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Build a travel agency brochure– step-by-step instructions, travel agency brochure templates & examples, travel agency tri-fold brochure template, travel agency bi-fold brochure template, travel agency tri fold brochure example, bifold travel brochure template, vintage travel brochure template, travel bifold brochure sample, travel tri-fold brochure design, travel agency brochure template, travel and tour brochure template, free travel agency brochure template, printable travel agency brochure, holiday travel brochure design.

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Brochure Templates

How to make/create a travel agency brochure [template + examples] 2023.

A travel agency brochure is a marketing material travel agents use to advertise and promote their company, products, and services. It is one of the most commonly used tools because brochures are easy to create and can be easily distributed to clients and business partners.

Step 1: Look for a Brochure Template

Step 2: Pick Out a Travel Agency Brochure

Step 3: Select a File Format

Step 4: Open and Start Editing the Template

Step 5: Think of a Background Design

Step 6: Add a Title or Header in the Front Portion

Step 7: Edit Main Content

Step 8: About the Company

Step 9: Compile Images

Step 10: Finalize the Layout and Save

What is a travel agency brochure?

What should be included in a travel agency brochure, what is the format of a brochure, more in brochure templates, travel agency bill template, travel agency template, travel gst invoice template, travel billing format for client template, customer invoice template, professional invoice template, tax invoice template, simple trip itinerary template, sample travel invoice template, travel invoice template.

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11 Stunning Travel Brochure Examples Plus Tips to Help You Stand Out

When was the last time you planned for your next adventure?

A well-thought-out travel brochure can whisk you away, even for a moment. The best travel brochures out there capture the feeling of a place — the bustling energy of a souk, the serenity of a hidden cove, and the excitement of discovering something new! Speaking of discoveries, you’re in the right place if you’re looking for inspiring travel brochure design ideas, templates, and best practices to help you spark the wanderlust gene in your clients and customers. 

Whether you’re heading the marketing team for a travel agency or an independent tour guide, keep reading for travel brochure examples and tips to help you boost your bookings in no time!

Pro tip : Get your free Piktochart account before you scroll down. This way, you can immediately customize the template that catches your eye. Alternatively, you can hop over to our AI brochure maker and find more examples of travel brochures.

Why travel brochures still matter today

Travel brochures might seem like relics of a bygone era—think the ’90s or early 2000s when travel vlogs weren’t even a thing and glossy pamphlets filled with captivating photographs and detailed itineraries were the go-to medium to promote new flights or holiday destinations. However, despite the abundance of online platforms and tools for trip planning, travel brochures still hold a special place in today’s era of TikTok videos and YouTube shorts. For example, a survey by graduate students and faculty advisors at Bentley University’s Center for Marketing Technology revealed that:  

• 73% of visitors are likely to change their travel plans after going through a brochure. 
• 85% of visitors come across new attractions or businesses as a result of picking up a brochure. 
• Printed brochures are the second most popular source of information for trip planners after searching the web, with a usage rate of 52%.

Numbers aside, here are some of the reasons why travel brochures remain relevant today: 

1. Tangible inspiration

Holding a physical piece allows you to disconnect from the constant stream of online information and truly immerse yourself in the destination’s sights and experiences.

2. Focus and filtering

Going online to research your destination can be overwhelming, especially with countless websites and reviews vying for your attention. A brochure, curated by a travel agency or a country’s tourism team, provides a pre-filtered selection of highlights. This helps you focus on the aspects of the trip that will resonate the most with you. 

3. Targeted reach

Travel brochures often find their way into tourist information centers, hotels, or even mailboxes in targeted demographics. This ensures they reach people who are actively considering travel, unlike online ads that might get lost in the noise.

4. Keepsake and planning tool

Unlike a fleeting online search, a brochure becomes a tangible reminder of your travel aspirations. You can mark up interesting spots, use them to discuss trip ideas with family and friends, or revisit them to reignite your travel excitement.

While travel vlogs (and blogs!) have transformed how we research and plan trips, travel brochures haven’t lost their allure. They offer a welcome respite from digital overload and provide a more focused, tangible resource travelers can hold onto, share, and use to plan their dream getaways.

So, what makes a great travel brochure? We’ll discuss this in the next section!

9 essential elements every travel brochure needs

A captivating travel brochure that will lure in your target audience to book their dream trip has the following elements:

1. A stunning cover shot

First impressions are everything. Use a high-quality image that embodies the destination’s spirit: a couple gazing at a majestic waterfall, a vibrant street festival, or a cityscape pulsating with life.

2. Your company logo

Don’t forget to add your company logo! A well-designed logo instantly recognizes your brand, signals trustworthiness, and ties your brochure together for a cohesive and professional look.

If you use Piktochart for your brochure design, you can easily upload your brand logo . 

3. A headline that hooks

Think short, catchy, and benefit-driven. “Unwind on Untouched Beaches” or “Adventure Awaits: Explore Ancient Ruins” pique interest without overwhelming.

4. Succinct intros

Briefly introduce the destination, highlighting its unique offerings. Is it a paradise for history buffs or a haven for outdoor enthusiasts? Set the stage for the adventure.

5. Content that captivates

Dedicate sections to must-see attractions, thrilling activities (think kayaking, hiking, or local festivals), and delectable dining options. Tailor these to different travel styles (family-friendly, romantic escapes, etc.).

6. Share insider info

Go beyond the obvious. Include suggested itineraries for different trip lengths and sprinkle in “local only” secrets – hidden beaches, charming cafes, or unique cultural experiences.

7. Amp up the visuals

High-quality photos and captivating graphics are key. Showcase the destination’s beauty, from bustling cityscapes to serene landscapes, and let the visuals transport your readers to the destination. 

8. Clear call to action

Tell your readers what to do next! Here are a few examples of clear, powerful call-to-action statements for travel brochures: 

• Discover the hidden gems of “destination” with us
• Send us an email to help you build a custom itinerary
• Limited spots available. Book with us today!

9. Your contact information 

Finally, make it easy for your readers to connect. Include your website, email, phone number, and social media handles.

Before we move on, we figured that it’s a good time to ask if you want to see some examples of travel brochures that incorporates these elements? If so, then try our AI brochure maker for free! Just share your prompt and our tool will generate curated templates within seconds.

How to design an irresistible travel brochure

Now that you know the essential elements of a travel brochure, it’s time to design one! 

While brochure templates can provide a great starting point, it’s important to customize them to your specific needs. Here are some tips to keep in mind.

Know your target traveler 

Identify your ideal traveler before diving in with your travel brochure design plans. Are they luxury seekers or budget backpackers? Nature enthusiasts or history buffs? 

Tailor the design and message to resonate with their interests. Think “family fun” for a water park brochure, or “ancient allure” for an archaeological site.

Use a captivating cover image

Like we mentioned in the previous section, first impressions are key! Use a cover image that truly captures the essence of your destination. Imagine a couple lost in the Parisian sunset or a child’s face lighting up at the sight of the Taj Mahal.

Information at a glance 

Use clear headings and concise copy to guide the reader. Instead of dry facts, focus on the benefits and experiences. Don’t just say “historical city;” say “Explore ancient ruins and uncover forgotten empires!”

Incorporate high-quality, appealing imagery

High-quality photos are travel brochures’ best friends. Showcase the destination’s beauty – from majestic landscapes to mouthwatering cuisine. For example, let the reader picture themselves swimming with dolphins or indulging in a local feast.

Highlight what makes your destinations unique

What sets your destination apart? Talk about those unique selling points! Does your beach have a nearby marine sanctuary? Does your city have a hidden street art scene? 

Provide clear next steps with prominent calls-to-action

As we mentioned earlier, a well-thought-out call-to-action is important. Place these calls-to-action prominently and pair them with relevant images to help convince your target clients to book their next trip or stay with you.

9 eye-catching travel brochure examples from around the world

After learning the essentials of travel brochures that persuade and convert readers, let’s take a look at travel brochure examples to help inspire your next brochure design projects. 

Let these travel brochures be your muse!

Trifold travel brochure example

This trifold travel brochure featuring Kyoto in Japan uses striking, minimalist design to capture the essence of the city. The tri-fold format is clean and organized which presents information in a visually appealing way. 

In addition, the captivating image of the iconic Fushimi Inari-taisha shrine as cover photo immediately sets the tone for a culturally rich experience. The color palette is warm and inviting, predominantly using red and beige tones. which evoke a sense of tradition and tranquility.

• The elements on each panel are well-balanced, with a good mix of text, images, and white space. This makes the brochure easy to read and visually pleasing.
• A simplified map highlights key areas, making it easy for travelers to orient themselves and plan their itinerary.
• Contact details are clearly presented! This means it’s easier for potential tourists and travelers to seek further information.

What we can learn from this travel brochure example: 

Bifold travel brochure example

This bifold brochure from TravelMood entices adventurers and focuses on discovering hidden gems. It has also done a great job of combining visual appeal and compelling messaging.

• The tagline “Be an Explorer” is a call to action that empowers the reader, positioning them as an active participant in their travel journey.
• The brochure opens to reveal a clean and inviting layout. The agency also highlights the benefits of choosing their agency.
• The brochure’s layout and easy navigation guides the reader’s eye from the cover through the inside panels.

Modern travel brochure example 

This modern travel brochure entices travelers to Singapore with its strikingly modern design and practical information, making it an excellent source of inspiration.

The cover immediately captures attention with a vibrant illustration showcasing Singapore’s iconic landmarks like the Merlion, Marina Bay Sands, and Gardens by the Bay. The bold red color scheme also evokes excitement and energy. 

• The inclusion of essential information like transport options and cost breakdown demonstrates the brochure’s value for practical trip planning.
• The brochure draws the reader in by employing a visually appealing illustration style that captures Singapore’s vibrant atmosphere and iconic landmarks.

Creative travel brochure example 

This travel brochure for Budapest’s 7th District , Erzsébetváros is a striking example of bridging the gap between retro charm and contemporary design. It’s a visual delight and a practical guide rolled into one! It makes a fantastic source of inspiration for anyone looking to make creative travel brochures. 

• A central feature is the illustrated map guiding visitors through a curated walking tour of Erzsébetváros. Key landmarks, historical sites, and cultural hotspots are clearly marked, making it easy for tourists to explore on foot.
• A hand-drawn or stylized map adds personality and guides visitors through the district’s highlights.
• The use of a single, vibrant color (poppy orange) creates a strong visual identity and evokes a specific mood (retro charm). 

Minimalist travel brochure example 

This minimalist travel brochure masterpiece beckons adventurers to Switzerland with its stunning visuals and strategic use of negative space.

The brochure’s cover immediately captivates with an aerial shot of a Swiss highway nestled with greenery. This singular image sets the tone for a serene yet adventurous escape. Meanwhile, the vast expanse of a turquoise lake creates tranquility and wonder which draws the viewer into the heart of Switzerland’s natural beauty.

• Engaging copy like “Glorious hikes, thrilling bike trails, and enchanting canoe routes promise unforgettable summer adventures!” paint a vivid picture of the experiences awaiting travelers. The use of active verbs (“hikes,” “trails,” “routes”) evokes a sense of movement and excitement.
• The right panel cleverly incorporates a large, stylized “S” formed by negative space within an image of a hot air balloon floating over a charming Swiss village. This subtle branding reinforces the Swiss Travel Co. identity while maintaining the brochure’s elegant simplicity.
• The invitation to “book a trip to Switzerland TODAY” is prominently displayed, urging immediate action.

Illustrative travel brochure template

This illustrative travel brochure for Taiwan’s trails blends historical information with outdoor adventure. The brochure’s illustrations are a key part of its appeal. 

• Good example of visual storytelling done well. The illustrations go beyond mere decoration; they tell a story about the region’s natural and cultural heritage.
• The inclusion of detailed wildlife illustrations adds educational value to the brochure, making it more than just a promotional tool.
• One panel features an illustration of people gathered around a table, likely enjoying a meal or engaging in conversation. This subtly hints at the region’s cultural aspects, inviting visitors to explore not only the natural beauty but also the local traditions and customs.

Beach travel brochure example 

This beach travel brochure for Palawan, Philippines is a visual feast highlighting its ecological significance and diverse attractions.

The cover immediately transports viewers to a tropical paradise with a breathtaking photo of a turquoise lagoon and towering limestone cliffs. The inside panel also introduces Palawan as the “country’s last ecological frontier,” which highlights its pristine environment and rich biodiversity.

• The brochure effectively utilizes high-quality photos to showcase Palawan’s diverse landscapes and attractions, from underwater wonders to pristine beaches and lush forests.
• The brochure is well-organized, with each panel focusing on a specific aspect of Palawan’s appeal. This makes it easy for readers to navigate and absorb the information.

Travel agency brochure example

This travel agency brochure for Holidays Maker Travel & Tours is a straightforward yet effective example of how to promote travel services. 

• The cover immediately communicates the agency’s core message: “Plan your next vacation with us and explore different tourist destinations.” This clear statement of purpose, combined with the inviting image of a couple on a beach, sets the tone for the rest of the brochure. The “Summer Special” banner also adds a sense of urgency and showcases the agency’s current promotions.
• The mention of IATA certification and past success stories reinforces the agency’s credibility and trustworthiness.
• The packages are presented with clear pricing (including visa fees, tickets, tours, hotels, and transportation). This makes it easy for potential customers to assess the value proposition. The option to customize packages further caters to individual preferences.

Travel brochure example for city tour

In this city tour brochure for Winston-Salem, North Carolina, the designer effectively blends historical charm with modern appeal! 

• Thoughtful use of color palette. The earthy tones and muted colors reflect the city’s historical character while creating a visually pleasing and calming effect.
• Each destination has a captivating image and a brief description highlighting its key features and appeal. This allows for quick and easy comparison, which helps visitors choose their ideal experience.
• The “More History” section provides additional historical context and suggests further exploration. This is particularly helpful for those interested in delving deeper into the city’s heritage. 

See more: 16 Creative Examples of Brochures You Can Edit and Print

Customizable travel brochure templates you can edit and print right away

Piktochart’s AI brochure maker helps you create professional-looking brochures even without design experience. The user-friendly interface, customizable templates, and reasonable pricing make it the perfect tool for making travel brochures minus the hassle of starting from scratch. 

Here are some travel brochure examples and templates to help you get started: 

Trifold travel brochure template

This travel agency brochure template is not just for travel agencies!  You can also adapt it for destination brochures. Simply replace the placeholder content with your own and customize the design to fit your needs. Use this template if you prefer clean and well-organized layouts in your brochure design!

Holiday brochure template

This holiday and travel brochure template is a breeze to customize, making it a fantastic tool for crafting a stunning itinerary in no time! The template comes with pre-designed sections for essential information like itinerary details, travel tips,accommodations, and contact information. This saves you time and effort, as you can simply fill in the blanks with your own content.

Why pick Piktochart for your travel brochure template needs

• Intuitive drag-and-drop interface: You don’t need any design skills to create a professional-looking brochure. Simply select the elements you want to include – images, text boxes, icons – and drag them into place. Resize, rearrange, and layer them effortlessly to achieve your desired layout.
• Pre-designed sections: The template includes pre-designed sections for itinerary details, travel tips, accommodations, and contact information, saving you time and effort.
• Extensive image library to choose from: Piktochart offers a vast library of high-quality images that you can use to showcase your destination’s beauty. Choose from a variety of landscapes, landmarks, and activities to create a visually appealing travel brochure.
• Customizable color scheme: You can easily change the color palette of the template to match your brand or destination. Choose from a selection of pre-set color schemes or create your own custom combination.
• Lots of font options:  A variety of fonts are available to choose from, allowing you to create a brochure that is both stylish and readable. You can also upload your own custom fonts if you have a specific brand aesthetic in mind.

How to get your travel brochure in the right hands 

Once you’re done creating your brochure , distribution is your next step! Here are some effective ways to get your brochure into the hands of potential travelers, clients, or customers: 

Put them in high-traffic locations

Make your brochure readily available where travelers are likely to seek information or inspiration. Here are some ideas:

• Visitor centers: Partner with local tourism boards and visitor centers to display your brochures prominently.
• Hotels and accommodations: Leave copies in hotel lobbies, concierge desks, and guest rooms.
• Airports and transportation hubs: Place brochures in airport lounges, train stations, and bus terminals.
• Tourist attractions: Partner with popular attractions to have your brochures available on-site.

Partner with local businesses

Collaborate with businesses that cater to tourists, such as:

• Tour operators: Offer your brochures to tour operators to include in their welcome packets or distribute at their offices.
• Restaurants and cafes: Leave brochures at establishments frequented by tourists.
• Retail shops: Partner with souvenir shops or bookstores to display your brochures.
• Concierge services: Provide brochures to hotel concierges, who can recommend your destination to guests.

Be strategic with digital distribution

• Your website: Create a downloadable PDF version of your brochure and make it easily accessible on your website. Piktochart lets you download your brochure in PDF or PNG formats!
• Email marketing: Include a link to your digital brochure in email newsletters and promotional campaigns.
• Social media: Share visually appealing snippets of your brochure on social media platforms to generate interest.

Bridge the gap between print and digital by incorporating QR codes into your brochure.

QR codes can link directly to your website, online booking platform, or a digital version of the brochure, providing a seamless user experience.

Consider targeted promotion

• Advertising: Consider targeted online and offline advertising campaigns to reach your desired audience.
• Press releases: Send press releases to travel publications and media outlets to generate publicity.
• Influencer marketing: Partner with travel influencers or bloggers to promote your destination and brochure.

With these distribution strategies, you can reach the right people at the right time and inspire them to choose your destination or services for their next adventure.

Make beautiful travel brochures with Piktochart’s free brochure maker

Piktochart’s free brochure maker lets you create stunning travel brochures, even if your artistic talents are limited to stick figures!

You’ll get access to hundreds of professionally designed templates ready to transform your travel services into eye-catching brochures. 

Sign up for a free plan if you haven’t yet!

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Tips to get you started on designing, printing & promoting your Travel Agent Brochures

When it comes to showcasing unique travel experiences in your brochure, there are plenty of activities that can capture the attention of potential travelers. From thrilling adventures to cultural immersion, here are some examples to consider:

• Alaska: Highlight the opportunity for travelers to embark on a scenic cruise through the breathtaking Alaska fjords, where they can witness magnificent glaciers and spot wildlife like whales and bald eagles.
• Australia: Showcase the chance to experience snorkeling or scuba diving on the Great Barrier Reef, one of the world's most incredible natural wonders, where they can swim alongside vibrant coral reefs and colorful marine life.
• California: Feature the allure of hiking along the majestic trails of Yosemite National Park, providing travelers with the opportunity to witness stunning waterfalls, granite cliffs, and ancient sequoia trees.
• Egypt: Highlight the chance to explore the ancient wonders of Egypt, such as the iconic pyramids of Giza and the historic temples of Luxor, giving travelers a glimpse into the rich history and culture of this fascinating country.
• Japan: Showcase the unique experience of participating in a traditional tea ceremony or admiring the stunning cherry blossoms during springtime, offering travelers a taste of the country's rich cultural traditions.
• Mexico: Feature the opportunity to immerse in the vibrant traditions of Mexican cuisine by offering a cooking or tequila tasting class, allowing travelers to savor the flavors of authentic Mexican dishes.
• Paris: Highlight the chance to explore the romantic city of Paris through a guided bicycle tour, offering travelers a unique way to discover the city's iconic landmarks like the Eiffel Tower, Notre-Dame Cathedral, and the Louvre.
• Rome: Showcase the unique experience of taking a private tour of the Vatican City, allowing travelers to explore the majestic St. Peter's Basilica and admire the awe-inspiring art in the Sistine Chapel.
• Spain: Feature the opportunity to witness the thrilling spectacle of a traditional Flamenco performance in Seville, where travelers can immerse themselves in the passion and intensity of this iconic Spanish dance.
• China: Highlight the chance to walk along the Great Wall of China, offering travelers the opportunity to witness one of the world's greatest architectural marvels and take in breathtaking panoramic views.

These are just a few examples of the unique experiences you can feature in your travel brochure. By showcasing these activities, you'll be able to attract potential travelers and give them a taste of the incredible adventures that await them.

Design Resources

10 creative travel agent brochure designs to make your business soar, how to design a custom destination travel brochure that inspires, 10 ideas to make your travel agent posters pop, 10 tips for crafting memorable travel agent postcard campaigns, stand out in every journey: 10 travel agent business card ideas, 10 flyer design ideas to make your travel agency stand out, the art of postcard marketing: 7 tips for travel agents to stand out, creating a brand identity: how travel agent posters can help [7 tips].

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How To Make a Travel Brochure and Leaflet

When targeting customers for your travel business, there are some things that come to mind. Brochures and leaflets are one of those things. They’re commonly assumed as the basis of travel marketing. Even with the onslaught of digital marketing, a printed travel brochure and travel leaflet are staples in the travel and tourism industry.

But what do you include in a travel brochure and leaflet?

We’ve written a handy step-by-step guide which details how to a travel brochure and guide.

If your business isn’t in the travel industry, worry not. This blog is still full of brochure and leaflet examples and is a guide for how to put together a brochure or leaflet for your business. Continue reading to learn how to create, write and put together the perfect, not yet dead, marketing asset for your business.

We’ll cover:

Brochure vs Leaflet: The Difference

Why brochures & leaflets are important in travel marketing.

What to Include in Your Travel Brochure & Leaflet

How to Distribute Your Travel Brochure & Leaflet

A brochure is essentially a small book/magazine with descriptions and information about your products and places.

The information is usually more detailed and more than a paragraph long. A brochure typically highlights prices, products, events. It contains testimonials, itinerary options and suggestions as well as many calls to actions (CTAs) for the reader.

A brochure is a longer form piece of content that typically encompasses all the information about that destination, and all of the things you as a travel company provide.

A leaflet is a much smaller version of a brochure. It’s composed of no more than two pages and is typically folded. On a leaflet, or pamphlet as it’s also called, the descriptive content is organised in one or two brief points, and the contained copy is much more succinct than a brochure.

Typically you would use a leaflet to alert people to a single special offer, which contains a very specific call to action. Leaflets can be used to support individual marketing campaigns.

A leaflet is useful for on-the-go travellers and is relatively cheap as they tend to be a single sheet of paper. A leaflet does not usually include pricing options however there are exceptions. Your business can include the price of your services on your brochure, as some travellers prefer to have all the information easily accessible. Throughout the blog, we give you some topics and ideas about what to include and exclude.

What you include tends to be entirely dependant on your audience, so keep that in mind when you are producing any marketing assets.

Since brochures are larger than leaflets they are more costly to print and have a higher environmental impact. This is especially important to consider as the younger generations are more socially and environmentally conscious. You could consider having the brochure available as a download, which is perfect for users that browse on their mobiles.

Even though there are differences between the contents, both brochures and leaflets are considered pivotal marketing assets for a travel business. Here’s why…

Despite being a traditional method of communication, brochures and leaflets are a very common travel industry marketing assets. That’s because they’re still effective! And if it ain’t broken, why fix it?  

In our ever digital world, there is something very novel about flicking through an actual, physical brochure. The tactile nature almost gives you more of an emotional response to the pages…and it doesn’t matter if the wifi goes down!

Here are some reasons why both brochure and leaflet marketing assets are beneficial for your travel business:

Lead to Successful Conversions

Brochures are still one of the most popular information sources for tourists. Tourism Intelligence states brochures might even play a greater role than the Internet when it comes to influencing decisions of travellers who are already travelling.

Yes, your printed brochure could potentially influence more people than a digital version!

Professor Patrick Tierney interviewed 1,569 tourists, and his study reveals once travellers leave home, brochures become the top planning tool followed by a friend or relative. The study also revealed that few people bothered consulting the internet for information while on vacation–only 11% to be exact.

Additionally, the same study found that among the tourists who had taken a brochure from a rack, 37% changed their travel plans considering the info provided by the brochure and 47% purchased something featured in the brochure. Professor Patrick Tierney

Based on this information, we can firmly and confidently reinforce that if you want clients or customers for your travel business you should definitely have a well thought out and put together brochure and leaflet. This means investing in having them professionally designed and printed.

With many tourists also concerned about their internet usage whilst out and about, it becomes imperative to have an offline counter part to rely on.

Added Benefit to Hotel Stays

An added benefit of leaflets is they can be of great help for hotel staff.

According to Skift, the Hospitality Visitor Information Survey stated guests frequently ask hotel staff for:

• printed brochures (27%),
• maps (26%) and
• guides (22%).

The least asked for publications include in-room publications (13%) and an electronic visitor information kiosk (9%).

They’re particularly useful regarding aiding and initiating communication between staff and customers. For example, when a guest is asking a concierge for restaurant recommendations, it’s much easier for the concierge to take out a printed map from a brochure or a destination guide and mark it with directions. It’s a much more hospitable tactic to help a guest. Especially considering when there is a language barrier.

Build a Personal Connection

Travellers feel like they’re having a more authentic experience if they’re picking up brochures locally or asking the concierge and locals for recommendations.

Out of a list of 12 information sources, Hsieh and O’Leary found brochures to be the third most commonly used information source by travellers following two forms of interpersonal communication.

As you can see, brochure and leaflets are still fundamental to the travel industry and even more fundamental to visitors enjoying their stay and building an emotional connection with the destination.

Now you understand the point of having a leaflet and a brochure in your marketing arsenal, you may be asking how do you write a travel brochure? What information to include? How do you make a travel brochure? And what makes a good brochure design?

Brochures and leaflets, like all marketing collateral, should reflect your business personality; but they should also align with the experiences you’re providing. There needs to be a clear visual alignment between the services you offer, the look of your brochure and the customer you are trying to attract.

What To Include in a Travel Brochure & Leaflet

To help ensure you’ve got it right, we go through the six steps to designing a travel leaflet and brochure. There are many different types of brochures and leaflets that you can opt to create, and we help differentiate them all.

The brochure and leaflet should reflect your brand’s personality, the look and feel of your brand, and be consistent with your other branded materials . They should also convey an exciting and intriguing time for your customer. These assets are pulling people in!

Step 1: Define Sizing & Dimensions

The first step to making a brochure or leaflet is to define the size, dimensions and style.

The size and dimensions are important because they directly influence the way the design is set up.  There are many different types, styles, and shapes of leaflets and brochures which could fit your desired outcome.

Remember, the more custom your shape and print specifications the higher the costs are to produce and ship. Keep this in mind, and decide before you get crazy with a heart-shaped, etched brochure that sings to your customer and is made from silk….you get the point.

You can be as creative as you want when deciding a style and shape. The more original, the more your clients will feel drawn to it. If you need to look for inspiration, check out our Travel in Style Pinterest board . Consider also the amount of content and imagery you will have, this affect the size and length of the overall document. There’s no use writing War & Peace volume ii if you have opted for a small leaflet.

Here’s a rough guide of the options that are traditionally available within design agencies and printing companies:

Leaflet & Brochure Dimensions

These are the most common brochure formats and dimensions. We recommend the A5 size for leaflets as the A4 can look really large. A brochure tends to be around A4, but do feel free to challenge the norm…we usually do!

• A4  (297mm x 210mm) Mainly used for brochures in portrait orientation.
• A5 (210mm x 148mm) Mainly used for leaflets. We recommend designing on both sides if you’re going for the A5 format to make the most of the space.
• DL (99mm x 210mm) For promotional materials, it’s very common for the measuring standard to be DL. DL measures 99mm x 210mm–one-third of A4 and it stands for ‘dimension lengthwise’.

If you’re struggling to decide which size to use, visit a stationary shop, your local printing company or even a design agency to help you find the right leaflet size in order to fit all of your information.

You can also download this handy ‘A Series Paper Size’ printable , which shows you the standard paper sizes.

Leaflet Types & Styles

• Single Fold: A Single Fold looks like a little booklet. It has a fold down the middle hence the name Single Fold. This method is ideal for customers whose information is more than would fit on the standard single sheet. Traditionally, these are printed in landscape and designed on an A5 page.

• Concertina Fold: This leaflet is folded in three panels; therefore the customer has 6 sides to advertise. Also referred to as Zig-Zag Fold.

• Cross Fold: A Cross Fold is basically like the pocket tube maps or some foldable shopping bags. This style of a leaflet is small but mighty as it can fit quite a lot of information.

• Open Gate Fold:  An Open Gate Fold looks like a paper window when it’s all set up. This style is particularly nice if incorporated with a good copy.

• Closed Gate Fold:  This style of a leaflet is just as the open gatefold above except that once you open it, the leaflet is folded once more along the centre. Great if you have various sections of different information to include.

• Roll Fold:  The roll fold, just as the name suggest folds in an inner roll inside the leaflet. These leaflets feature 6 panels, or 3 per side, although 8 panels are also common.

Once you’ve settled on the size and dimension, it’s important to decide if you’re aiming to print these assets or just leave them online as e-resources. This will change the way you design your leaflet and booklet as they both have different requirements.

For instance, for print, you’ll need to leave a bleed margin for the images that you require without a border, whilst online you don’t have to pay attention to bleed margins. If you’re outsourcing a design agency or a printing company, they should walk you through this and other requirements.

We recommend contacting the printing company prior to putting together the visual aspects of the brochure or leaflet, that way you and your designer know what you need.

Step 2: Research & Theme

This second step is the fun part. In order to put a brochure and leaflet together you need to plan a concept and a theme.

A theme pertains to the concept of your marketing assets. It means defining the colours and aesthetic preferences. Like we discussed earlier, your theme should align with your company branding . Your leaflet and brochure help with brand awareness, and they should connect people with your company.

This doesn’t mean they shouldn’t be original! The look of your leaflet or brochure should align with the rest of your visual identity and feel “you” but should also stand out.

Look online for inspiration and ideas. Here’s our Travel in Style Pinterest board if you’re struggling to find good sources.

Making sure your product stands out doesn’t necessarily mean printing has to be expensive. A postcard as a brochure is a brilliant marketing tactic that is engaging and cost-effective. A good example of an original brochure design is the company Top Deck with its playful and foldable brochures.

Try and think outside the box when it comes to choosing your brochure.

Gather all of your ideas and inspiration into one place. This could be a mood board, a list of ideas, a set of imagery you like…anything that better helps you express the mood and theme you’re going for your business.

Don’t feel disheartened if you’re struggling with coming up with a theme, Really consider your brand style and what you are trying to communicate. It helps a lot if you have created visual guidelines for your business too!

Now that you know the dimensions and the theme you’re going for, it’s now time to define what you want to communicate via the text. It’s time to work on the copy.

Step 3: The Copy. How Do You Write a Travel Brochure?

Before determining exactly what you want to say, you need to think about what actions and feeling do you want to encourage. Do you need them to get in touch? If so how? Is it clear how they can? Always have an end outcome.

Define the topics and necessary information you need to include in your leaflet or brochure.

Some things to keep in mind include the pricing and packages. Leaflets don’t always have the prices available or visible, but brochures typically do. As mentioned above, some customers tend to appreciate having the prices available rather than having to partake in consultation and/or a phone call. Do keep that in mind, and see what works for your customer base.  You don’t want to accidentally be alienating any clients.

Now, what to write about in your brochure?

Remember, like the theme of the brochure or leaflet should align with your branding, the copy should be in your tone of voice. It should sound like you.

Here are some suggestions for topics you can explore in your marketing assets:

• Testimonials
• Location and maps
• Fun facts about the area
• Suggestions for something new to try
• Historic sites
• Recommendation for best restaurants and coffee shops

Information about:

• The climate and expected weather conditions
• Means of transportation
• The language
• Local activities
• Accommodations (if applicable)
• Estimated cost per person (if applicable)

Be aware, of course, to not include something that directly competes/conflicts with your business. For example: mentioning the local government forbids fishing boats on a particular spot, the same spot your boat tour takes place is probably not the best idea.  

Pick topics you think your customers might find useful and interesting.

Once you define the categories of what to write and to include, make a list of the extra assets you need. For instance, do you need to add an image of a map to mark the best restaurant spots? Or how about a new icon to mark the history spots?

Tone of Voice

Now on to the writing.

This is often the hardest part of putting together a brochure. It’s difficult to capture the essence and spirit of a location with words. However, here are some tips on how to write for travel marketing.

• Keep it friendly and positive. No one wants to go on vacation with a Debbie Downer or a Negative Nancy, and definitely, no one wants to go to a place that feels like that! Your destination spots need to be alluring and enticing; make sure your spirits are up when writing about travel locations or services. Happiness is contagious, make sure you’re spreading it with your leaflets and brochures. Use positive and aspirational words, help them to build a picture of the destination…for example; “Admire the sunset as the warm breeze from the west coast gently brushes your arm” is better than saying “watch the sunset”.
• Keep it engaging. By now, you surely have a preferred target audience. Think of them when you’re writing. What sort of things does your audience persona appreciate? Make sure you inadvertently reach out them. What language do they use to describe things?
• Keep it descriptive . A technique you can use when writing for a travel brochure is to write literally what your services are.

One way to think about it is to write about the travel process as a customer would go through it. For example, if you sell boat tour services, write about what you need to prepare for, the process of it and what your customers can get out of it. Suppose you can see dolphins from your boat tour services, you can write something like: “Enjoy the sight of delightful dolphins as we cruise on the emerald Le Mermaid boat. An enthusiastic experience to not miss.”

• Keep it informative . When customers are travelling, they tend to enjoy learning more about cultures or things that aren’t known by them. Keep an informative tone and share short tidbits of knowledge throughout your writing, this works as a convincing, authoritative argument to your audience. Meaning you’re proving you know what you specialise in and that makes your leads feel secure, allowing them to purchase confidently.

Overall ensure you’re writing punchy copy that is able to transport your customers to that travel moment.

As a general tip: avoid industry jargon, unusual phrases, and difficult words. Before finalising it check for spelling mistakes and re-read it in a couple of days post writing to ensure you’re really happy with the finished product.

Step 4: Travel Brochure & Leaflet Layout & Plan

Sizing and dimensions? Check. Theme? Check. Copy? Check. It’s time to gather it all together into a nice template.

Meet the flat plan: gather all of your contents into a general drafted plan. This is what it looks like:

We know this looks crazy at first glance! By stay with us. It’s a layout of all the information you’re putting into your leaflet or brochure.

Note down what contents are going into it and arrange them as to you would like them to look, don’t worry if you arent the next Monet, scribbles with page titles in each box will do!

If you’re working with a graphic design agency, they should be able to read the flat plan and interpret what you’re asking. This should kick start the first draft of the brochure or leaflet. You can also ask your design agency to create a flat plan layout for you so you can see how the content is going to be displayed. It may be easier for them to adjust it as you change things around. Always sign off the flat plan before design starts as this will increase production costs.

This is great to do even if you don’t have all of the content, from here you know exactly what you’re missing and the other assets you need to create.

Don’t forget if the aim is to get printed you need to remember to group the pages in multiples of 4 – this applies to brochures and is simply because when you fold any sheet of paper in half there are 4 sides.

If the flat plan and bespoke design isn’t a good option for you, you can always grab a template and add your own imagery and copy to the existing file.

ome sources where you can download some travel brochure templates and leaflet templates are:

• Shutterstock
• Themeforest
• Graphicburger
• Creative Market

Step 5: The Appearance

The fun part is here! Putting it all together in a pretty design. Keep these things in mind when you’re stylising your leaflet or brochure. This is an extension of Step 2 Research & Theme where you chose the style of your brochure!

Typography & Fonts: Does your business have a typography palette or brand guidelines? If so, ensure you’re utilising those fonts correctly. If you don’t have a typography palette, we encourage you to create one! Brand guidelines help with brand consistency , ensuring all your marketing collateral align. When you’re picking fonts, look for readable, simple fonts and ones that suit the theme you picked.

Imagery:  Imagery is very personal to your brand. There are, however, a couple of do’s and don’ts for imagery in order to have an appealing marketing asset:

• Use royalty-free imagery.  Before even thinking of the type of imagery, make sure you have permission to commercially use the image. Don’t use any image you don’t have permission to use.

Here’s a blog with a list of websites you can get free imagery from. Have a look, maybe you’ll like the imagery for your business. With that being said, using your customer’s images might also be a good tactic as it can work as a testimonial and social proof. But again, be sure you have permission to use them. BusAbout uses customer’s imagery throughout their brochure.

In the Asia 2018/2019 brochure, the footer of the imagery page reads: “Our cover shot was snapped at Koh Phi Phi by Nicola Davidson, who travelled with us in 2017.”

• If you need help coordinating imagery, read through these graphic design rules you should never break.
• Try and look for eye-catching imagery, that feels exciting.
• Use high-quality imagery that will print well.
• Avoid pixelated imagery.

Finally, don’t forget to insert your logo and have your brand present throughout your assets through your brand colours and icons.

Fun fact: 1970’s brochures were very text heavy and similar to textbooks. They had information on subjects like history, administration, agriculture, etc. The pictures weren’t the predominant focus, as they had more of a decorative function.Oh how times have changed! Now, the pictures are just as important as the copy, if not more so to draw people in.

Step 6: Printing Your Travel Brochure & Leaflet. The Paper & The Printer Guidelines

The final step is all about the feel of your finished product: the paper.

Like when choosing your business cards or other print collateral, the feel of the finished product makes a huge difference.

If you’re thinking of keeping your marketing assets exclusively online, keep in mind that travellers and tourists avoid utilising the internet when abroad as mentioned in the above paragraph Why Brochures & Leaflets are Important.

Having an attractive brochure doesn’t do you any good if you don’t find a way for it to reach your potential customer.

Choosing a Type of Paper

Many businesses try and save on the cost of production by shipping not-so-smooth to the touch brochures. When selling experience or an intangible item, it is crucial to appeal to all of the senses. By choosing a feel-good paper for a brochure, you’re communicating how the provided services are going to feel.

If you work with a design agency, they should be able to guide you through the different types of paper and printing options available and advise you on the best kind for your budget and business.

If you’re doing this solo, know you can request samples and ask for help from your preferred printing company.

Some do’s and don’ts include:

• Don’t print on regular printing paper or from your own InkJet printer.
• Take into consideration some paper doesn’t absorb ink as well as others. Your printer will be able to tell you about this.
• Do ask for samples.
• Do ask for templates and cutter lines/guides before delivering the artwork (the layout that states the recommended dimensions before printing that every printing company has).

Printing Companies

Costs for printing differ per printing company so do ask for a budget from each company to ensure you’re getting the best deal for you.

Print on Demand

Print on demand means that a brochure will only get printed as and when it is requested. There will be no stockpile kept. This is good if you are a larger company, but might be more difficult and costly if you are an individual.

There are two types of Print on Demand contracts to consider;

Contract with fulfilment. “ With fulfilment” means the printing company is also responsible to ship the printed brochure to the respective clients. This takes a little bit more time and money to set up, and it works better for larger companies with a lot of customers. This is particularly good for brochures rather than leaflets.

Not all printing companies offer print and demand contracts with fulfilment, though.

Do make sure you compare pricing and that it fits into your budget before deciding to enrol in one of these contacts.

Contract without fulfilment.  Without fulfilment means the printing company still prints when a submission form is submitted online, however they aren’t responsible for shipping or delivery. In this instance, you can either hire a delivery company for an additional fee or pick the finished brochure up from your printer and ship it yourself.

The most common printing service and the one you’ll most likely need is the short run. This means the printing company will print a quantity to your liking (i.e. 100, 150, 200, 210) and print them. It’s your responsibility then to collect the printed goods and ship them.

Be aware, though, certain printing companies have a minimum printing limit request, usually refered to as a Minimum Order Quantity (MOQ). This information should be supplied to you once you enquire for more information.

The printing guidelines (also known as gutter lines or gutter guidelines) should also be supplied to you upfront. Each printing company has its own, unique measurements. Sending off a printing job without asking for the template or dimensions first is a very high-risk situation. To ensure you’re avoiding situations like this always double check with your printing company twice before sending the order through.

Again, if you’re partnering with an agency for this, they should be able to guide you through the process and even send it off to print for you. However, even agencies sometimes make mistakes so always, always, always ask for dimensions.

Before Sending to Print

Your checklist before you send off the final design:

• Get a few different quotes, at least three different printers.
• Once decided which company to go for, ask for a template (cutter guide).
• Check spelling, grammar, sources, etc. Once it’s printed, there’s no going back.
• Print proof: The printing company should be able to send you a first print proof (by email) for you to double check for any mistakes. Do take your time when looking through this original print proof as any mistakes missed here will not be the printers fault.

Tip: Brochures can be quite expensive to design, print and ship. If you need to cut down on costs, you can always sell advertising space for activities and other travel companies in your brochure.

How To Distribute Your Travel Brochure & Leaflet

Now you have the finalised brochure and leaflet in hand; let’s get them out for the world to see.

One of the benefits of leaflet and brochures is how easy they are to distribute. You can place leaflets and brochures in a wide variety of locations. Some of their distributions locations and methods are:

• Contact local hotels and Airbnbs or PR representatives of a hotel and ask them to display your leaflet.
• Research local trade events and distribute your leaflet to attendees.
• Pair a leaflet with a brochure.
• Insert your brochure as part of a promotional giveaway.
• Insert your brochure in a media or PR kit with information about your business.
• Send via post to leads and lapsed leads.
• Send a digital version to your email subscriber list .
• Allow customers to request a brochure or a leaflet online or via the phone.

When requesting a travel brochure, the lead is already at the consideration phase; meaning the user is already aware of the services your business offers, they’re interested in the services your business offers and are requesting more information.

Even though you’ve printed the brochure and leaflet, don’t forget to incorporate them into your digital efforts as well. Place the brochure visibly on your website for download. Whether that’s through a CTA button of “request a brochure” or through an emailable option,  you want to have multiple ways for your potential customers to have access to your marketing collateral.

You’re now a proud owner of a travel leaflet and a travel brochure. You’re ready to entice travellers with images of far off places and enthral them with the potential adventures that await them.

Tips and Tricks for the Best Travel Brochure & Leaflet

And you’re done. You completed all the steps. Here are some final tips and tricks to remind yourself:

• Keep it simple. Don’t reinvent the wheel while designing a brochure.
• Let the imagery speak for itself.
• Organise imagery by colour or theme so the assets look coherent.
• Follow your brand guidelines.
• Research a quote for your printing service.
• Request a template from your printing company even if you think your project is pretty straightforward to understand.
• Show the final design to a friend or colleague to see how they feel about it.

Travel leaflets and brochures are a cornerstone of your marketing assets, and we can’t wait to hear how you utilise them for your business.

If you want to know other ways to get ahead in the travel industry, check out How To: Travel Marketing for Agencies & Travel Businesses. This blog breaks down the four key moments that lead to conversion in travel marketing, how to successfully target in travel marketing, the importance of personalisation, and different marketing tactics to be competitive in the travel industry and produce meaningful content. It’ll be your secret weapon.

Tags: graphic design , Marketing , Travel Marketing

Categorised in: Graphic Design

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Create captivating travel brochures with Adobe Express.

Travel brochures are an excellent marketing tool for inspiring people to take a trip or guide them once they’ve arrived at a destination. Whatever your vision is for making a travel brochure, Adobe Express is here to help bring it to life. Create standout travel brochures that are sure to inspire your client’s next adventure with tons of customizable templates to choose from. Include stunning images of each travel destination, stunning graphics, then resize and share on any social platform or printed format.

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How to make a custom travel brochure.

Easily add and rearrange text on your custom travel brochure.

While we make the most of traveling by living in the moment, it’s important to document the amazing experiences on the way for others to enjoy. Include your travel itinerary details using the easy Text flow tool. Adjust the size of one text box and watch as the rest automatically flows into the next box, no additional layout formatting needed. Divide lengthy paragraphs into multiple columns as needed. Place images, graphics, and maps alongside your text or between each paragraph to convey the magic of traveling in a visual way.

Share captivating travel infographics with charts and graphs.

Elevate your travel brochures using charts and graphs made within the same project. Create a timeline infographic outlining a recommended itinerary, helping travelers plan for their trip for a given time frame. Or use a pie chart to depict the cost breakdown of different travel expenses, such as transportation, activities, food, and accommodation.

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Free Travel Brochure Maker

Whisk your clients away to their dream destination. With one of our travel brochure templates, you can make a stunning brochure that will look perfect in print and online — no design experience required.

Not a designer? No problem. With our library of simple and easy-to-edit templates, anyone can start creating a travel brochure in seconds. Over 40,000 businesses use and trust Venngage to make a travel brochure.

Design from one of our travel brochure templates

Choose from hundreds of travel brochure templates. see all travel brochure templates, customize each travel brochure template by:.

Showing gorgeous photos: Photos will excite your clients and make far-away places seem just that bit closer to them. Upload your own photos, or browse our free stock photo library — we're integrated with Pexels and Pixabay!

Applying your brand colors: A travel brochure should be vibrant and inviting. Have your brand colors automatically extracted from your website using Autobrand, and apply them to our travel brochure design in one click.

Picking snazzy fonts: Fonts can pack a lot of personality into a brochure, so make sure you select the right font that conveys the mood and feel of the vacation you're advertising.

Adding icons and illustrations: Simple visuals can make your brochures easier to scan. Venngage offers over 40,000 unique icons to choose from. You can also use graphs and charts to explain your persona or their traits in greater detail.

How to create an eye-catching travel brochure in just 5 steps:

Design stunning and functional travel brochures with Venngage

Travel Brochure Templates

All of our templates are completely customizable. Just pick a travel brochure sample that fits your vision and helps people plan a vacation.

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Easily customize your travel brochure design using our easy drag-and-drop canvas. You can swap out text, images, icons, and add data to your travel brochure!

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Download your travel brochure in print-quality PNG or PDF formats, or share your brochure directly from Venngage using a public link in just a few clicks.

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Yes! You can go back and edit your travel brochure at any time.

What makes Venngage better than other design tools out there?

We asked our users just that, and here's what they told us: Venngage offers the best variety of professional brochure templates, the most flexible design features, and amazing customer service. Just start by creating a free account and experience all that for yourself!

Create a Venngage account to get more brochure templates — we add new templates every week!

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15 travel brochure examples to inspire your next design 

August 14, 2024

We might be living in the digital age, but travel brochures are still an important marketing tactic for travel agencies and other travel-based businesses. A well-crafted brochure – filled with beautiful imagery, enticing descriptions, and useful details – can help to influence consumer decisions, feeding their wanderlust and inspiring them to book their next vacation, STAT.

According to the United Nations World Tourism Organization , international tourism is well on track to return to pre-pandemic levels this year. So there’s no time like the present to get creative with your travel brochures and watch those bookings soar!

Here are 15 fantastic travel brochure examples to inspire your next design, including key insights to help you create an eye-catching and effective travel brochure that both captivates and converts. And if you’re looking for more creative inspiration, check out our roundup of the best travel ads .

1. This beach travel brochure from Liberty Travel

This travel brochure example features a large eye-catching photo that spreads across two pages and is designed to immediately transport readers to their dream vacation destination. It’s the perfect image choice as it’s simple, brightly colored, and shows off the natural beauty of the destination. 

The bold title stands out, and the subheading concisely sums up the main features of the destination – using the rule of three for impact. The text on the right-hand side of the tourism brochure is divided into bite-size sections for readability, with clear subheadings which help the reader to skim the text and quickly jump to the parts that appeal to them the most.

2. This magazine-style travel brochure from Kuoni

This travel brochure from Kuoni is formatted just like a magazine, featuring columns of text, stunning photography, and well-organized information to enhance the user experience. The magazine-style layout is a strategic move as it makes the content feel less like a direct sales pitch and more like an engaging and informative read.

Another clever tactic from this travel agency is the nod to other relevant pages. These clever signposts help readers navigate seamlessly through the brochure to other relevant content – and the more they know, the more likely they are to book! 

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3. This double-page splash from Avanti Travel

This double-page splash features one huge high-res image that perfectly sums up the destination and local culture, giving potential customers an immediate idea of what to expect from the location. The eye-catching text box stands out against the image, with a bold title followed by a well-written introduction to the capital city. 

4. This information-filled travel brochure example from Titan Travel

This brochure from Titan Travel aims to provide the reader with as much information as possible to help them make an informed decision about their next vacation. And while too much text can sometimes be overwhelming, this example balances things out with colorful images which give the brain some breathing space.

This comprehensive guide includes everything from itinerary and costs to accommodation information – quite literally everything someone needs to know before booking a vacation. Not only is this useful for the customer, it also means your travel agency is less likely to be bombarded with questions! 

5. This minimalist travel brochure example from AAT Kings

Information-filled pages are needed in travel brochures, but it’s just as important to balance them out with some pared-back pages too. This minimalist page design has a beautiful image as the main feature, with five clear maps showing the different route options. The maps in this example are color-coded and feature numbered destinations along the route, making them easy to read and follow.

Allocating a full page at the start of your travel brochure to summarize route or tour options is a smart move. It provides readers with a quick overview of what’s on offer, and lets them jump to the itinerary that appeals to them the most.

6. This visually appealing brochure by Liberty Travel

In this design, the double page is nicely divided into sections, with three strong images taking up the majority of the space. The images are all connected but different, and work effectively to transport the reader to the destination, helping them to visualize exactly what their holiday would look like. 

The color-blocked section on the left-hand side helps to divide the text on the page, making it easier to read, and the font color contrasts beautifully with the blue background. On the rest of the page, the text is divided into clear and useful sections, highlighting key attractions and things to do. Plus, there are bullet points and columns to help the reader skim the copy. 

7. This eye-catching travel brochure cover from Titan Travel

They say don’t judge a book by its cover, but quite frankly that’s exactly what customers are going to do. That’s why your front cover needs to be as eye-catching as possible, enticing travelers to pick up your brochure and open it up. Colorful images are a good choice for your travel brochure’s front cover, helping it stand out when stacked alongside dozens of others!

This well-designed brochure from Titan Travel uses a brightly colored image to attract attention. The front cover as a whole hones in perfectly on its target audience – the image shows that the holidays are rich with culture, and the text perfectly encapsulates three things that solo travelers are looking for when they book a solo holiday.

8. This well-balanced travel brochure design from Costsaver

This travel brochure design strikes the perfect balance between simple and detailed, with the left-hand page featuring a simple summary and much more white space, and the right-hand page containing the more detailed information. It’s important to have this balance in mind when designing a brochure, thinking about text:image:white space ratio. 

The key information is presented in a clear and simple way in a brightly colored text box, so that the reader can quickly see how many countries they’re visiting, how many days the tour is for, how many nights in hotels are included, and how many meals are included. Once they’ve read the summary, they’ll know whether this is the right trip for them, and can then decide whether to read the rest of the text.

9. This modern travel brochure example from Contiki

When you’re designing a travel brochure – or any other brand assets for that matter – your audience should be center stage in every decision you make. From color schemes and imagery to font choices and tone of voice, every aspect of your design should appeal to those that matter.

This modern travel brochure is a great example from Contiki. Bold, contemporary typography, user-generated content, and colorful doodles lend a fun and youthful tone to this travel brochure – perfect for the target audience of 18- to 35-year-olds. Using photos from previous tours gives the brochure authenticity, which is amplified with a positive testimonial too.

10. This picture-perfect travel brochure from Saga

A picture speaks a thousand words, which is why imagery should be center stage in every travel brochure. Well-chosen, high-quality photos provide a glimpse of what travelers can expect, so it’s important to select images that represent the travel destination or tour accurately and resonate with your target audience.

Saga nails it with its approach, pairing stunning visuals with text in a visually appealing, symmetrical layout. All the information is clearly presented, with an easy-to-read day-by-day itinerary that gives readers a crystal-clear overview of what’s included in the tour. The use of bold and blue text draws attention to key details, so that readers immediately notice the most important information, even if they’re just flicking through.

11. This clearly-labeled travel brochure from Visit Idaho

When you’re offering up a number of different tours, itineraries, and destinations, it’s a smart move to use labels to help customers identify the best option for them. In this travel brochure example from Visit Idaho, the icon key is clear and easy to follow, and it helps readers to quickly gauge exactly which activities are on offer in each destination

The images on this page showcase a variety of outdoor activities, and each image is usefully captioned to inform the audience about the specific activity or resort featured. 

12. This calendar of events page from the official Niagara Falls USA travel brochure

This colorful calendar of events page is a fun way of displaying upcoming events that might be of interest to prospective visitors. Readers can quickly identify events that take their fancy, and this encourages visitors to book a trip at that specific time of year.

See the QR code in the bottom-right encouraging readers to discover more? QR codes are a fantastic addition to travel brochures as they encourage visitors to stay on the user journey, providing them with additional information without overwhelming the brochure with text. By scanning a QR code, potential clients can access detailed itineraries, booking options, and relevant content (like a long-form blog post), making them all the more likely to book a trip. 

13. This color-coordinated ad page from the official Maryland travel brochure

If you need to include ads in your travel brochure, then this is a great example of how to do it right. Maryland’s Office of Tourism has tastefully selected ads with a similar color scheme to sit on one page of their travel brochure. The same color scheme is carried across into their offer catalog and editorial page, creating a seamless flow that doesn’t jar the reader. 

14. This simple travel brochure design from Authentik Canada

Sometimes, simplicity is best. This travel brochure from Authentik Canada opts for a clean, uncluttered design, with a plain white background that lets the imagery do the talking. Each photo is clearly but subtly captioned, providing essential context without detracting from the pared-back visual appeal. 

The text boxes are nicely spread out and contain minimal text – enough to convey helpful information, but without overwhelming the reader. This thoughtful approach results in a brochure that is not only easy on the eyes, but also provides an enjoyable, straightforward, and relaxing user experience.  

15. This tri-fold brochure design by Adobe

A tri-fold brochure is a great idea for informational displays where visitors need quick, accessible information about local attractions or tours. That might be in a hotel, an airport, or a tourist information center. It’s also a good idea to display these in travel agencies where space is limited, as they give potential clients a quick snapshot of travel destinations.

This trifold travel brochure template from Adobe is a good starting point, and demonstrates the power of striking imagery in capturing attention. It also shows how color blocking can be effectively used to divide information, and that less can often be more when it comes to volume of text.

Adobe has thousands of travel brochure templates to choose from – ideal if you’re not a professional graphic designer! Top tip: if you sign up for a free trial, you can download up to 10 free travel brochure templates (or other stock imagery to use in your travel brochures).

Five lessons you can take from these travel brochure examples

• Use eye-catching, high-quality images to take readers on a visual journey and transport them to the destination
• Organize information in bite-sized sections, with clear subheadings and bullet points to enhance readability
• Balance detailed text with visual elements and white space to avoid overwhelming the reader 
• Keep your target audience in mind throughout the design process
• Use signposts like page references and QR codes to keep customers on the user journey 

Final thoughts

I hope you’ve enjoyed browsing these travel brochure examples and have come away feeling inspired and ready to get started on your next brochure design.

A fundamental part of the travel brochure design process is review and approval. After all, you need to get the right eyes on your designs to make sure everything is accurate, on-brand, and error-free before you go to print or publish it online. 

Design approval software like Filestage helps to make your feedback and approval process quicker, easier, and more collaborative. To see for yourself how Filestage can help, start a free trial →

Katie Garrett

Design and creative

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Explore the Republic: New ASUS ROG Video Stars Legendary Voice Actors at the ROG Travel Agency

August 16, 2024

Press Release

Steven Ogg, Ned Luke, and Samantha Béart take on new roles as larger-than-life travel agents

• Traveling reimagined: Characters that gamers know and love return in a fun alternate-reality travel agency
• A peek behind the curtain: Ned, Steven, and Samantha share behind-the-scenes moments on set
• ROG products transport gamers to new worlds everyday: Zephyrus, Flow, Ally, and Strix devices take gamers wherever their heart desires

TAIPEI, Taiwan, August 16, 2024 — ASUS Republic of Gamers (ROG) today released the first video in a series featuring iconic video game voice actors as employees at an off-beat ROG travel agency desperately trying to help their customers experience new worlds. The first video features Steven Ogg, Ned Luke, and Samantha Béart, known for their iconic roles in Grand Theft Auto V and Baldur’s Gate III. The trio also share a glimpse behind the scenes of the video with ROG. ROG Zephyrus, ROG Strix, ROG Flow and ROG Ally products take gamers to new places every day.

Traveling reimagined

Starring Steven Ogg and Ned Luke , perhaps best known for their portrayals of Trevor and Michael in Grand Theft Auto V, and Samantha art, who stars as Karlach in Baldur’s Gate III, this first episode is set in an ROG travel agency. This off-beat business makes numerous references to these two games as the characters attempt to sell a customer a fantastic vacation. From reassuring phrases that you want to hear from a travel agent like “an easy escape from... cops” and “Because your safety is our priority”, to a larger-than-life battleaxe for exploring dungeons, the trio make clear that gaming can be a perfect holiday from everyday life — with the true ticket being an ROG gaming machine.

A peek behind the curtain

The incredible actors shared some thoughts on the shoot with the ROG team. The long history between Steven and Ned was front and center, with Steven saying “Absolutely not” when asked if Ned was a good supervisor for ROG Travel. These two voice actors have worked together for years, and they seemed to enjoy embodying two characters that played off of their interpersonal tension again. Steven did think that 'bullying Ned' was a pretty sweet perk of working for the agency, along with the pants-optional dress code at ROG Travel. When asked what ROG device he would recommend on the go, Steven suggested “[The ROG] Ally X. Fast, powerful, portable”. The complete behind-the-scenes video will be available on September 13, 2024.

ROG products transport gamers to new worlds every day

These videos are a lighthearted way to highlight that ROG products transport gamers to incredible new worlds every day. With cutting-edge hardware, jaw-droppingly gorgeous displays, and incredibly compact chassis designs, ROG has an entire lineup of laptops and handheld gaming devices to send gamers wherever their heart desires. Whether gamers are planning a LAN party with a Strix laptop, playing a little after work with a Zephyrus machine, or gaming at 35,000 feet with an Ally X, ROG has the perfect machine to whisk them away.

Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, system components, laptops, desktops, monitors, smartphones, audio equipment, routers, peripherals and accessories. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. To become one of those who dare, learn more about ROG at:

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CBP Champions Trade Modernization Through Global Interoperability Standards Testing

WA SHINGTON – U.S. Customs and Border Protection (CBP) announced the agency’s 2024-2025 plan to accelerate testing and adoption of global interoperability standards, kicking off a new testing phase for innovative trade technology. The agency will work with private and public sector partners during the 2024 testing phase this fall, leading up to international testing in 2025.

Interoperability is the ability of different computer systems and software to communicate with each other. Interoperability standards are detailed guidelines for software development that enable different systems to connect and exchange data. CBP is focusing its efforts on select standards established through the World Wide Web Consortium (W3C). These standards will increase supply chain transparency and set the stage for faster, more secure data sharing by enabling federal agencies to safely exchange data with traditional and non-traditional trade entities worldwide, in near real-time. The agency believes better quality data earlier in the import process will lead to speedier admissibility determinations to the benefit of the government and the private sector. Facilitating the screening and release of compliant goods enables CBP to focus more resources on identifying and acting on non-compliant goods and entities. The agency’s approach also aims to allow businesses to maintain technology choice while communicating with CBP.

“Modernizing our trade processes and authorities is essential if we are going to keep pace with the volume and speed of today’s trading environment,” said AnnMarie R. Highsmith, Executive Assistant Commissioner of CBP’s Office of Trade. “Global interoperability standards established by CBP and its partners through the W3C will usher in a new era of supply chain transparency and data system flexibility.”

Two data standards groups, GS1 US and Global Legal Entity Identifier Foundation, or GLEIF, and one federal agency, the Food and Drug Administration (FDA), have agreed to participate in CBP’s 2024 testing phase. Testing will include data exchange and credential verification abilities in the e-commerce, food safety and natural gas sectors. Additionally, representatives of the Animal and Plant Health Inspection Service (APHIS) will observe the technical demonstration to evaluate data collection related to APHIS requirements. The 2025 testing phase will involve three tests of data exchange between CBP and select foreign customs authorities to confirm the agency can issue and exchange information in a globally interoperable manner.

CBP and the Department of Homeland Security Science and Technology Directorate (S&T) have been collaborating to explore new technologies. Through S&T’s Silicon Valley Innovation Program (SVIP) , and working with a group of private sector companies − Mesur.io, Transmute, and Neoflow – CBP completed the first global interoperability standards tests in 2023. The tests were a technological success, opening the door for the 2024 and 2025 testing. The adoption of interoperability standards will be critical to the agency’s modernization of the Automated Commercial Environment (ACE), often called ACE 2.0.

"Partnering with private sector companies is crucial for the success of our first global interoperability standard tests,” said Melissa Oh, SVIP Managing Director. “By leveraging the expertise and cutting-edge technologies of industry leaders, we can ensure that these standards are robust, widely adopted and capable of addressing the complex challenges as we work toward a more secure, connected and resilient digital ecosystem.”

To learn more about CBP’s trade modernization efforts, visit CBP’s Innovation webpage or view the Global Interoperability and ACE 2.0 one-pager .

For more information about CBP’s investment in global interoperability standards and ACE modernization, contact [email protected] .

Follow CBP Office of Trade on X @CBPTradeGov.

U.S. Customs and Border Protection (CBP) is America's frontline: the nation's largest law enforcement organization and the world's first unified border management agency. The 65,000+ men and women of CBP protect America on the ground, in the air, and on the seas. We facilitate safe, lawful travel and trade and ensure our country's economic prosperity. We enhance the nation's security through innovation, intelligence, collaboration, and trust.