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Taylor Swift in the UK: Eras Tour timings, setlist and everything you need to know

Are you ready for it? The UK leg of the Eras Tour has officially kicked off

Chiara Wilkinson

Hot Swiftie summer is officially underway. After over a year pouring over set lists and constantly refreshing our feeds to hear news about the star, Swifties of Britain are finally getting to experience the Eras Tour live and in person. Her UK run of shows kicked off last week in Edinburgh – Liverpool is up next. 

On her US leg, we saw the mega star perform through a torrential storm, dive head first into the stage, partake in a short-lived relationship with The 1975 frontman Matty Healy (that then inspired a whole new album), and bring her ex Taylor Lautner out to do a few backflips. We can only hope that the UK leg will be just as exciting and spectacular. 

So make the friendship bracelets and pick your Era. Here’s everything we know about Taylor’s Eras tour in the UK. 

RECOMMENDED ERAS TOUR GUIDES 🏴󠁧󠁢󠁳󠁣󠁴󠁿  The Eras Tour in EDINBURGH 🎤  The Eras Tour in LIVERPOOL 🏴󠁧󠁢󠁷󠁬󠁳󠁿 The Eras Tour in CARDIFF 👑  The Eras Tour in LONDON

When is Taylor Swift coming to the UK as part of her 2024 Eras tour?

She’s over in two rounds throughout June and August playing stadiums in Edinburgh , Liverpool ,  Cardiff  and London . The dates are as follows: 

June 7 2024 –  Edinburgh, BT Murrayfield Stadium June 8 2024 – Edinburgh, BT Murrayfield Stadium June 9 2024 – Edinburgh, BT Murrayfield Stadium

June 13 2024 – Liverpool, Anfield Stadium June 14 2024 – Liverpool, Anfield Stadium June 15 2024 – Liverpool, Anfield Stadium

June 18 2024 – Cardiff, Principality Stadium

June 21 2024 – London, Wembley Stadium June 22 2024 – London, Wembley Stadium June 23 2024 – London, Wembley Stadium August 15 2024 – London, Wembley Stadium August 16 2024 – London, Wembley Stadium   August 17 2024 –  London, Wembley Stadium August 19, 2024 – London, Wembley Stadium August 20, 2024 – London, Wembley Stadium

How much were Taylor Swift tickets in the UK?

For the London and Edinburgh date presales, tickets ranged in price from around £59 (for partial or obstructed view tickets) to £110 for general admission standing. Front standing was priced at about £172, while seated tickets went up to  £194. 

What about VIP?

Some people with acute Swift-itis spent up to £799 on hospitality packages . Those get you things like premium seats, arrival via the hospitality entrance, premium dining options and other cool-but-expensive things. 

What’s going on with resale tickets?

With tickets as precious as these, it’s no wonder that they’re already being resold at extortionate prices. Despite a four ticket limit per buyer, resale sites Viagogo and Stubhub already have tickets being resold. Some are listed for as high as £6,000. 

Needless to say, you should be especially careful when buying anything on resale and only buy from official resale websites. 

Who will be supporting Taylor in the UK?

For her European leg, Taylor is being supported by the one and only Paramore. The pop-punk band's nine-song setlist includes ‘Hard Times’, ‘Misery Business’, ‘Still Into You’ and ‘Ain’t It Fun’. 

Additionally, in London T-Swizzle will be supported  by Mette on June 21, Griff on June 22 and Benson Boone in June 23. You can  find out more about her Wembley shows here . 

What’s the current setlist for her Eras Tour?

The show is made up of an epic 44-song setlist divided up according to the singer’s ten ‘eras’, which each refer to one of her albums. Thanks to the release of an entire double album in the midst of her world tour, it looks a little different to her North America, South America and Australia setlists. 

  • Miss Americana and the Heartbreak Prince
  • Cruel Summer
  • You Need to Calm Down
  • You Belong With Me
  • We Are Never Ever Getting Back Together
  • I Knew You Were Trouble
  • All Too Well (10-minute version)
  • … Ready For It?
  • Don’t Blame Me
  • Look What You Made Me Do

Folklore/Evermore (now combined into one Era)

  • champagne problems
  • illicit affairs
  • my tears ricochet
  • Blank Space
  • Shake It Off
  • Wildest Dreams

The Tortured Poets Department (new!)

  • But Daddy I Love Him
  • So High School
  • Who’s Afraid of Little Old Me?
  • The Smallest Man Who Ever Lived
  • I Can Do It With A Broken Heart

Two surprise songs

  • Lavender Haze
  • Midnight Rain
  • Vigilante Shit

And these are the songs that have been removed:

  • The Archer (from Lover era)
  • Long Live (from Speak Now era)
  • the 1 (from folklore era)
  • the last great american dynasty (from folklore era)
  • ’tis the damn season (from evermore era)
  • tolerate it (from evermore era)

She also performs two different surprise acoustic songs each night and has invited other musicians to perform with her on stage including Phoebe Bridgers and The National’s Aaron Dessner. 

What’s been said about the tour so far?

Taylor Swift kickstarted her tour at Arizona’s State Farm Stadium in March, where she debuted a mega three-hour set playing songs from across her career.

The production includes 16 dancers and many set and costume changes, as well as a moment where the singer appears to ‘dive’ into the stage.

At her show in Arlington, Texas, Swift teased the crowd saying: ‘One thing we said about the Eras Tour: you think you can just go online, you think you can just scroll and know the setlist?

‘Let it be said about the Eras Tour ,  we’re tricksy. That’s what we are [and] we enjoy a good, healthy setlist hijinks.'

Translation? Expect the unexpected. 

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How to register for Taylor Swift tickets and how much will they cost? Everything you need to know about the UK Eras tour

That's right, Taylor Swift has finally announced her UK tour dates...

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Taylor Swift and backing dancers performing on stage during her Eras tour

Fans have been delighted by the news that Taylor Swift is coming to the UK in 2024, but now everyone wants to know how to register for tickets - and how much they can expect to pay...

The UK has been treated to some of the world's biggest music stars in recent months, from Harry Style's Love on Tour and Beyonce's Renaissance tour to Glastonbury headliners Elton John and Lizzo. And now, after touring in the US, Taylor swift has finally confirmed that she's bringing her incredible Eras tour across the pond. 

Kicking off on 9 May 2024 in Paris and wrapping up on 17 August 2024 in London, there are 11 UK and Ireland dates in total - but after the American leg of Taylor's tour sold out in minutes, fans are going to be on their toes if they want to make sure they get hold of tickets. We've rounded up everything you need to know, from how to register, how much they might cost and what date tickets go on sale.

How to register for Taylor Swift tickets

To stand the best chance of getting tickets for Taylor Swift's UK tour, register for tickets by visiting the Taylor Swift website and selecting which tour date you want to attend.

Registration opened on Tuesday 20 June, and will close on Thursday 22 June at 11.59pm in the UK, and on Friday 23 June at 11.59pm in Ireland and Europe. Registered fans will then receive an email on 5 July confirming if they were selected for the official sale or placed on the waitlist. If selected, you will then receive a purchase link and access code via email a day prior to the ticket sale. 

A post shared by Taylor Swift (@taylorswift) A photo posted by on

If you aren’t selected, you’ll join the waitlist and may receive an invite to join the sale if any further tickets become available. However, receiving a purchase link and code does not guarantee you tickets as there are limited tickets available.

Fans who want an opportunity to access ticket on-sales in multiple cities should register once for each city they would like to attend.

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Additionally, fans who participated in the Taylor Swift UK store Midnights album pre-order offer will qualify for pre-sale access to all UK and Ireland shows.

How much are Taylor Swift tickets?

We don't yet know how much Taylor Swift tickets will cost for the UK tour. However, we do know that tickets were originally expected to cost between $49 (£41) and $449 (£377) each for US venues.

But when it came to it, most fans were forced to purchase tickets through resale vendors at heavily inflated prices, and in March tickets started at $289 (roughly £277) and rose to as high as $1,778 (£1,398).

It's partly for this reason that customers have to register in advance to purchase Taylor Swift tickets, in an effort to prevent resalers getting their hands on them. Tickets will be available to purchase via the Ticketmaster & AXS websites only, and will be sold on a first come, first served basis.

When do Taylor Swift tickets go on sale?

Tickets for Taylor Swift's UK tour dates have different sale dates for different cities, but all tickets go on sale between 18 and 20 July 2023.

  • London pre-sale - 10am Monday 10 July
  • Edinburgh and Dublin pre-sale - 10am Tuesday 11 July
  • Cardiff and Liverpool pre-sale - 10am Wednesday 12 July
  • Dublin all tickets - 10am Thursday 13 July
  • London all tickets - 2pm Tuesday 18 July
  • Edinburgh all tickets - 2pm Wednesday 19 July
  • Cardiff and Liverpool all tickets - 2pm Thursday 20 July

Taylor swift UK tour dates

  • June 7 2024 - Edinburgh, BT Murrayfield Stadium
  • June 8 2024 - Edinburgh, BT Murrayfield Stadium
  • June 14 2024 - Liverpool, Anfield Stadium
  • June 15 2024 - Liverpool, Anfield Stadium
  • June 18 2024 - Cardiff, Principality Stadium
  • June 21 2024 - London, Wembley Stadium
  • June 22 2024 - London, Wembley Stadium
  • August 16 2024 - London, Wembley Stadium
  • August 17 2024 - London, Wembley Stadium 
  • August 18 2024 - London, Wembley Stadium

Who will be supporting Taylor Swift?

Taylor Swift is being supported on her Eras tour by Sabrina Carpenter. Carpenter is an American singer and actress, and previously starred in the TV show High School Musical: The Musical – The Series , alongside Olivia Rodrigo and Joshua Bassett.

Her most recent album, Emails I Can't Send , was released in July 2022, and features some of her most popular songs including 'Nonsense', 'Feather' and 'because i liked a boy'.

A post shared by Sabrina Carpenter (@sabrinacarpenter) A photo posted by on

Taylor Swift Eras tour setlist

Taylor's show is divided into 10 'eras' that each represent one of her albums, resulting in an epic 44-song setlist. There are also two surprise acoustic songs at each show.

  • 'Miss Americana & the Heartbreak Prince'
  • 'Cruel Summer'
  • 'You Need to Calm Down'
  • 'The Archer'
  • 'You Belong With Me'
  • 'Love Story'
  • ''tis the damn deason'
  • 'champagne problems'
  • 'tolerate it'

Reputation:

  • '…Ready for It?'
  • 'Don’t Blame Me'
  • 'Look What You Made Me Do'
  • 'Enchanted'
  • 'We Are Never Ever Getting Back Together'
  • 'I Knew You Were Trouble'
  • 'All Too Well (10 Minute Version)'
  • 'invisible string' / 'the 1'
  • 'the last great american dynasty'
  • 'illicit affairs'
  • 'my tears ricochet'
  • 'Blank Space'
  • 'Shake It Off'
  • 'Wildest Dreams'
  • 'Bad Blood'
  • 'Lavender Haze'
  • 'Anti-Hero'
  • 'Midnight Rain'
  • 'Vigilante Shit'
  • 'Bejeweled'
  • 'Mastermind'

You might also be interested to know why Taylor Swift is re-recording her albums and who Scooter Braun is .

Ellie is GoodtoKnow’s Family News Editor and covers all the latest trends in the parenting world - from relationship advice and baby names to wellbeing and self-care ideas for busy mums. Ellie is also an NCTJ-qualified journalist and has a distinction in MA Magazine Journalism from Nottingham Trent University and a first-class degree in Journalism from Cardiff University. Previously, Ellie has worked with BBC Good Food, The Big Issue, and the Nottingham Post, as well as freelancing as an arts and entertainment writer alongside her studies. When she’s not got her nose in a book, you’ll probably find Ellie jogging around her local park, indulging in an insta-worthy restaurant, or watching Netflix’s newest true crime documentary.

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registration tour uk

How to register for and buy Taylor Swift UK tour tickets as fans fume at lack of Manchester date

The rush for tickets begins soon...

Daisy Jackson

Taylor Swift finally announced a UK leg of her Eras Tour and the rush for tickets has already begun .

The multi-Grammy-award-winning singer has been taking the mammoth live show to stadiums across the USA but until now hadn’t announced anything on European soil.

She’s now confirmed a run of huge shows for the summer of 2024, including gigs in Liverpool, London and Edinburgh – but absolutely nothing for Manchester.

Mancs have been left fuming that the megastar is skipping over our city, asking ‘do you hate us?!’ and labelling it a ‘violation’.

Some have even theorised that Matty Healy of the 1975 – with whom Taylor Swift recently had a rumoured romance – has firmly put her off visiting Manchester ever again.

Tickets for Taylor Swift’s UK shows don’t even go on sale for another month, but if you want to be getting your hands on some you need to start planning right now.

Tickets are going to be in high demand, so here’s what you need to know.

How to register for tickets for Taylor Swift’s UK Eras Tour dates

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

You can’t just rock up on the day and try to buy tickets for Taylor Swift, oh no – you’ve got to be more organised than that.

The first step is to resister for the on-sales in July, picking which city you want to go to out of Liverpool, Edinburgh, London and Cardiff. You can register for multiple cities too.

Registration is open until Thursday 22 June 2023 at 23.59 BST. You can register for shows in the UK  here .

What are Taylor Swift’s UK tour dates?

The Eras Tour will be coming to the following venues on these dates next summer:

  • Friday 7 June 2024 – Edinburgh, BT Murrayfield Stadium
  • Saturday 8 June 2024 – Edinburgh, BT Murrayfield Stadium
  • Friday 14 June 2024 – Liverpool, Anfield Stadium
  • Saturday 15 June 2024 – Liverpool, Anfield Stadium
  • Tuesday 18 June 2024 – Cardiff, Principality Stadium
  • Friday 21 June 2024 – London, Wembley Stadium
  • Saturday 22 June 2024 – London, Wembley Stadium
  • Friday 16 August 2024 – London, Wembley Stadium
  • Saturday 17 August 2024 – London, Wembley Stadium

What happens after I register for tickets?

registration tour uk

Ticketmaster says you’ll receive an email from the promoter, AEG Presents, on Wednesday 5 July confirming the next steps.

If you are selected to receive a purchase link, that will also be emailed to you, containing a unique access code.

Registering for tickets does not guarantee you an access code or a link to the sale – stressful.

This is the process to follow when tickets actually go on sale:

  • Click the link you were sent at the appropriate time.
  • Enter your unique access code. Should you receive an error, double-check you entered the access code as it appears in the email you received.
  • Due to demand, after entering your access code, you may experience a longer than usual wait time. Do not refresh the page during this time.
  • When completing your ticket purchase, stay within one browser window.
  • Opening multiple windows or tabs to purchase tickets, may result in errors.
  • You may not exceed the ticket limit of four (4).  
  • For a faster checkout, make sure your billing address and credit card information is up to date prior to the on-sale.

When does each Taylor Swift UK show go on sale?

Tickets won’t all go on sale at once, so you’ve got a few chances to buy them if you’re flexible on location.

Ticketmaster is warning that there will likely be more demand than there are tickets, and registering doesn’t guarantee you access to a ticket.

These are the on-sale times for each show:

  • Fri 7 June – Edinburgh, BT Murrayfield Stadium: tickets on sale on 14.00 on 19 July 2023
  • Sat 8 June – Edinburgh, BT Murrayfield Stadium: tickets on sale on 14.00 on 19 July 2023
  • Fri 14 June – Liverpool, Anfield Stadium: tickets on sale on 14.00 on 20 July 2023
  • Sat 15 June – Liverpool, Anfield Stadium: tickets on sale on 14.00 on 20 July 2023
  • Tue 18 June – Cardiff, Principality Stadium London: tickets on sale on 14.00 on 20 July 2023
  • Fri 21 June – Wembley Stadium London: tickets on sale on 14.00 on 18 July 2023
  • Sat 22 June – Wembley Stadium London: tickets on sale on 14.00 on 18 July 2023
  • Fri 16 August – Wembley Stadium London: tickets on sale on 14.00 on 18 July 2023
  • Sat 17 August – Wembley Stadium London: tickets on sale on 14.00 on 18 July 2023

How much will tickets cost?

Taylor Swift tickets go on sale in July 2023 for her UK tour

No prices have been announced yet, but if you look at the going rate for similar-sized shows – like Coldplay and Beyonce – you can get an idea.

Coldplay tickets ranged from £27.50 (for obstructed seats) to £148.50 for seats, while standing tickets were £104.50. Beyoncé’s Renaissance World Tour in the UK cost between £50 and £170.

For the USA leg of The Era Tour, tickets were expected to cost between $49 (£41) and $449 (£377) – but over there they employed a dynamic pricing strategy that flexed with demand, so a lot of people paid way over that.

What have people in Manchester said about Taylor Swift’s UK tour?

There are some very unhappy bunnies here in Manchester this week. Here are just a few disgruntled comments from fans…

“Taylor Swift can you please explain why you’re showing no love to manchester when it’s got the bigger stadiums for a tour to be held at more transport links overall and you’ve never missed a tour here other than RED where you only did Wembley? we are hurt”

“I don’t know why Taylor Swift isn’t playing Manchester but I’m convinced it’s Matty Healy’s fault in some way.”

Why did our stadium get Coldplay, The Weeknd and Harry Styles and not Beyoncé and Taylor Swift… ok MANchester….. pic.twitter.com/Nmr4wQjm3K — Monopoly Phonic® (@MonopolyPhonic) June 20, 2023

“Taylor swift do you hate manchester? do you hate us?!”

“What did Matty Healy do to make Taylor Swift not include Manchester in her tour?”

“Taylor Swift not adding Manchester to her tour is absolutely a violation.”

Featured image: Publicity picture

Emily Sergeant

A popular coffee shop in Manchester will be giving away hundreds of free iced drinks to people in the city centre tomorrow.

Sure, it may not exactly have been the summer we were hoping for over these past couple of weeks, with temperatures a lot chillier than usual for the time of year, and the classic Manchester rain making itself pretty well-know, but independent cafe brand, 200 Degrees , has decided it wants to “turn up the heat” with a refreshing giveaway this week.

All to celebrate the launch of its new summer menu , the first 200 people through the doors of its central Manchester cafe will be able to get their hands a freebie.

Happening tomorrow (Tuesday 16 July) from 10:30am, the lucky city centre visitors will be given the choice of sipping on one of five new speciality iced drinks, all without having to spend a single penny.

You got plans for next Tuesday? Cancel them. You have NEW plans now. On Tuesday 16th July, we're giving away 200 free drinks from our new summer specials menu in EVERY @200degs shop. Join the queue from 10.30am and choose from one of five refreshing offerings, for FREE. pic.twitter.com/gWCyq0755v — 200 Degrees Coffee (@200Degs) July 9, 2024

The coffee chain says each new menu item has been curated especially for the summer, and there’s a flavour combination “for every palate” – with unique creations like the ‘Iced Spanish Matcha’, the ‘Dirty Iced Oat Chai’, and the ‘Salted Caramel Iced Oat Twist’ being just a few of the freebie options set to be on offer tomorrow.

Customers are being advised to “get down early” to 200 Degrees’ site in Manchester city centre on Mosely Street tomorrow if they want to stand a chance of claiming the ice-cold offer.

registration tour uk

Speaking ahead of the exciting limited-time giveaway tomorrow morning, Siobhan Lloyd, who is the Head of Marketing at 200 Degrees, commented: “It wouldn’t be a British summer without a bit of rain, but we’ve got the perfect selection of iced drinks to keep customers refreshed through the summer months.

“Our baristas have created a twist on some customer favourites, and we can’t wait to share them with people across the country.”

As well as the five new iced drinks, there’s also a bunch of new food items that’ve just been added to 200 Degrees’ menu for the summer too, so if you’re feeling a bit peckish, you can grab a seasonal bite to eat tomorrow while you’re at it too.

  • Aldi’s viral frozen drinks maker has returned to UK stores just in time for summer
  • Manchester coffee shop 200 Degrees hires professional ‘sandwich tester’
  • Hotly-anticipated new restaurant announces massive 50% discount for Manchester launch

Make sure to get yourself down to 200 Degrees on Mosely Street from 10:30am tomorrow if you want to claim a free iced drink.

Featured Image – 200 Degrees

registration tour uk

Defender Marc Cucurella has hit back at Gary Neville’s criticism of him following Spain’s win in the Euros 2024 final.

After what has been an action-packed past few weeks since UEFA Euro 2024 first kicked off out in Germany on 14 June, with Gareth Southgate ‘s Three Lions squad managing to make it all the way to their second consecutive Euros final, it was Spain who came out victorious in the end and took home the coveted title.

Spain clinched the all-important 2-1 victory thanks to goals by Nico Williams and Mikel Oyarzabal, while England’s effort was scored by second-half substitute Cole Palmer.

While we all know what ended up happening in the end, and while Spain were the clear natural winners on the night, ahead of the highly-anticipated final match showdown, Gary Neville had his reservations and gave his view on what could be Spain’s downfall if the nation were to lose and England should reign supreme.

🗣️ "He's not been convincing, that price tag I think still astounds everybody to this day…" 👀 Gary Neville isn't convinced Spain can go all the way this tournament with Chelsea's Marc Cucurella at left-back… #Euro2024 | #SPACRO pic.twitter.com/QzD4drqvAJ — ITV Football (@itvfootball) June 15, 2024

The former Manchester United and England right-back – who has been serving as a pundit on ITV throughout European football ‘s flagship tournament – pointed to Spain’s left-back, Marc Cucurella, as one of the reasons the team may struggle against England.

He said the Cheslea player is a contributing factor as to why he feels Spain “can’t go all the way” in the tournament.

registration tour uk

Speaking live on ITV on the Spanish team earlier on in the tournament, Neville explained: [Cucurella’s] not been convincing at Chelsea, he’s played a few games towards the end of the season, he’s aggressive, he’s tenacious, he’s a busy little full-back [but I think] that price tag still, to be fair, astounds everybody to this day.

“The Spanish defence has got a lot of experience now, but there’s something just missing from Spain that makes you feel like they’re going to go all the way.

“And I have to say, [Cucurella] being at left-back probably is another example of why we think that.”

registration tour uk

It was not long after Spain ran away with the title last night that Cucurella remembered Neville’s pre-match message for him, and so decided to hop on social media to share his own response to the ITV pundit’s strong words.

Writing on his Instagram story , Cucurella shared a picture with Neville’s quote in writing and commented in response: “We went all the way Gary.

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“Thanks for your support.”

Featured Image – Marc Cucurella ( via X )

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Taylor Swift Eras tour tickets updates — UK dates announced for star’s hit shows – how to register on Ticketmaster

All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue.

  • Henry Moore
  • Updated : 17:02, 20 Jun 2023

TAYLOR Swift has announced that she is bringing The Eras Tour to the UK for her first British gig in six years.

Taylor announced the next leg of her tour on Tuesday afternoon in an Instagram post, captioned: "EXCUSE ME HI I HAVE SOMETHING TO SAY."

The popstar will be coming to Edinburgh , Liverpool , Cardiff , London and Dublin in the summer of 2024.

Fans can register for ticket access on Ticketmaster by following the link on her website and have until June 22 to do so. Tickets will then go on sale July 18 at 2pm local time.

Read our Taylor Swift Eras tour tickets updates   blog for news and updates...

This blog has now closed...

This blog has now closed, but fear not as you can keep up to date with the latest Taylor Swift news here .

Canadian fans 'devasted' over no dates

International fans heard from Taylor Swift yesterday, confirming new tour dates, but Canada was left off the list, and fans are wondering if she'll take Eras to the country.

"What about Canadian dates :(," one fan wrote on Twitter .

Another tweeted: "taylor swift not coming to canada for the eras tour is my villain origin story."

A third wrote: "I’m like actually devastated, is Taylor for real not coming to Canada?? Like would she actually skip it? I’m so confused. She was just here for tiff, why wouldn’t she include Canada as international."

Taylor Swift’s fame and fortunes

According to Forbes,  Taylor Swift’s  net worth is estimated at a staggering $570million.

The Grammy Award winner made her fortune from her bestselling albums and worldwide tours.

In November 2022, demand for tickets to her highly-anticipated  2023 Eras  Tour overwhelmed Ticketmaster, as fans rushed to secure their spot to see the star.

Taylor has been working since she was 16, and she released her first album, Taylor Swift in 2006, followed by Fearless in 2008.

Taylor Swift’s previous tours

Taylor Swift has gone on tour multiple times throughout her career, below is a list of all of them:

  • Fearless Tour (2009-2010)
  • Speak Now World Tour (2011-2012)
  • The Red Tour (2013-2014)
  • The 1989 World Tour (2015)
  • Reputation Stadium Tour (2018)
  • The Eras Tour (2023)

Taylor Swift discography

Taylor Swift has released 10 studio albums and two re-recorded albums.

Her albums include:

  • Taylor Swift
  • Fearless (Taylor’s version)
  • Red (Taylor’s version)
  • Speak Now (Taylor’s version) releasing on July 7.

Taylor Swift’s top five streamed songs

Taylor Swift has had an illustrious music career thus far and has racked up more than 1million streams on the popular music streaming service Spotify .

Her top five streamed songs include:

  • Blank Space (1,216,402,643 streams)
  • Anti-Hero (833,172,374 streams)
  • Cruel Summer (567,434,675 streams)
  • Lavender Haze (410,413,432 streams)
  • All Of The Girls You Loved Before (116,588,591 streams)

Swifties take Ticketmaster to court

After Ticketmaster botched online sales for the megastar’s most recent tour, Taylor Swift fans took to court in Los Angeles to take the ticketing behemoth to task.

Swifties from all around the country have filed a complaint against Ticketmaster and parent firm Live Nation for engaging in “unlawful conduct” during the pop star’s disorganized tour sale.

The plaintiffs allege, among other things, that the major ticket seller broke antitrust rules.

Class action status was reviewed at the recent status hearing; although the defense does not plan to request a class action, they sought to retain the opportunity to do so, according to CNN .

Highest grossing tour

Taylor Swift has had successful grossing tours throughout her career.

Her Red Tour grossed $150million, becoming the highest-grossing tour by a country artist in history.

The 1989 Tour became Swift’s highest grossing at $250million and most attended tour at the time.

Swift’s Reputation tour in 2018, grossed a record of $266.1million, but The Eras Tour has the potential to surpass this feat at over $1.6billion.

Taylor did not go to college

Taylor did not go to New York University.

In fact, she did not even attend university and admitted during her acceptance speech that she left high school at tenth grade.

She explained: “I went to public high school until tenth grade and then finished my education doing homeschool work on the floor of airport terminals.”

She added how she “never got to have a normal college experience per se” but encouraged her fellow graduates to work hard.

She also said, “Effortlessness is a myth.”

More of Taylor’s speech at NYU

Taylor told grads : “Learn to live alongside cringe. No matter how hard you try to avoid being cringe, you will look back on your life and cringe retrospectively.”

She added: “I know it can be really overwhelming figuring out who to be, and when. Who you are now and how to act in order to get where you want to go.

“I have some good news: it’s totally up to you.

“I also have some terrifying news: it’s totally up to you.”

Taylor received an honorary doctorate

The  Shake It Off  singer received an honorary doctorate of fine arts on Wednesday, May 18, 2022.

Adoring fans and supporters of the icon screamed as the now Dr Swift blew kisses as she collected her degree in the Yankee Stadium in New York .

Donning her purple robe, Swift told the crowd: “I’m 90% sure the main reason I’m here is because I have a song called 22.”

She added: “Never be ashamed of trying. Effortlessness is a myth.”

Fan talks about experience with security man at concert

“I was just dancing, and this security guard was just crazy, yelling at us,” she explained to the Daily Mail .

“He didn’t want us to take photos in front of the stage. He was being very strict.”

Kelly added: “Every time he passed us we had to stand back because we were worried he would kick us out.”

“He had been like that all night, he was really annoyed,” she said.

“I know Taylor Swift — she wants people to come to her shows and have fun. I wasn’t doing anything outrageous, I wasn’t trying to get to the other side of the barrier.”

Fan harassed at concert by Taylor’s security

Taylor stopped her performance of “Bad Blood” on Saturday in order to settle a dispute on the stage.

The singer called the security man out by name and yelled at him to “stop” when he saw that he was shouting at Kelly.

“She’s fine! She wasn’t doing anything!” she yelled during the performance.

The video taken from different angles has been making rounds on social media since Sunday and has since gone viral.

Taylor defends fan at concert and gives her free tickets to show

A fan who was “harassed” by security at Taylor Swift’s Eras Tour performance in Philadelphia received complimentary tickets.

The fan, known as Kelly Inglis Kelly, told the Daily Mail that the singer had given her a free ticket to the performance on that day.

Ticketmaster broke records with Taylor Swift presale

Over 2million tickets were sold on Ticketmaster for Taylor’s shows in the US on November 15 – the most tickets ever sold for an artist in a single day, according to Ticketmaster.

Ticketmaster said in a statement at the time: “Every ticket was sold to a buyer with a Verified Fan code.

“90 percent fewer tickets are currently posted for resale on secondary markets than a typical on sale, which is exactly why the artist team wanted to use Verified Fan to sell their tickets.

“Ticketmaster is not currently reselling any Taylor tickets.”

US Eras Tour openers

Nine different guest acts play with Taylor Swift on her tour.

The openers include: 

  • Beabadoobee
  • Phoebe Bridgers
  • Girl in Red
  • Gracie Abrams

The international leg of the tour will have Sabrina Carpenter as opening act.

Midnights was released on Kim K’s birthday

The October 21st  release date of the Midnights album  also fell upon  Kim Kardashian's 42nd  birthday.

While fans suggested the pop singer attempted to steal the spotlight from Kim’s special day, they also claimed  her new song , Vigilante S**t, took jabs at the reality star and her ex-husband,  Kanye West , 44.

Her lyrics might have been about being “thick as thieves” with the ex-wife of a nemesis and reportedly giving the two “cold hard proof.”

Taylor explains her Midnights album 

In an  Instagram  post,  Taylor explained : “I think of Midnights as a complete concept album, with those 13 songs forming a full picture of the intensities of that mystifying mad hour. 

“However! There were other songs we wrote on our journey to find that magic 13. I’m calling them 3am tracks.”

She closed the self-described “very chaotic” surprise: “So it’s 3am, and I’m giving them to you now.”

The 3am tracks are additional songs, showing the creative process of Midnights and are all available to stream online for free.

Where to purchase official tickets

Taylor Swift Eras tour tickets for her European dates will be available for sale on Ticketmaster and Live Nation .

Tickets to the UK will go on sale on the following dates:

  • June 7 and 8, 2024 - Edinburgh (Murrayfield)
  • June 14 and 15 - Liverpool (Anfield)
  • June 21 and 22 - London (Wembley)
  • August 16 and 17 - London (Wembley)

UK store Midnights pre-order pre-sale access

The following are the dates and times the UK store Midnights pre-order pre-sale ticket sales start:

  • 10 July at 10am (local venue time) London
  • 11 July at 10 am (local venue time) Edinburgh and Dublin
  • 12 July at 10 am (local venue time) Cardiff and Liverpool

Tickets for all UK and Europe dates will be available on a first-come, first-served basis, while ticket inventory lasts.

More on ticket purchasing registration

Registered fans will get first access to purchase tickets in each city on the specific on-sale dates and hours indicated below.

Fans who want to be able to purchase tickets in different places need to register once for each city they wish to visit.

Registration does not imply that you will have access to the sale or tickets, per Ticketmaster .

More information on the registration procedure can be obtained by clicking through each city on Taylorswift.com/tour .

Fans that participated in Taylor Swift's UK shop Midnights album pre-order offer will be eligible for unique pre-sale access to all UK and Ireland performances and will be contacted via the email address provided at checkout.

Taylor Swift presale and general sale, explained

To enable fans who want to attend the events to get tickets, people will be able to register for Taylor Swift's The Eras Tour tickets before they go on sale.

The registration process is now open.

Fans may register for tickets on each city's official ticket registration website until Thursday, 22 June at 11.59pm (local venue time) in the UK , and Friday, 23 June at 11.59pm (local venue time) in Ireland and Europe .

Benefits of being a verified fan

“ Verified Fan  flexes its muscle to ensure that more tickets go to the fans who will actually attend the event,” reads the  company website .

Tickets for a performance are made available to verified members on a first-come, first-served basis before they go on sale to the general public.

Ticketmaster adds: “Invitations are based on demand and ticket availability.”

Once invited, members will receive a text message with a code to access the early ticket sale.

They will then be added to Ticketmaster’s Smart Queue virtual line, which was created as a defense against ticket bots.

Verified fan, explained

Verified Fan  is a Ticketmaster service that gives users special opportunities to get tickets for their  preferred performers and venues .

Email and a Ticketmaster account are prerequisites for registration.

A link on the announcement will direct customers to the specific registration page when an artist makes a show exclusive to verified users.

The next step is to ask users to list the shows they are interested in.

Ticketmaster will then send a confirmation email with instructions on what steps to take next.

'We got your registration!'

Fans who register to purchase tickets for Taylor Swift's Eras tour will get an email from Ticketmaster , confirming their registration.

They write in the email: "We expect that there will be more demand than there are tickets available."

Emails with updates will go out on 5 July 2023.

registration tour uk

  • News & Reviews
  • Tours & Tickets

The Uttarakhand

The Uttarakhand

Discover. Explore. Experience. Uttarakhand, Unveiled.

Registration and Tourist Care in Uttarakhand

Registration and Tourist Care in Uttarakhand

Registration and Tourist Care is an initiative by the Government of Uttarakhand to facilitate tourist visits and pilgrimages in the state. The portal registration and tourist care provides services like online registration for Char Dham Yatra, finding routes and destinations, and registering vehicles.

Char Dham Yatra Registration

The key facility provided by registration and tourist care is enabling online registration for the Char Dham Yatra to the four abodes – Yamunotri, Gangotri, Kedarnath and Badrinath.

Registration Process

  • Visit the  registration and tourist care  portal at  https://registrationandtouristcare.uk.gov.in
  • Click on Register/Login and create an account
  • Fill in the registration form with personal details
  • Make the registration payment

Registration Modes

There are multiple modes to register for the Char Dham Yatra apart from the main registration and tourist care website:

  • Mobile app – Tourist Care Uttarakhand
  • WhatsApp – +91 8394833833
  • Toll-free number – 0135-1364

Yatra Guidelines

Some key guidelines for the Char Dham Yatra:

  • Registration mandatory before visiting the shrines
  • Valid ID proof needed during travel
  • Follow all COVID-19 appropriate behavior

Vehicle Registration

Registration and tourist care also provides the facility to register vehicles for the Char Dham Yatra through the Green Card system.

  • Visit  https://greencard.uk.gov.in
  • Register private or commercial vehicles
  • Make online payment to get unique Trip ID
  • Hassle-free travel
  • Trackable movement of vehicles
  • Environment-friendly initiative

Tourist Assistance

Registration and tourist care aims to provide comprehensive assistance to tourists visiting Uttarakhand.

  • Yatra route maps
  • Nearby attraction details
  • Destination information
  • Emergency contacts
  • Location tracking
  • Safety alerts
  • 24×7 helpline numbers

Registration and Tourist Care in Uttarakhand, registration and tourist care is a one-stop portal by the Uttarakhand government to facilitate safe and seamless travel in the state.

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St Bernadette

  • What Are Relics?
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  • St Bernadette Story Timeline
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St Bernadette

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Registration is now open

The St Bernadette Relic Tour offers a special once in a lifetime opportunity for people of all ages and backgrounds to experience the special gifts and charisms of Lourdes, in a church or cathedral near them.

The venues hosting St Bernadette’s relics have a fixed capacity for visitors. To ensure the comfort and safety of pilgrims, visitors are asked to register their attendance, choosing a dedicated timeslot at a church or cathedral of their choice.

Please note that registration times to visit St Bernadette’s Relics are a guide only. People across our community will journey in prayer to visit the Relics. While every effort will be made to minimise waiting times, pilgrims may have to queue and are encouraged to include this possibility when planning their visit.

To register your free place please click on one of the Map ‘pins’ below or scroll through the Registration Calendar .

Registration Guide

Registration Calendar

Register here

1-2 September

Lourdes Calais Eurotunel Folkestone

Westminster Diocese

St Thomas of Canterbury

60 Rylston Road Fulham SW6 7HW

2/09/2022 9:00pm

3/09/2022 10:15am

Registration Closed

Westminster Cathedral

Metropolitan Cathedral of the Most Precious Blood of Our Lord Jesus Christ SW1P 1QW

03/09/2022 10.45am

05/09/2022 10:30am

Immaculate Heart of Mary

Hayes. Botwell Lane, Middlesex UB3 2AB

06/09/2022 10:00am

St Mary’s University

Waldegrave Road Strawberry Hill, Twickenham TW1 4SX 

06/09/2022 10:45am

06/09/2022 10:00pm

St John Fisher

Wood Road, Shepperton TW17 0DH

06/09/2022 10:30pm

07/09/2022 10:15am

Roman Catholic Bishopric Of The Forces

Roman Catholic Bishopric Of The Forces

Cathedral Church of St Michael & St George

Aldershot, Queens Avenue, Hampshire GU11 2BY

07/09/2022 10:00am

08/09/2022 8:30am

Portsmouth Diocese

St John’s Catholic Cathedral

Bishop Crispian Way Portsmouth PO1 3HG

08/09/2022 9:30am

09/09/2022 10:00am

Plymouth Diocese

Cathedral Church of St Mary and St Boniface

Wyndham Street West, Stonehouse, Plymouth PL1 5ER

09/09/2022 1:00pm

10/09/2022 12:00pm

Clifton Diocese

Clifton Cathedral

Cathedral Church of Saints Peter and Paul, Clifton Park, Clifton, Bristol BS8 3BX

10/09/2022 2:00pm

11/09/2022 11:00am

Cardiff Diocese

Metropolitan Cathedral Church of St David

38 Charles Street, St David's Centre, Cardiff CF10 2SF

11/09/2022 12:00pm

12/09/2022 12:00pm

Menevia Diocese

Menevia Cathedral

Cathedral Church of St Joseph, Convent St, Swansea SA1 2BX

12/09/2022 1:00pm

13/09/2022 11:00am

Shrewsbury Diocese

Shrewsbury Cathedral

Cathedral Church of Our Lady, Help of Christians and St Peter of Alcantara, Shrewsbury SY1 1TE

13/09/2022 1:00pm

14/09/2022 9:00am

St Werburgh’s Parish

Grosvenor Park Road, Chester CH1 1QJ

14/09/2022 10:00am

14/09/2022 4:00pm

Carmel Convent

12 Grosvenor Place, Merseyside CH43 1UA

15/09/2022 5:30pm

15/09/2022 7:00pm

Closed Visit

Wrexham Diocese 1

Wrexham Diocese

Cathedral Church of Our Lady of Sorrows

Regent St Wrexham LL11 1RB

14/09/2022 4:30pm

15/09/2022 9:00am

St Winefride’s Well Shrine

Plessington House, Greenfield St, Holywell CH8 7PN

15/09/2022 9:45am

15/09/2022 4:30pm

The Archdiocese of Liverpool

St Mary’s R.C. Church

Mount Pleasant, Chorley. Lancashire PR7 2SR

15/09/2022 8:30pm

17/09/2022 8:00am

Diocese of Liverpool

Cathedral Church of the Risen Christ (Anglican)

James’ Mount, Liverpool L1 7AZ

17/09/2022 10:00am

17/09/2022 2:30pm

Metropolitan Cathedral of Christ the King (Catholic)

Mount Pleasant, Liverpool L3 5TQ

17/09/2022 3:30pm

20/09/2022 7:00am

Diocese of Salford

Cathedral Church of St John the Evangelist

250 Chapel St, Salford M3 5LE

20/09/2022 8:00am

21/09/2022 7:00pm

Catholic Syro-Malabar Eparchy of Great Britain

Catholic Syro-Malabar Eparchy of Great Britain

St Alphonsa of The Immaculate Conception Cathedral

St Ignatius Square, Preston, Lancashire PR1 1TT

21/09/2022 8:00pm

22/09/2022 7:00am

Lancaster Diocese

Lancaster Diocese

St Peter’s Cathedral

Balmoral Rd, Lancaster LA1 3BT

22/09/2022 8:00am

23/09/2022 6:00am

Our Lady and St Joseph’s Church

Warwick Square, Carlisle Cumbria CA1 1LB

23/09/2022 7:30am

24/09/2022 8:30am

Carfin Shrine

Carfin Lourdes Grotto

100 Newarthill Rd, Motherwell ML1 5AL

24/09/2022 11:00am

01/10/2022 8:00am

Hexham & Newcastle

St Mary’s Cathedral

Clayton St West, Newcastle upon Tyne NE1 5HH

01/10/2022 11:00am

02/10/2022 11:00am

Middlesbrough Diocese

Middlesbrough Diocese

St Mary’s Cathedral

Dalby Way, Coulby Newham, Middlesbrough TS8 0TW

02/10/2022 12:00pm

03/10/2022 1:00pm

Ampleforth Abbey

York YO62 4EN

03/10/2022 1:30pm

03/10/2022 5:00pm

Our Lady of Lourdes and St Peter Chanel Parish

Cottingham Rd, Hull HU5 2DH

5/10/2022 7:00pm

5/10/2022 7:00am

Awaiting Venue Data

Leeds Diocese

Leeds Cathedral

Cathedral Church of St Anne and the Church of the Holy Rosary, Great George St LS2 8BE

03/10/2022 6:30pm

04/10/2022 5:00pm

Hallam Diocese

St Marie’s Roman Catholic Cathedral

Norfolk St, Sheffield City Centre, Sheffield S1 2JB

04/10/2022 6:00pm

05/10/2022 12:00pm

St Peter-in-Chains

Chequer Rd, Doncaster DN1 2AA

05/10/2022 12:30pm

05/10/2022 6.00pm

Nottingham Diocese

Nottingham Diocese

Ashby Road, Scunthorpe DN16 2RS

06/10/2022 8:00am

06/10/2022 5:00pm

Cathedral Church of Saint Barnabas

North Circus St, Nottingham NG1 5AE

06/10/2022 6:30pm

07/10/2022 10:30am

Archdiocese of Birmingham

Little Sisters of the Poor

71 Queens Park Road, Harborne,Birmingham B32 2LB

7/10/2022 12:00pm

7/10/2022 4:00pm

St Chad’s Cathedral

Queensway, Birmingham B4 6EU

07/10/2022 6:00pm

08/10/2022 7:00pm

The Diocesan Shrine of Our Lady of Lourdes

Uxbridge Street, Hednesford, Staffordshire WS12 1DB

08/10/2022 9:00pm

09/10/2022 7:00pm

The Parish of the Immaculate Conception

The Causeway, Bicester OX26 6AW

09/10/2022 9:00pm

10/10/2022 2:00pm

The Catholic Diocese of Northampton

Cathedral Church of Our Lady Immaculate and St Thomas of Canterbury

Primrose Hill, Northampton NN2 6AG

10/10/2022 3:00pm

13/10/2022 9:00am

diocese of east anglia

Cathedral of St John the Baptist

Unthank Road, Norwich NR2 2PA

13/10/2022 11:30am

15/10/2022 9:00am

Our Lady of the Assumption & the English Martyrs

Hills Road, Cambridge CB2 1JR

15/10/2022 10:30am

16/10/2022 9:00am

Brentwood Diocese

Cathedral of St Mary and St Helen

28 Ingrave Road, Brentwood CM15 8AT

16/10/2022 10:00am

17/10/2022 12:00pm

Our Lady of Lourdes Wanstead

51 Cambridge Park, London E11 2PR

18/10/2022 10:00am

19/10/2022 9:00am

St Joseph’s Catholic Church

Bedwell Crescent, Stevenage SG1 1NJ

17/10/2022 1:00pm

18/10/2022 8:15am

Southwark Diocese

St George’s Cathedral

Westminster Bridge Rd, Southwark, London SE1 7HY

19/10/2022 9:45am

21/10/2022 10:00am

Aylsford, Kent ME20 7BX

24/10/2022 7:00pm

28/10/2022 1:00pm

Arundel & Brighton

St Dunstan’s Catholic Church

Shaftsbury Road, Woking GU22 7DT

21/10/2022 11:30am

22/10/2022 8:00am

Arundel Cathedral

Cathedral Church of Our Lady and St Philip Howard, London Road BN18 9AY

22/10/2022 9:00am

23/10/2022 2:00pm

Worth Abbey

Paddockhurst Road, Turners Hill, Crawley, West Sussex RH10 4SB

23/10/2022 3:00pm

24/10/2022 6:00pm

Our Lady of Willesden

1 Nicoll Road, Willesden, London NW10 9AX

28/10/2022 4:00pm

30/10/2022 9:15am

Wormwood Scrubbs

Du Cane Road, London W12 0AE

30/10/2022 10:00am

30/10/2022 2:00pm

registration tour uk

Ukrainian Catholic Eparchy of the Holy Family of London

Holy Family Cathedral

Chancery Office, 21-22 Binney Street, London W1K 5BQ

30/10/2022 3:00pm

1/11/2022 7:00am

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Please note that your registered time of entry should act as a guide only . People across our community will journey to venerate the Relics of St Bernadette, please be prepared to queue on arrival as waiting times are likely.

We look forward to welcoming you.

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Bob Dylan announces UK tour including three nights at the Royal Albert Hall

Dylan will play 10 nights across the UK as part of the Rough and Rowdy Ways tour.

registration tour uk

Bob Dylan has announced a 2024 UK tour, including three nights at London’s Royal Albert Hall.

The 83-year-old singer will also play two nights at Edinburgh’s Usher Hall and Wolverhampton Civic Hall.

Concerts in Bournemouth’s Windsor Hall, Liverpool’s M&S Bank Arena and Nottingham’s Motorpoint Arena will make up the rest of the 10-date tour in November.

Tour poster from Bob Dylan's 2024 UK tour

The shows will be phone-free, and people will be asked to put their phones in a Yondr pouch, which closes automatically when in the venue and unlocks in the venue’s concourse.

Dylan has been touring his 2020 album Rough and Rowdy Ways since 2021, playing dates in London, Glasgow and Oxford in 2022.

The singer is one of the most acclaimed songwriters of all-time, winning 10 Grammys and being nominated on 38 further occasions. Dylan has had six UK top 10 singles and nine UK number one albums.

He began his career in 1962 with the single Mixed-Up Confusion, which failed to chart in the UK and US.

But he shot to stardom with a string of successful singles in 1965, including The Times They Are A-Changin’, Subterranean Homesick Blues and Like A Rolling Stone.

Dylan’s songs have been covered by the likes of The Jimi Hendrix Experience, The Rolling Stones and Adele.

The Royal Albert Hall holds a special place in the singer’s history, with a 1966 live recording entitled The Royal Albert Hall Concert, demonstrating the heckling Dylan received when going electric.

But despite the name, the album was actually recorded at Manchester Free Trade Hall.

However, despite the naming error, Dylan did play the hall on the same tour, playing two dates in May 1965 and May 1966.

He began with an acoustic set before bringing out his band The Hawks in the second half to play a controversial electric set.

Dylan’s stage time for the 2024 Royal Albert Hall concerts will be 8pm, and 7.30pm at all other venues.

Tickets for all of the shows will go on sale on Friday, July 19, from 9am.

Dylan will play the Royal Albert Hall on November 12, 13 and 14, Windsor Hall on November 1, the M&S Bank Arena on November 3, Edinburgh’s Usher Hall on November 5 and 6, Nottingham’s Motorpoint Arena on November 8, and two nights at Wolverhampton Civic Hall on November 9 and 10.

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How to Start a Tour Company with (Almost) No Money

Trifon Tsvetkov

Table of Content

How to start a tour company: before you start, designing your tour, testing the waters, taking care of the legal stuff, open for business, how to start a tour company in case you can’t do everything yourself, launching and beyond.

Starting a tour company is tough work.

There are many steps involved and it’s important to sequence them in the right order. Otherwise, you risk losing money and time working on the wrong things.

To make it easier, we created this article to guide you through the process of starting a tour company.

Among other things, you’ll find what are the crucial first steps to start a tour company off the ground. You’ll find ways to test your ideas without spending lots of money up front and get early sales before you even launch your business.

You’ll also find tips for designing your tour and positioning yourself in the market so that you have a clear differentiator from existing competitors.

Lastly, you’ll gain an understanding of how to market and grow your tour company so that you have a solid basis for success.

Ready? Let’s go.

CALL TO ACTION

Before going further, you need the most important ingredients for starting a tour company – skills and passion.

Just kidding.

You really don’t need skills and passion at the beginning because you can acquire these as you go along.

But you do need to make a commitment.

Make a commitment to yourself

Starting a tour business is like everything else in life that’s worth pursuing – you’ll get out of it whatever you put in it. So it’s best to approach the whole venture with a long-term mindset. It’s hard to get started and it won’t get easier over time. Before even starting, make sure you’re truly committed to spending days, months and years on growing this venture.

Now, on to the more practical stuff.

Check the requirements

The first thing you’ll want to do is check the requirements with your local tour body. There may be specific health and safety regulations, depending on your city and the type of tour you want to start. For the most part, these should be relatively easy to fulfill but in some cases, you might have to take a special course to start trading legally.

If you find that it takes time to obtain the necessary documents, skip to the part about registering your business and take care of that first. This way, you can do all the work around designing your tour while waiting for the registration documents.

So now you’ve made a commitment that you’re in it for the long run.

You’ve also checked the regulations with your local tourism body and you have a good idea of what’s to come from a legal standpoint.

That’s all you need to go forward and design your tour – including how you will make money and stand out from the competition.

Choose your target market

starting tour company

If you’re sure you can meet all requirements of starting a tour company and you’re in it for the long run, it’s time to do a little market research .

The most important thing to do at the beginning is to choose your market and niche down. That’s because you likely have limited resources and you don’t want to waste them on activities that won’t get your results. To get results, you need to know who you’re targeting, what your potential customers need, and how they acquire information.

So how do you choose your niche?

There are many ways to go about this and below are just a few best practices:

1) Scratching your own itch A tried and tested method is to build a tour for people like yourself. This means people that are in your age group, share your interests and, ideally, you know a lot of them.

Taking this approach is great because it will be easier for you to “get in the shoes” of your customers.

2) Take advantage of a market trend Is there a factor that makes targeting one group a really good idea?

Perhaps a new law reduced travel restrictions for another nation and you expect many people will come and visit?

Or maybe there’s a new initiative in your city that’s likely to attract many new visitors?

It’s important to stay on top of local and international tourism trends because you might spot a pattern before everyone else and take advantage of it.

3) Look at your competition before starting a tour company Is there a gap in the market that you’ve spotted? Something that’s missing in the region for you personally, that you’d like to introduce? Check out Viator or GetYourGuide to make sure it’s really missing.

If you’re lucky, all 3 factors above will work in your favor. You should ideally be in a growing market that you understand and is underserved by existing competitors.

Develop your Value Proposition

Once you’ve chosen a target market, it’s time to figure out what type of tour you’re going to sell them and why they will buy it.

How do you go about that?

A good approach is to list out your ideal customer’s pains and gains .

How can you help them solve their problems or reach their goals with your tour? Answer this question to figure out what type of tour you can offer and how to tailor it for your customers.

For more information on developing an effective value proposition, check out our article on how to conduct market research for tours and activities .

Identify your Unique Selling Point (USP)

The USP or Unique Selling Point is the answer to the following question: why would anyone choose you over competitors?

Getting your USP right is important because you’ll need to communicate it often and everywhere you can.

Is your tour the only one of its sort in your city? Are you giving more value at the same price? Increasing the duration (though not always), giving out freebies or adding a tour theme are all good examples of differentiation.

Devise a go-to-market strategy on how to start a tour company

So you know who you’re going to target and what you’re going to offer them. Now it’s time to think about how you’re going to reach your audience in a cost-effective way .

Below are some of the best channels for selling tours (you can click on each to read more):

  • Your website
  • Online Travel Agencies (OTAs)
  • Social Media (Facebook, Instagram, Pinterest, YouTube…)
  • Destination Management Organizations (DMOs)
  • Review sites like TripAdvisor

We’ll speak more about these channels later. For now, think about how your target audience acquires information so you have a rough idea of how you’re going to reach them.

Set your price

how to start a tour company without bidget

Pricing is a tough subject to master.

But it’s important to get it right because it directly affects your revenue, the perceived value of your tour and, most importantly, the type of customers you attract.

The most important thing is to avoid underpricing. Just because you’re starting out doesn’t mean you should be lower cost. If you compete on price, it’s going to be hard to get the initial profit you need to grow and provide a better service.

Think about it this way – the higher the price, the more value you can provide to your customers.

In fact, you can have several tiers of pricing to control demand and allow people different types of experiences.

That said, it’s worth checking out competitors so you have a rough guideline of the average price others are charging.

Identify the resources you’ll need

Now it’s time to think about what you’ll need in order to deliver your tour.

It’s good to have an idea of the required resources so you can estimate your costs and avoid unexpected surprises.

These could be things like special equipment, assets, and employees. Or maybe you need to find a great office location?

Whatever it is, keep that in mind so you can budget for it later.

Visualize a day running the tour

By now you should have a good idea of how your tour is going to function.

In order to clarify what it means to do this, try and visualize a normal day running the tour.

  • When do you wake up?
  • What do you do first in the morning?
  • How does your workday go by?
  • How does it end?

Visualizing your day will help you spot any gaps or things you’ve missed. You’ll also get a rough idea of the more repetitive and mundane tasks you’ll have to do – hopefully, this will not put you off!

Make a list of people who can help you

networking list

We’ve covered some ground now and you’re probably thinking “that’s a lot of work”!

Once you have a rough idea of what you’ll need and the ongoing activities, think about who can help you with starting and running the tour.

Do you know people who can provide you with any resources , guidance or support? Or maybe there are specific organizations that you can partner with or even pay to massively increase your chances of success?

Think about this early and you’re likely to find that things are much more realistic than you thought at the beginning.

Estimate your costs

As with any business, you also need to keep an eye on the costs.

After putting in the work in the thought exercises above, you should be able to estimate some rough number – both a monthly overhead and the cost of starting up. Try and make a few notes right now.

Now double the number you got for both the upfront and monthly costs.

The reason for this is to avoid “ optimism bias ” – we are wired to underestimate the likelihood of things going wrong in the future.

So stay on the safe side and, as they say, “expect the unexpected”.

scientist drawing

Source: TNW

Most articles online will suggest you register a company, find an accountant, build a content-heavy website and all sorts of useless things – before even knowing if people want your tour.

Here, we take a slightly different approach.

While you need to get the formalities right (like your license, registration, and insurance – but more on this later), you should try and collect as much information as possible to validate your assumptions before spending lots of time, effort and money.

Here, we’ll look at the first steps you can take to prepare your tour for success and get online as quickly and cheaply as possible.

Choose a name for your tour

This should embody your core differentiator and make clear what you do. Here are a few good examples:

  • Seaplane Adventures
  • BrewCycle Portland *
  • Boston Lobster Tours

All 3 examples give you an idea of what to expect – but they are not obvious.

This is also a good time to check if there’s a suitable domain name for your business – later on, you’ll need it for your website. Plug your ideas into this domain name generator to get some killer suggestions.

*Please note: We don’t support drinking craft beer before getting on your bicycle.

Create a logo

Ok, so you have an idea of your tour design, pricing, and USP. Now it’s time to get to the visuals.

The first thing to think about is a basic logo to use across various sales channels – like your website and social media.

You can create a free logo here or hire someone to do it for you on places like 99designs .

Try to get the colors right and make it represent what you stand for. But don’t worry too much about it – the logo is important but not the main reason people will come and buy from you.

Take some photos and videos

cameras grid

Source: GofreeDownload

Yes, I know you still haven’t launched your tour and don’t have any photos of happy people with stunning views behind them.

But that’s no reason to exclude visuals from your marketing materials.

Go around and take some photos in your city. Or record a video of the equipment you’ll use – even before you have it. This will come in handy when you start building your online presence (we’re getting there).

Decide on your opening hours and launch date

What? Opening hours?

Yes, you’ll need to present a fully operational page in a moment that assures people the tour will go live.

This is also the time to decide on your official launch date so you can start generating some buzz ahead of that.

Make sure to stay on the safe side and expect that there will be delays. There’s no need to rush (unless you have a really good reason for it).

As a rule of thumb, give yourself at least 30 days for promotion ahead of the launch date.

Set up your contact details

You’re about to start interacting with a lot of people – now’s the time to set up your business contact number and email address.

No need to use a website domain name for your email or setting up a long-term contract for a mobile phone. People don’t really care about that.

A simple [your_tour_name]@email.com and a prepaid SIM card should be enough at this point.

Create a Facebook page

facebook shop

Source: Sprout Social

You were probably wondering why you need to do all these stuff above.

Well, the reason is your Facebook page (or in rare situations – some other social media where your target audience hangs out).

A Facebook page is one of the fastest ways to get online and gain the capacity to reach many people.

It can host all the information people care about when booking your tour – including pricing, address, reviews and so on. They can even get in touch with you directly via chat.

Best of all, your friends and family can share it and generate awareness.

There’s only one setback – you need a way to capture people’s email addresses to tell them about your launch date. That’s where your website comes in.

Create a basic website

Your website should be the primary online channel you use for acquiring new customers. The reason is you have full control over your website which is not always true when using other online channels. You can control things like the branding and messaging, but more importantly – you will not pay any commission fees to resellers.

At this point, you don’t need an elaborate website with all the bells and whistles. You just need a simple page with the following elements:

A ttention: Create an exciting headline that captivates your visitors once they arrive at your website.

I nterest: Describe the key benefit of your tour, making sure to mention who it’s best suited for.

D esire: Highlight the best parts of your tour using both words and images to instill a desire to act in your visitors.

A ction: Provide a clear call to action to submit an email address so you can save them a spot for launch date (or directly purchase your tour or activity once you have a booking system in place ).

Like with the logo, avoid spending too much time on this and make sure it’s just out there. There are many cheap options for building a basic website such as WordPress or Drupal .

You can learn how to build your own website with built-in booking system here .

Once you set up your website, take a minute to check its performance in terms of SEO, page speed and keywords. You can use this free SEO grader tool to perform the test.

Free SEO grader

So, you’re officially online and well on your way to launching a tour business. Now it’s time to get involved in the industry and talk to the most relevant people you can find.

Talk to people in the industry

Talking to tour guides and operators that have done what you want to do is probably the fastest way to a successful start. Ask for advice, ask for their stories and learn from their successes and failures.

Just search for tours that don’t directly compete with you and get in touch with one or more of the tour guides. Explain that you’re just starting out and that you want to meet other people in the field to bounce ideas and experience off each other.

Follow the influencers

There are many influencers in the tour industry that you can turn to.

Even if you can’t directly talk to them, you can follow their blogs and social channels to stay in touch with what’s going on in the tour industry.

Of course, keep a close eye on the Regiondo blog too – we cover the most important aspects of starting and running a leisure business with topics ranging from sales and marketing to leadership and important tourism events.

Get involved in events and meetups

people talking

Source: Local Guides Connect

Another easy way to develop the network you need is to join existing events, conferences and regular meetups near you. These should be related to the industry but don’t necessarily have to be just for tours.

A lot of groups exist where business owners can share ideas and experience to get more profitable and grow. These are also people that can refer you more business and, of course, buy from you.

Just go to Meetup.com or your local DMO too see if there are any good events happening nearby.

Stay active in these fields and you’re bound to get a lot of benefits and have fun along the way – while meeting new people and acquiring friends.

As you can see, your goal when starting out should be to generate bookings as quickly as possible.

However, there are a few things to take care of so you can trade legally. It’s best to do this early to avoid potential bottlenecks later down the road.

Register your business

The first thing you need to do is to register your business name so you can legally start making sales. The name doesn’t have to be the same as your tour name so you can use whatever makes sense for your business structure and future plans.

Just go to your local business registrar office or call them up on the phone to save time (if available).

Open a business bank account

There are many ways to get paid, but you always need a place where the money ultimate goes. So opening a business account is one of the first things you need to do. This will let you keep track of expenses while having a place to take payments.

Get a tour operator license

Once your business is officially registered, it’s time to obtain your tour operator license or (or equivalent in your country). The process for this should be detailed in your local government’s or tourism body website.

Set up liability insurance

Liability insurance will protect you in case something goes wrong and a guest or employee has an accident. You can also cover any potential legal costs. Make sure to go online and search for quotes from local insurance companies.

Well, not exactly. While your business is not fully operational yet, there’s no reason why you’d turn down bookings.

In fact, you have every reason to start getting pre-sales and booking your tour in advance. Not only is this the best way to validate your ideas, but it’s also great to fund your startup costs for launch day.

Start taking online bookings

Ok, now that your website is up and running, you’ll need a way to get bookings through it .

To do that, we recommend choosing a booking software like Regiondo that will take care of the hard work for you. You can   book a live demo with Regiondo experts who will guide you through the platform and help you start getting online bookings.

New call-to-action

Once you have your website and booking system implemented, you can manage all your sales in one place using your Regiondo dashboard.

Your website visitors can also see a live booking calendar on your website and you’ll be able to manage multiple sales channels – like Viator and  GetYourGuide  among others.

Register with Online Travel Agencies (OTAs)

Once you’re ready to take bookings, online travel agencies can be the best place for getting early sales. These sites have grown tremendously in recent years. They often list thousands of tours and activities and sell them to their visitors in exchange for a commission.

You can learn more about the top online travel agencies in our dedicated post on the topic .

Get on review platforms

Eventually, reviews will be a key part of your tour business and it’s never too early to start thinking about building your presence on review platforms .

The biggest name here is TripAdvisor so we have a whole article on building your TripAdvisor ranking .

As a best practice, try to build your reviews in a single platform, preferably TripAdvisor, so that you don’t spread your attention across multiple platforms. But there are other important places too – like Google, Yelp, and Facebook. If people prefer to use these platforms, you should give them a way to leave a review there as well.

Sign up for the relevant social media platforms

social media

Hopefully, you already have some social media presence, such as a Facebook page .

But depending on who you target, you might also look into other channels.

For example, younger people tend to spend more time on Instagram and Snapchat.

And Pinterest is one of the most visual places to hang around on the web – ideal to post the photos you’ve taken in the steps above.

YouTube is the king of video – and it’s a great channel for many people to drive traffic to their website.

Twitter can be a good option too – especially if your target market hangs around there. Twitter’s users are from a varying background but you will often find influencers there – who can help you grow your business tremendously.

Finally, despite its status as a professional network, Linkedin can be a good channel for selling to businesses. If you plan to introduce teambuilding offers and group events for companies, this social network can be a good option.

Tell your story

Now it’s time to add a more personal touch to the places where you have a presence.

Like the USP, your story will do much of the selling for you.

  • Why did you decide to start this tour?
  • How did you come up with the idea?
  • What problems did you encounter?
  • Who was there to help you?

These are just some questions that help you define your brand story.

You may think that there’s nothing special to your tour – but I encourage you to sit down and think deeply about this.

Were you fed up with your 9-5 job? Or maybe you’ve always been fascinated with the subject of your tour? Did you grow up in the city, knowing all of its ins and outs? Or maybe you stumbled upon the location and fell in love with it?

Whatever the background, you surely have a good reason to be where you are. If you get to a point where you actually launch a tour, you will have something interesting to say about it. And people like interesting stuff. It’s why they buy tours and activities. And it’s why young people today prefer spending on experiences rather than things .

Do email marketing

email envelope

Source: Depositphotos

Hopefully, your website is working well and generating a consistent flow of emails by now.

Email marketing is one of the best ways to reduce reliance on first-time customers.

It’s also a great way to generate more online reviews by contacting people after an event.

At this early stage, email will help you update customers and potential customers when the tour becomes available.

Advertise (if you can afford it)

Advertising is not crucial before launching but could help if you have the budget for it.

Depending on your target market, you could go for offline advertising or online advertising. And in some cases – both.

You might be tempted to go for modern approaches like Facebook ads or Google ads, however, traditional print media can also be a good choice.

As more people get their news and info online, you can strike some pretty good deals with local magazines or newspapers.

Another option is sponsoring travel bloggers and other influencers who can promote your upcoming tour in their content.

And if you don’t want to spend cash on advertising, check out our post with  10 ways to get free advertising for tours and activities .

Set up analytics

analytics trends

To be frank, sophisticated stats are not what you want to spend your time on so early.

However, it’s good to have a basic idea of where bookings are coming from (and hopefully you’ll get enough bookings to justify it).

Knowing this will guide you about where you should spend time later on when growing your tour.

Is your website working well? What about Facebook ? And maybe some of the OTAs are kicking in…

These are things you need to keep an eye on so you spend your time in the most effective way.

The important thing right now is to keep things simple.

Track a few KPIs and make sure you always have a specific question you want to answer before getting buried in data.

You can learn more about this topic in our post about Google analytics .

Do a test run

If you can, get some friends together and run the tour with them. This will help you spot potential bottlenecks ahead of launch day so you are prepared to tackle them.

You will also be able to make any changes to the tour based on your guest’s reactions and feedback.

In some cases, you might need staff or special equipment to start operations. This section is here for a reason – you will ideally confirm all your ideas and make sure there is high demand for your tour before investing serious resources.

But if needed, here are some tips on finding the right suppliers and hiring your first employees .

Find suppliers (and possibly funding)

Do you need some special equipment? Any assets that are crucial to the operation?

There are 2 aspects here – one is sourcing them and the other is getting the money to fund your purchases.

But this is a post about starting a tour company on a tight budget. If you don’t have all the cash upfront, check out our article on business funding so you can take care of this too.

For supplying the assets, it’s usually best to source locally .

You may be tempted to order from China or other places where you can get a cheaper offer.

But this way you increase the likelihood of problems and complications.

Despite major platforms like Alibaba that make it easier to trade wholesale, it can still be difficult to acquire assets this way, especially if you don’t speak the language.

It’s also much more difficult to get support later.

And in many cases, you will be surprised that there is not that big of a difference between wholesale prices. So sourcing local is a good step if you can afford it.

Another tip here is to start small .

Avoid ordering big batches but rather start with the minimum needed to make your tour a reality. Try and get it on credit and form a deal where it’s possible for you to return the equipment if you don’t manage to take off as quickly as you’d hoped for.

It’s good to do the job yourself first – at least for a little while. This will help you understand the processes and the type of people you need to hire.

But sometimes, you will need to hire from the get-go.

Needless to say, you should aim to get the best people you can. Whether it’s seasoned professionals or people with lots of potential whom you can train.

This is not the place for making compromises. Who you hire will have a great impact on your success or failure.

This is obviously a big topic and there’s no way to capture it here. If there’s one thing to take away, it’s this:

Find great people and treat them well – that’s one good recipe if you need staff early on.

launch fireworks

Source: Pexels

The day you and the entire city have been waiting for…

Make it special

Ok, so you’ve designed and tested a great tour, people know about you and you’re confident things will go right. Or maybe you’re not – it doesn’t matter because it’s time to launch officially!

Get everyone you can – family, friends, family friends, friends of friends, the media – everyone should know about it.

If you used all of the tactics above, you might find that you’re booked well in advance!

Provide world-class customer service

Once you start getting some customers, make sure you treat them well. That’s the most important thing from now on – creating passionate, happy customers and treating the people around you well.

By giving people great service, you reduce the reliance on first-time visits and so you can build a sustainable business where you don’t have to grind all the time.

Sure, the odd bad review will come along, but there are good ways to deal with negative reviews.

The important thing is to be willing to sacrifice the short-term for the long run. You may have to swallow some pride and give a few refunds at first. You may have to sell some promotions that are not perfect revenue-wise. But it will pay off because people will spread the word and come back again and again.

Start managing for growth

Well, you’re hopefully in a pretty good spot right now. But the hard work has just started.

You will face many difficult choices from now on – bad economy, good economy, expanding and reducing sales. Plan and research every step carefully – but don’t overthink it. It’s a tough balance to accomplish.

Use your vision as a guide and you will make decisions easier. Go back to your brand story and the reason why you’re staring. Keep this in mind and use it when you have to make a hard decision.

Whatever happens, make sure you have fun and stay true to your vision.

Well, that’s one huge topic, isn’t it? Of course, there’s no way to capture everything you need to know in one article. It could well be a subject of a book or even many books.

But we hope this article will act as both a handbook and an inspiration for you to act and start your tour company.

The crucial things to remember are as follows:

  • Do your research
  • Test the waters so you don’t spend cash up front
  • Start marketing early
  • Analyze the best channels for you
  • Start small and don’t buy expensive resources
  • Hire after you’ve done the job yourself
  • Expand carefully, staying true to yourself and your values

So there you have it – that’s how to start a tour company without breaking the bank.

If you want to learn more about the topic, check out these articles:

  • How to Conduct Market Research for Tour and Activity Companies
  • 9 Ways to Get Business Funding for Tours and Activities
  • How to Sell Tours and Activities with Facebook
  • The Top Online Travel Agencies for Selling Tours and Activities

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EURO 2024 Final screening

  • Date 14 July 2024
  • Venue The O2 arena

AXS Official Ticket Source

Event Details

EURO 2024 Final screening 

Ticket ballot is now closed

Spain vs England screened live at The O2, Sunday 14 July 2024 at 6PM

The Mayor of London is delighted to host the screening of the Euro 2024 Final, between Spain and England. The O2 will host the free screening on Sunday 14 July 2024. To secure tickets to the event you must enter the free public ballot.

PLEASE NOTE : You must be over 18 to take part in the ballot. The event itself is open to ALL AGES. No under 16s will be allowed on the standing floor. Under 15s need to attend with an adult aged 18 or over in a reserved seat. 

Babies in arms (children aged 2 and under) are permitted in reserved seating - but do NOT require a ticket as they are not allocated a seat. Please note buggies and prams are not permitted inside the arena for this event. The nature of the event means it will be busy and we do not have storage available for this equipment. 

What’s happening on the day?

Venue doors will open at 6pm where there will be access to food and beverage as well as live entertainment prior to kick off. Both seated and standing tickets are available, as well as accessible viewing areas. Please make sure you select the most appropriate area when entering the ballot. Under 16s will only be allowed in the seating area accompanied by an adult and not in the standing area. This is an England fan screening, therefore only England team shirts/dress will be allowed in the venue . No opposing team shirts or other club shirts are permitted.

How to apply for a free ticket?

This is a free public ballot for tickets. You will be required to fill out an entry form to apply for up to four tickets. Once the ballot has closed there will be two selection rounds in which successful entries will be notified to redeem their free ticket. Due to the short notice of this event, you will need to redeem your ticket in the timeframe allocated to you . If you miss this time slot, you will not be re-entered into the second round of the ballot. As tickets are limited, if you are successful in the ballot, please only confirm your tickets if you are certain you will attend the screening.

Accessibility Applicants

Successful applicants who are Nimbus cardholders will redeem tickets online using their Nimbus ID. More details of booking accessible tickets at the O2 with your Nimbus card can be found here . If you are successful but do not have a Nimbus Access card you will be sent instructions on how to redeem accessible tickets via email.

Important Information - How to download your tickets on The O2 app

For this show, if you’ve purchased your tickets from theo2.co.uk or AXS.com you’ll need to display your ticket on your phone via The O2 app. Ticket purchasers will receive an email with news and information on  AXS Mobile ID tickets  and how you can download your tickets to your phone. 

If you’ve bought your tickets for this show via AXS then you can re-sell your tickets with AXS Official Resale   which gives you a safe, simple, and fair way to buy and sell tickets.

For more information on re-selling tickets from AXS and other ticket agents  click here .  

Please note:  If you purchase  resale   tickets for this show through any website other than via theo2.co.uk or axs.com, your tickets may not be valid and access to the venue could be refused.

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Queen tribute band curated by Brian May and Roger Taylor announce 2025 UK and Ireland tour

"We hand-picked the most incredible musicians for Queen Extravaganza”

Queen Touring Ltd

Queen Extravaganza, the official tribute band of rock legends Queen , are set to embark on a UK and Ireland tour in 2025.

The tour, which will see them visit 25 venues next year, will mark the 50th anniversary of ‘Bohemian Rhapsody’ . As is detailed on their website, Queen Extravaganza is produced with the full backing of Roger Taylor and Brian May .

Taylor shared in a statement: “We hand-pick the most incredible musicians for Queen Extravaganza – and they do a fantastic job honouring our songs. It’s a great show, designed to celebrate the legacy of Queen for fans of all ages.”

Likewise, May shared his praise of the show, saying: “QuEx is something unique – not just a tribute band, but an extension of the Queen family, whose dedication to excellence is now legendary. The Queen Extravaganza Will Rock You!”

Tickets for the 2025 dates go on general sale at 10am BST Friday (July 12), and you can find tickets here .

Fans of legendary rock band Queen are to experience another ‘kind of magic’ in 2025 when official tribute band Queen Extravaganza tours across Europe! Tickets on sale 10am Friday 12 July   https://t.co/jFIKe7OIWt  &  https://t.co/8r4EZdtMRR — Queen Extravaganza (@QueenExtrava) July 10, 2024

Queen Extravaganza 2025 UK and Ireland tour dates:

JANUARY 28 – Liverpool Empire 29 – Bath Forum 31 – Brighton Centre

Recommended

FEBRUARY 1 – Bournemouth International Centre 3 – Oxford New Theatre 4 – Plymouth Pavillions 6 – Stockton Globe 7 – Hull Connexin Live 8 – Nottingham Royal Concert Hall 10 – Edinburgh Playhouse 11 – Aberdeen Music Hall 13 – Birmingham Symphony Hall 14 – Sheffield City Hall 15 – Manchester O2 Apollo 17 – Newcastle O2 City Hall 18 – Leeds First Direct Arena 19 – Blackpool Opera House 21 – Belfast Waterfront 22 – Dublin 3Olympia 24 – Cardiff Utilita Arena 25 – Swansea Areana 26 – Llandudno Venue Cymru 28 – Southend Cliffs Pavilion

MARCH 1 – Portsmouth Guildhall 2 – London O2 Indigo

After touring for more than a decade, the band has already played nearly 200 dates across the world and appeared on TV on shows like American Idol . Fans attending the 2025 tour can expect to hear hits like ‘Bohemian Rhapsody’, ‘Another One Bites the Dust’, ‘We Will Rock You’ and more.

In other Queen news, Adam Lambert recently said that he and the band found a way to discuss Freddie Mercury’s sexuality “in a respectful manner” , and revealed “they’re not usually comfortable speaking about ­Freddie’s sexuality on camera” as part of his Adam Lambert: Out, Loud and Proud documentary.

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New British Prime Minister Starmer seeks to improve on ‘botched’ trade deal with European Union

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British Prime Minister Sir Keir Starmer, right, and Scottish Labour Leader Anas Sarwar during an event in Edinburgh to welcome new Labour MPs in Scotland, following Labour’s victory in the 2024 General Election, Sunday July 7, 2024. (Andrew Milligan/PA via AP)

British Prime Minister Keir Starmer delivers a speech following his first cabinet meeting as Prime Minister, in London, Saturday July 6, 2024. (Claudia Greco/Pool via AP)

Incoming Secretary of State for Foreign, Commonwealth and Development Affairs David Lammy leaves Downing Street in London, Friday, July 5, 2024. Britain’s Labour Party swept to power Friday after more than a decade in opposition, as a jaded electorate handed the party a landslide victory, but also a mammoth task of reinvigorating a stagnant economy and dispirited nation. (AP Photo/Thomas Krych)

Incoming Secretary of State for Business and Trade Jonathan Reynolds arrives at Downing Street in London, Friday, July 5, 2024. Britain’s Labour Party swept to power Friday after more than a decade in opposition, as a jaded electorate handed the party a landslide victory, but also a mammoth task of reinvigorating a stagnant economy and dispirited nation. (AP Photo/Thomas Krych)

British Prime Minister Keir Starmer delivers a speech, following his first cabinet meeting as Prime Minister, in London, Saturday, July 6, 2024. Britain’s new Prime Minister Keir Starmer has appointed a Cabinet of Labour Party lawmakers and a few outside experts as he tries to tackle priorities including boosting a sluggish economy, building more homes and fixing the creaking state-funded health service.(Claudia Greco, Pool Photo via AP)

Britain’s Prime Minister Keir Starmer talks to members of the media after meeting Scottish First Minister and SNP leader John Swinney during a visit to Edinburgh, Scotland on July 7, 2024 as part of a two-day tour of the four nations of the United Kingdom. (Scott Heppell, Pool Photo via AP)

Britain’s Prime Minister Keir Starmer, left, meets Scottish First Minister and SNP leader John Swinney during a visit to Edinburgh, Scotland on July 7, 2024 as part of a two-day tour of the four nations of the United Kingdom. (Scott Heppell, Pool Photo via AP)

Britain’s Prime Minister Keir Starmer meets Scottish First Minister and SNP leader John Swinney during a visit to Edinburgh, Scotland on July 7, 2024 as part of a two-day tour of the four nations of the United Kingdom. (Scott Heppell, Pool Photo via AP)

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LONDON (AP) — British Prime Minister Keir Starmer is seeking to reset relations at home and abroad.

During a visit Sunday to Edinburgh, that he billed as an “immediate reset” with the regional governments of Scotland, Northern Ireland and Wales, Starmer said he would also seek to improve the U.K.'s “botched” trade deal with the European Union.

“I do think that we can get a much better deal than the botched deal that (former Prime Minister) Boris Johnson saddled the U.K. with,” he said in reference to the pact negotiated after Brexit.

Starmer said there were many discussions ahead to strengthen trading, research and defense ties with the EU. But he said those talks had begun as his top diplomat made his first visit abroad to Germany, Poland and Sweden.

With two of Starmer’s ministers in Europe ahead of a NATO meeting next week, the premier made a point of visiting the leaders of the regional governments in the U.K. following his party’s landslide victory last week.

Starmer, who said he has a “mandate to do politics differently,” met with Scottish First Minister John Swinney in an effort to “turn disagreement into cooperation.”

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“We will serve every single person in Scotland,” Starmer told a group of enthusiastic supporters. “Performance, self-interest: they’re the politics of the past. The politics of this Labour government of 2024 is about public service, restoring standards of making sure that we always, always have in our mind’s eye the people who elected us into government.”

While each of the devolved nations in the U.K. elects members to the House of Commons in London, they also have their own regional parliaments.

Starmer’s Labour Party trounced Swinney’s Scottish National Party for seats in Parliament. But the SNP, which has pushed for Scottish independence, still holds a majority at Holyrood, the Scottish parliament.

Swinney said after meeting the prime minister that he believed there’s an opportunity to work together to make a difference for the Scottish people.

The trip to build better working relations across the U.K. comes as Starmer’s government faces a mountain of problems.

The Labour government inherited a wobbly economy that left Britons struggling to pay bills after global economic woes and fiscal missteps. It also faces a public disenchanted after 14 years of chaotic Conservative rule and fiscal austerity that hollowed out public services, including the revered National Health Service, which Starmer has declared broken.

Starmer said he wants to transfer power from the bureaucratic halls of government in London to leaders who know what’s best for their communities.

After his two-day tour, he’ll return to England, where he plans to meet with regional mayors, saying he would engage with politicians regardless of their party.

“There’s no monopoly on good ideas,” he said “I’m not a tribal political.”

Starmer continued to speak with other world leaders, having separate calls with Israeli Prime Minister Benjamin Netanyahu and Palestinian President Mahmoud Abbas.

He spoke with both about his priorities for a cease-fire in the Gaza Strip, the return of hostages to Israel, and an increase in humanitarian aid, a spokesperson said.

He told Abbas that the recognition of a Palestinian state as part of a peace process was the “undeniable right of Palestinians” and told Netanyahu it was important to ensure the long-term conditions for a two-state solution, including ensuring financial means for Abbas’ Palestinian Authority to operate effectively.

Labour’s initial refusal to call for a ceasefire last year is blamed for costing it support and some seats in Thursday’s election.

In advance of Starmer’s attendance Tuesday at a NATO meeting in Washington, Foreign Secretary David Lammy reiterated an “unshakeable” commitment to the alliance during his first trip abroad.

Lammy said that the U.K. government would tighten relations with the European Union and remains “ironclad” in its support for Ukraine.

“European security will be this government’s foreign and defense priority,” Lammy said in Poland. “Russia’s barbaric invasion has made clear the need for us to do more to strengthen our own defenses.”

However, Lammy reiterated Starmer’s pledge not to rejoin the EU single market after British voters in 2016 voted to break from the political and economic union.

“Let us put the Brexit years behind us,” Lammy told The Observer. “We are not going to rejoin the single market and the customs union but there is much that we can do together.”

Business Secretary Jonathan Reynolds said Sunday on Sky News that the U.K. should look for ways to improve trade with the EU and that removing some trade barriers was sensible.

But he said the Labour government was not open to the free movement of people that was required as a member of the union.

Meanwhile, Defense Secretary John Healey met with Ukrainian President Volodymyr Zelenskyy in Odessa and said the U.K. would provide a new package of support to Ukraine, including more artillery guns and nearly 100 Brimstone missiles.

Healey also said he would make sure the remaining military commitments to Ukraine by the previous government would be delivered within 100 days.

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