore — paragraphs of information on the screen, redirection that continues tab after tab, slow and clunky navigational experiences, depressing color palettes, and promotional descriptions of sites that don’t answer any of the truly important questions, especially for a more conscious traveler worried about climate change, and other threats.

After two years of rapidly-evolving digital growth, several websites have succeeded in breaking out of that dull and repetitive cycle. Here is Skift’s 2022 list of best designed tourism websites — ones that hit the spot both visually and navigationally, and are taking note of what the modern traveler wants, how they think, and most importantly, how they behave.

1. Visit Iceland

The clean-cut and minimalistic nature of Nordic graphic design works well to communicate visual appeal, send concise messages with clarity (or humor), and entice further curiosity with minimal effort, especially in the website world. Visit Iceland leads our list with a transitional homepage display, decorated with background images that hover along the page as they overlap and interact with the text on the screen, making the website feel inviting and alive.

As users scroll further down, the website displays excellent examples of utilizing the organized nature of drop-down menus and vertically moving lists. With a clean white background and bold capitalized black font, readers are able to quickly catch sight of what they want to read, without feeling overwhelmed by options. Blog articles of potential itineraries and Iceland travel tips are also organized in a format reminiscent of Youtube, integrated with carousel elements that are easy to view via mobile phone. 

Accessibility to greener travel options within the website is always a plus — Visit Iceland has an entire page dedicated to helping travelers join in on Iceland’s commitment to preserving their nature, including a list of environmentally certified businesses, a carbon footprint calculator, and an easy-to-follow list of tips for sustainable travel in Iceland.

2. Visit California

While the homepage might look typical at first glance, Visit California’s “Experience California” layout is one of the best designs we’ve seen in the tourism website game. Swipe left as soon as you get onto the landing page (a surprising, but not too complicated way to navigate the site, which keeps visitors engaged), and users are immediately whisked into a three-dimensional space to explore what the state of California has to offer to their tourists.

To the new millennial and Gen Z traveler, design and aesthetic can be just as or more important as destination information and travel guidance. Interactive visuals and bold colors speak to the character of California as a vacation spot, filled with globally cultural experiences and advanced businesses in design and technology — adding to the visitor’s impression of what a trip to California could be like. 

As the home of Los Angeles and the land of influencers, Visit California also fully embraces the use of User-Generated Content as a promotional tool, and displays this in an easy-to-digest format.

3. Z ürich Tourism

Speaking of Nordic graphic design and user-generated content, the official website for the city of Zurich is another example of the excellent use of white space. Dedication to sans serif typography, a two-to-three cool tone color palette, and an extremely simplistic, clean layout keeps visitors from feeling overwhelmed and allows for a breathing space to go through all the activities offered on the website. 

Beneath several of the suggested activities, restaurants, and bars, the Zurich website also labels whether the business is open or the service is being offered in real time, a unique feature that can be extremely helpful for travelers who are looking for last minute places to enjoy or spontaneously plan a day trip.

Their user-generated content page is a delightfully neat design, with the page tab linked as a single hashtag in the top menu. The entire page acts as a unified social media feed, making all their social media coverage on Facebook, Twitter, and Instagram visually accessible in one view.

3. Visit Brazil

Visit Brazil has all information and links available on their homepage, split into four sections: Experiences, Destinations, Regions, and Travel Information. 

Aesthetically, a framework of yellow is filled with a line-up of action-packed visuals, picture and video, and a section dedicated to Instagram content. They know their visitors, and they recognize that in-your-face video content appeals to those who are looking for some sort of adventure. The video that takes up the entire homepage display keeps visitors engaged at initial glance, and while the website prioritizes promoting their adventurous activities, they balance “fun” with “necessity” and make sure to give easy access to the safety information travelers will need to know when coming to Brazil.

We all know New York City could be its own state, with experience offerings that are equivalent to those of a country.

Set up like a booking site, the NYCgo’s most impressive elements include the UX framework that is deeply familiar to the modern traveler — searching for hotels or accommodations via a search engine reminiscent to short-term rental or airline sites, being able to “like” and save posts or articles for later referral, and of course, a function that offers filtered options to find activities and locations catered to the visitor’s personal preference.

The bold, graffiti-like font that covers the homepage and is used throughout the website is simple, which is a necessary move considering how much text is on the front page. It’s also a great aesthetic choice, a subtle way of speaking to the headlines that cover billboards in NYC. While the website offers slews of information on the homepage, the way it is formatted and presented to the user keeps the aesthetic uncluttered and down-to-earth.

6. Visit Finland

From the logo, to overall design, to choice of font, Visit Finland’s website displays similarities to another extremely popular rental booking site, but when it comes to approachability and visual appeal, borrowing those design elements works in their favor.

The website is a smooth, transparent, and, of course, familiar experience — one that is both modular and linear, showing dedication to navigational simplicity. The design does not shy away from white space and minimalism much like its Nordic counterparts also on this list. Complete use of full-screen photos and stunning imagery is a highlight, as well as the level of scroll-responsive interactivity visitors experience as they explore the site. 

This website also displays various Finnish activities and locations through the save/heart feature, referencing a user experience often seen in online shopping or Pinterest mood boards. The layout feels particularly responsive to the nature of the Gen Zers who spend all their time on social media “saving” posts and ideas.

7. Visit Australia

Like we’ve seen on other websites on the list, the Visit Australia website is hugely loyal to the tile format, which could feel silly if overused, but because the tiles are lined up and sectioned in a cohesive manner, visitors will find it extremely easy to find options for each and every aspect of destination planning. The homepage is lined with left-right carousels of vertical images, appealing to younger generations and optimized for mobile formats.

Drop down menus are also a highlight for this website design. Instead of cluttering the frame with an overwhelming amount of text, the tile format keeps the menu options visually engaging for the user. Integration of beautiful imagery within every step of the user experience shows great dedication towards marketing the destination, which is, ultimately the main purpose of a tourism organization. 

The Visit Australia website offers everything, from itineraries and cultural or geographical activity guides to budgeting and accommodation deals. Recognizing that budget is an important factor for many travelers is also a major plus for any tourism website, as it keeps website visitors within the website instead of browsing other platforms for “best or most affordable deals”. 

Perhaps the highlight of the site is Explore Australia in 8D, an interactive exploratory experience that allows visitors to move through a map of the entire mainland of Australia, including a few islands surrounding the area, and see what each region has to offer, from attractions to lodging and food.

As much as Peru is receiving growing interest as a travel destination in recent years, the country also seems to be extremely conscious about communicating COVID safety measures and restrictions to potential tourists. The immediate landing page of the tourism website gives visitors easy access to ways to prepare and plan for a trip to Peru from home, beginning with multiple avenues to check and double check updated Covid protocols. Showing this level of diligence to Covid measures not only communicates the fact that Peru takes safety protocols seriously, but also allows for international travelers to cross ‘testing or vaccination requirements’, still a major concern at this time, off their list of potential worries.

The team at Peru Travel also takes advantage of the numerous recognitions, media coverage, and awards that Peru receives as a tourism destination, and pushes that at the forefront of their website design. 

The most exciting part of the website is perhaps the VR page, called Peru 360, where one can “visit” various sites throughout Peru in a virtual reality. While this is a method that has grown in popularity amongst a lot of brands during the pandemic, very few official tourism websites have been successful in offering a well-established experience that feels interactive beyond typical images or videos. 

9. Visit Italy

Italy has long-been a tourist-heavy destination, and the team at Visit Italy knows it. At the forefront of their website are easy ways to search, budget, and book the top tourist attractions through the best deals. Viewers barely need to scroll down the homepage before getting immediate access to the Ticket Carousel, with exact prices listed by attraction or location.

Visit Italy’s website isn’t the most ambitious platform design-wise, but it prioritizes digestible formats, such as buttons for each step in planning or tiled carousels, and feels easy-to-navigate overall, especially considering all the information on their homepage.

It’s clear that the website knows what their visitors need — to beat lines, to get the best prices, and to make the most of their time in one of the most famous cities in the world that Italy has to offer. The site is ideal for the tourist who needs to prioritize planning and booking over aesthetic photo inspirations. The website also acts as a search engine of sorts, and does not shy away from redirecting their visitors to other booking sites or options in order to make the best decisions.

10. Visit Greenland

Visit Greenland’s website also sets up like a familiar search engine site (a trend we are observing across most of the designs on this list) but serves mostly for travel inspiration and local informational purposes. The layout of the website is simple and loyal to the use of white space, which allows for their unique graphic design elements to shine through in this particular design. 

Not only are the three-dimensional illustrations beautiful, but they are also interactive, acting as links to the respective relative pages. 

Aside from engaging geographic and cultural graphics, the website also lines up options of various package tours that lead to external provider links, who are more well-versed in helping potential visitors move forward in their planning and exploration process. Because Greenland is a nature-heavy travel destination, the website focuses on displaying a variety of outdoor activities — based on personal interests or geographical location — in order to prevent travelers from feeling deprived of diverse activities. 

_________________________________________________________________________________________

Innovative methods in the digital world are getting increasing ambitious day by day and website designs are trying to be as responsive as possible, as to make sure they maintain their presence in the travel planning space.

In addition to the websites on our list, several other tourism organizations are diving into unique measures to gain attention from the ever-so-hungry tourist of the post-pandemic travel world. Interactive games, like Cape Town’s Virtual Game Tourism Campaign , are one of the few ways these organizations hope to attract younger audiences and give a virtual taste of their destination to potential travelers. The Machu Pichu 360 website invites visitors to enter the world of VR and includes auditory stimulants, a step up from the Peru 360 page in our list, that engages both eyes and ears to fill the void travelers have all been experiencing during Covid.

With the competitive space for tourism websites expanding at an increasing speed and mobile apps taking the spotlight from website platforms , tourism organizations and designers will most likely continue to borrow elements of the newly digital world to keep their platforms running.

Tags: climate change , design , digital , gen z , marketing , online travel agencies , pandemic , tourism boards , tourism campaigns , websites