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How to Handle Competition as a Travel Agent

Do you worry about how to handle competition as a travel agent?

Do you ever wonder if there are enough ideal travel clients to go around?

I’m here today to tell you that you never have to worry about competition again. I mean it!

You are free to let go of the fear of competition (that’s only holding you back) and move on to creating the wildly successful business of your dreams.

Watch this 5-minute video and learn how.

VIDEO TRANSCRIPT

If you’re feeling threatened by other travel agents or like there’s just too much competition out there, then this video is for you. I’m going to show you how you can have no competition as a travel agent.

Other travel agents are not your competition. They’re your allies. And let me share a short story with you to illustrate this.

So there’s this antique store out on the edge of town where people had to drive there to go and do their antique shopping. Well, then four more antique stores opened up right there next to them on the outside of town.

So now there are five antique stores in this little corner on the outside of town. So you might think ah, my business is gonna shut down! How on earth are five of us going to survive when one store was barely making it?

But the owner of that one antique store was smart. So she went and talked to the owners of the other four stores and said, “How about we create this as a destination? We’ll call it Antique Alley. And what we’re gonna do is we’re gonna pull our marketing money, and we’re gonna come together and do a press release in the local paper inviting people out to Antique Alley and we’re going to…”

I keep wanting to say ally because you’re really creating allies, right?

So you’re creating allies with your other travel agents just like this antique store did to create Antique Alley. They made it a destination. So they got press coverage.

They did flyers at doorsteps, and they were able to afford that because they pulled their marketing dollars. They would plan events together so they’d have these fun Antique Alley Saturdays. They would have free ice cream and things like that.

And so then it became this destination where people instead of just driving to the edge of town to go to one antique store, they could go to Antique Alley, and they’d have five stores and they’d have fun things going on and events and all five stores thrived on Antique Alley!

In fact, that one store that was there before was barely making it. Every year, they were considering shutting down, but once four stores open near them, they were a robust business. They got to grow and expand and had way more fun.

My favorite quote of all time is: a rising tide lifts all boats, and that is true for you as a travel agent. A rising tide lifts all boats.

So when we band together with other travel agents, then what you’re gonna find is that you can mastermind with each other network with each other. You can share resources and tools and ideas, and you can raise awareness that travel agents still exist and that you’re best off booking those dream vacation group trips bucket lists trips with a travel agent instead of doing it yourself online.

And so the more travel agents there are out educating people, the more people are using travel agents. And the reality is if you look at the actual numbers, there are way too few travel agents right now.

Now if you’re thinking, “Well if there are too few travel agents, why am I struggling to find ideal clients?”

That is an issue with your marketing .

When your marketing is on point – you’ve got the right marketing message in front of the right people with the right lead sources that are generating, bringing in those leads and putting them through an automated process where you’re warming them up and turning them into actual paying clients.

When that’s all in place, then the floodgates open and you’re gonna see there are way more clients out there than you can actually serve. Because the reality in the numbers are there are way more of those high-end travelers than there are agents to serve them. The only gap is in your marketing.

Are you ready to let go of the fear that’s holding you back and finally create the abundant, freedom-giving travel agency you’re dreaming about? If so, we invite you to join our free replay of the Travel Agent Marketing Masterclass and let us show you how! To register click here .

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COMPETITION TRAVEL

Competition Travel specializes in group travel for sports teams. With over 20 years of experience in group travel, as gym owners and competitive coaches ourselves, we know what you, your athletes and spectators need when you travel. We pride ourselves on the personalized service we offer. With our unique full service travel concept, we have found that we can make your travel experience one that is committed to the competition.

At Competition Travel, we are committed to focusing on the travel details so you can stay focused on the competition. As accredited travel professionals, we are able to negotiate the best rates on hotels and we often travel with our clients to ensure a great travel experience for coaches and athletes.

Our services:

Our exclusive reporting program allows clients to create the report that best suits their team. Each traveler can log in and request rooms, event tickets, transportation and much more. Reports are readily available to coaches and travel coordinators.
Our agents are committed to finding the best deals for their clients. With our large client base, we are able to increase the buying power for even the smallest of groups.
We are able to offer knowledgeable on-site representation on many of our trips to assist your coaches, athletes and families.
Your professional travel representative will communicate with your organization’s travel coordinator to provide all information needed for a successful travel experience.
All of our services are available at no cost to you.

Some of our travel packages include:

Space for meetings and/or practice facilities.
Airport and ground transportation.
Planning of team dinners and banquets.
Discounted meal vouchers or attraction tickets.
Online solutions that allow parents and athletes to submit travel information that can be viewed by your coaches and travel coordinator.
Rebates, free room nights, suite upgrades and VIP treatment for the coaches or designated personnel.
And so much more….

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Competitor study for a travel agency (examples).

Get a watermark-free, fully customizable competition study in our business plan for a travel agency

In the dynamic world of travel and tourism, understanding your competition is not just beneficial—it's essential for survival.

This blog post is designed to guide you through the process of conducting a thorough competition study for your travel agency. We'll walk you through identifying your main competitors, both direct and indirect, and show you how to assess their services, marketing strategies, and customer satisfaction levels. With this valuable knowledge, you can carve out a unique niche for your travel agency and stand out in a sea of options for globetrotters.

If you're looking for a ready-made competition study that's fully customizable, be sure to check out our business plan template specifically crafted for travel agencies .

What is exactly a "competition study"? Should you make one for your travel agency?

A competitor study in the context of a travel agency involves a detailed examination of other travel businesses that you're competing with.

This can include direct competitors, such as other local travel agencies or online travel booking platforms, as well as indirect competitors, like tour operators or companies offering experiential travel packages.

The goal is to gain insights into their services, marketing tactics, customer satisfaction, and overall business performance to pinpoint opportunities and threats for your own travel agency.

Why do travel agency owners conduct competitor studies? Simply put, it's because being informed gives you an edge.

Knowing the competitive landscape enables you to sharpen your offerings. For example, if you find that adventure travel is oversaturated in your market, you might spot a niche in luxury or eco-friendly travel experiences. Or, if you notice that competitors are not leveraging social media effectively, that could be your chance to engage with travelers where others are not.

The advantages of performing a comprehensive competitor analysis, similar to what you would find in our business plan template tailored for travel agencies , are numerous. It can prevent you from making the same mistakes as your competitors and help you to identify unmet needs in the market. It can also spur innovation in your travel packages, customer service, marketing strategies, and overall client engagement.

Furthermore, understanding your competitors can inform your pricing and promotional strategies, ensuring your travel agency is competitively positioned. It also keeps you nimble, allowing you to adapt quickly to changes in the travel industry.

Should you conduct a competitor study if you're starting a new travel agency? Absolutely.

Launching a travel business without a grasp of the competitive environment is akin to setting off on a journey without a map. A competitor study provides the insights to help you avoid obstacles and capitalize on openings. It's a crucial element of your business planning, setting the stage for a strategic approach that focuses not just on market entry, but on sustained success.

Is a competitor study useful for you? Undoubtedly, especially if you want to make savvy decisions that will distinguish your travel agency. Whether it's carving out a unique niche, pricing your services appropriately, or choosing the most impactful marketing tactics, a competitor study equips you with the knowledge to make those choices confidently.

It's not merely about tracking what others are doing; it's about figuring out how you can do it better or differently to attract and retain customers.

business plan travel agency and tour operator

How to conduct a competition study for your travel agency?

To conduct a competition study for your travel agency, start by gathering information on other travel agencies in your area, focusing on their service offerings, pricing, customer feedback, and marketing approaches.

Next, compare these elements with your own travel agency to pinpoint what sets you apart and where you might enhance your services or strategies.

If you're looking for a structured approach, we have a competition study template that you can customize with your data in our business plan for a travel agency.

To simplify the process, here's a 10-step action plan to create a comprehensive competition study for your travel agency.

What should be included in a competition study for a travel agency?

Here is a table listing 10 elements that could be part of a competition study for a travel agency business.

Examples of competition studies for a travel agency

Below are three different (very concise) examples of competition studies tailored for a Luxury Travel Agency, a Budget-Friendly Travel Agency, and an Adventure Travel Agency.

If you need something more developed, go check our business plan template for a travel agency .

Luxury Travel Agency Competition Study

Budget-friendly travel agency competition study, adventure travel agency competition study.

You can also read our articles about: - how to fill a Business Model Canvas for your travel agency - how to segment the customers of your travel agency - how to elaborate a marketing strategy for your travel agency - how to start a travel agency (guide)

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Differentiating Your Travel Agency from the Competition

Discover effective strategies to set your travel agency apart from competitors in the ever-growing industry.

In the highly competitive travel industry, it is essential for travel agencies to find ways to differentiate themselves from the competition. By understanding the competitive landscape, defining a unique selling proposition (USP), enhancing service offerings, building a strong brand identity, and implementing effective marketing strategies, travel agencies can stand out in the market and attract more customers.

Understanding the Competitive Landscape in the Travel Industry

To differentiate your travel agency, it is crucial to have a comprehensive understanding of the competitive landscape in the travel industry. Research and analyse the market to identify your main competitors and their strengths. By studying their strategies and offerings, you can gain valuable insights and develop strategies to set your agency apart.

When it comes to the travel industry, competition is fierce. With so many travel agencies vying for customers' attention, it's essential to stay ahead of the game. Understanding the competitive landscape is like having a map that guides you towards success. It allows you to navigate through the challenges and make informed decisions.

One way to identify your main competitors is by conducting thorough market research. Look at other travel agencies operating in your target market and analyse their target audience, pricing, services, and marketing efforts. By understanding who you are up against, you can determine how to position your agency uniquely.

But it's not just about knowing who your competitors are. It's also about understanding their strengths. What sets them apart? Do they offer exclusive travel packages? Do they have a strong online presence? Are they known for their exceptional customer service? By studying their strategies and offerings, you can gain valuable insights that will help you develop your own competitive edge.

Identifying Your Main Competitors

Identifying your main competitors is the first step towards differentiation. However, it's not enough to simply know their names. You need to dig deeper and understand what makes them successful. What is their unique selling proposition? How do they attract customers? What are their strengths and weaknesses?

Take the time to research each of your main competitors individually. Visit their websites, read customer reviews, and observe their social media presence. This will give you a better understanding of their brand identity and how they position themselves in the market.

Additionally, consider attending industry conferences and networking events. This will not only give you a chance to meet other travel professionals but also provide insights into the latest trends and innovations in the industry. By staying connected and engaged, you can stay ahead of the competition.

Analysing Current Market Trends

Another aspect of understanding the competitive landscape is being aware of the current market trends. The travel industry is constantly evolving, with new destinations and travel preferences emerging all the time. To stay relevant, you need to keep an eye on these trends.

Stay informed about emerging destinations that are gaining popularity among travellers. Is there a new hotspot that everyone is talking about? By being the first to offer travel packages to these destinations, you can attract adventurous customers who are looking for unique experiences.

Consumer preferences also play a significant role in shaping the competitive landscape. Are travellers becoming more interested in sustainable tourism? Do they prefer all-inclusive packages or personalized itineraries? By understanding these preferences, you can tailor your offerings to meet the demands of the market and offer unique experiences to your customers.

Furthermore, technology is transforming the way people travel. Keep an eye on the latest technological advancements in the industry, such as virtual reality tours or mobile apps for seamless travel experiences. By embracing these innovations, you can stay ahead of the competition and provide your customers with cutting-edge solutions.

In conclusion, understanding the competitive landscape in the travel industry is vital for the success of your travel agency. By identifying your main competitors and analysing current market trends, you can develop strategies that set you apart from the crowd. Stay informed, be innovative, and always strive to provide exceptional experiences to your customers.

Defining Your Unique Selling Proposition (USP)

To differentiate your agency, it is crucial to define a clear and compelling USP that resonates with your target audience. This sets your agency apart from competitors and communicates the unique value you provide to customers.

When it comes to travel agencies, the market is crowded with countless options. From large, well-established companies to small, niche agencies, customers have a wide range of choices. So how do you make your agency stand out? The answer lies in your USP.

A USP, or Unique Selling Proposition, is a statement that defines what makes your agency special and why customers should choose you over others. It is the core message that sets you apart and captures the attention of your target audience.

Identifying Your Agency's Strengths

Identify the strengths of your agency and determine how they can be differentiated. Is your agency known for its exceptional customer service, wide range of travel packages, or specialised knowledge in a specific niche? Understanding your agency's strengths will help you craft a USP that aligns with your unique capabilities.

One strength that many successful travel agencies possess is their exceptional customer service. Going above and beyond to ensure customer satisfaction can make a significant difference in the travel industry. By providing personalized attention, prompt responses, and going the extra mile to meet customer needs, your agency can set itself apart from competitors.

Another strength could be the wide range of travel packages your agency offers. From exotic beach getaways to adventurous mountain hikes, having a diverse portfolio of options allows customers to find the perfect trip for their preferences. This variety can attract a broader audience and increase your chances of capturing their attention.

Crafting a Compelling USP

Once you have identified your agency's strengths, it's time to craft a compelling USP. Your USP should clearly communicate the unique benefits customers will receive by choosing your agency. Whether it's the promise of personalized itineraries, exclusive access to hidden gems, or a commitment to sustainable travel, ensure that your USP highlights your unique offerings and resonates with your target audience.

Imagine a USP that promises customers the experience of a lifetime with personalized itineraries tailored to their interests and preferences. By taking the time to understand each customer's desires and curating a trip that exceeds their expectations, your agency can create unforgettable memories and build long-lasting relationships.

Another compelling USP could be offering customers exclusive access to hidden gems. Imagine being able to take your clients to secret spots that only a select few have discovered. This sense of exclusivity can create a sense of excitement and adventure, making your agency the go-to choice for those seeking unique and off-the-beaten-path experiences.

Lastly, a USP that focuses on sustainable travel can resonate with environmentally conscious customers. By highlighting your agency's commitment to reducing the environmental impact of travel and promoting responsible tourism, you can attract a growing segment of travellers who prioritize sustainability.

In conclusion, defining a clear and compelling USP is essential for travel agencies looking to differentiate themselves in a competitive market. By identifying your agency's strengths and crafting a USP that highlights your unique offerings, you can attract and retain customers who resonate with your message and value proposition. So take the time to define your USP and watch your agency soar to new heights!

Enhancing Your Service Offerings

Providing exceptional service is key to differentiating your travel agency. Enhance your service offerings to exceed customer expectations and create unforgettable travel experiences.

Offering Unique Travel Packages

Create unique travel packages that cater to specific interests or demographics. Whether it's adventure travel, luxury vacations, or cultural immersion experiences, offer packages that go beyond the typical tourist offerings. Tailor your packages to provide authentic and memorable experiences that set your agency apart from the competition.

Providing Exceptional Customer Service

Exceptional customer service is a powerful way to differentiate your agency. Train your staff to provide personalised and attentive service throughout the customer journey, from the moment of inquiry to post-trip follow-ups. Foster a culture of customer-centricity and go the extra mile to ensure customer satisfaction. This will not only differentiate your agency but also build customer loyalty and generate positive word-of-mouth.

Building a Strong Brand Identity

A strong brand identity is crucial for differentiating your travel agency and building customer trust and loyalty. A consistent brand image helps customers understand what your agency stands for and creates a memorable impression.

Importance of a Consistent Brand Image

Develop a consistent brand image that reflects your agency's values, personality, and unique offerings. Ensure that your brand identity is reflected across all touchpoints, from your website design and marketing materials to your communication style. Consistency in your brand image builds trust and reinforces your unique positioning in the market.

Leveraging Social Media for Branding

Social media platforms offer an excellent opportunity to showcase your brand and engage with customers. Develop a social media strategy that aligns with your brand identity and target audience. Share compelling travel stories, stunning visuals, and useful travel tips to captivate your audience and create a community of brand advocates.

Implementing Effective Marketing Strategies

Effective marketing strategies are essential for differentiating your travel agency and reaching your target audience. Utilise digital marketing techniques and engage in community outreach and partnerships to increase brand visibility and attract more customers.

Utilising Digital Marketing Techniques

In today's digital world, digital marketing techniques are vital for differentiating your agency. Invest in search engine optimisation (SEO) to improve your website's visibility in search results. Use targeted online advertising campaigns to reach your ideal customers effectively. Leverage social media platforms to connect with your audience and drive engagement. By leveraging digital marketing techniques, you can reach a wider audience and establish your agency as a trusted and unique service provider.

Engaging in Community Outreach and Partnerships

Community outreach and partnerships are powerful tools for differentiation. Collaborate with local businesses, tourist boards, and travel influencers to create unique experiences and promote your agency to a wider audience. Participate in local events, sponsor community initiatives, and engage with your target audience directly. By actively participating in the community, you can differentiate your agency and build strong relationships with potential customers.

In conclusion, differentiating your travel agency from the competition is crucial to attract more customers and build a successful business. By understanding the competitive landscape, defining a compelling USP, enhancing service offerings, building a strong brand identity, and implementing effective marketing strategies, you can set your agency apart and create unique and memorable travel experiences for your customers.

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How Can You Compete with the Bigger Brands in Travel?

For any tour and travel company with an online presence, competition – especially with some of the largest organizations out there – is part of business. Naturally, bigger companies have more resources at their disposal, which can make it seem impossible for smaller ones to keep up.

Fortunately, that is not always the case. Travelers’ booking habits show that, with a winning strategy and the right tools at their disposal, companies of any size can still thrive in the world of online travel booking.

What Are Small Tour Companies up Against?

Crafting an optimized website is rapidly becoming a more exact science instead of a delicate art – layout, design and other crucial elements can now be determined with the assistance of thoroughly analyzed user-experience data.

This is one of the main areas being studied at Expedia’s Usability Lab – a department established at the company’s Washington-based headquarters to study how consumers navigate the holiday-purchasing process, according to a Tnooz report.

One of the lab’s main goals is to track customer preference patterns and regional trends – and use that information to help present potential clients with the most relevant, customized information that is more likely to lead to a purchase.

In other Expedia labs, this study is being taken a step further with an even deeper level of analysis of the shopping experience. While potential travelers acting as research subjects simulate booking a holiday, sensors applied to their cheeks and foreheads are able to detect facial expressions and a computer-mounted camera can track their eye movement – noting what they look at on the screen and their reaction to it.

Researchers can follow along in real time on an identical screen that shows what the subject is looking at, while readouts show his or her emotional response based on facial muscle movements – such as a smile or a furrowed brow.

As Tnooz reports, Expedia plans on opening these labs in Singapore and London in the summer of 2016, meaning that this data can be collected from customers on a global scale.

Data-Driven Design Isn’t Everything

While such an operation may seem daunting, owners of smaller organizations don’t need to worry; there are several reasons why they are still in the game.

Fortunately, research indicates that shoppers are not too keen on sticking with only one provider when researching their options for travel. As potential holiday goers check out different destinations, hotels, and flights, they often get far enough in the process to see the online shopping cart at each site they view. Of course, they don’t complete the purchase with every company – only one tour provider will see a profit from that customer. The rest of the shopping carts will just sit there, inactive, until the system clears them.

Research from Boxever shows that the value of these abandoned travel plans is astronomical – not to mention significantly higher than the actual amount tour and travel companies make. In 2014, the online travel industry took in US$446 billion, but the amount travel planners left unbooked in shopping carts was almost US$1.78 trillion – three times higher.

So, since travelers are still open to checking out different providers before choosing one, how can your tour company stand out from the rest? There are a few different ways.

Making Yourself Stand Out

Put simply, the best way to remain competitive as a smaller organization is to make sure customers find your company and to provide them with a level of service that keeps them coming back and spreading the word. Explaining this strategy is easy, though carrying it out isn’t much more difficult.

The first step is making sure that customers know what your company is and – most importantly – what it offers that they won’t find elsewhere. This is an area where marketing your brand can truly pay dividends.

Part of a strong marketing strategy lies in the effective use of landing pages. These areas of your website – more specialized than your home page – provide customers with a platter of useful and targeted information that will let them get down to business right away. Unbounce found that an optimized and tested landing page can result in a higher conversion rate and a lower cost of acquisition – without an increase in marketing costs.

Once customers are drawn to your website, it’s crucial to provide them with a memorable experience. This is where personalization and a killer sales team can really pay off. According to Econsultancy, 74 percent of marketers agree that a personalized experience is key to increasing customer engagement.

One of the most effective ways to improve this area of business is through giving your sales team the time they need to nurture customer relationships and deliver a more attentive level of service than other, larger companies. By optimizing back-end processes and reducing backlog, Tourwriter can help. L earn more about the benefits of travel agency software for your business.

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Commissions are the result of your hard work and dedication to your clients! As your host agency, we strive every day to ensure agents are paid in a timely accurate manner. So how do travel agent commissions work?

After you’ve made a booking for a client, you’ll enter it into the myTravelCRM system. This step is vital to ensure you receive your commission! Once your client has traveled, and our team has received the commission from the supplier you booked with, you will be paid your commission.

Our travel agents also love that we pay out commissions on a weekly basis!

As a leading host travel agency, our Preferred Suppliers pay us the top commissions, which mean higher income for you ! Due to our collective sales volume, our Preferred Suppliers pay 13%, 15% and in some cases up to 20%.

All agents start out earning an 80% commission payout. This means that from the total commission the supplier has paid to KHM Travel Group, you will receive 80% of that amount.

To be eligible for 90% commission payout, an agent must reach and maintain at least $5,000 in paid commissions within the calendar year, which resets January 1.

Travel Booking Example:

Starting with your very first booking, you earn some of the top commissions possible. Let’s look at what you can earn from making a $4,000 booking with the typical host agency compared to KHM Travel Group.

In this example, you could be earning an additional $376.00 with KHM Travel Group . Over time, this difference could mean thousands of extra dollars in your pocket!

*Many of our competitors artificially cap commissions at 10%. **Generally the commission paid by our vacation package suppliers is between 10% – 15% and cruise suppliers is between 10% – 16%. ***Reflects commission rate for agents having earned at least $5000 in commissions in the past 12 months.

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Setting Your Travel Agency Apart from the Competition

July 2, 2024

The travel industry is rapidly evolving, and distinguishing your travel agency requires more than just arranging bookings. Success hinges on innovative strategies and delivering exceptional customer experiences. At Gateway Travel , we are committed to empowering travel agents to thrive and elevate their careers. In this article, we'll delve into various methods to develop a competitive edge and distinguish your travel agency from others.

Understanding the Travel Agency Market

The travel agency market is extensive and varied, with millions of travelers seeking unique, personalized experiences. According to MarketWatch, "the global travel market is expected to grow to $1,657 billion by 2027, growing at a CAGR of 3.69% from 2019 to 2027." Given this immense growth potential, competition among travel agencies is intense.

The rise of online booking platforms and the digital nomad culture both challenge and present opportunities for travel agents. To cater to travelers' ever-changing needs, it's essential to understand the market. Staying informed about industry trends and customer preferences can position your travel agency as a market leader.

Developing Innovative Strategies

Innovation is crucial for gaining a competitive edge in the travel agency market. Offering unique services and incorporating cutting-edge technology can differentiate your agency from the rest.

Leveraging Technology

Technology plays a significant role in modernizing the travel booking process. Tools like AI-powered chatbots, mobile apps, and virtual reality tours can enhance customer experiences and streamline operations.

For example, AI-powered chatbots can provide instant support to clients, handling queries and assisting with bookings around the clock. TravelPulse affirms, "AI is transforming the travel industry with its ability to provide personalized recommendations and improve customer service." Incorporating AI technology ensures clients receive prompt and accurate assistance whenever they need it.

Offering Niche Travel Experiences

Specializing in niche travel experiences is another strategy to distinguish your travel agency. Whether it’s adventure travel, luxury vacations, or culinary tours, focusing on a specific niche attracts clients who value your expertise and personalized services. Curating unique itineraries and experiences tailored to their interests fosters client loyalty. As Condé Nast Traveler states, "Travelers today seek authentic and meaningful experiences that resonate with their personal interests."

Building Strong Partnerships

Forming strong partnerships with airlines, hotels, and local tour operators enhances your offerings and provides exclusive deals to your clients. According to Skift, "Collaborative partnerships in the travel industry enable agencies to expand their reach and deliver a more comprehensive service to their clients." By leveraging these relationships, you can offer competitive pricing and exclusive experiences that set your agency apart.

Prioritizing Customer Experience

Delivering exceptional customer service is fundamental to establishing a loyal client base. From the first inquiry to the end of their trip, ensure that the client's experience is seamless and memorable. Lonely Planet emphasizes, "A travel agency's success hinges on its ability to provide a personalized and stress-free experience for every traveler." Consistently exceeding customer expectations will set your travel agency apart and encourage repeat business.

In a rapidly evolving travel industry, setting your agency apart requires innovative strategies and a commitment to exceptional customer experiences. By understanding the market, leveraging technology, offering niche travel experiences, building strong partnerships, and prioritizing customer experience, your travel agency can thrive and stand out from the competition.

- [MarketWatch]( https://www.marketwatch.com/ )

- [TravelPulse]( https://www.travelpulse.com/news/features/how-ai-will-transform-the-travel-industry.html )

- [Condé Nast Traveler]( https://www.cntraveler.com/ )

- [Skift]( https://skift.com/ )

- [Lonely Planet]( https://www.lonelyplanet.com/ )

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Start your travel business with our 7 day free trial website 30% off on website worth ₹ 9,999 -->, schedule demo, how to do competitive analysis in travel industry.

No matter what is your domain in the travel industry, there is always competition out there. There are other businesses out there that are keen to capture your target audience as well. The competition is simply cutthroat and the travel agents need to devote considerable time to competitive analysis. The advantages of competitor analysis are many but still, it is one of the neglected aspects in the travel industry.

Apart from offering critical insights into the ways and practices of the competitors, it also helps to briefly understand their behavior which enables the travel agents to anticipate their next moves and strategies. It will further help them to stand among the competition. Today, when we look at the internet, the place is full of e-commerce sites, but only those manage to remain on top which do extensive competitor research to develop their services and promotions.

It is important to analyze the competition at different stages of the travel business to ensure that it is providing the best possible services at remarkable prices. Competitive analysis can help the travel business to learn about the ins and outs of how the competition works and identify potential opportunities where you can out-perform them. For that, it is important to understand how to do competitive analysis in the travel industry .

Tips to Perform Effective Competitive Analysis

Competitive market research basically focuses on finding and comparing the key market metrics that help to identify the differences between the services and prices offered by the competitors. Comprehensive market research helps to establish an effective sales and marketing strategy and helps to analyze the tips to prepare a marketing plan for the travel business which further helps the travel business stand out from the crowd.

Competitive analysis helps the travel business size up the competition by identifying their strength and weaknesses. In order to know how the competitors are performing in the travel industry, it is important to know about the tips to conduct competitor research.

Determine the Competitors

If you want to know how to become a successful travel business owner , it is important for travel agents to know more about their competitors so that they can analyze and compare the data accurately. To do so, here are following things you can do.

Divide the competitors into two categories: Direct and Indirect.

Direct competitors are travel businesses and companies that offer services that could pass as a similar substitute and work in the same geographical areas.

On the other hand, indirect competitors provide products and services that are not the same but could satisfy the same customer needs and requirements and solve the problem.

When comparing the travel business, the travel agents should focus on both direct and indirect competitors.

It is important for travel agents to frequently run the competitive analysis. The market can and will shift anytime and the trends can change, and if you are not constantly scoping it out, you won’t be aware of these changes until it’s too late.

Determine the Services Offered by Competitors

After analyzing the competitors, the next step is to determine the services they are going to provide and whether it is a good place to start. One of the best tips to introduce travel business services online is to analyze how the competitors are showcasing their business online.

It is important to analyze the complete product line and the quality of the services the competitors are offering.

It is also important to note how they are offering the price and discounts from time to time to the customers. It will help the travel agents to introduce the offers and remarkable costs accordingly and the business can attract potential customers as well.

Research about Competitors’ Sales Tactics and Output

Running a sales analysis on competitors is quite tricky but is one of the most effective parts of competitive analysis. It is a helpful piece of information that will give the travel agents an idea of how competitive the sales process is and analyze the effective sales tips to grow business in the travel industry .

The travel agents can also take the feedback from their clients who mentioned they were considering the competitors before and analyze what made them choose you.

When the travel company identifies the competitor, it becomes more important for them to know more about them and offer effective services.

Asking open-ended questions to the prospects and getting honest feedback about what customers find appealing will lead your travel business to achieve remarkable growth.

Once you have got the answer to these questions, you can start scoping out the competitors’ marketing efforts.

Take Note of Competitor’s Content and Graphics

It is important for the travel business to analyze the quality and quantity of the content and graphics they are using in social media marketing. Depending on the topics they are discussing, the content may help the travel business to hone in on their lead generation strategies. Also, don’t forget to evaluate the quality of the content and the visuals.

Instead of going through everything in one go, just pick a small number of the latest samples and analyze how the competitors attract more customers with visuals and graphics as well as the content.

When you have a solid understanding of how the competitors are using content and visuals to engage the customers, you can finally customize a well-organized social media marketing plan to grow your business by facing every obstacle proficiently.

When the travel business knows how to do competitive analysis in the travel industry , they can create a more informed and effective marketing plan to grow the business. Researching about the competitors in the travel industry can help the travel agents clearly evaluate the competitive scenarios and what your travel brand needs to stand out in the travel industry.

Published On : 03-Feb-2024

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6 Ways To Stand Out Among Competitors in the Travel Industry

Add a Cause to Your Services

Attach a story to your business, find your own travel niche, be passionate and knowledgeable about what you do, offer something unique.

The COVID-19 pandemic has put the travel industry on hold. In the years before 2020 , the industry was growing at a rapid pace globally. But with all the restrictions and travel bans, the whole industry suffered terrible losses.

The good news is that the whole industry is taking this time to perfect their services and prepare for when things get back to normal. Currently, the entire sector is working hard on improving their tech solutions to provide a better experience to their guests.

It’s about adding new digital solutions and differentiate themselves to s tay one step ahead of their competition . This has always been important and will remain after the pandemic comes to an end.

So, how can companies differentiate from competitors? We have collected a few pieces of advice and ways to take action . Check the text below to find out more.

People worldwide are becoming more conscious about the environment, social issues, animal rights, and other humanitarian causes. They want to help in any way they possibly can and have respect for companies that want to give back .

For example, if you are organizing tours in nature, you should consider allowing your guests to plant trees or engage in some activity that helps preserve nature. Another good example that any type of travel business can do is give a portion of all their earnings to projects that promote sustainability , or better, sustainable tourism.

No matter what you do, make sure to share how your business helps others and what causes you are fighting for. This can easily be the difference between someone choosing your services over another company. At the same time, this helps you build positive word of mouth and potentially get free press for your efforts .

Stories bring your business closer to customers. We’re not talking about marketing or selling your products or services directly. Your story showcases the core of your brand and lets guests connect emotionally to your brand or the services you provide.

A good story contains three essential ingredients :

The challenge helps you attract people’s attention and make them want to check out what you have to say. The second part of the story serves as an emotional journey that attaches people to the story. In the end, the solution to the story allows you to promote your services, brand, or your cause.

It allows you to call people to action in a subtle way . Your story can revolve directly around your business and why it exists, what drives you, and what your motivations are. On the other hand, the stor y can put your guests in the position of protagonists who can help a cause.

55% of customers say that they are more likely to get product/service if they love the story of the brand.

The whole travel industry is quite saturated. There are thousands of businesses in different sectors that offer similar services and look alike. It’s impossible to stand out in this crowd, especially now when many companies have already established their presence.

This is why you need to come up with your travel niche and offer something specialized. This might look like you’re limiting yourself to a narrower crowd, but it gives you the ability to reach more people whose needs haven’t been met. Check out this amazing list to get a better understanding of this subject.

If you are looking to generate real leads for your travel business, this article will help you do so in your travel niche.

Think outside the box and see the problems that people are facing, how you can make their travel easier, save their money, give them the luxury they need, or a type of service that still doesn’t exist. On the other hand, you can also approach the niche by targeting a specific demographic like students, women, or families.

Every new guest, traveler, or client is an opportunity for you to showcase your knowledge and passion for travel. No matter if you’re a guide that’s talking about history, nature, wildlife, or architecture, or you are a travel agent looking to present new offers, you need to immerse yourself in what you do.

This is why you should ideally start a travel business that focuses on something you love doing. People will recognize this about you and your organization and connect with you on an emotional level. At the same time, you will find it easier to learn vital information and help travelers in any way possible.

Running a business is hard work, but you will find it a lot easier if you’re passionate about it. At the same time, this level of commitment, knowledge, and passion will make your business memorable and stand out from the rest. Entrepreneurship always comes with some risks. If you want to know the most common ones in the travel industry and how to solve them, you should look at this article .

You probably heard it many times “create a unique brand.” But what does this mean when it comes to the travel industry? The first thing you need to know that the focus has shifted from “activities” to “experiences.”

Give your guests something they haven’t felt, done, or seen before. These experiences are what they will remember for a long time and share with other people. These experiences don’t have to be unique, but they can be delivered in a new way.

For example, you can offer a sightseeing tour in nature on dirt bikes. Add something fun, unorthodox, and exciting to your services; people like trying out new things, especially travel enthusiasts.

Think about what’s unique in your area of work and how you can promote that side of your service. This will make you memorable and distinctive in the sea of typical travel companies that only recycle the same experiences.

Last but no least, pay attention to your digital reputation. Apart from having a well-designed and functional website, you should also focus on social media and encite your audience to find out more about your services via several social media channels. Finally, don’t forget to keep an eye on your reviews .

In the end, remember to care about your clients. Make them feel safe during their whole experience and positive in your ability to help them out and deliver on what’s promised. After all, the travel industry is about people and giving them something to remember.

Work on your communication skills and care about your guests. The industry is constantly evolving, even now during the pandemic. Keep up by educating yourself, and it will reflect on the services you provide.

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Ido, graduated from the College of Management Academic Studies, is Hotelmize Sales Operations Manager. He has a demonstrated history of working in the Sales & Marketing industry, and is paving his path in the Travel & Tourism industry. His skills in Negotiation, Interpersonal Relations, Team Management, Customer Service, and Sales Management, makes him a strong Sales Manager and a team player in the Travel Industry

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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Travel contests

Win exclusive prizes & luxury holidays in my pick of the best luxury travel contests & sweepstakes on the internet. This list is weekly updated & sent out by email in my newsletter on the first Friday of the month. You can sign up for my newsletter (3x/week) by entering your email address in the box on the right side (desktop) or bottom (tablet, smart phone) of this page. You can also follow me on Instagram , Twitter , Facebook , and Tumblr .

Eligibility: open to all
End date: August 31, 2024
Enter the travel contest: click here
End date: August 13, 2024
End date: August 20, 2024
Eligibility: open to residents of the UK, Germany, Belgium and the Netherlands
End date: August 29, 2024
Eligibility: open to residents of the UK, Germany, and France
End date: August 18, 2024
Eligibility: open to residents of the UK, USA and Australia
End date: October 3, 2024
Eligibility: open to residents of the UK, European Union, Norway, Switzerland, and Iceland
End date: November 24, 2024
Eligibility: open to USA residents
End date: September 1, 2024
Eligibility: open to UK residents
End date: September 25, 2024
End date: November 30, 2024

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104 Comments

This is a very nice thing for giving people the chance to see nature’ beatifulness and aspecialy for those who cant afford it

wow u have amazing trips to visit

Looking forward to win

notify me pls

Sounds cool

Why can’t I put Australia in the Bali contest that is open to all?

I know the answer to Bali contest but at the end it’s not for an Indian

thank you for catching that. I corrected the mistakes.

Who told you that at the end its not for indian? i participated that contest and submitted my entry with right answer.

Some links took me to the hotel homepage rather than the contests. Otherwise, great work!

Thank you once again for these. I am unable to enter the “AMAZING CONTEST Soneva” contest. The page says that, “page could not be found.” Please may you help with that. I’d really love to enter that one. Thanks

I have updated the link (with Soneva’s Instagram page, which gives more info on the contest).

You informed: “Win a luxury summer escape to Ibiza, Spain (…) Eligibility: open to all …” But its terms and conditions indicates: “ELIGIBILITY: (…) 2.This Competition is only open to residents of the UK who are aged 18 years or (…)” Regards, P. Espinosa .

I would like to participate in the Soneva contest… I have been looking for on Soneva website, I found some videos for each month, but I dont see how “like” the video of the month. Could you please tell me where is the video of the month that I should like, tags, etc to enter the contest. Maybe if you could add a direct link would be great. Thanks! Amazing page! Amazing YT videos! Simply the best!

This is Soneva’s current video of the month: https://www.instagram.com/p/BnMjezNj3lo/?hl=nl&taken-by=discoversoneva

Hello from Greece! Why the best of your giveaways are open only to US and UK citizens?? Here in Greece we do not get paid as much as they do and we want to join your beautiful contests! Please give more opportunities for European Residents! Thanks 🙂

I am from Zimbabwe, Africa, and would love to see more opportunities for us too 🙂

How to enter this brussels airline european destination thing. It only opens terms and conditions

Do you have to answer the question correctly to win?

the Oman contest is definitely not open for all. Typically CN traveller contest are not. You have to enter county (not country!), as its just for UK residents mostly.

It appears that the link to the contest for Jacuzzi Beach Villa at Reethi Faru Resort is linked to a contest for a trip to Abu Dhabi. Will you kindly check on this? Thanks!

Sorry about that. I now inserted the correct link.

i’m from Indonesia and thank’s for your info contest, i hope someday i can visit many destinations of all around the world like you.

I’m very frustrated that almost all of these sweepstakes are not open to people in the United States. We would be willing to fly over there. And leave from the destination. I have a daughter who lives in the UK will that qualify me?

Hi! In the “Trip Around the World” contest, you stated that it is open to US & Canada residents. However, when I went to the contest page, it states that it is open for US residents only. I am from Canada and I hope my entries in this contest are not in vain. Thank you! 🙂

Thank you so much for this

How we will be informed about the results of contest and when are been they announced

Looking for holiday competitions and want to know How to Win Trip Online? You can enter competitions online and win free stuff, cash and giveaways at Tomorrow, today! To know more please visit here: https://www.contestshub.com/win-cash-prizes

I will really enjoy if I w’ll get a chance to win this luxurious package…hoping for the best..n really its a good idea

Thanks for everything you give us

Follow up from Saudi Arabia

thanks for your info, i love it.

Hope to win a trip

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I know you are trying hard, I can see that, but I can hardly get up the stairs to spend a night in my own bed. I can’t wait to win a prize for afternoon tiffin in Tristan da Cunha. Sorry just being cynical, all that way for a cup of tea. Please make your prizes worth while. Remember Oscar Wilde’s quote about The Giants Causeway in NI. Worth seeing but NOT WORTH GOING TO SEE. Let me plan my own dream trip. Please.

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I really appreciate this post. I will bookmark your blog and check again here frequently. All the information and facts I needed about this subject and didn’t know who to ask. Thanks for sharing…

Dear UK, I’ve glanced through your lands in the Bollywood movies, to ponder through you is a dream come true. I’ve postponed you all these years, this year I got another excuse too. 2020 seems gloomy, 2021 please be nice !

Still giving away Travel Wellness Trips? Diffenitly in great Need…7/2020. Grey in the N.W.

tanks for info

I love your YouTube channel. Traveling on the internet during the pandemic, I feel like on there with you. It’s like a free vacation!

i will bookmark this article thanks sir

i liked your content your site is very good thanks

Hi, the content of your site is extraordinary and I always try to go here and use the most of the people

good article i will bookmark this blog

your article is extraordinary thanks

useful content thanks admin

good article thanks admin i will bookmark this blog

If you believe that content production is just a way to attract future customers, you are completely wrong. A good content marketing strategy also includes resources for existing customers

i liked your content your site is very good

your article is extraordinary thanks https://musicdel.ir/single-tracks/56060/

A site should move towards a principled marketing strategy with content that attracts new users every day and causes them to introduce the site to others.

Designers must be very creative and have good cooperation and interaction with authors.

The content should be attractive enough. So your need to draw the user to your site again and again is to produce content with the right marketing.

Has anyone won a trip?

The information you have posted is very useful. The sites you have referred was good. Thanks for sharing this.

How result are being posted for information of winners?

i love this site thanks

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many thanks a good deal this amazing site can be conventional in addition to relaxed.

Really Nice Post, thanks for sharing.

How can I participate in the lottery?

This is very interesting content! I have thoroughly enjoyed reading your Article and have come to the conclusion that you are right about many of them.

I must appreciate this is a very nice thing for giving people the chance to see nature’s beauty and especially for those who cant afford it.

Luxury Travel Expert – Great. But what you are doing for others is greater still. Luxury Travel Export !

Love your reviews, news about travel and so on. This last one, Sep 9th, features Win a trip to Australia. End date: August 18, 2022 Need to refresh the entries in the blog before sending the block email…:)

Plus more, that I have now seen, that ended already in August…

Thank you for sharing your site! For morocco tour vacations. Get in touch!

great post will done

really helped me great post,

Very informative poost.

often says open to all, but when you actually read the T&C’s you will learn it is not

It is a beautiful view, traveling to these areas is really great. It is a good suggestion

Hope for a pleasant and safe journey

Thanks for everything information You give. So helpfull, Regards from Indonesia

very good article *_*

Thank you for sharing valuable points here…

i like …

Tried to enter the UK competition but the link takes me to the Swiss rail trip.

The new and beautiful collection of high-class, emotional, pleasant, sad, nostalgic, relaxing and original mobile phone ringtones of Samsung, Xiaomi and Apple brands with excellent quality and online streaming.

I hope sometime able to join this!

thanks realy. i can share this in facebook ?

wow thats really good post thanks a lot

Very informative post. Thank you.

hi The best website I have seen so far

Thank you very much for your good site and this article that you published…

Hi, thank you for lovely content! Unfortunately your ’open to all’-remark on the competitions from Condé Nast Johansens is incorrect. Only UK residents are eligible.

I thank the author of this article.

Plus more, that I have now seen, that ended already in August…

These travel contests sound too good to be true! Winning a luxury getaway to places like Portugal, Italy, or even an adventurous cruise in Patagonia would be a dream come true. The variety of destinations and experiences offered, from stargazing in Italy to a luxury stay in Mykonos, truly caters to every taste. It’s amazing that most of these are open to everyone. Fingers crossed, and hoping to win one of these fantastic prizes!

The array of travel contests on offer is absolutely stunning! From serene beachfront stays in Greece to exhilarating Arctic expeditions, each opportunity seems like a once-in-a-lifetime adventure. I appreciate the inclusivity with contests open to various regions, making it exciting for a broader audience. The thought of winning makes the wanderlust in me all the more eager to enter. It’s a brilliant chance to explore the world’s beauty without the financial strain. Truly, a wanderer’s dream come true!

I think some of these trips are stupid. Why, most are a 2 day trip. Which depending where you live, it can take a Day just to travel there and a Day to get back, A 2 day trip is really an 1 overnight ??? Tell me what can you see or enjoy?

i like travel to iran

Thank you for sharing such valuable information. The sites you recommended were excellent. I appreciate it!

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• a written request for withdrawal of consent or exclusion from the database;

• at the request of the user, if the data were obtained illegally.

5. Olta Travel is not responsible for information posted by a visitor on the third party websites, links to which can be posted on the Website of Olta Travel.

6. More information about the collection, storage and processing of personal data by Olta Travel, the user may get by sending an email to [email protected] .

How to Become a Travel Agent: Everything You Need to Know

A re you great at finding reasonably priced flights and hotel rooms? Does making itineraries and solving booking issues come naturally to you? If your answer is yes, you might want to consider becoming a travel agent. And if you're the designated "trip-planning friend," you're already halfway there.

You might think the the profession is outdated, but that's not what the data shows: According to the American Society of Travel Advisors (ASTA), 50 percent of travelers are more likely to use a travel agent now than they were in the past. Not only are travel agents needed, but the career's earning potential can be impressive, depending on the type of agent you choose to be. Use this guide to learn how to become a travel agent and kickstart your journey into a unique career.

RELATED: 26 Best Trip-Planning Hacks Straight From Travel Agents .

What do travel agents do?

A travel agent's job is to ensure their clients have the best travel arrangements. Using their expertise, they offer advice and essential details about your trip, make your reservations, book flights and hotels, and manage your travel plans overall. Any hiccups regarding your accommodations are handled by them, and they are the best at finding money-saving deals. Travel agents prioritize your needs, like your vacation schedule and budget.

Their goal is to provide peace of mind throughout the trip-planning process so you can get the most out of your vacation.

What credentials do you need to be a travel agent?

You don't necessarily need a degree to become a travel agent, but getting some training within the field could be in your best interest. This not only makes you an attractive candidate to employers and agencies who may require a form of certification , but also helps you appear more qualified, which can help further your career in the long run.

Even though there might not be a degree in "travel agency" per se, you can opt for a related program like business, economics, or hospitality instead.

What do you need to become a travel agent?

There are different ways to become a travel agent, but anyone hoping to break into the field should definitely keep the following three points in mind.

Decide what kind of travel agent you want to be.

Having a specific focus on the kind of travel experience you want to provide allows you to build the knowledge and resources to best help those specific clients. Suppose you want to work in corporate travel: Building your skills according to your niche clientele and field will help you sharpen the skills you need to develop your expertise.

Learn about the travel industry and its trends.

The travel agency field is constantly shifting, so it's important to stay up-to-date on industry changes and trends to know what you should be offering clients. People's preferences are ever-changing, so knowing what's hot and what's not is crucial. Spend time learning which places are popular and unpopular based on the season, or which restaurants are staple visits. This shows a solid and up-to-date understanding your clients will appreciate.

Build your communication and interpersonal skills.

A large part of being a travel agent is advising your clients and earning their trust, which doesn't happen overnight. Presenting yourself as knowledgeable and approachable can encourage them to trust your judgment and recommendations. This is especially important if you're not working with a travel agency, because you'll have to rely more on your brand and relationships instead of leaning on a company's reputation.

Maintaining a healthy balance of communication between you and your clients is also essential, which means scheduling phone calls, in-person meetings, keeping up with emails, and any other form of communication your client prefers.

RELATED: 9 Ways Flying First Class Can Actually Save You Money, Travel Experts Say .

Get certified if you can

Getting a certificate can be pricey and cost hundreds of dollars . So, if this option is not feasible for you, that's understandable. However, while certification isn't a requirement to become a travel agent, it can certainly help you throughout your career. Here are a few certificate programs to consider.

Certified Travel Counselor

This Travel Institute certificate requires at least five years of experience and a Certified Travel Association certification. This course focuses on marketing and building consumer relationships. CTC costs $550 to complete the course and $600 for the CTC Fast Track.

Certified Travel Industry Executive

CTIE is also backed by the Travel Institute and requires at least five years of field experience. This $550 program includes courses on travel business, marketing management, bookkeeping, and travel law.

ASTA Verified Travel Advisor

This certificate is given by the American Society of Travel Advisors and teaches applicants about the legalities of travel and how to solidify relationships with consumers. The nine-course program also focuses on ethical travel advising, agency law, and travel agency compliance.

For ASTA members, the course is $399, and for nonmember independent contractors, it's $598. Travel Advisor nonmembers pay the steepest price, which is $729, and $179 for recertification.

RELATED: 7 Hacks for Flying With Just a Carry-On—No Matter How Long Your Trip Is .

How much do travel agents make?

According to Indeed , travel agents make an average of $53,924, and salaries can range between $30,131 and $96,506, depending on where you live. But other factors can affect an agent's earning potential, like working independently instead of for a travel agency.

A travel agent's income also depends on their area of travel. The Hotel Agency Review 2023 report revealed that corporate and luxury travel agents earn much more than agents who focus on Disney and cruise trips.

Your experience level can also impact your earning potential, as agents who have worked in the field longer are typically viewed as more qualified.

RELATED: The 7 Best Cruises to Book If You're Over 60 .

Do travel agents get discounts on flights?

Being a travel agent doesn't automatically mean you get tons of discounts and deals, but they do have access to perks that can help make planning trips easier and less expensive. Travel agents have the inside scoop on reduced rates because of their relationships with hotels and airlines. As a result, agents share these negotiated prices with their clients to help them save. Agents can, of course, also benefit from this insider knowledge and save money on their own trips.

Thanks to their agents, clients can enjoy luxury accommodations at high-end hotels like Hyatt Privé, Hilton Impresario, Marriott STARS&Luminous, Four Seasons Preferred Partner, and Mandarin Oriental Fan Club, to name a few. These perks range from spa services and later checkout times to room upgrades and complimentary breakfast.

How do you make money as a travel agent?

There are several ways a travel agent can make money in their field beyond selling travel packages or working for an agency.

Travel agents can charge a service fee, which is a base pay clients cover along with any other charges.

Travel agents can also make commissions from their contracts with hotels, tour/excursion companies, cruises, car rental services, and airlines. Add-ons like insurance can also help boost an agent's income, if their client wants it.

Booking group tours can increase a travel agent's earnings because their commission is based on how much their clients purchase, so more people means more accommodations. For example, booking travel for destination weddings or family reunions is an excellent way to book multiple hotel rooms. It's such a lucrative strategy that some agents make group booking their niche, because managing just a few a year can bring in a substantial profit.

RELATED: The Best Day to Book Flights for Your Next Getaway .

Being a travel agent comes with many perks, but ultimately, becoming one takes a lot of dedicated effort. Taking the time to learn about the travel industry is a great way to expand your tourism knowledge and consumer communication techniques. Refining your skills and becoming certified is one of the best ways to attract and retain clients.

So, if becoming a travel agent sounds like the career for you, join this community of globetrotters and combine your love for adventure, great deals, and helping others plan impressive getaways.

In the meantime, you can sign up for our newsletter to enjoy similar career-building content, as well as the latest in wellness, entertainment, and travel.

How to Become a Travel Agent: Everything You Need to Know

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Ukraine war latest: Vladimir Putin 'has made decision' on responding to Kursk invasion

Vladimir Putin has "made a decision" and there will be "severe punishment" following Ukraine's incursion into Russia, according to the Russian ambassador to the US. Elsewhere, Russia has been forced to suspend a ferry service to Crimea following a Ukrainian attack.

Friday 23 August 2024 18:44, UK

Putin has 'made decision' on responding to Kursk invasion
Russia suspends ferry service to Crimea after Ukrainian attack
Moscow strengthening offensive towards key strategic hub
Russian snipers kill prisoners who took hostages at penal colony
Your questions answered : Is there a larger response to come from Russia over the Kursk invasion?
Live reporting by Samuel Osborne

We're ending our live coverage of the Ukraine war for now.

We will return with any major developments this evening, but if not we'll be back soon with all the latest updates.

Here is a reminder of today's key events:

India's Prime Minister Narendra Modi urged Volodymyr Zelenskyy to sit down for talks with Russia to end the war as the two leaders met in Kyiv;
Russia accused Ukraine of trying to attack a nuclear power plant in an overnight drone attack;
The Wagner mercenary group has become "increasingly fragmented" in the year since its leader Yevgeny Prigozhin and founder Dmitry Utkin were killed in a plane crash, according to the UK Ministry of Defence;
Germany is investigating suspected drone espionage after drones were flown over several industrial sites;
Ukrainian forces claimed they have recaptured nearly two square kilometres of territory in the northeastern Kharkiv region;
Russian snipers killed four prisoners at a penal colony who seized prison guards as hostages and declared allegiance to the Islamic State - all hostages were freed, local media reports said;
Moscow suspended a ferry service operating between its southern territory and Crimea following a Ukrainian attack.

Russia has reportedly reinforced troops in its push for the key Ukrainian strategic hub of Pokrovsk in the eastern Donetsk region.

Although Moscow has been redeploying troops from other regions in Ukraine back to Russia in order to head off a Ukrainian incursion, it has not redeployed troops from its offensive towards the city but has instead reinforced them, according to The Economist.

Russian forces have been pushing towards the key strategic hub for months.

Capturing the city would compromise Kyiv's defensive abilities and supply routes, and bring Russia closer to its stated aim of controlling the entire Donetsk region.

Earlier, our military analyst Sean Bell answered a reader's question on whether there is a response to come from Russia over the Kursk invasion - and he said Moscow might focus on its offensive towards Pokrovsk.

You can read more on that below...

We brought you reports earlier that prisoners at a Russian penal colony had taken prison staff hostage and killed one person.

Local news outlets now say snipers from Russia's national guard have killed the four hostage-takers.

The National Guard Service said the inmates were "neutralised" and all hostages freed, the reports said, though the number of hostages was not specified.

Before the inmates were shot, state news agency TASS said four victims were taken to a local hospital, with two of them in serious condition.

Unconfirmed reports on the Telegram messaging app said one or two people had died.

A video filmed by the attackers showed four uniformed officials lying in pools of blood - three of them motionless. Another was sitting upright in a doorway with a knife held to his neck.

One man shouted that they were Islamic State militants and had seized control of the prison in the Volgograd region.

Other videos showed four men pacing about a prison yard where a bloodied prison staff member was being held hostage.

One of the prisoners appeared to have an improvised explosive vest while the others were carrying knives and hammers.

Russian media said the four suspects were citizens of Tajikistan and Uzbekistan and three were in jail for drug offences and the fourth for unpremeditated murder.

The United States has added 105 Russian and Chinese firms to a trade restriction list for allegedly supporting the Russian military, ramping up pressure on Moscow's war efforts in Ukraine.

The 63 Russian and 42 Chinese companies, along with 18 from other countries, were targeted for several reasons, from sending US electronics to Russian military-related parties to producing thousands of Shahed-136 drones for Moscow to use in Ukraine.

Being added to the entity list means US suppliers will have to apply for a hard-to-get licence if they want to ship to the targeted companies.

Many of the firms were also given a special designation forcing overseas suppliers to get the same US licences before shipping to the targeted companies.

Russia has accused Ukraine of trying to attack a nuclear power plant in an overnight drone attack.

It is the second time Moscow has made such allegations in two days.

The nuclear plant is located in the Kursk region in western Russia, where fighting has raged since Kyiv's forces launched an incursion into Russian territory.

The Ukrainian defence ministry is yet to comment on the Russian allegation.

Meanwhile the Russian defence ministry said its air defence units had shot down three Ukrainian drones in the region overnight.

It said it had thwarted Kyiv's attempt to carry out "a terrorist attack" against Russian facilities.

Russian state news agency TASS reported a drone had been shot down near a storage facility for spent nuclear fuel at the Kursk power plant.

TASS quoted Russian foreign ministry spokesperson Maria Zakharova as saying it was an "act of nuclear terrorism" requiring an immediate response from the UN nuclear watchdog, the International Atomic Energy Agency (IAEA).

The head of the IAEA Rafael Grossi is due to visit the power plant next week and has appealed for maximum restraint in order to avoid a nuclear accident.

The Wagner mercenary group has become "increasingly fragmented" in the year since its leader Yevgeny Prigozhin and founder Dmitry Utkin were killed in a plane crash, the UK Ministry of Defence (MoD) has said.

"In comparison to its peak personnel count of around 50,000 in 2023, Wagner now highly likely maintains around 5,000 total personnel across its residual deployments in Belarus and Africa," the MoD said in its latest update.

Prigozhin and Utkin were among 10 killed when their plane crashed north of Moscow one year ago today under mysterious circumstances.

It came two months to the day after the Wagner boss led a short-lived mutiny against Russia's military top brass, mounting the most serious challenge against Vladimir Putin since he came to power in 1999.

The Wagner group was formed of ex-convicts and mercenaries and played a key role on the battlefield in Russia's invasion of Ukraine.

It has also been active in conflicts in Syria, the Central African Republic, Sudan and Libya.

The MoD also shared a map of the latest battlefield situation in eastern Ukraine:

Germany is investigating suspected drone espionage after drones were flown over several industrial sites.

Yesterday prosecutors said they had opened an investigation into repeated drone flights over critical infrastructure in northern Germany which they said were suspected of spying for sabotage purposes.

The German military's Territorial Command said it had complied with a police request to provide radar data on the suspicious drone flights.

German chemicals group Covestro and Swiss cement maker Holcim are among a group of chemical, energy and logistics companies that have operations in the ChemCoast Park industrial area in Brunsbuttel, in the northern state of Schleswig-Holstein.

Yesterday German newspaper Bild cited state criminal police saying the drones were likely to have been Russian Orlan-10s, which have a range of 500-600km (310-372 miles) and can fly at over 62mph (100kph).

Germany has been one of Ukraine's biggest suppliers of military aid since Russia invaded in 2022 and has been on increased alert over sabotage activity.

Narendra Modi has urged Volodymyr Zelenskyy to sit down for talks with Russia to end the war.

The Indian prime minister told the Ukrainian president he would act as a "friend" to help bring peace, as the two leaders met in Kyiv.

Mr Modi said he had come to the Ukrainian capital with a message of peace.

"The road to resolution can only be found through dialogue and diplomacy, and we should move in that direction without wasting any time. Both sides should sit together to find a way out of this crisis," Mr Modi said.

"I want to assure you that India is ready to play an active role in any efforts towards peace. If I can play any role in this personally, I will do that. I want to assure you as a friend."

Mr Modi said India had not been neutral or a bystander during the conflict and was always on the side of peace.

New Delhi has so far avoided condemning Russia's invasion and Mr Zelenskyy previously criticised Mr Modi for his visit to Moscow in July, chiding him for hugging Vladimir Putin during their meeting.

Readers have been sending in their questions to our senior correspondents and military experts for their take on the changing battlefield environment.

Today, Thomas Heavner asks:

Should the fact that there has been no direct response from Putin militarily regarding the Ukraine incursion into Russia signal a larger more catastrophic response to come from Russia? Or is this just "how they're playing it"?

Military analyst Sean Bell answers:

When Ukraine first launched its audacious incursion into Russian territory over a fortnight ago, some commentators were concerned that the attack would provoke a swift and ruthless response from Vladimir Putin. However, over a fortnight into Ukraine's military operation, it now appears that Russia has struggled to develop a coherent response, and Ukraine maintains the initiative.

The Ukrainian operation appears to have been well planned, and Ukraine has capitalised on its initial success by reinforcing its forces and pushing deeper into Russia. Although Ukraine has not declared the objectives of this dynamic operation, it appears that Volodymyr Zelenskyy was seeking to seize the initiative, bolster Ukrainian morale, and provoke a military response from Russia that would relieve pressure on an embattled Ukrainian frontline in the Donbas.

Mr Putin was clearly frustrated at the Ukrainian incursion, but a ruthless Russian military response was only one option. Ukraine is short of military capability - soldiers and weapons - and it appears that they have deployed up to 10,000 soldiers (probably battle-hardened) into Russian territory. This "fixes" these Ukrainian forces well away from the frontline Russian action in the Donbas.

Mr Putin knows that progress on the frontline will slow when winter arrives, so his forces have perhaps 10 to 12 weeks remaining to achieve the objectives of his so-called Special Military Operation. By focusing on Russian main effort in the Donbas, Mr Putin knows that Ukraine has diluted the forces available to resist the Russian assault towards Pokrovsk, which might enable greater progress in the limited time available.

Once Russia's objectives in the Donbas have been achieved, Mr Putin might consider that he can address the Kursk incursion in slower time.

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