visit myrtle beach ai campaign

Embracing AI: Insights from the Mitarry Best Campaign

• March 29, 2024

In the fast-paced world of marketing, innovation is the name of the game. Destination brands are constantly seeking new ways to capture the attention of travelers and stand out in a crowded marketplace, Artificial intelligence (AI) being one of them.

In episodes 8 and 10 of the  Brands & Campaigns  podcast, Host Camden Bernatz talked with Stuart Butler, CMO of Visit Myrtle Beach, and Adam Stoker, CEO of EKR. Together, they delved into the  Mitarry Best Campaign  — a groundbreaking AI-driven rebranding initiative for Myrtle Beach. This campaign serves as a compelling case study, highlighting the significant transformative potential of AI within the field of destination marketing.

The Genesis of Mitarry Best

The team at  Visit Myrtle Beach  and McGee Global embarked on a mission to challenge traditional advertising norms and captivate audiences through creativity and entertainment, leveraging the power of AI.

AI’s ambitious task included generating a new logo, designing a Times Square billboard, and even AI photoshoots that depicted families enjoying the beach’s offerings. The result? Myrtle Beach was humorously dubbed “Mitarry Best,” a playful twist that became the campaign’s focal point.

Launching into the Unkown: Mitarry Best’s Viral Journey

The most daring campaign decision was its launch on  Reddit , a platform renowned for its discerning community. Stuart Butler recounted the exhilarating moments when the team opened the floodgates to unfiltered feedback, unsure of what the response would entail. To their delight, the campaign went viral, capturing the attention of millions and igniting conversations far and wide.

The Mitarry Best campaign made waves across diverse channels, garnering over 40 million impressions on Reddit and earning mentions in two Ad Age articles within just one week. Its unconventional and humorous content struck a chord with users, fostering robust community engagement.

Reddit users actively joined discussions and passionately defended the campaign against any criticism it faced. Extensive press coverage further amplified the campaign’s reach, positioning Myrtle Beach as a destination that embraces innovation and unconventional approaches.

The unexpected demand for  merchandise  featuring the Mitarry Best identity underscored the campaign’s success in resonating with the audience. Leveraging this momentum, the team swiftly capitalized on the demand by launching an online store, further fueling discussions about the evolving landscape of advertising.

From Virality to Vitality: Redefining Myrtle Beach Branding

The success of Mitarry Best extended beyond mere virality; it sparked a genuine connection with audiences, redefining Myrtle Beach as a destination that transcended the ordinary. Stuart Butler eloquently articulated the campaign’s ethos: to disrupt conventional advertising methods and foster authentic relationships through engaging content. By infusing humor, creativity, and a touch of irreverence, Myrtle Beach emerged not only as an attractive destination but as a beacon of innovation and trendsetting.

Adam Stoker explained, “Being an early adopter is very high risk and very high reward. You can put a lot of time and resources into something and have it fail miserably, but on the other side, it was newsworthy because nobody else had done anything like this.” Mitarry Best is the prime example of a high-risk, high-reward.

By venturing beyond the conventional and embracing innovation, the team created a campaign that captured the imagination of millions and put Myrtle Beach on the map in a whole new way while still maintaining a unified brand narrative. This willingness to take risks and push the boundaries of creativity is what sets destination marketers like Stuart and his team apart, paving the way for groundbreaking campaigns that leave a lasting impression.

The Future of AI in Marketing

The future of marketing is linked with the rapid evolution of AI technology. As emphasized by both Adam Stoker and Stuart Butler, brands must stay informed about AI’s capabilities and applications. “This is not a fad. This is not going away,” Stuart asserted. “This is going to change the way we do the work for the better.”

As AI continues to advance, brands must embrace innovation and leverage its potential to enhance their marketing efforts, engage new audiences, and create memorable experiences for travelers. The Mitarry Best campaign shows what’s possible when human creativity and AI technology converge, paving the way for a new era of destination marketing excellence.

As we look towards the future of marketing, the fusion of AI and human creativity emerges as a driving force for innovation. From personalized recommendations to immersive experiences, AI-powered campaigns offer boundless opportunities for brands to connect with audiences on a deeper level. Mitarry Best will always serve as a valuable case study for brands aiming to set themselves apart through creativity, humor, and innovative storytelling.

For those interested in learning more about this campaign and other clever marketing strategies, listen to the  Brands & Campaigns  podcast.

If you need marketing assistance,  contact EKR .

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Fact check: Myrtle Beach called ‘Mitarry Best’ in ad campaign using AI — on purpose. We can explain

You can buy Mitarry Best-branded swim trunks, aka “dude aquatic leg curtains.”

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Visit Myrtle Beach unveils new brand and marketing campaign

Post date: May 11 2021

Date: May 11 2021

By: Travelweek Group

MYRTLE BEACH — Visit Myrtle Beach is hoping to drive economic recovery along the Grand Strand with a new brand and marketing campaign that appeals to new and repeat visitors.

The refreshed brand, The Beach, comes on the heels of extensive visitor, resident and stakeholder research during the past year. Visitor experiences and resident sentiment were taken into account when strategizing creative executions.

“While the pandemic has had a profound impact on tourism, Myrtle Beach is well positioned for a strong recovery in 2021, which makes this the right time to really leverage the new brand architecture and creative elements,” said Karen Riordan, president and CEO, Visit Myrtle Beach. ‘Visit Myrtle Beach will continue to drive economic impact for the destination, and The Beach brand will reflect the welcoming, vibrant and modern classic experience that our visitors and residents are so passionate about.”

‘You Belong At The Beach,’ the marketing campaign to fully integrate The Beach brand, will feature television spots, paid search, paid social media and out of home, public relations, social media, co-branded partnerships and more. The campaign will be supplemented by specific efforts to support nonstop air service markets as well as meetings and groups markets.

“We are exceptionally thankful for the many community partners who worked tirelessly to support the Myrtle Beach visitor experience and made the many adjustments needed, such as new safety protocols, during the past year,” said Stuart Butler, chief marketing officer, Visit Myrtle Beach. “Tourism is the economic lifeblood of Myrtle Beach, providing US$7 billion in economic impact throughout our 14 communities in the Grand Strand. The Beach branding will ensure we continue to invest in increasing our tourism market share and leverage our competitive advantage for years to come.”

The previous branding for Visit Myrtle Beach was used for more than 10 years and supported significant industry growth for the region.  

For the latest COVID-19 updates and mandates in Myrtle Beach, click here .

Register Now! Travelweek’s ‘Future of Travel: Sunnier Days Ahead’ will take place Wed. May 19, from 1 – 3 p.m. Click here to register now, travelweekfutureoftravel.com

Tags: Lead Story, Myrtle Beach, Visit Myrtle Beach

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• 1,437 sqft 1,437 square feet

Single Family

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Property features.

• Bedrooms: 3
• Primary Bedroom Level: Down

Other Rooms

• Dining Area(s),Dining Room,Living Room,Master Bedroom
• Full Bathrooms: 3

Garage and Parking

• Number of Garage Spaces: 1

Listing Information

• Source Plan ID: 1454
• Website: https://www.lennar.com/new-homes/south-carolina/myrtle-beach/myrtle-beach/hoffman-park-townhomes/blakely/31125600063?utm_source=rdc&utm_medium=listing&utm_campaign=crslen_listing_rdc_blakely

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• SourceSubdivisionID: 31125

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• Type: single_family

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Property price, property tax, neighborhood, facts about 247 jasper overlook way.

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is located in neighborhood in the city of Myrtle Beach, SC.

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Nearby neighborhoods in Myrtle Beach, SC

• South Myrtle Beach Median listing: $150,000
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See 247 Jasper Overlook Way, Myrtle Beach, SC 29588, a single family home. View property details, similar homes, and the nearby school and neighborhood information. Use our heat map to find crime, amenities, and lifestyle data for 247 Jasper Overlook Way. The property-related information displayed on this page is obtained from public records and other sources.While such information is thought to be reliable, it is not guaranteed and should be independently verified. Properties labeled Not for Sale are classified as such either because we do not have a record of such properties currently being for sale or because we are not permitted, by contract, law, or otherwise, to designate such properties as currently for sale. For the most accurate and up to date status of this or any other property, please contact a REALTOR®.

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