visit orlando commercial

Get the best experience and stay connected to your community with our Spectrum News app. Learn More

Continue in Browser

Get hyperlocal forecasts, radar and weather alerts.

Please enter a valid zipcode.

Visit Orlando launches new ‘Unbelievably Real’ marketing campaign

ORLANDO, Fla. — Visit Orlando has launched a new multi-million dollar campaign to highlight all the “Unbelievably Real” things to do in Orlando.

What You Need To Know

Visit orlando launches new marketing campaign in collaboration with orlando economic partnership the campaign, with the slogan "unbelievably real" will highlight things to do and see in orlando the campaign is designed to reach a wider audience: leisure travelers as well as meeting attendees and business professionals ads will highlight  theme parks, dining, and outdoor activities in the area.

​The campaign launched Monday in collaboration with the Orlando Economic Partnership. A team from the marketing agency Razorfish led the creative development of the branding.

The campaign and the “Unbelievably Real” slogan is part of a push to reach a wider tourism audience, not only leisure visitors but also meeting attendees and travel professionals by putting a spotlight on everything from the area’s theme parks and outdoor activities to its top dining spots and rocket launches.

“With the evolution of the Orlando region, shifts in travel and how people work, and changes brought on by the pandemic, we believe now is the perfect time to bring together our collective resources,” said Visit Orlando CEO Cassandra Matej said in a release. “‘Unbelievably Real’ combines what is both fantastical and authentic about our unique destination, to tell a holistic story.”

The campaign debuted Monday with advertisements in key markets such as New York, Boston and Chicago. In early June, Visit Orlando will roll out branding for international markets.

The “Unbelievably Real” campaign will also have a local component as well. Visit Orlando and Orlando Economic Partnership have also launched the O.U.R. Culture Project, which stands for the Orlando Unbelievably Real Culture Project. The multi-year initiative will seek input from Orlando residents on ways to highlight the region. There will also be an Orlando sign installed for photo ops.

The first part of the O.U.R. Culture Project includes a contest where locals can upload photos for a chance to win a staycation . The contest runs through May 31.

document.write(__reporter_name); - document.write(__reporter_title);

Latest news.

Visit Orlando launches new campaign to inspire travel

Visit Orlando—the destination’s Official Tourism Association—has launched its first full-scale marketing campaign and first TV ads since the start of the pandemic targeting U.S. residents in the Southeast for spring and summer travel to Orlando.

“The Wonder Remains” campaign marks the first time since last March that travel to Orlando has been promoted through television ads. It’s also the first time since March that the destination’s marketing organization has run advertising designed to reach consumers outside the state of Florida as previous marketing was focused within the state.

The new campaign highlights both the experiences Orlando is most known for and new, unexpected adventures through imagery of Orlando’s world-famous theme parks , attractions, elaborate resorts, and outdoor experiences coupled with important information on safety measures throughout the destination.

“This new campaign weaves both inspiration and education to help travelers who are ready to pack their bags and come now, as well as those just starting to research future travel,” said Casandra Matej, president, and CEO of Visit Orlando. “It’s critical that we connect with audiences that are currently making travel plans to ensure our share of the market and showcase the innovative safety measures implemented throughout Orlando.”

Affordability is also a key focus of the campaign, as consumers can now find over 100 deals on the Visit Orlando website , including discounts open to all visitors, as well as special programs for Florida residents and healthcare workers.

“The Central Florida region has gone above and beyond to create a safe and sanitized guest experience,” said Orange County Mayor Jerry Demings. “I believe this campaign will reach individuals who are prepared to travel to a well-prepared destination for much-needed recreation.”

Orlando is the most visited destination in the United States and the “Theme Park Capital of the World.”  Tourism supports 41% of Orlando’s workforce and generates an average of $75.2 billion in economic impact, and therefore, recovery of the local tourism industry is crucial to the region’s economic health.

To learn more, head to VisitOrlando.com .

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Great that VisitOrlando is doing a great job trying to bring back tourists to our City, from theme parks, to hotels, to cruise lines, to charter bus rental transportation companies like ours at ATC Buses Orlando are hurting big time because of the lack of tourists and conventions happening now compared to 2019. Let’s hope the market start listening to our needs and people feel more inclined and safe to start enjoying travel.

Very good article, thumbs up.

Visit Orlando TV Commercials

We don't make the ads - We measure them

Sign up to track nationally aired TV ad campaigns for Visit Orlando . Competition for Visit Orlando includes Visit Las Vegas , The Florida Keys & Key West , The Hawaiian Islands , Woodland Park Zoo , Pro Football Hall of Fame and the other brands in the Travel: Cities & Destinations industry. You can connect with Visit Orlando on Facebook , Twitter , YouTube and Pinterest .

Travel TV Ad Resources

NFL Advanced Audiences Report

Pharma TV Transparency Report

How an Automotive Brand Cut Over $2 Million in Wasted Ad Spend

Travel Industry TV Advertising Takes Off In 2022

Broad-based Prosperity™

Orlando, FL

• Our Community
• Projects & Jobs
• Regional Initiatives
• About the Partnership
• Invest With Us
• Programs | Initiatives | Events
• Government Affairs
• Orlando Film Commission
• Orlando Tech Community
• Orlando Prosperity Scorecard
• Available Resources
• Invest In Orlando
• About Economic Development
• Why Orlando
• Key Sectors
• Resource Center
• Find Properties
• Welcome In Orlando
• Living in Orlando
• Working in Orlando
• Things To Do in Orlando
• Learning in Orlando
• 407.422.7159
• Orlando Economic Partnership

Press Release

Visit Orlando and Orlando Economic Partnership Unveil Orlando’s New Global Brand: ‘Unbelievably Real’ Orlando

The new “Unbelievably Real” brand platform will provide a consistent message,   look and feel for marketing Orlando to leisure, meetings and business audiences .

ORLANDO, Fla . – Visit Orlando, The Official Tourism Association ® for Orlando, and Orlando Economic Partnership, the economic and community development organization for the region, today announced the launch of one singular, comprehensive and consistent brand to promote the destination and region. The new “Unbelievably Real” brand platform is the product of a first-of-its-kind partnership between the two organizations and was developed to speak to all audiences — leisure visitors, meeting planners, meeting attendees, travel professionals, site selectors, business relocation stakeholders and talent. 

“When we combine forces and invest in economic and community development and market Orlando as a destination for tourism and meetings, we can strengthen our brand identity and take the region to the next level.”  Orange County Mayor Jerry L. Demings

“Our ability to collaborate and join forces allows us to build a better economy, a better experience and a better community for all. Collaboration is built into the DNA of our great city and region,” said City of Orlando Mayor Buddy Dyer.

“Our audiences intersect and, in order to have more impact on a consistent basis, we have created a compelling message on the reasons to visit, move or start a business in the Orlando region.”  City of Orlando Mayor Buddy Dyer

“With the evolution of the Orlando region, shifts in travel and how people work, and changes brought on by the pandemic, we believe now is the perfect time to bring together our collective resources,” said Casandra Matej, president and CEO of Visit Orlando.

“Unbelievably Real combines what is both fantastical and authentic about our unique destination to tell a holistic story.”  Casandra Matej, president and CEO of Visit Orlando

Based on research and tested with a variety of audiences, the Unbelievably Real global brand’s goal is to highlight the region in a new way that tells a complete Orlando story. A Florida-based team from the marketing agency Razorfish served as the lead creative talent to develop the comprehensive brand. 

“While we may be talking to different audiences such as vacationers, meeting planners and attendees, CEOs considering moving their businesses or employees considering a move to work for one of our companies, research has supported that this new brand can create a connection with all of these groups.”   Tim Giuliani, Orlando Economic Partnership President and CEO

Starting today, tourism-focused advertising showcasing everything from Orlando’s theme parks and attractions to outdoor adventures and world-class dining will run in TV commercials and across digital and social channels to promote summer and fall travel to Orlando. The campaign will also be augmented with outdoor boards in key markets such as New York, Boston and Chicago and promotional programs with NBC, Univision, iHeart and Urban1.  

International audiences will follow with the rollout starting at U.S. Travel Association’s IPW conference June 4-8 in Orlando. This fall, a campaign targeting meetings planners and attendees will launch at the IMEX meetings industry show. 

Future business and talent recruitment efforts will be featured on InvestOrlando.org, with new storylines and content focused on targeted industries in Orlando through the lens of Unbelievably Real. It will also drive business development meetings held in target markets like San Francisco, Chicago and New York with company executives, entrepreneurs and site selectors. New Unbelievably Real Orlando creative will be installed later this year in high-traffic venues like Orlando International Airport, Orlando Sanford International Airport and the Orange County Convention Center.   

The Partnership and Visit Orlando also plan to take the united message of Unbelievably Real to New York City, reinforcing Orlando’s new movement to national media. 

One of the first examples of the campaign is a mural designed by Orlando-based artist Clark Orr. Under the Unbelievably Real theme, the new mural brings to life how all aspects of the region shine, from tourism highlights like nightly fireworks and adventures on our waterways to innovative technologies such as simulation and rocket launches. The mural is on display on a painted wall in Brooklyn through July and will appear in Orlando in the coming months. 

Planned as a multiyear initiative, the two organizations also launched O.U.R. Culture Project (Orlando Unbelievably Real Culture Project), to engage with Orlando residents and cultivate new methods to showcase pride in the Orlando region. Future activities will include the creation of a new symbol for Orlando and the installation of a permanent Orlando sign to become an interactive and iconic backdrop. 

The first initiative in the O.U.R. Culture Project is focused on gathering images from those who know Orlando best: its residents. Starting today, Visit Orlando and Orlando Economic Partnership have launched The Unbelievably Real Sweepstakes, where locals upload images on what they feel is Unbelievably Real about Orlando for a chance to win an Unbelievably Real staycation. Entries must be received by May 31, 2022, at OrlandoUnbelievablyReal.com .

Recommended Stories

Orlando-Based Stax Raises $245 Million to Become Fintech's Newest Unicorn

Announcing the Return of Synapse Orlando and the First Ever Orlando Digital Twin

• Advanced Manufacturing
• Smart Sensors

Osceola County Leads Florida with $500,000 Build Back Better Award for NeoCity

• Autonomous Vehicles
• Innovative Technologies

Beep Inc. Receives 2021 William C. Schwartz Innovation Award