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Elaf Travel and Tourism signs an exclusive technology agreement with Sabre to fuel strategic goals

Travel agency utilizes Sabre technology to grow in the online space.

JEDDAH, Saudi Arabia and MANAMA, Bahrain – Elaf Travel and Tourism , a leading travel management company in the Kingdom of Saudi Arabia, and Sabre Corporation (NASDAQ: SABR), a leading software and technology company that powers the global travel industry, cemented a long-standing relationship, signing an exclusive agreement to drive the agency’s growth through advanced technology.  

The agreement was signed at a ceremony attended by management and executives from both companies to celebrate a decade of successful collaboration. The agreement provides Elaf Travel and Tourism continued access to Sabre’s portfolio of innovative technology across the region, including its industry-leading workflow Sabre Red 360 and the latest mobile, data analytics, personalization and automation capabilities.  

“ We are excited to confirm our relationship with Sabre, which will continue support our growth and technology plans ,” said Dr. Adel Ezzat , Chief Executive Officer (CEO), Elaf Group. “ We are working together to deploy the latest solutions and capabilities, transform our business, and advance our offerings to enrich our customers’ experiences – particularly online .”

Using SR360, the agency will have access to Sabre’s marketplace of more than 420 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car and cruise providers, enabling it to sell personalized travel packages from suppliers all around the world.

“ We are happy the Elaf Travel and Tourism recognizes the value of our technology and trusts the dedication and expertise of our local team ,” said Abdul-Razzaq Iyer , vice president, Sabre Travel Network Middle East. “ Elaf Travel and Tourism has a wide range of services catering to the online, offline, and corporate travel sectors and we are committed to deliver products and solutions that meet their diverse customer needs and help the company to scale and expand its business to meet the high expectations of the tech-savvy Saudi travelers .” 

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Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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home » insights » releases » elaf travel and tourism signs an exclusive technology agreement with sabre to fuel strategic goals

Press Release

Elaf Travel and Tourism signs an exclusive technology agreement with Sabre to fuel strategic goals

Travel agency utilizes Sabre technology to grow in the online space

JEDDAH, Saudi Arabia and MANAMA, Bahrain, Nov. 21, 2022 – Elaf Travel and Tourism, a leading travel management company in the Kingdom of Saudi Arabia, and Sabre Corporation (NASDAQ: SABR), a leading software and technology company that powers the global travel industry, cemented a long-standing relationship, signing an exclusive agreement to drive the agency’s growth through advanced technology.  

The agreement was signed at a ceremony attended by management and executives from both companies to celebrate a decade of successful collaboration. The agreement provides Elaf Travel and Tourism continued access to Sabre’s portfolio of innovative technology across the region, including its industry-leading workflow Sabre Red 360 and the latest mobile, data analytics, personalization and automation capabilities. 

“We are excited to confirm our relationship with Sabre, which will continue support our growth and technology plans,” said Dr. Adel Ezzat, Chief Executive Officer (CEO), Elaf Group. “We are working together to deploy the latest solutions and capabilities, transform our business, and advance our offerings to enrich our customers’ experiences – particularly online.”

Using SR360, the agency will have access to Sabre’s marketplace of more than 420 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car and cruise providers, enabling it to sell personalized travel packages from suppliers all around the world.

“We are happy the Elaf Travel and Tourism recognizes the value of our technology and trusts the dedication and expertise of our local team,” said Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East. “Elaf Travel and Tourism has a wide range of services catering to the online, offline, and corporate travel sectors and we are committed to deliver products and solutions that meet their diverse customer needs and help the company to scale and expand its business to meet the high expectations of the tech-savvy Saudi travelers.” 

About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit  www.sabre.com .

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Sabre Corporation

Us78573m1045.

• Elaf Travel and Tourism signs an exclusive technology agreement with Sabre to fuel strategic goals; Travel agency utilizes Sabre technology to grow in the online space

JEDDAH, Saudi Arabia and MANAMA, Bahrain- Elaf Travel and Tourism , a leading travel management company in the Kingdom of Saudi Arabia , and Sabre Corporation (NASDAQ: SABR), a leading software and technology company that powers the global travel industry, cemented a long-standing relationship, signing an exclusive agreement to drive the agency's growth through advanced technology.

Sabre Red 360 and the latest mobile, data analytics, personalization and automation capabilities.

Adel Ezzat , Chief Executive Officer (CEO), Elaf Group . 'We are working together to deploy the latest solutions and capabilities, transform our business, and advance our offerings to enrich our customers' experiences - particularly online.'

Using SR360, the agency will have access to Sabre's marketplace of more than 420 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car and cruise providers, enabling it to sell personalized travel packages from suppliers all around the world.

Abdul-Razzaq Iyer , vice president, Sabre Travel Network Middle East. 'Elaf Travel and Tourism has a wide range of services catering to the online, offline, and corporate travel sectors and we are committed to deliver products and solutions that meet their diverse customer needs and help the company to scale and expand its business to meet the high expectations of the tech-savvy Saudi travelers.'

About Sabre Corporation

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas , USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.

(C) 2022 Electronic News Publishing, source ENP Newswire

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This report analyzes the key theme of personalization in the travel and tourism sector. Personalization is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of personalization in action.

Once travel companies gather the right data, the next step is to select and use the right technology to implement personalized experiences throughout the customer journey. Here, technologies such as artificial intelligence and specifically machine learning have overwhelming use cases where it has aided the development of personalization.

The smart use of data and technology is important. However, these can only be useful with team members with the technical skills to extract meaningful insights that lead to better personalization strategies. In addition, travel brands need to ensure that customer data is used transparently and responsibly and invest in cybersecurity measures to prevent malware and hackers.

Travel executives have increasingly realized that building more relevant and personalized customer experiences is critical because it helps differentiate their brands in an increasingly competitive market. From hotels to booking sites to social media, executives and CEOs are thinking about the ways personalization can help them reach, and sell to, customers more effectively. To achieve true personalization, travel operators must engage their audience from multiple touchpoints, using data gathered from all possible sources. This typically involves investing in new technologies such as artificial intelligence and machine learning and overhauling legacy systems, in essence undergoing a 'digital transformation.'

The experiential travel trend, the long path to purchase, the abundance of choice, and rising consumer expectations-all these become much bigger challenges for travel brands that reject personalization. As a result, the risk of being squeezed out of the marketplace and losing out on a share of the projected $4.34 trillion (2028) of online travel retail sales increases.

With more choices open to consumers, travel brands face significant pressure to attract and retain customers. This means even more importance is placed on driving success from the company's website and marketing channels

Key Topics Covered:

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From the second half of the 19th century, railways and highways connected Oryol with Moscow and Ukraine, Baltic and Volga regions. The city became a large transport hub. Before 1917, Oryol had a cadet school, theological seminary, several gymnasiums (P.A.Stolypin, Prime Minister of the Russian Empire in 1906-1911, graduated from one of them).

In autumn 1919, bloody battles between the White Army and the Red Army took place near Oryol and Kromy. Oryol Oblast was formed on September 27, 1937. In 1944, Bryansk Oblast was separated from Oryol Oblast. In 1954, nine eastern districts were separated from Oryol Oblast with the formation of Lipetsk Oblast.

This region became a place of severe battles during the Second World War - the front line passed through the region over 20 months. When Oryol was liberated, the first fireworks during the war was fired in Moscow on August 5, 1943.

Classical Russian landscapes in Oryol Oblast

Oryol Oblast nature

Author: Valentin Zhukov

Oryol Oblast scenery

Author: Morozov Evgeniy

On the shore of a small lake in Orel Oblast

Author: Oleg Krivolapov

Oryol Oblast - Features

Oryol Oblast is located in the forest-steppe zone. The length of the territory from north to south is over 150 km, from west to east - more than 200 km. The climate is temperate continental. The average temperature in January is minus 6.7 degrees Celsius, in July - plus 20.5 degrees Celsius. The largest cities are Oryol (298,200), Livny (46,800) and Mtsensk (35,500).

The Oka River, one of the largest rivers in Europe, originates in the south of the region. There are deposits of iron ore, lignite, phosphate, limestone, clay, sand, peat, chalk. Uranium ore deposits are found in the south-east.

The local economy has a strong industrial and agricultural character. The main industries are machine-building, food and production of construction materials. Agriculture is concentrated on raising dairy and meat cattle, pigs, poultry and horses.

The main highways passing through the territory of the Oryol region: M2 “Crimea”, R119 Oryol - Tambov, R120 Oryol - Vitebsk, R92 Oryol - Kaluga. The main railway is Moscow - Kharkov - Simferopol line. Public transport in Oryol is presented by trams, trolleybuses and buses.

The wonderful nature of central Russia, rich cultural traditions were the foundation on which a number of famous Russian gifted persons were nurtured. The Oryol region was the birthplace of I.S.Turgenev, N.S.Leskov, L.N.Andreyev, A.N.Apukhtin, A.A.Fet, philosophers S.N.Bulgakov, M.M.Bakhtin, historian T.N.Granovsky. The lives of F.I.Tyutchev, I.A.Bunin, M.M.Prishvin are connected with this region.

Attractions of Oryol Oblast

Oryol Oblast is compact and very convenient to travel by car. The distance from Oryol to Moscow is about 360 km. Several old Russian towns are located on the territory of the region: Mtsensk (1146), Novosil (1155), Livny (1177 and 1586), Bolkhov (1196).

The State Memorial and Natural Reserve Museum of Ivan Turgenev “Spasskoye-Lutovinovo” - a complex of manor buildings with a magnificent park, located 60 kilometers from Oryol and 12 km from Mtsensk. This is the most popular attraction of the Oryol region.

The National Park “Oryol Polesie” - recreational areas located on the territory of Hotynetsky and Znamensky districts, a place with unique nature, rich historical and cultural heritage. This is the largest woodland in the Oryol region (33,000 hectares).

Bolkhov is considered the most beautiful town in the region. In this small town with a population of about 11,000 people, there are 12 churches and one monastery. Bolkhov stands on hills on the high bank of the Nugr River. From almost anywhere you can enjoy wonderful views of the town and surrounding area.

Holidays and festivals in Oryol Oblast

• Last Saturday of May - Fet’s poetry festival held annually in the village of Kleymonovo;
• June - “Troitsky roundelays in Oryol Polesie” - an international folklore festival in the village of Zhudryo, the festival of chamber and solo performances “LUDI” and Turgenev holiday in Oryol;
• August 5 - the City Day of Oryol;
• The first weekend of September - Oryol regional festival of author’s song held annually in the national park “Oryol Polesie”.

Orlovskaya oblast of Russia photos

Winter in the Oryol region

Author: Pyotr Kianchenko

Paved road in Oryol Oblast

Author: Alexander Korolyov

Hilly landscape in Oryol Oblast

Author: Shutov V.

Pictures of Oryol Oblast

Monument to the soldiers, who fell for the liberation of Krasnozorensky district of Oryol Oblast

Chapel in Oryol Oblast

Author: Makeyev Vyacheslav

Abandoned church in the Oryol region

Author: D.Atamanov

Churches in the Oryol region

Restoration of the church in Oryol Oblast

Author: Denis Ivantsov

Cemetery church in Oryol Oblast

Author: Toichkin Dmitriy

Restoration of the church in the Orel region

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India’s Surging Role in Global Tourism: Key Insights from Earnings Calls

Peden Doma Bhutia , Skift

August 12th, 2024 at 4:25 AM EDT

The travel industry is making a global shift to capture India’s booming outbound tourism. From hotels and airlines to credit cards and digital platforms, everyone’s racing to cater to this surging wave of Indian travelers. As the market soars, the India opportunity is simply too big to ignore.

Peden Doma Bhutia

India’s tourism industry is undergoing a significant transformation. The Federation of Indian Chambers of Commerce and Industry (FICCI) projects the outbound travel market to reach $55.4 billion by 2034 . At the core of this boom is India’s expanding middle class, driving both domestic and international travel as disposable incomes rise.

Indian tour and travel operators are also expected to see a 15-17% revenue increase in fiscal 2025, according to credit ratings agency CRISIL , which attributes this growth to improved infrastructure, rising incomes, evolving travel behaviors, and government efforts to boost domestic tourism.

India’s growing prominence on the global travel stage is further evident, with 2024 projections already at $18.8 billion. The surge of first-time tourists, as highlighted by McKinsey & Company , is a key factor. In 2023, 28.2 million Indians traveled abroad, surpassing pre-pandemic levels, while overseas spending hit $31.7 billion, with 54% dedicated to travel.

Global travel and hospitality leaders also recognize the potential of this burgeoning market. Skift analyzed recent earnings calls from these industries to gauge their outlook on India’s evolving role in global tourism.

India’s Push to Middle East Tourism

Accor: Sebastien Bazin, CEO of Accor, in the latest earnings call, highlighted the robust demand within India, noting the potential for Indian outbound travelers to double in the near future. “When it comes to the outbound of India, you have 40 million Indian people traveling abroad and 80% of them go Southeast Asia or they go to the Middle East. That 40 million could end up being 80 million in 1 year or 2 years from today,” he said at the latest earnings call.

This surge, he suggests, will have a profound impact on hotel markets in Southeast Asia and the Middle East, where a significant portion of Indian travelers head. “There’s no slowdown in demand in many of the airlines in the world and certainly not in India,” Bazin added.

Wynn Resorts: Talking about the Wynn Resorts coming up in UAE’s Ras Al Khaimah, CEO Craig Scott Billings said at the recent earnings call that while Europe is an important market for the UAE in general, India is also a huge market for this part of the world. “There’s a lot of folks there. There’s a lot of wealth in India, and that’s going to be an important market.”

Wizz Air: The aviation sector is similarly bullish on India’s potential. In its latest earnings call József Váradi CEO, Wizz Air, remarked on the “sparkling demand” from India, which is driving the need for more aircraft and infrastructure.

There Is no Slowdown in Demand

Hilton: Pointing out to the demand in Asia Pacific at the latest earnings call, Hilton CEO Chris Nassetta said the hotel company hasn’t seen any real signs of demand weakening in India.

Airbnb: Meanwhile, Brian Chesky, in Airbnb’s latest earnings call, positioned India as a crucial market alongside other major Asian economies.

Highlighting India’s rapid growth, noting a nearly 30% increase in nights booked in 2023 compared to the previous year, Dave Stephenson, Airbnb’s chief business officer, recently spoke about India as a burgeoning travel market with vast growth opportunities, positioning it among Airbnb’s top strategic priorities.

IHG: In its latest earnings call, IHG CEO Elie Wajih Maalouf reported nine hotel signings in India this quarter, highlighting the country’s strategic importance to the company’s growth. IHG recently signed a voco in Srinagar, IHG’s first hotel in Kashmir, slated to open in October 2026. This move aligns with IHG’s broader plan to expand in key leisure destinations across India, capitalizing on the country’s booming tourism sector.

Sudeep Jain, managing director for South West Asia at IHG, recently emphasized the rising trend of domestic travel to leisure destinations, noting that the signings reinforce IHG’s commitment to expanding its footprint in these high-potential markets.

The Push to Aviation

Airports in India are rapidly expanding to accommodate this growth, with Delhi’s airport now boasting a capacity of 100 million passengers.

Airports de Paris: In its latest earnings call, Augustin de Romanet, chairman and CEO of Airports de Paris (ADP), talked about the strategic significance of India’s airport infrastructure, forecasting that the country’s major airports are poised to emerge as key hubs in Asia.

He emphasized India’s position as a major aviation market, with an 8% compound annual growth rate in sales over the past decade, a trend he expects to continue given the substantial aircraft orders from airlines like IndiGo, Air India, and Akasa Air.

ADP’s investment in India, including a 49% stake in GMR Airports, aligns with this outlook.

Romanet pointed to the rapid growth of India’s population, particularly its middle class, as a catalyst for a sharp increase in air travel , contingent on the development of appropriate infrastructure. He also highlighted the vast potential in India’s market, especially with anticipated privatization of regional airports, which could offer strategic expansion opportunities for ADP.

However, he noted the company’s cautious approach, emphasizing the need to adapt their business model to capitalize on the right opportunities at the right time.

Visa: This trend is supported by government initiatives aimed at boosting tourism infrastructure and the increasing availability of travel-related financial products. Ryan McInerney, Visa CEO, pointed to the launch of India’s first co-branded credit card with rich airport-linked benefits with partners like Adani One and ICICI Bank, designed to cater to the evolving needs of Indian travelers. He said this would be for a target base of 400 million customers through the Adani One platform.

Skift India Travel Podcast

Skift Asia Editor Peden Doma Bhutia is joined by business leaders, and experts from throughout the industry and Skift’s newsroom, to explore the challenges, opportunities, and trends shaping the Indian travel industry.

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Tags: accor , air india , airbnb , airports , asia monthly , earnings , hilton , ihg , india outbound , indigo airlines , middle class , middle east , visa , wynn resorts

Photo credit: India’s growing prominence on the global travel stage. Drobot Dean / Adobe Stock

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Elaf Group is a long-established leader in travel, tourism and hospitality.

At home in Saudi Arabia, we are renowned for our range of award-winning hotels as well as our retail and corporate travel agency services. Arabian hospitality is world-renowned but rarely defined. In essence, our traditional hospitality differs from other cultures in that it expects nothing in return.

At Elaf Group, we strive to be the embodiment of this elusive concept and we always seek to enrich the experiences of our guests and customers. Not through ostentatious opulence – but through every detail and personal gesture, always going the extra mile to give added service, value and hospitality.

Elaf Group is a long-established leader in travel, tourism and hospitality. At home in Saudi Arabia, we are renowned for our range of award-winning hotels as well as our retail and corporate travel agency services. Internationally – across the Islamic nations – Elaf’s name is widely trusted as a leading operator of Hajj and Umrah services.

Wholly owned by SEDCO Holding, the mainstays of Elaf’s success have been operational excellence, outstanding quality of service, and our teams of highly-skilled professionals. As we advance into a new era of expansion, these principles will always be at our heart.

With a portfolio of nine hotels totaling 3,377 rooms, Elaf books more than one million room nights every year. The Group’s brand strategy has been redefined as three distinct portfolios.

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