Media Tour definition

Media Tour (© peshkova / Fotolia.com )

Media Tour (© peshkova / Fotolia.com )

A media tour can be a really terrific way for companies to develop a good relationship with the press. Companies that spend a great deal of time in the public eye should have those relationships so that they can work better with the media in the future. In this article, we will discuss the media tour in detail, including who should be attending them and what sort of strategy you should follow when planning your own media tour.

  • What is a Media Tour?

The first thing that you will want to understand is exactly what a media tour is. The term makes it sound like something complex, pompous and time-consuming, but it doesn’t have to be that way in fact, it usually isn’t. A media tour usually just refers to some sort of event where company executives meet with journalists and exchange information.

This is usually a casual occasion, often conducted over only a few stops, in cities with a significant amount of major media. These reporters and analysts meet with company representatives in a setting like a hotel conference room or the media office to discuss something newsworthy that the company is interested in announcing and the reporters are interested in reporting on. This may be a new product launch , a merger or restructuring or the meeting may simply be a discussion of issues within the industry.

  • Why are Media Tours Important in Business?

Media tours are an extremely important strategy in public relations because not only do they allow for the company to build a rapport with some of the members of the target media, but they also allow for the right information to go to those reporters. There is no guarantee that a press release is going to pass on the right information, or that it is going to answer the reporters’ questions. This means that an article that is written about whatever the company is announcing may not contain all of the information the company executives would like it to. But when there is a face-to-face meeting, there is plenty of opportunity to exchange information and build a good rapport with the media people that will be writing those articles.

  • How to Plan a Media Tour

Planning a media tour does require a lot of preparation work. You definitely need to know who your target audience is, and who the media representatives serving that target audience are going to be. You also want to make sure that all aspects of your itinerary are planned out carefully and that you send out a media packet in advance that gives reporters enough information to become interested in the story and do their own research .

The media tour can be an extremely useful tool for companies to meet with media representatives and answer all of their questions. When a new product is being launched, the more earned media you can get, the more successful your product launch will be without having to spend any money on promotion .

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10 Steps to Planning an Efficient and Successful Press Tour

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When done correctly, a press tour can be a unique opportunity to leverage situations, locations and personal interactions to gain both short- and long-term gains in the form of extensive coverage and established relationships. The success of the press tour is reliant on not only the media outreach/briefings secured but the championing of logistics. Every step must be well thought out and planned as well as strategic, emphasizing efficiency and upholding professionalism.

press tour is

In our 20+ years working closely with clients across B2B technology and healthcare, we’ve learned a lot—both what to do and what not to do. Based on our experience, here are 10 things to consider to ensure your next press tour is smooth and effective.

1. Define the news driver and purpose.  What are you trying to achieve with the tour? Whether it is visibility for the CEO or awareness in your target market, define early the trip’s intent and expectations to both the executive and communications teams. This will ensure everyone is clear on purpose and outcomes.

2. Location, location, location.  What’s the best market for your press tour? Is that location dictated by an event? Is there a conference or is your client traveling for meetings? Be opportunistic to leverage executive availability and travel from a media perspective. If given the chance to suggest a location for the press tour, once again be strategic and look at factors like company goals, news drivers and contacts.

3. Form targeted list.  Align your list with the goal of your press tour and select targets with a purpose. Make sure the reporters you contact will be interested in the news driver you define and “ understand what the journalist’s goals are for the content .” With that said, do not limit yourself because opportunities can come from anywhere.

4. Get availability.  As early as possible solidify an agenda, location and plans. Lock down the travel schedule, which is easier said than done, but doing so will allow you to utilize every last second. For example, the CEO at one of our clients, an emotional-intelligence software company, was looking for funding and planned a trip to San Francisco for a conference. Using the conference as our driver, we were able to book interviews with reporters to increase that CEO’s visibility and company profile ahead of funding efforts.

5. Leverage your assets.  With that same client, we had a unique opportunity where both the CEO and one of the client’s customers were traveling to San Francisco together. We were able to secure a speaking opportunity for their customer at the conference to amplify our client’s success. Knowing that they would be there at the same time, we pitched joint interviews to the media – leveraging company growth and case studies to enhance the reporters experience and understanding. That’s just one example. Don’t forget about new products or offerings, recent corporate milestones, customer wins or successes, and unique partnerships, to name a few. All of these are assets that you can use to interest media in speaking with executives/spokespersons.

6. Demos are key.  What can you get in person that you can’t over the phone? What can you show reporters that you can’t digitally? Firsthand interactions with products will give reporters a deeper understanding and more personal connection to the content you’re discussing.

7. Do not forget broadcast.  Even if you can’t identify a news driver, breaking news can provide a platform to drive your tour. Use your client’s physical presence in the area as an opportunity for off-the-cuff broadcast stories. Make local broadcast outlets aware of your brand and their availability to comment on timely stories.

8. Utilize all possible time.  Phone interviews eliminate any excuse of time or place that either party can’t make. Car rides are the perfect quite time for your client to hop on the phone with a reporter. Even the airport cafĂ© can be the perfect spot to squeeze in one last in-person briefing.

9. Reconnect with old contacts.  If you’re traveling to a different location, use the trip to meet up with reporters you may have only worked with digitally. Make that in-person connection and use it as an angle to introduce the reporter to current company news.

10. Prepare, Prepare and Prepare some more.  Make sure the spokesperson is prepared for each and every interview with separate briefing materials. There should be a distinct angle for each reporter, to not only target the reporter’s interests but to keep the conversation fresh and engaging. Help the reporter help you, by giving them a story they can use 
 and, if the meeting is a relationship-building opportunity, don’t forget to ask the reporter what stories s/he is working on in the coming months and/or propose several ideas based on current topics you see trending from your POV.

After planning a strategic and logistically sound press tour using these 10 tips, you are ready to execute. Unpreparedness is readily apparent to everyone, so put your best foot forward by crossing all of your T’s and dotting all of your I’s. The executives/spokespersons will thank you, the reporter will appreciate it and the coverage (and longer-term relationships) will reflect it. Need help planning your next media tour? Give us a call, we’d love to partner with you!

New to in person briefings and building media relationships? Check out  5 Tips for Getting Your Media Game Face On .

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Every Look From Zendaya’s Challengers Press Tour Was a Total Serve

Image may contain Zendaya Zendaya Zendaya Fashion Clothing Footwear High Heel Shoe Adult Person Hat and Dress

The jury might be out on method dressing , but its media impact is undeniable. Zendaya’s press tour outfits for Luca Guadagnino’s Challengers is a prime example of this; Vogue’s May cover star has amplified the film’s visibility while delivering major looks.

From the outset, Zendaya and her stylist Law Roach set a new standard in press tour fashion, with custom designs by Loewe, Jacquemus and Thom Browne, plus rare vintage finds from Ralph Lauren, Vivienne Westwood and Louis Vuitton. Even the more understated looks by Brunello Cucinelli and Tory Burch have left a lasting impression.

Below, see all of Zendaya’s most unforgettable looks from the Challengers press tour. Game, set, match.

Image may contain Clothing Footwear Shoe Accessories Belt Glasses Adult Person Wedding and Electronics

Wearing an On jumpsuit with an ultra-high slit with white tennis shoes at a Challengers screening.

Image may contain Zendaya Fashion Adult Person Premiere Red Carpet Wedding Formal Wear Clothing and Footwear

For the first premiere of the film in Australia, she wore a custom glittering green Loewe dress with a thigh slit.

Image may contain Zendaya Person Clothing Footwear High Heel Shoe and Child

Making a splash in one of the most sought-after looks from Marc Jacob’s era at Louis Vuitton–spring 2013, to be exact.

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In another breathtaking archive LV moment, this time from the spring 1999 collection.

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Why wouldn’t she wear a custom Louis Vuitton gown? She’s an official brand ambassador after all. She wore three looks by the French powerhouse in one day.

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Fashion, chemistry creates successful press tours

After analyzing cinema’s most successful films, they all have one thing in common: a successful press tour. According to Airfoil , a company that specializes in PR and marketing, a press tour involves a company spokesperson attending events for the sole purpose of participating in interviews with reporters, influencers and media. 

However, what exactly makes a press tour successful? Is it a significant factor in a film’s broader success?

A deep dive into some of the most successful films of 2023 and 2024 provides some answers. For example, the highest-grossing movie of 2023, “ Barbie grossed $1.4 billion worldwide following an extremely coordinated and appraised press tour. 

The tour attracted attention specifically for the outfits of Margot Robbie, who played Barbie. After realizing Robbie’s looks were inspired by iconic Barbie dolls throughout history, fans were eager to see what look the star would sport next. 

Throughout the tour, Robbie brought the film to life by becoming the embodiment of the iconic doll. In one pink carpet appearance, she wore a custom pink Vivienne Westwood dress identical to the one worn by the “Enchanted Evening” Barbie doll of 1960. In another, she wore her hair crimped while in a funky patterned Emilio Pucci dress to pay homage to the 1992 “Totally Hair” Barbie. 

Perhaps the success of the tour is a result of its consistency even after the film’s release. The star shocked fans at this year’s Oscars when her final look for “Barbie” didn’t emulate one of the dolls. Instead of the usual pink, Robbie wore a simple black dress while her co-star, America Ferrara, took the spotlight in a shimmering pink dress. 

The statement was a perfect way to end the film’s incredibly successful run as it resembled both actresses’ characters at the end of the movie. By the end of the film, Ferrara’s character encourages Robbie’s character to live life as a real woman instead of a doll and Ferrara is inspired by Barbie to embrace her femininity. 

A movie of similar success, “Dune: Part One” (2021), grossed $407,573,628 worldwide after a successful press tour centered around the fashion of stars Zendaya and TimothĂ©e Chalamet. 

A wardrobe isn’t enough for a successful press tour, though. Rachel Zegler is a perfect example of why interviews and media training are just as important.

The face of Disney’s upcoming remake of “Snow White” revealed some controversial opinions about the princess’ original story, giving the movie’s press a rocky start. 

After telling Variety that her version of Snow White dreamed about becoming a leader rather than finding true love because “it’s no longer 1937,” fans criticized her for being anti-feminist. 

One TikTok user, @CosyWithAngie , criticized Zegler’s view of feminism.

“Criticizing Disney princesses is not feminist,” the user argued. “Not every woman is a leader. Not every woman wants to be a leader. Not every woman wants or craves power. And that’s O.K.”

With the amount of negative press and criticism toward Zegler, the 2025 film seems to be doomed from the beginning.

Many modern press tours rely on the internet for interviews and positive discourse around the film. Lisa Wong Masabasco of Vogue argues press tour content is in its golden age and the internet has played a major role in that. 

Along with appearances on late-night shows and coverage from traditional media publications, internet-based entertainment news has raised the bar for successful PR. 

The cast of “Iron Claw” (2023) , for example, participated in one of BuzzFeed’s famous puppy interviews . With the rise of influencers and celebrities on social media, audiences are increasingly interested in the personalities and lives of the actors. 

Unconventional interviews such as this one bring out the actors’ personalities, especially when they are asked questions unrelated to their work, like guilty pleasures. 

Another unique interview with BuzzFeed was a part of the “Wonka” (2023) press tour in which star TimothĂ©e Chalamet tried sweets from around the world. Not only does the interview fit into the theme of the movie, which is about a chocolate connoisseur, but it also gives the audience a glimpse into his personality. 

Interviews don’t have to be unconventional for a successful press tour, though. Another press tour highlight Masabasco points out is from an interview with Vanity Fair as part of the “Poor Things” (2023) press tour with stars Emma Stone and Mark Ruffalo.

Although the interview consists of traditional questions surrounding the film, Stone and Ruffalo poke fun at their scenes and giggle through the interview, and their chemistry shows how important it is for actors to show off their friendships in press tours. For whatever reason, audiences want to believe that the characters they see on screen are friends in real life, so interview moments like this are a great way to engage that audience. 

Overall, given the examples given by the most successful movies of the last few years, a successful press tour that relies on the fashion, personalities and friendships showcased by the actors can significantly boost the success of the film.

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Pedro Pascal’s ‘The Last of Us’ Press Tour Is the Antithesis of the Show

Despite playing the grumpiest man on TV, Pascal is nothing less than bubbly in his many, many, many press appearances of late.

Fletcher Peters

Fletcher Peters

Entertainment Reporter

press tour is

Pedro Pascal is the grumpiest person on television right now.

In The Last of Us , the actor grumbles and grunts his way through the zombie apocalypse as no-nonsense resistor Joel. Forced to tote around (inexplicably immune) Ellie ( Bella Ramsey ), mourning his daughter ( Nico Parker ), and facing down deadly beasts on the daily, Joel has every right to be a sad, quiet dude.

The case is the same for The Mandalorian , which is set to return for a new season on Disney+ March 1. In the beloved Star Wars series, Pascal plays the titular stoic warrior, shielded by a face mask that hides his identity and, in turn, his emotions. But when Mando stumbles upon cute little Grogu —aka “The Child,” or, as Pascal still calls him, “Baby Yoda” —he must care for the tiny creature. It’s as if he were a father begrudgingly accepting a new pet dog into his family home .

Somehow, despite playing a bit of a grouch on both TV shows, Pascal himself has emerged as the exact opposite in real-life press tours for them. It’s as if Pascal’s TV acting persona is the Wario version of his actual happy-go-lucky Mario self . When the crew yells “CUT,” how is Pascal able to bounce back to giddy goofball land so easily?

Last week, for example, Pascal appeared on The Graham Norton Show to chat about The Last of Us . For those who aren’t familiar: “It’s a very famous video game, I’ve heard,” the actor explained. Thanks for clearing the air.

As he stars in this HBO adaptation of a very famous video game, Pascal has sat through excessive interviews on TV shows , hosted SNL , and endured plenty of fans in order to promote the show. But on The Graham Norton Show , Pascal clearly is having the time of his life right now—he’s got enough energy to charm us all.

The actor began by telling the audience, including Dame Helen Mirren , the story of when he scored the part of Joel.

“I was in London—this is horrible,” Pascal said, burying his head in his hands before continuing. “They wanted me to stay up late to meet the creator of the video game and the executive producer Carolyn Strauss, who was on Game of Thrones , to continue convincing them to hire me for the job. By the time it was all said and done, it was late, and I took an Ambien—a sleeping tablet to go to bed.”

Then, Pascal dropped the kicker: “Then, they called me to tell me that I got the job, but I had already taken the tablet. I thought I would have to at least wait until the next day.”

Mirren cracked up, doing an impression of Pascal accepting the role on The Last of Us while on sleeping pills. “Ooooh, okay,” she said sleepily through giggles. “That’s coooool.”

“A couple of minutes on the call went by, apparently, and I was like, ‘What’s up? Did I get the job?’” Pascal continued. “They were like, ‘What are you talking about? We called you and told you that you got the job.’”

When Pascal woke up the next morning, he didn’t remember if he got the job. There were two instances where Pascal could’ve been replaced on The Last of Us for his, uh, inconsistency—but how could you replace a ball of fun like him? It’s bold for Pascal to admit to his poor performance on a job interview, but he does it so delightfully.

There have been a flurry of other jubilant moments on Pascal’s press tour. Later on The Graham Norton Show , Pascal blushed when Norton forced him to deny a smooch from Mirren. He attempted to refuse—he wanted to kiss the actress—but they were showing off what it meant to “swerve” advances from potential romantic partners. If only they had shared that kiss—what a whirlwind romance the world would have witnessed!

And then on a completely different side of the world, on TikTok, there’s a new viral meme format inspired by Pascal’s performance in in 2021’s The Unbearable Weight of Massive Talent . A stern Nicolas Cage in the driver’s seat glances over at giddy Pascal, grinning like a puppy in the passenger seat. Folks use Pascal’s grinning face as an excuse for their nasty habits: “Me expecting my boyfriend to forgive me after picking another fight,” some write.

There’s also the triptych of Pascal looking terribly sad and pained in The Last of Us , which has been making the rounds on Twitter as another meme. Twitter users employ the image as a way to dramatize their life; “Me after I face one minor inconvenience,” for example.

Who knows what will come out of Season 3 of The Mandalorian —a show where we almost never even get to see his face?

Somewhere inside Pascal’s brilliant brain, there might be a switch he can flip that turns him from sad and lonely Pascal into his true bubbly self. Or, more likely, he’s just a damn good actor. Watching Pascal’s press tour juxtaposed against his performance on The Last of Us has been a thrilling ride and a detailed master class in acting.

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The incredible shrinking press tour.

Fewer days and flagging participation are hard to ignore at the Television Critics Association's semiannual (and historically fraught) meeting with networks and platforms.

By Mikey O'Connell

Mikey O'Connell

TV Features Editor

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Big Little Lies Cast TCA 2019 Getty

Jimmy O. Yang hadn’t been onstage for 20 minutes when the nameless reporter — they never announce their names — asked him “where he went wrong” during his journey from UC San Diego economics major to stand-up and actor. Yang was facing roughly 100 members of the Television Critics Association to plug his new series, a Hulu adaptation of Charles Yu’s Interior Chinatown , but the conversation was drifting off topic. 

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The initial question was asked in jest, and Yang responded accordingly. But for plenty of actors, producers, publicists, executives and even journalists who’ve ever attended a similar panel, Yang’s existential query likely resonates. Participation in the TCA press tour, the event in question and a twice annual marathon of press conference-style junkets that dates back in some fashion to the 1970s, can feel a tad surreal. Companies spend hundreds of thousands of dollars (in the days of off-site parties, millions) to participate in a single day, filling panel seats with talent from new and returning series and buffet tables with all-you-can-eat breakfasts — and lunches and dinners. When it gels, it’s a symbiotic success. Reporters engage in fruitful conversations with creatives. That prompts coverage and, crucial to said companies, higher odds of viewership. Yet, just as often, these exchanges go off the rails with non sequiturs, silence or, most painfully, faux pas. 

That’s one of several reasons entertainment industry participation is waning. Frustrations with a staid press conference format, accelerated by Hollywood belt-tightening and the COVID-era shift away from in-person gatherings, to say nothing of severe budget cuts across the media landscape, have taken a visible toll on the press tour. An event that once stretched more than two packed weeks wrapped its latest cycle on July 17 after a thin eight days. Powerhouse streamers such as Netflix, Apple and Amazon were absent, and not a single programming executive took the stage to face down the press.

Platform (née network) participation was long considered compulsory, and there was little negotiation of how it would all go down. The TCA, a consortium of critics, reporters and bloggers, set a schedule and expected each broadcaster to show up — even if it meant eating $100,000 to halt production on a series in the middle of the week to shuttle its cast and producers over to Pasadena’s Langham Huntington or the press tour’s former summer venue, The Beverly Hilton. Each day was a marathon of panels and prearranged interviews, typically leading up to a party or dinner. It’s difficult to imagine it now, but the press tour, not unlike the upfronts, used to be an occasion for unfettered shmoozing. During the ’00s, when Fox was drunk on the success of American Idol and corporate events hadn’t yet been permanently kneecapped by the Great Recession, the network regularly shut down the Santa Monica Pier for a TCA afterparty where the talent outnumbered journalists. Fox is now a no-show, and those who did throw closing parties this year largely kept them to brief open bars in the hotel lobby. 

Another stark difference between the press tours of yore and the outings of late is the absence of “executive sessions.” The list of relevant TV chiefs to appear before the TCA over the years is probably longer than the one of those who’ve never showed. Canceled and/or deceased media titans such as Roger Ailes and Les Moonves both faced the TCA. Oprah Winfrey famously sat down to defend her fledgling OWN network in the wake of its rocky start.

“My goal is to get every network and streamer in the room,” says current TCA president Jacqueline Cutler. “We invite everyone to participate and work to ensure it’s worthwhile for them and for us. I have meetings set with those that did not participate this time and some have indicated they want to return.”

But for those populating the TCA stage, the supposed worth has been in question for a while. There is, after all, no shortage of examples of times that TCA panels have gotten contentious. Sometimes, it’s a delight — like in 2015, five months to the day before he would announce his first presidential bid, when Donald Trump clashed with the room after being called out for falsely describing The Celebrity Apprentice as “the No. 1 show on television.” It did not crack the top 50 that season. Other times, it’s a slow-motion car wreck and a poor reflection on the organization, like when one unnamed reporter used a 2014 panel for HBO’s Girls to tell creator-star Lena Dunham, “I don’t get the purpose of all the nudity, particularly by you.” ( Dunham was stoic throughout the mess , though producer Judd Apatow minced no words when he turned on the reporter and asked, “Do you have a girlfriend? Does she like you?”)

Ancillary activities for sitcom stars, however, will not future-proof the press tour. And while none who spoke on background for this story, either current or past participants, was ready to rule out future participation altogether, no one at a network, platform or studio expressed confidence in the current format.  

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People Are Disgusted By Blake Lively’s Cutesy Press Tour For ‘It Ends With Us’

Elyse Wanshel

Senior Reporter, HuffPost

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Blake Lively is receiving backlash for her truly bizarre press tour.

The “Gossip Girl” alum is currently starring in the new film, “ It Ends with Us ,” an adaptation of Colleen Hoover’s novel of the same name.

The film, like the book, centers around a flower shop owner named Lily Blossom Bloom (Lively) who escapes the cycle of domestic violence while also partaking in a love triangle. The book was met with controversy for romanticizing abuse, with an op-ed published to domesticshelters.org, a nonprofit that helps victims and survivors of abuse, saying it “feeds into the very structures of toxic masculinity that it purports to combat” by “romanticizing red flags” and glorifying a “charismatic-but-dangerous man.”

Blake Lively attends the "It Ends With Us" U.K. gala screening earlier this month.

And instead of speaking out about the complexities of the subject matter during her press tour — Lively, who also acts as one of the film’s producers, has decided to promote the film like it’s a lighthearted rom-com.

HuffPost has reached out to Lively for comment, but did not receive an immediate response.

Her Instagram account is flooded with off-key promotional content. One promotional video features Lively cross-promoting her sparkling beverage company, Betty Buzz , while fawning over a mini replica of her character’s flower shop . She also dropped a random promo for her hair care line in between multiple posts for the film.

But Lively’s most egregious social media post, however, is on the movie’s official TikTok account , in which Lively, sitting next to Hoover, announces that “‘It Ends with Us’ is in theaters now, so grab your friends, wear your florals, and head out to see it!”

Lively at the London photo shoot for "It Ends With Us."

On red carpets, Lively has been decked out in mostly floral prints, and has been promoting the “flower” aspect of her character’s profession to such a degree that it makes one wonder if she’s using this press tour as an opportunity to make up for skipping this year’s garden-themed Met Gala .

There’s also the issue of Lively involving her husband, Ryan Reynolds, heavily in her film’s promotion — which feels like even more cross-promotion considering that Reynolds is currently peddling his new action-comedy “Deadpool & Wolverine.”

Hugh Jackman, Lively and Ryan Reynolds attend the "It Ends With Us" New York premiere.

Lively has spoken lovingly about her husband throughout the press tour , and had her hubby conduct an interview with Lively’s co-star Brandon Sklenar — in which Reynolds talked exclusively about Sklenar’s butt.

But Reynolds isn’t just involved in the PR surrounding “It Ends with Us” — he also had a hand in writing the script, apparently. Lively told reporters on the red carpet of her movie’s New York premiere that Reynolds wrote the “iconic rooftop scene” in the movie — which was a surprise to the film’s screenwriter, Christy Hall, who said she thought the lines Reynolds wrote were “improvised” during filming.

Lively promotes "It Ends With Us" at a pop-up event for the plant company Betty Blooms earlier this month.

Lively’s breezy attitude while promoting a film about domestic violence comes in stark contrast to Lively’s co-star, Justin Baldoni of “Jane of the Virgin” fame. Baldoni — who directed the film and plays Lily’s abusive partner, Ryle Kincaid — has focused his promotional interviews around the subject of domestic abuse and has actively championed the anti-domestic abuse nonprofit No More .

“The message is the most important thing. That’s why [Colleen] wrote the book,” he said to Today on Friday . “I was always thinking about the outcome and the why, and the one woman I was making this for who would sit in that theater and maybe not go back to her abusive relationship.”

Justin Baldoni at the "It Ends With Us" New York premiere.

Their clashing styles is most apparent in a recent interview Sklenar and Lively did with Jake Hamilton . During the interview, Hamilton asked Lively an odd question — what she would say to a fan who saw “It Ends with Us,” related to its story, and then stopped her in the street to talk about it.

“What’s the best way for them to be able to talk to you about this?” Hamilton asked. “How would you recommend they go about it?”

“Like, asking for my address, or my phone number, or, like, location share?” Lively responded jokingly, adding: “I’m a Virgo, so like, are we talking logistics, are we talking emotionally?”

Amid the backlash Lively has received for her weird PR vibes, she did post an Instagram story Tuesday, in which she provided a number to a domestic violence hotline .

“1 in 4 women aged 18 and older in the U.S. alone have been the victim of severe physical violence by an intimate partner in their lifetime. Intimate partner violence affects all genders, including more than 12 million people every year in the United States. Everyone deserves relationships free from domestic violence,” she wrote in the story post.

She also posted another Instagram story to an interview she did with the BBC in which she notes that “It Ends With Us” covers domestic violence, but “what’s important about this film is that [her character is] not just a survivor and she’s not just a victim,” per Us Weekly .

Social media users across platforms like Instagram, TikTok and X, formerly Twitter, felt that Lively’s Instagram stories were too little too late, and have been expressing their disgust with Lively’s behavior. To see some of their comments, just scroll down.

Whatever is going on with the It Ends With Us drama, it is extremely weird for Blake Lively to turn the promotional tour of a domestic violence drama into a platform for her to strengthen her fashion plate status & her and Ryan Reynolds' power couple clout. — Kayleigh Donaldson (@Ceilidhann) August 9, 2024
Blake Lively spending the entire press run for her new film -which is about domestic violence and abuse- acting like it’s a fun gals night out like seeing Mamma Mia and promoting her businesses at the same time is INSANE behaviour. — The Scarlet B!tch ᱏ (@thechildoftime) August 12, 2024
@stan.hathaway blake lively we need to talk about this cross-promo #itendswithus #blakelively #justinbaldoni ♬ original sound - grace weissend
“you’re not margot promoting barbie” “you and ryan better start writing up an apology since yall wanna do everything together” “white women feminism at its finest” “blake
. did you read the book” ya’ll are tearing blake lively up in her comment section on instagram 😭😭😭😭 pic.twitter.com/NLmjra4BZV — ♡ (@laacolee) August 14, 2024
Omg Blake Lively is getting slammed in her comment section on IG! Has anyone been following the #ItEndsWithUs press??? People are not happy with how Blake has been handled the issue or DV pic.twitter.com/SNK6CnIFhr — Bye Wig Hello Drama (@nosmokenomore) August 13, 2024
@quazzomodo I fear this is not a romcom 😕 #itendswithus #blakelively #justinbaldoni #booktok ♬ original sound - Chris Quazzo
blake saying ryan wrote that rooftop scene is so fucking shady to the *actual screenwriter* https://t.co/NGk3N0RBjR pic.twitter.com/lYARLvdcKs — lindsey marie (@thekuhlest) August 9, 2024
So I’ve been looking into the it ends with us drama and I’m seeing that Justin Baldoni is the only one using press to discuss the topic of the movie which is domestic violence and Miss Serena Vanderwoodsen is using it to promote her hair line and Deadpool x Wolverine
 pic.twitter.com/dZZ3104mri — samanthamcfarland (@SailorSammy93) August 8, 2024
Blake Lively really said “grab your friends and your florals” to see a movie about domestic abuse 😭 tone deaf asf — chenoa. (@Shnowyyy) August 14, 2024
Blake Lively everytime she's asked to speak more about the domestic violence in 'It ends with us': pic.twitter.com/fPm6FCqOYd — Sanna (@LesNew5) August 14, 2024
I’ve never seen someone gaslight viewers like Blake Lively is by avoiding mentioning this movie being about domestic violence pic.twitter.com/6k5OLtDcKp — SimplySimone (@simoneumba) August 13, 2024
How Blake Lively is promoting “It Ends with Us": pic.twitter.com/dLMPKdyl0j — Daylight 𓂆 đŸŒ» (@Swiran) August 14, 2024
they are eating blake lively up on tiktok pic.twitter.com/XdLxGP5Pcv — oatmeal influencer (@acechhh) August 13, 2024

CORRECTION: A previous version of this story incorrectly stated that Blake Lively and Justin Baldoni did an interview with Jake Hamilton. The interview was actually with Lively and fellow co-star Brandon Sklenar.

Need help? In the U.S., call 1-800-799-SAFE (7233) for the National Domestic Violence Hotline .

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Cillian Murphy Calls Press Tours a ‘Broken Model’ Because ‘Everybody Is So Bored,’ Says ‘Red Eye’ Is a Fine B-Movie but ‘I Don’t Think It’s a Good Movie’

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Cillian Murphy ‘s “Oppenheimer” press tour is now in its final stages as the actor does his final weeks of campaigning in the lead up to the Oscars, where he’s nominated for best actor thanks to his leading turn in Christopher Nolan’s atom bomb epic. If it were up to Murphy, there might not have been a press tour to begin with. In a new GQ cover story, the actor admits that press tours (complete with red-carpet interviews and junkets) are not a great model and he’d much prefer to let the movies do the heavy promotional lifting.

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“Same was the case with ‘Peaky Blinders,'” Murphy pointed out. “The first three seasons there was no advertising, a tiny show on BBC Two; it just caught fire because people talked to each other about it.”

“It’s like Joanne Woodward said,” he added. “‘Acting is like sex—do it, don’t talk about it’ … People always used to say to me, ‘He has reservations’ or ‘He’s a difficult interviewee.’ Not really! I love talking about work, about art. What I struggle with, and find unnecessary, and unhelpful about what I want to do, is: ‘Tell me about yourself…’”

Going through both his personal and professional life, Murphy told GQ that “many of my films I haven’t seen. I know that Johnny Depp would always say that, but it’s actually true. Generally the ones I haven’t seen are the ones I hear are not good.”

One movie he did see in his career that he didn’t particularly love was “Red Eye,” Wes Craven’s 2005 psychological thriller about a hotel manager (Rachel McAdams) who ends up sitting next to a terrorist on a plane and becomes entangled in his assassination plot.

Murphy added, “I love Rachel McAdams and we had fun making it. But I don’t think it’s a good movie. It’s a good  B  movie.”

“They say the nicest people sometimes make the best villains,” Rachel McAdams told GQ about her co-star .  “We’d listen to music and gab away while doing the crossword puzzle, which he brought every day and would graciously let me chime in on.… I think the number one question I got about Cillian way back then was whether or not he wore contact lenses.”

Murphy previously knocked “Red Eye” during a 2021 interview with Uproxx in which he said: “When I was a younger actor, I was really, really hard on everything that I was in. I hated watching myself. I hated looking at myself on screen. I remember when I saw it was like ‘Oh, that’s kind of a schlocky B movie.’ Rachel McAdams is excellent in it. But I didn’t think I gave a very nuanced performance in it. But, listen, if people love the movie then that’s great. I’m pleased with that. I’m less hard on myself now when I look at stuff. I’m less hypercritical of my work. But that’s probably a hangover from that to be honest.”

Head over to GQ’s website to read Murphy’s latest cover story in its entirety.

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A Brief History of Hollywood’s Messiest Press Tours

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Don’t Worry Darling is only now hitting theaters nationwide—but the turmoil surrounding its promotional tour has generated enough conjecture and controversy that it could provide the meaty plot of its own movie someday.

Olivia Wilde ’s sophomore directorial effort , a psychological thriller starring Florence Pugh and Harry Styles as a married couple in a utopian—or dystopian, as the case may be—oasis in the desert has been plagued for months by rumors of behind-the-scenes friction, largely between Pugh and Wilde over various alleged issues including Wilde’s real-life romance with Styles ; conflicting reports about why original leading man Shia LaBeouf departed; and a Venice Film Festival premiere that turned everyone into body-language experts overnight.

It has all led to a perfect prerelease storm—one that could lure intrigued moviegoers, or tank the film entirely. This is not the first time that a publicity tour has been as captivating as the movie it supports. Join us as we look back at some of Hollywood’s more headline-making press tours.

War of the Worlds (2005)

“The
monthlong press tour for the [ Tom ] Cruise / Steven Spielberg blockbuster War of the Worlds could have benefited from a do-over,” wrote The Hollywood Reporter ’s Seth Abramovitch in 2020. He was referring to a string of gaffes made by Cruise, who had fired his longtime publicist, Pat Kingsley, in March 2004, replacing her with his sister and fellow Scientologist Lee Anne DeVette. He would subsequently replace her too.

The chaos began with Cruise boisterously declaring his adoration for new love Katie Holmes on Oprah ’s couch . Weeks later, he sparked outrage on Access Hollywood after calling Brooke Shields “irresponsible” for taking antidepressants to combat postpartum depression. (Cruise later apologized, and Shields attended his and Holmes’s 2006 wedding in Italy.) At the London premiere of Worlds, he was sprayed with water by a trick microphone, courtesy of a British prank show. Days later, Cruise sat down with Today ’s Matt Lauer, who questioned him on Holmes, Shields, and Scientology, prompting the actor to angrily retort: “Matt. Matt, Matt, Matt, Matt. You’re glib.”

Despite having the third-highest-grossing movie of the year, Spielberg was reportedly dismayed by Cruise’s behavior, as was media mogul Sumner Redstone, which played a role in dismantling a long-term production deal between the actor and Paramount.

Two Lovers (2008)

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This unassuming romantic indie directed by James Gray and featuring Gwyneth Paltrow is best remembered for the persona that star Joaquin Phoenix sold while promoting the film. Cloaked by an unkempt beard and dark sunglasses, Phoenix spent his numerous press obligations telling reporters that he was retiring from acting. This crescendoed with his infamous February 2009 appearance on Late Show With David Letterman , where he bizarrely declared his new career as a hip-hop artist and stuck a wad of gum under the late-night host’s desk. As it turns out, Phoenix was doing high-profile performance art as part of his work for the 2010 faux documentary I’m Still Here. “We didn’t know how the public would respond,” the now clean-shaven and Hubba Bubba–free actor told Letterman upon returning to his show in September 2010. “It snowballed and it became a big thing.” Two Lovers, however, would not. It grossed just over $3 million domestically.

Snow White and the Huntsman (2012)

The lead-up to Universal’s action-packed take on a woodland princess was relatively by the numbers. But in the early days of the movie’s release, in July 2012, controversy erupted when Us Weekly published intimate photos of star Kristen Stewart (then romantically linked to Twilight costar Robert Pattinson ) and her married director Rupert Sanders, complicating the movie’s public image. (Even Donald Trump had thoughts .) In the fallout, Sanders issued a public apology to his wife, Liberty Ross (who also had a role in the movie). Ross subsequently posted an animated grab of Snow White on the ground, crying and swigging from a bottle on her Instagram, captioning it, “Not so pretty or so pure after all.” She hired a crisis manager recommended by Jimmy Iovine, whom she has since married , and later told Vanity Fair , “It was really the worst, really the worst.”

Stewart also offered a public mea culpa to real-life boyfriend and Twilight love interest Pattinson. Huntsman seemingly wasn’t hurt by the discourse, grossing $396 million worldwide and spawning the 2016 sequel The Huntsman: Winter’s War, which Stewart was not invited to return for. “I feel like the slut-shaming that went down was so absurd,” she told Howard Stern in 2019. “And they should’ve put me in that movie! It would’ve been better. Not to be a dick, but
they didn’t put me in that movie because I went through such a highly publicized scandal, and so they were scared of touching that.”

Kick-Ass 2 (2013)

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Jim Carrey cast a shadow over this violent superhero sequel when he publicly bowed out of promotional obligations. Carrey finished filming a month before the Sandy Hook Elementary shooting, but in the wake of the tragedy, he tweeted that “now in all good conscience I cannot support that level of violence.” He added that while he was “not ashamed” of the film, “recent events have caused a change in my heart.”

Initially, executive producer Mark Millar, whose comic book inspired the sequel, said that he was “baffled” by Carrey’s declaration, “as nothing seen in this picture wasn’t in the screenplay 18 months ago.” Fast-forward to August, and Millar told Digital Spy that Carrey’s withdrawal from promotion had done the movie a favor. “For your main actor to publicly say, ‘This movie is too violent for me’ is like saying, ‘This porno has too much nudity.’” He added, “Universal figured that we probably got about $30 million of mainstream publicity because of it.”

Meanwhile, director Jeff Wadlow said that while Carrey’s tweet wasn’t a “ploy” for publicity, “people have been talking about the movie because of his tweets.” Also expected to answer for Carrey’s exodus were his fellow costars, including a then 16-year-old ChloĂ« Grace Moretz. “It’s definitely a violent movie but it’s in the scheme of comic-book movies,” she told the UK publication The Times . “Not like serial-killer movies or The Human Centipede. ”

Suicide Squad (2016)

The methods of madness Jared Leto deployed to transform into the Joker consistently raised eyebrows on the press tour for Suicide Squad. Will Smith declared that he had “never actually met Jared Leto,” only the Joker, because of his immersive acting process. Several other costars claimed that Leto had given them disturbing gifts in homage to his villainous role. Adam Beach, who played Slipknot, told E! that Leto had offered Margot Robbie “a live rat” and Smith bullets. Adewale Akinnuoye-Agbaje, a.k.a. Killer Croc, said that he received “sticky Playboy magazines.” Robbie said that she kept Leto’s rodent.

But as questions about the ethics of Leto’s methods abounded, the Oscar winner later denied some of his headline-making gifts to Entertainment Weekly. “99.9 percent of what people read is bullsh-t,” he said, asserting “there were no used condoms” or other inappropriate gifts sent to castmates, although he’d previously stated that he bestowed his colleagues with “anal beads” and “used condoms.”

The film debuted to largely negative reviews, which put director David Ayer on the defense. “I love the movie and believe in it,” he tweeted . “Made it for the fans. Best experience of my life.” But the passage of time changes tunes. Ayer later copped to Suicide Squad ’s “ flaws ” and wished for “a time machine” so that he could “make Joker the main villain and engineer a more grounded story.” As for Leto, who, like Ayer, didn’t return for the 2021 sequel, the actor told Vanity Fair earlier this year that he now keeps his process to himself. “There’s a lot of misunderstanding about [the way I work],” he said. “Everyone has their own process, by the way. Actors all have their individual ways of working
. Probably some are more eccentric than others, but that’s the life of the artist, right?”

A Star Is Born (2018)

You could say that this press tour, which started with a bang at the movie’s Venice Film Festival premiere , went exactly to script. Literally. Leading lady Lady Gaga would first effuse of her director and costar, Bradley Cooper, “There could be 100 people in the room and 99 don’t believe in you, and you just need one to believe in you—and that was him.” This was a pearl that she would repeat many, many times , even leading Sandra Oh to joke about the company line as cohost of that year’s Golden Globes.

But Jonah Hill, (who recently announced that he will temporarily step away from promoting his films due to anxiety), later defended Gaga’s persistent refrain: “She did her damn job,” he said. “How many goddamn things would she have to say about the same experience? That’s what you’re supposed to do, is really just repeat your message out.”

Many soundbites regarding Gaga and Cooper’s creative bond would get repeat play. Their first meeting for the project consisted of eating homemade Italian food and during the screen test Cooper dramatically told Gaga to wipe the makeup from her face (“No artifice”). Cooper took a different approach, remaining stubbornly tight-lipped about the film’s influences, exemplified in a New York Times piece titled “Bradley Cooper Is Not Really Into This Profile.” Then there were rampant rumors about real-life romance , culminating in a steamy performance of “Shallow” at that year’s Oscars. (They later denied the rumors .) And who could forget the period in which Gaga’s fans were accused of posting fake early reviews targeting Venom, A Star Is Born ’s main box office competitor? Watch as she dives in, indeed.

Joker (2019)

Before it became the highest-grossing R-rated movie ever made and led that year’s Oscar nominations with 11 nods, the aura around the Joaquin Phoenix–starring Joker was decidedly
clownish. Leto was reportedly disgruntled about another Joker film appearing so soon after his own portrayal, which, according to The Hollywood Reporter, contributed to his exit from CAA (though a source in Leto’s camp told THR that the new Joker film had nothing to do with his decision. He signed with WME in August 2018.) Martin Scorsese exited as producer . As of January 2020, he said he still hadn’t seen the movie.

But Joker officially became a lightning rod after its bow at the Venice Film Festival, where it divided audiences—both winning the fest’s top prize and dividing critics . Fears that the film would incite gun violence, glorify mental illness, or be taken as a rallying cry followed. Director Todd Phillips told Vanity Fair , “We’re making a movie about a fictional character in a fictional world, ultimately, and your hope is that people take it for what it is. You can’t blame movies for a world that is so fucked up that anything can trigger it.” Phoenix walked out of an interview with the UK’s The Telegraph when asked if he was concerned Joker “might perversely end up inspiring exactly the kind of people it’s about, with potentially tragic results.”

There was also bafflement about Phoenix’s on-set behavior, with Phillips telling The New York Times that his star would “just walk away” mid-scene. A behind-the-scenes clip of Phoenix that played during his appearance on Jimmy Kimmel Live! showed him telling cinematographer Lawrence Sher to “shut the fuck up.” Phoenix’s publicist told Entertainment Weekly the clip “was a joke outtake.” The actor later caught flak for referring to his 52-pound weight loss for the role as “empowering” during an IndieWire interview. Phillips told Vanity Fair that comedies “don’t work anymore” in “this woke culture,” drawing the ire of director Taika Waititi .

Before the film’s release, multiple theater chains publicly reiterated that masks and costumes were banned from screenings. Statements regarding security followed from metropolitan police departments , the FBI , and the U.S. military . Warner Bros. subsequently barred press from red-carpet interviews for both the New York and Los Angeles premieres of the film. “A lot has been said about Joker, ” a studio spokesperson told Variety , “and we just feel it’s time for people to see the film.” Phillips quipped at the Hollywood bow, “If you like the movie, tell a friend. We haven’t gotten enough press.”

House of Gucci (2021)

Before Ridley Scott ’s biopic had even wrapped filming, on-set photos went viral —indicating the world’s appetite for another Gaga-led film. Perhaps recognizing her memeability from A Star Is Born ’s awards campaign, the entertainer sparked many headline-grabbing anecdotes about her immersive process for Gucci. She told Variety that she hired “a psychiatric nurse” to be on set with her as the film’s shooting schedule ended. She told W magazine that she believed the real Patrizia Reggiani cursed her with “large swarms of flies” during filming. She asked a group of stoic fellow thespians if they “ever drink the prop drinks and actually feel drunk, even though they’re not real?” She even teased deleted scenes that suggested a sexual relationship between her character and Salma Hayek ’s hack TV psychic Giuseppina “Pina” Auriemma.

Gaga’s theatrical tales didn’t translate to Oscars gold, although the film’s makeup and hairstyling team scored a nod. And as some form of consolation, Nylon declared, “Lady Gaga’s House of Gucci Press Tour Deserves an Oscar.”

Robert Pattinson on Any Press Tour

Although Gaga and Joaquin Phoenix have contributed to the canon of chaotic press tours, no one has turned messing with publicity into an art form quite like Robert Pattinson. In 2012, he appeared on The Daily Show and told Jon Stewart that he was too cheap to hire a publicist. From what he’s revealed in years since, he may have hired one and simply chosen to ignore any and all of their advice: The actor has been known to perpetually fib during promotional appearances, as he confessed in a GQ profile earlier this year. “I definitely do get a certain high from it,” he told Willem Dafoe of performing in interviews for Interview Magazine . “There’s a little gremlin inside of me that thinks, ‘Just say something shocking. You’re only here for a few minutes, say something terrible.’ There’s a kind of perverse glee I get from that. But I’ve given my publicist a number of heart attacks.”

For example, while doing press for Twilight, Pattinson claimed that he didn’t wash his hair and that he’d once worked as a hand model . While being interviewed by Matt Lauer on Today for 2011’s Water for Elephants , he lied about witnessing a circus accident. And on the press tour for Cosmopolis, completed less than a month after the Stewart-Sanders infidelity scandal, he seemed to do everything he could to avoid answering questions about the relationship. When asked what he’d like his fans to know about the events in his personal life by Good Morning America ’s George Stephanopoulos, Pattinson gestured to a prop in the studio: “I’d like my fans to know that Cinnamon Toast Crunch has only 30 calories a bowl.”

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UPDATED: Television Critics Tour will resume in-person panels in January, but not everyone is coming back to the party at The Landham Huntington in Pasadena.

Fox and CBS — both of which have virtual panels planned for December and January — will be a no-show, as well as The CW. Half of the press tour is Disney.

Warner Bros Discovery is skipping it, as well.

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In July , the annual event was forced to go all virtual after several outlets pulled out at the last minute amid concerns over the recent surge of  Covid  infections in Los Angeles County. After two years of virtual press conferences, TCA members were looking forward to returning to in-person sessions at The Langham in Pasadena.

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May 29, 2024: The IT Press Tour is back to California for the 56th edition

Mar. 28, 2024:  Rome is the Next Destination for the IT Press Tour

Feb. 14, 2024:  The 54th edition of The IT Press Tour will visit Colorado and California

Ja n. 10, 2 024:   Ignition soon for the 53rd Edition of The IT Press Tour in California

Nov. 8, 2023: The IT Press Tour comes back to Europe for its 52nd Edition

Jun. 19, 2 023:  The 51st edition of The IT Press Tour will land in Berlin, Germany

May 23, 2023:  Amazing program for the 50th edition of The IT Press Tour visiting again Colorado and California

Mar. 13, 20 23:  The coming 49th edition of The IT Press Tour will visit again Israel end of March

Jan. 18, 2023:  The IT Press Tour is back to California for the 48th edition

Nov. 21, 2022:  The IT Press Tour will visit Lisbon, Portugal, for the 47th edition

Sep. 26, 2022: The 46th edition of The IT Press Tour is back to California

Aug. 30, 2022:  The IT Press Tour will land in Paris, France for the 45th edition

May 18, 2022:  Visiting California and Colorado, the 44th edition of The IT Press Tour promises to be big

Mar. 28, 2022:  The IT Press Tour will visit Israel for the 43rd edition

Mar. 11, 2022:  The IT Press Tour will rock again soon with the 42nd edition

Jan. 12, 2022:  2022 restarts with the 41st edition of The IT Press Tour

Sep. 23, 2021:  40th edition of The IT Press Tour about IT Infrastructure

Jan. 18, 2021: Storage and Data Management Plus Services Will be key Topics for the 38th Edition of The IT Press Tour

Nov. 16, 2020:  37th Edition of the IT Press Tour With 10 Innovative Storage and Data Management Companies

May 26, 2020: Leading and emerging players to join the 35th IT Press Tour organized as a virtual Edition

Feb. 24, 2020:  Back to Israel for The IT Press Tour for the 34th edition

Nov. 13, 2019:  Hot companies and technologies for the 33rd edition of The IT Press Tour dedicated to IT Infrastructure

Oct. 7, 2019:  The IT Press Tour #32 dedicated to AI, ML, Big Data and Security

May 14, 2019: Software, Software... for the 31st Edition of The IT Press Tour dedicated to IT Infrastructure

Feb. 26, 2019:  Ignition soon for the 30th Edition of The IT Press Tour dedicated to Business and IT Applications

Nov. 6, 2018: Software at the heart of Storage and Networking Technologies during the 29th Edition of The IT Press Tour

Sep. 12, 2018: Rich program for the 28th edition of the IT Press Tour with AI, ML, Big Data, Analytics, Containers, Cloud Apps and GDPR

Jun. 4, 2018: The IT Press Tour unveils participating companies for the 27th edition

Feb. 12, 2018: 26th Edition of The IT Press Tour, fantastic program to start 2018

Nov. 22, 2017: IT Press Tour #25, amazing again

Oct. 12, 2017: 24th Edition of The IT Press Tour, back to Israel

May 25, 2017: Software-Defined Infrastructure at the heart of The 23rd IT Press Tour

Feb. 17, 2017: 22nd edition of The IT Press Tour fueled by top innovations companies

Nov. 15, 2016: 11 IT Infrastructure Companies to Participate in the 21st IT Press Tour

Sep. 29, 2016: The 20th edition of The IT Press Tour Comes to Israel for the First Time

May 23, 2016: 19th IT Press Tour with 10 Innovative Technology Companies

Mar. 1st, 2016:  The IT Press Tour Announces New Event Targeting Business and IT Applications

Nov. 16th, 2015:  17th IT Press Tour with 12 innovative storage and networking companies

Sep. 4th, 2015:  New IT Press Tour edition centered on Business and IT Applications

Apr. 7th, 2015:  Software-Defined Storage, Network and Big Data will be the core topics of the 15th IT Press Tour

Nov. 7th, 2014: New record for The IT Press Tour with 105 companies and 155 sessions since June 2010

Apr. 8th, 2014:  10 new companies for a total of 14 for The 13th edition of the IT Press Tour

Oct. 17th, 2013:  12th IT Press Tour with 12 hot companies

Apr. 22nd, 2013:  11th IT Press Tour with 7 new innovative companies

Feb. 25th, 2013:  The IT Press Tour breaks a new barrier with 2500+ press coverage

Nov. 19th, 2012:  6 new Hot Tech companies join the 10th Edition of the IT Press Tour

Oct. 22nd, 2012:  Great success for 9th Edition of The IT Press Tour on the East Coast

Sep. 17th, 2012:  9th Edition on the East Coast with 8 emerging and confirmed companies

Jun. 29th, 2012:  New Milestone for The IT Press Tour with 2000+ press coverage for 60 companies

Mar. 9th, 2012:  The 8th Edition of The IT Press Tour will be amazing

Dec. 28th, 2011:  The IT Press Tour raises the bar with 7 Editions in 18 months

“The data center market is under increasing pressure to meet growing consumer demands while accelerating performance and improving total cost of ownership. The new CXL standard is a game changer for an industry that hasn’t seen many changes. UnifabriX, a market leader in CXL Memory, is honored to host the IT Press Tour and present our Smart Memory Node™ product, the first CXL memory pool to showcase ground-breaking performance acceleration of the most demanding HPC (High-Performance Computing) workloads.”

Ronen Hyatt CEO & co-founder UnifabriX

"Today and tomorrow's modern cloud workloads have outgrown traditional storage controller-based architectures. At the upcoming IT Press Tour, we are excited to share with leading tech journalists how our composable data infrastructure eliminates storage controllers and dramatically accelerates the performance, scalability, and resilience of modern cloud workloads. As the cloud landscape continues to evolve, we are eager to engage in insightful discussions with industry thought leaders on the challenges and opportunities of providing customers with faster and more effortless access to larger amounts of data." 

Amir Faintuch CEO Volumez

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Is There Tension Behind the Scenes of It Ends With Us?

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  • Female audiences drive big box office numbers for film adaptations of popular books like It Ends With Us .
  • The drama between Blake Lively and Justin Baldoni behind the scenes is overshadowing the film's release.
  • Speculation surrounds power struggles, potential editing changes, and rifts among the cast of It Ends With Us .

Before the start of the weekend, perhaps the most surprising thing about It Ends With Us , for those unfamiliar with Colleen Hoover's popular novel of the same, was the film's estimated box office dominance. Tracking has the film debuting as high as $50 million for the weekend, a staggering figure for any movie. It shows you that you should never underestimate the female audience turning up for films based on books they love.

What else can't be underestimated is the power of internet sleuthing. It Ends With Us could've come in and been a powerful player for the underserved female demographic at the box office, but there appears to also be a bit of drama brewing behind the scenes , most notably between Blake Lively , who leads the film, and Justin Baldoni , who directed the project and co-leads alongside Lively. This has trickled down to the other members of the cast, with those players doing things that suggest they're on Team Lively and not Team Baldoni. What initially seemed like silly internet gossip is starting to show shades of credibility as those involved with the film began doing press ahead of the movie's release.

It Ends With Us Is Somewhat Controversial

Hoover's novel is quite massive, a romance novel with a seemingly problematic angle that has only made it even more popular. Released in 2016, the book had sold over one million copies worldwide by 2019, but it saw a surge in popularity by 2021, thanks to TikTok. Once different people began discovering the book, it began to top the charts again in 2022 and 2023, with its themes of love, trauma, and abuse resonating with readers, for better or worse.

Justin Baldoni saw something in the novel that would make it perfect for the big screen and optioned the book in 2019. Blake Lively was cast as the lead character of Lily Bloom in 2023, while Baldoni took on the role of director and Ryle Kincaid, a man with whom Lily gets in a relationship and who triggers trauma she experienced with her parents. In addition to starring in the film, Lively also came on as a producer, giving her considerable clout over the project. Everything seemed to be on the up and up with all the creative parties until it came time to promote the movie .

Justin Baldoni Has Done Virtually No Press With the Rest of the Cast

Eagle-eyed fans noticed that during the current press tour for It Ends With Us , Baldoni hadn't done any press with the film's actors , including Brandon Sklenar, Jenny Slate, Amy Morton, and Kevin McKidd. Lively has been pounding the pavement, getting the word out, doing interviews with her fellow co-stars (but not Baldoni), and even flying solo on bigger shows to promote the film herself.

The other actors also don't appear to be doing any interviews with Baldoni, and his contributions to a film he directed and stars in have been a few solo interviews or pretty much nothing at all. This became more obvious during the film's premiere, where Baldoni arrived with his wife and friends but did no photo ops with the rest of the cast.

The rest of the players actively took pictures with each other and seemed to enjoy each other's company. Making matters more confusing was that Hugh Jackman , who is good friends with Lively and her Deadpool husband, Ryan Reynolds, also took photos with Lively and the cast. In case you're wondering, Jackman isn't in the film, so the fact that he's getting more photo time with Lively and the cast over Baldoni did not go unnoticed.

The Controversy Behind It Ends with Us, Explained

It Ends with Us, the latest book-to-film adaptation, has drawn quite a bit of criticism. What's the reason for it?

In true high school fashion, the cast does not follow Baldoni on social media . So, what has caused this rift? Much of it is pure speculation, but the breadcrumbs seem to lead to some credible theories. One angle suggests this may have begun before the press tour and during filming. There is a rooftop scene between Lively and Baldoni that Ryan Reynolds came and wrote, according to Lively.

The screenplay is courtesy of Christy Hall, who hasn't seemed to voice objections to this, but some think Baldoni may have taken issue with Lively and Reynolds flexing their industry muscles to have him come in and do any work on a film he was directing. The couple is known for collaborating on each other's projects. It's something Reynolds has previously mentioned about her contributions to the Deadpool films and something she referenced about this scene from her movie.

Another rumor that is heating up is that Lively used her position as a producer to allow herself and Reynolds to have more of a say over the film's final cut , especially once they realized that the film could possibly be an Academy Award vehicle for the actress. This allegedly caused a rift between the director and his star, and matters didn't get much better when the popular married couple seemingly took over the film in post-production, despite Baldoni's cut supposedly testing better. According to a report from TheInSneider , the pair did this by getting close to Hoover, who is the author of the book and has been vocally supportive of all things Lively during the film's press tour. If this is true, outside forces coming in and taking over a project you have been passionate about is bound to cause a problem.

Ryan Reynolds Has Taken Over the Press Tour With His Wife, Blake Lively

It ends with us.

Read Our Review

Another potential issue is that Deadpool & Wolverine hijacked the It Ends With Us press tour. Reynolds stepped in for a press junket chat played for laughs with Brandon Sklenar, who plays Atlas Corrigan in the film, and the video has been making the rounds online. In addition to this, Jackman, as previously mentioned, was front and center at the premiere with Lively, Reynolds, and the rest of the cast, while the actress also did a Hitchcock-inspired photo shoot for Vogue Magazine with Jackman that was directed by Baz Luhrman, which was released this week.

With Deadpool and Wolverine opening three weeks ago and continuing to kill it at the box office , Lively and Reynolds have been in the public consciousness heading into this current press tour. It's almost as if they're bleeding into each other and taking away from the film's message, which is to spark a conversation about trauma and domestic violence.

It Ends With Us Cast & Character Guide

Rife with rich characters and a heartbreaking story, It Ends With Us stars some big Hollywood names, all capable of bringing such a story to life.

Fans have noticed that Lively's interviews about the film have been a bit more superficial. They pointed out that it is inappropriate that her husband has also become involved, while Baldoni has kept the topic on the issue of domestic violence . When he discussed the project, the director and actor never wavered when it came to bringing it up, indicating why this could've been a true passion project for him.

There is another side of this coin where Baldoni could be the problem. Why has the cast unfollowed him? Why aren't other members of the cast taking photos with him at the premiere or joining him for interviews? Maybe something happened that made the collective group take a public stand against him. During an interview at the premiere, Jenny Slate, who plays Allysa in the film, was asked about working with Baldoni as an actor and director, and her response was especially cagey , almost as if she was struggling to say something nice about him or was trying to dodge the question entirely.

It's also interesting that Baldoni's co-host on his Man Enough podcast, Liz Plank, didn't take pictures with him at the premiere despite also being in attendance. He wasn't tagged in any of her posts, and he didn't make it into any of her Instagram stories. It should also be noted that these two are said to be friends, although they haven't released a new episode of their show since mid-June. This may come down to being busy with other projects, but it only fuels the feud fire.

To Baldoni's credit, he has only praised Lively's performance in the film during his press interviews and hasn't said one bad word about her. Lively hasn't spoken much about Baldoni at all, even though he plays a pivotal role on camera and behind the scenes of the film. In an era where moviegoers watched the Don't Worry Darling drama play out ahead of that film's release, it's easy for people to also assume this is some kind of weird press strategy.

His character is the villain of the movie, so maybe that's why he's not hogging the spotlight. However, he also directed the film; one would think he would want to be unified with his cast in a movie they all made together. Perhaps this is a case of Lively, as a producer, just doing her job to ensure the film kills it financially. Whatever the case, all signs point to this drama and speculation only adding to the film's massive box office potential. However, it's important to note this is entirely speculation from audiences before the release of the picture, and anything mentioned is far from confirmed. It Ends With Us is in theaters now.

It Ends With Us (2024)

  • Blake Lively

BREAKING: Travis King, U.S. soldier who ran into North Korea last year, to plead guilty to desertion

Harris and Walz heading to Georgia as campaign seeks to build on convention momentum

Vice President Kamala Harris and Minnesota Gov. Tim Walz will launch a bus tour of southern Georgia next week, the duo’s first time campaigning in the state together and, as of now, their first public event after the Democratic convention in Chicago.

The pair will be using the momentum from the party’s convention to drive them into the last couple months of the general election. In addition to the bus tour, Harris and Walz are expected to tape their first joint interview next week and attend multiple fundraisers, most likely to take place in New York, California, Florida and Georgia, according to two sources familiar with the planning.

Following the tour, Harris will headline a solo rally in Savannah, Georgia. The trip will mark Harris’ seventh visit to the state this year and her second since launching her presidential campaign last month.

“Campaigning in this part of the Peach State is critical as it represents a diverse coalition of voters, including rural, suburban, and urban Georgians — with a large population of Black voters and working class families,” the Harris-Walz campaign said in a press release announcing the bus tour.

Harris and Walz’s visit will come as the Republican ticket ramps up its campaigning in the state. Vice presidential nominee Sen. JD Vance of Ohio held a campaign event in Valdosta on Thursday, following a rally by former President Donald Trump in Atlanta earlier this month. Republicans, too, have sought to capitalize on polling that suggests the party could pick up a larger share of Black and Latino voters this election cycle.

The southern Georgia bus tour is expected to echo the campaign’s bus tour of western Pennsylvania earlier this month, which included stops at a local campaign field office, a firehouse and a high school football practice.

Harris and Walz initially planned to visit Savannah during the campaign’s battleground state tour earlier this month, but they had to postpone the event due to Tropical Storm Debby.

Though it’s unclear exactly where Harris and Walz will go, southern Georgia is home to some of the state’s largest Black populations, including Dougherty County, which has the second-highest proportion of Black residents in the state. The campaign has opened field offices in the predominantly Black cities of Albany and Valdosta.

“The south Georgia region is a priority for the campaign: We have nearly 50 full time staff across seven offices in the area, including Valdosta. We have hosted more than 500 events in the region since May 31,” Harris-Walz Georgia campaign spokesperson Adelaide Bullock said.

Ranada Robinson, research director for the New Georgia Project Fund, said appealing to Black voters in both rural and urban areas will be critical to Harris’ success in the state, as it was to Biden’s victory in 2020.

“Black voters are the key to winning Georgia. Of course Black Georgians can’t do it alone, but we are absolutely the reason 2020 turned out the way it did,” she said. “Black voters had historical turnout, and it has to happen again for there to be victory in Georgia.”

Earlier this month, Harris held the second rally of her presidential campaign in Atlanta, an event that featured Megan Thee Stallion; the campaign said it attracted more than 10,000 people.

It then launched a mobilization effort in the state and now touts more than 35,000 volunteers, 174 staffers and 24 coordinated campaign offices sprawled across Georgia. The campaign refers to its ground game there as “the largest in-state operation of any democratic presidential campaign cycle ever in Georgia.”

The Harris-Walz campaign said it has recruited nearly 400,000 news volunteers nationally since Harris launched her presidential bid last month. The campaign refers to its ground game there as “the largest in-state operation of any democratic presidential campaign cycle ever in Georgia.”

Harris campaign chair Jen O’Malley Dillon identified Georgia as one of the campaign’s top targets, noting shifting demographics that could aid the vice president in expanding support from 2020.

“The Vice President’s advantages with young voters, Black voters, and Latino voters will be important to our multiple pathways to 270 electoral votes,” Dillon wrote in a recent memo.

Harris and Walz are also expected to barnstorm battleground states around Labor Day, before Harris focuses more of her time on debate prep ahead of her September matchup with Trump.

A Trump adviser said the campaign expects Harris will get a “bump” coming off the convention but compared it to a “sugar high,” saying they didn’t believe it will change the overall state of the race.

CORRECTION: (Aug. 25, 2024 2:05 p.m. ET) A previous version of this article misstated the number of volunteers the Harris campaign has in Georgia. It has 400,000 nationally, not in the state of Georgia.

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Nnamdi Egwuonwu is a 2024 NBC News campaign embed.

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Kamala Harris, Hoping to Build Momentum, Plans Battleground State Tour Next Week

After accepting the nomination, Ms. Harris was flying back to Washington on Friday for a weekend respite before returning to the campaign trail next week.

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By Reid J. Epstein and Katie Rogers

Reid J. Epstein and Katie Rogers cover the Kamala Harris presidential campaign. They reported from Chicago.

Vice President Kamala Harris’s campaign for president is entering a new phase, shifting from a 33-day sprint to the convention to something more familiar: Preparing for a debate and pivoting to getting out the vote.

On Friday afternoon, Ms. Harris plans to fly back from Chicago to Washington, where she will spend the weekend decompressing from the mind-spinning turn of events that led to her accepting the Democratic nomination for president on Thursday night.

She will begin preparing for what will be her first national interview — which she has said will take place by the end of August — and for the Sept. 10 debate with Donald J. Trump, according to campaign officials briefed on her plans who were not authorized to reveal them before they are formally announced.

The officials said Ms. Harris will return to the campaign trail next week with events in multiple battleground states, where she will aim to extend the enthusiasm generated at this week’s convention in Chicago.

Gov. Tim Walz of Minnesota, her running mate who was plucked from relative political obscurity 17 days ago, will return to his state before heading back on the campaign trail next week.

Presidential candidates typically come out of their conventions trying to build momentum with bus tours or rallies. Ms. Harris’s choice to delay the traditional barnstorming reflects the supercharged pace of the last few weeks and the changed nature of modern campaigns, where social media posts can be as important as speeches. It also is evidence of a shift from a sprint to more of a middle-distance effort that requires endurance and speed in equal measures.

“Campaigns often do barnstorm, but this has been such a compressed schedule for her and she has a debate in 17 days,” said David Axelrod, the veteran Democratic strategist who worked on Barack Obama’s campaigns. “A little downtime and maybe even prep would make sense. As we just saw they have a plethora of first-rate surrogates who can and should be deployed when she is not.”

While Mr. Obama in 2012 left his re-election convention in Charlotte, N.C., for a swing through battleground states including Iowa and Florida — where he was memorably lifted into the air by a pizza proprietor — campaigns today rely less on the local media coverage generated by stumping across the country.

Campaigns now seek to reach voters as much on social media apps as in person, a reality that was evident in how the Democratic National Convention gave status to influencers willing to cheer for Ms. Harris and spread the campaign’s message that was equal to or better than what it gave the traditional press corps at the United Center.

Ms. Harris’s self-imposed deadline for a national interview, next Saturday, presents the next hurdle for Ms. Harris. It will be a break from the rhythm of stadium rallies she has hosted since she named Mr. Walz her running mate.

Mr. Trump does not have a robust campaign schedule in the coming days either.

The Republican nominee sought to divert attention to himself during the Democratic National Convention, holding an event each day in a different battleground state. Mr. Trump plans on Friday to cap the week’s events in Las Vegas and in Arizona, where his campaign has teased a special guest that many expect to be Robert F. Kennedy Jr., who suspended his independent campaign for president on Friday and endorsed Mr. Trump.

Mr. Trump is then expected to spend the weekend at his golf club in Sterling, Va., according to two people familiar with his plans. But he does not have any public events scheduled until Monday, when he will address the National Guard Association of the United States in Detroit.

“President Trump will be working nonstop like he always does and doing an interview this weekend, which is one more interview than Kamala has done in 33 days,” said Karoline Leavitt, a spokeswoman for the Trump campaign.

Mr. Trump did not remain quiet after his convention. Two days after it ended in Milwaukee, he traveled to Michigan for his first joint rally with his newly crowned running mate, Senator JD Vance of Ohio.

Michael Gold contributed reporting.

Reid J. Epstein covers campaigns and elections from Washington. Before joining The Times in 2019, he worked at The Wall Street Journal, Politico, Newsday and The Milwaukee Journal Sentinel. More about Reid J. Epstein

Katie Rogers is a White House correspondent. For much of the past decade, she has focused on features about the presidency, the first family, and life in Washington, in addition to covering a range of domestic and foreign policy issues. She is the author of a book on first ladies. More about Katie Rogers

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Jana kramer reacts to blake lively’s domestic violence comments, insists ‘it does define you’.

Jana Kramer hasn’t seen “It Ends With Us” — but she has thoughts about Blake Lively’s controversial press tour.

The “One Tree Hill” alum reflected on her own experience with domestic violence while discussing the film on Sunday’s episode of her “Whine Down” podcast .

“It’s hard for people to talk about domestic violence when they haven’t, themselves … in real life had the hands of domestic violence on them,” the actress, 40, told listeners over the weekend.

Jana Kramer in Instagram selfie

She appeared to reference a recent BBC News interview in which Lively, 37, claimed it is “deeply empowering” to show how her character, Lily Bloom, is not “defined by” the abuse she experienced .

“For people to say it doesn’t define you, it does define you,” Kramer said. “It has made me who I am. And though people can say it doesn’t define you, it [does].

“One of the biggest pieces of me is domestic violence,” she continued, calling that the “biggest thread” in her life.

Jana Kramer in Instagram selfie

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Kramer, who has previously detailed the abuse she suffered at the hands of ex-husband Michael Gambino , expressed disappointment over the movie’s marketing since she assumed it was a “rom-com, bring your girls” project.

“I would love the messaging to go to DV with [the] media instead of talking about riffs and everything else,” the singer said, referencing Lively’s apparent feud with co-star and director Justin Baldoni . “The movie is about domestic violence.”

Kramer noted that she “started hearing stuff” and became “sad because [she] just want[s] the messaging to be about domestic violence and how to help people and how to get help.”

Jana Kramer in Instagram selfie

Lively, notably, has been slammed by social media users for marketing her Blake Brown haircare and Betty Buzz alcohol brand while promoting the movie .

The “Gossip Girl” alum also found herself under fire for giving a sarcastic response to a serious question about the movie’s heavy themes during an virual press junket .

This backlash brought throwback interviews to light as well, with Lively making headlines for previously using a transgender slur and insulting a reporter .

Blake Lively and Justin Baldoni film "It Ends With Us"

While the “Sisterhood of the Traveling Pants” star has yet to comment on the scandal surrounding the adaptation of Colleen Hoover’s book, her co-star Brandon Sklenar seemingly came to her defense last week.

“Vilifying the women who put so much of their heart and soul into making this film because they believe so strongly in its message seems counterproductive and detracts from what this film is about,” the actor, 34, wrote via Instagram .

Without using her name, Sklenar called recent headlines about Lively the “opposite of the point.”

Blake Lively and Justin Baldoni film "It Ends With Us" in January 2024

In the wake of the drama, Lively was spotted for the first time on Saturday kissing husband Ryan Reynolds at pal Taylor Swift’s Rhode Island mansion .

Baldoni, for his part, enjoyed a Universal Studios trip with his wife, Emily, and their two children this past weekend.

A source told Page Six that the “Jane the Virgin” alum, who is working with a crisis PR manager , made Lively feel “uncomfortable” on set.

Jana Kramer in Instagram selfie

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Bruce Springsteen shows no-quit in Philly: 'No farewell tour for the E Street Band!'

Portrait of Chris Jordan

The music world is full of farewell tours that seem to last forever.

Bruce Springsteen and the E Street Band ain't having it.

“We ain’t doing no farewell tour bull(blanking),” said Springsteen for the stage of Citizens Bank Park on Friday, Aug. 23. “Jesus Christ, no farewell tour for the E Street Band! Hell no! Farewell to what? Thousands of people screaming your name? Yeah, I want to quit that!”

The crowd responded with a stadium-sized "Bruuuuce."

“That’s it, that's all it takes,” Springsteen quipped. “I ain’t going anywhere.”

Need a break? Play the USA TODAY Daily Crossword Puzzle.

The Springsteen state of the band address followed his Wednesday, Aug. 21 declaration from Philly that they ain’t quitting.

“We ain’t quittin’,” said Springsteen while introducing “Last Man Standing” from the band’s 2020 album “Letter to You.” “We ain’t stopping — what the (blank) for? Why do people stop?”

Up next is Sept. 7 at Nationals Park in Washington, D.C.; Sept. 13 at Oriole Park at Camden Yards in Baltimore; and then Sept. 15 as part of the Sea Hear Now festival on the beach in Asbury Park.

Shows are scheduled through Nov. 22 of this year and there are four make-up dates scheduled for the summer of 2025 in Europe. Shows in Europe were postponed in May of this year due to Springsteen's “vocal issues” that arose after a May 22 performance at the Stadium of Light in Sunderland, England, in what fans called a chilly and rainy day.

More: Bruce Springsteen and the E Street Band in Philadelphia review: A concert with a message

More: Bruce Springsteen, during second night in Philly, talks about last year's illness

Shows were postponed last year, including two in Philly, due to Springsteen's bout with peptic ulcer disease. The Boss apologized to the Philly crowd for the postponement and thanked the crowd for their patience.

There have been discussions among fans about band's future in light of the postponements and the ages of the core members. Springsteen will turn 75 on Sept. 23. The statements from the stage at Citizens Bank Park have nixed that.

Also, echoes of setlists complaints seem distant. The nights in Philly seemed like two totally different concerts. “Atlantic City” and “Lonesome Day” opened Wednesday's concert with a degree of solemnity but “Working on the Highway,” “Spirit in the Night,” and “Hungry Heart,” which followed soon after, turned the proceedings into a party.

Springsteen interacted with audience members a bit more on Wednesday. It takes good camera work from Team Springsteen to show the interplay between the Boss and fans but it pays off by making the show seem more intimate.

The look on Springsteen's face when he received a small blow-up doll of a priest with his face superimposed on it from a fan was priceless. Alas, no divine intervention took place Wednesday or Friday — “If I Was the Priest” was not performed on either night.

Opener “Seeds” followed by scorching “Prove It All Night” lit a fire on Friday. “Reason to Believe,” “Atlantic City,” and “Long Walk Home,” worked well as a somber and stirring mid-set theme of hope among despair and “Wrecking Ball,” “The Rising” and “Badlands” provided another theme — this time of desolation followed by rejuvenation.

On a side note, singing “Wrecking Ball” with its references to the Giants and the Meadowlands on Wednesday and Friday in a Philly stadium in the eve of football season takes some guts. Springsteen was booed — not Bruuuced — both times. On Wednesday, he threw in a quick “Eagles” reference but on Friday, no such “Eagles” screen pass was attempted.

The Boss took the sack.

The show’s core theme of mortality and its motivational properties has remained central since the tour began 18 months ago in Tampa. Springsteen in both Philly shows spoke of the passing of George Theiss, his friend and bandmate from the '60s-era Freehold band the Castiles, in a mid-show monologue prior to “Last Man Standing” and “Backstreets,” and the closed both shows with a solo acoustic version of “I'll See you in my Dreams” that was both poignant and sweet.

Springsteen and the E Street Band delivered. They rocked Philadelphia into the ground.

Subscribe to app.com for the latest on the New Jersey music scene.

Chris Jordan, a Jersey Shore native, covers entertainment and features for the USA Today Network New Jersey. Contact him at [email protected]

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Collage of five diverse artworks from the Hammer Museum Collections side by side. From left to right: 1) Contemporary painting of two embracing figures with surreal elements. 2) Post-impressionist style painting of trees with vibrant blues and greens. 3) Black and white illustration of a face with intricate patterns. 4) Japanese woodblock print style image of a figure in a checkered robe. 5) Photograph of a couple dancing, the woman in a black dress and the man in white

See 50,000+ objects, including prints, photographs, paintings, and more.

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After-Hours Tour: Pam Paulson on Sum of the Parts: Serial Imagery in Printmaking, 1500 to Now

  • Tuesday Oct 22, 2024 6:00 PM
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Join Pam Paulson,  founder and Master Printer, Paulson Fontaine Press for an exhibition tour of Sum of the Parts: Serial Imagery in Printmaking, 1500 to Now .

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Keegan bradley wins the 2024 bmw championship at castle pines golf club., 26.08.2024 press release, castle rock, co – august 25, 2024
 bmw congratulates keegan bradley on winning the 2024 bmw championship today at castle pines golf club in castle rock, colorado., press contact..

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Castle Rock, CO – August 25, 2024… BMW congratulates Keegan Bradley on winning the 2024 BMW Championship today at Castle Pines Golf Club in Castle Rock, Colorado.

Bradley entered the tournament as the last man in the 50-player field and embraced his underdog odds to earn his second BMW Championship title, finishing the week 12-under-par, winning the event by one stroke.

After finishing with an even par 72 on Sunday, Bradley became the first U.S. Ryder Cup captain to win on the PGA TOUR since 2015 and claimed his seventh PGA TOUR title. With the win, Bradley catapulted 46 spots up to No. 4 in the FedExCup Playoff standings and will head into the TOUR Championship next week at East Lake Country Club in Atlanta, GA.

“Winning on the PGA Tour is so difficult, and I’m proud of the way I hung in there today to win the BMW Championship,” said Bradley. “Castle Pines is spectacular, and they should be proud of how they treated the caddies this week, it means a lot to all of us.”

Sebastian Mackensen, President and CEO of BMW of North America, was joined by Western Golf Association Chairman Steve Colnitis, Castle Pines Golf Club Chairman and President, George Solich, and Tournament Chairman, Duffy Solich to present Bradleywith the BMW Championship and J.K. Wadley trophies.

“The 2024 BMW Championship at Castle Pines Golf Club gave us an incredible week of golf and brought out the best in these players,” said Sebastian Mackensen, President and CEO of BMW North America. “A special congratulations to Keegan Bradley for winning it, and a big thank you to all of the players, fans, volunteers, and members of the community who made this event possible.”

Since 2007, the BMW Championship has raised more than $50 million in support of the Evans Scholars, helping more than 3,300 students achieve their dreams of attending college. Currently, a record 1,190 caddies are enrolled in 24 universities across the nation as Evans Scholars.

On Wednesday, the annual BMW Championship Gardner Heidrick Pro-Am was held and featured several celebrity guests including NFL Hall-of-Famers John Elway and Peyton Manning, in addition to country music icon Luke Bryan.

Bradley will defend his title next August when the BMW Championship heads back to Caves Valley Golf Club in Owings Mills, Maryland. Future tournament venues include Bellerive Country Club, in St. Louis, Missouri in 2026 and Liberty National Golf Club in Jersey City, New Jersey in 2027.

For updates during the 2024 BMW Championship, follow the conversation at:

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About the BMW Championship The BMW Championship dates back to 1899 when it debuted as the Western Open, making it the third-oldest tournament on the PGA TOUR schedule, behind only the British Open and U.S. Open. BMW has sponsored the tournament since 2007 when it became the penultimate event of the PGA TOUR’s FedExCup Playoffs. The BMW Championship features a field of the top 50 players in the FedExCup standings to determine the final 30 players for the FedExCup final at the TOUR Championship in Atlanta. Since 2007, the BMW Championship has contributed more than $50 million to the Evans Scholars Foundation, the event’s charitable beneficiary. To learn more, visit  www.bmwchampionship.com . About the Western Golf Association The Western Golf Association conducts six national golf championships and sponsors the nationally acclaimed Evans Scholars Foundation. Headquartered in Glenview, Illinois, the organization was founded in 1899 by 11 Chicago-area golf clubs to promote their interests in golf. In addition to the BMW Championship on the PGA TOUR and the NV5 Invitational presented by Old National Bank on the Korn Ferry Tour, the WGA conducts four prestigious amateur championships: the Western Amateur, the Western Junior, and the Women’s Western Golf Association’s Amateur and Junior championships. About the Evans Scholars Foundation Established by the WGA and famed amateur golfer Charles Chick Evans Jr., the Evans Scholars Foundation provides full housing and tuition scholarships to high-achieving caddies across the country. Currently, a record 1,190 caddies are enrolled in 24 universities across the nation as Evans Scholars. The Program, which is supported by the WGA, is funded by contributions from more than 38,500 Par Club members, including Evans Scholars Alumni, as well as proceeds from the BMW Championship. Since the Program’s inception in 1930, more than 12,040 caddies nationwide have graduated as Evans Scholars. To learn more, visit  www.wgaesf.org .

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