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TUI Cruises

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TUI Cruises fleet

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TUI Cruises GmbH (tuicruises.com) is a 50-50 Joint venture company between TUI AG (Germany) and Royal Caribbean Cruises Ltd. (US corporation). The Hamburg -based company was founded in 2008 and operational since 2009. On April 22, 2018, the cruise line celebrated its 10th anniversary. In 2018, TUI fleet's capacity was 14,784 berths, serving 0,5+ million passengers annually. By year 2024, TUI will have annual capacity ~800,000 passengers - compared to 2017 (500,000), 2018 (550,000) and 2019 (650,000, berths 17,500),

TUI Group fully owns three England-registered subsidiary companies (TUI UK Ltd, TUI Airways Ltd, TUI Ireland Ltd) plus one Ireland-registered (Adehy Ltd).

On February 7, 2020, TUI AG announced that Hapag-Lloyd Cruises (valued ~EUR 1,2 billion) becomes part of TUI Cruises. The contract with RCCL was signed in Hamburg (Feb 7), the cash transaction from RCCL (~EUR 700 million) was closed on July 6, 2020.

The Hanover Germany-based TUI Group (British-German multinational) is currently ranked the world's largest leisure and travel company. It was founded in 1923 and until 2002 was named "Preussag AG". TUI Group's companies specialize in hospitality and tourism services worldwide, with a portfolio including passenger airlines, cruise shipping (shipowner), package vacations, hotels and resorts, travel agencies, retail shops. TUI Group's current CEO is Sebastian Ebel, who (in October 2022) succeeded Fritz Joussen (2013-2022).

TUI Cruises GmbH's current CEO is Wybcke Meier (since 2014). In March 2023 was created the "Mein Schiff Destinations Department". Other executives include Marcus Puttich (director of destinations), Dennis Tetzlaff (VP of fleet operations and newbuilds), Denis Wiechert (VP of product management and guest experiences).

For 2021-Q1, TUI Group reported 2,8 million bookings (all brands/subsidiaries), or 56% of 2019's, with 20% higher average prices and overall loss EUR 698,6 million (EUR 146,7 M loss in 2019). Cruise shipping revenue was EUR 0,6 million (EUR 238,4 M in 2019). TUI Group secured 3x financing packages (with its major shareholders, banks and Germany's Economic Stabilization Fund). The 3rd package (EUR 1,8 billion) was completed in late January.

For FY2021 (fiscal year), TUI Group reported EUR 27 million (~USD 30,6M) in cruise revenues (~EUR 445,6M less than FY2020), EBIT loss EUR 277,5M (~USD 314M), avrg ship occupancy rates ~40%. By brand, the number of passenger days was 1,227M (TUI), 0,114M (Hapag-Lloyd), 0,153M (Marella). Average daily rates by brand were EUR 132 (TUI), EUR 514 (Hapag-Lloyd), GBP 124 / EUR 145 (Marella).

In September 2023 TUI signed with VIKAND Solutions (Dania Beach Florida-based medical group specializing in maritime healthcare) to deliver fleetwide biomedical equipment and provide support (lifecycle asset management, preventative maintenance, repairs, support).

In January 2024, TUI signed a partnership with Marquard & Bahls (1947-founded, Hamburg-based company specializing in energy and chemicals) to supply with methanol Mein Schiff 7 (fleet's first methanol-powered vessel vessel). The deal was signed by Wybcke Meier (TUI's CEO) and Volker Ebeling (Mabanaft's Senior VP of New Energy, Supply & Infrastructure).

(new brand) TUI River Cruises UK

In April 2019, the shipowner TUI AG terminated the charters of its 3 riverboats and established the UK-focused brand "TUI River Cruises" (tui.co.uk/river-cruises). The new brand was scheduled to start operations in summer 2020 but due to the global health crisis, its inauguration was postponed for August 2021 (delayed ~1,5 years).

The sisterships are named TUI Isla , TUI Maya , TUI Skyla .

In 2024-2025, TUI expands the river fleet with two more boats - TUI Al Horeya (2024/Egypt's Nile River) and TUI Alma (2025/Portugal's Douro River).

TUI River Cruises is a separate company part (fully-owned subsidiary) of TUI AG (British-German travel and tourism corporation). TUI Group also owns the companies Marella Cruises UK and Hapag-Lloyd-Cruises .

River travel aficionados can choose from various itineraries and optional shipboard and land packages. Standard (basic) TUI river cruise pricing is inclusive of alcohol (beers and wines by the glass) and soft drinks with all meals, as well as of gratuities (onboard tips), service charges and bicycles (offered complimentary to all passengers in call ports of the current cruisetour itinerary). Premium drinks packages are optional (offered at extra cost). All TUI riverboats have balcony suites. Shore excursions range from sightseeing tours (guided by local experts) to bike tours.

The new river cruise company offers GBP 120 (~EUR 140 / USD 155) per person in OBC (onboard credit) towards all land tour bookings. TUI river ships are named TUI Maya , TUI Skyla and TUI Isla , each with capacity 155 passengers plus 40 crew, LOA length 135 m (445 ft), 4 decks (3 with cabins). Standard cabins are sized 12 m2 (130 ft2) and with fixed double beds.

TUI riverboats' venues include:

• (Deck 2) cabins, Lobby (Reception Desk, Tour Desk, Library), wellness facilities (Spa, Gym, Hair Parlor)
• (Deck 3) cabins, Observatory Lounge, Bar Lounge, Bow Terrace, 2 restaurants (Bistro Buffet, Verdastro Dining Room). Verdastro Restaurant serves buffet-type breakfast and a la carte lunch and dinner (with waiter service). Bistro Restaurant is for buffet-style dining only (breakfast, lunch, dinner). Observatory is the show lounge with live entertainment in the evenings (musical performances, stand-up comedy acts, crew show, themed dance parties).
• (Deck 4) Sundeck with games area (shuffleboard), shaded seating (Sundeck Lounge), sunbathing area with padded loungers, sunbeds, daybeds.

In December 2019, TUI signed an exclusive partnership with Live Business UK (one of Europe's largest entertainment program developers and suppliers) for the TUI River Cruises company. By this deal, Live Business UK prepared the onboard entertainment programming for the boats and is also responsible for recruiting cruise directors, hosts, ship musicians, guest performers, local tour guides and other experts.

Company history

During the company's 10 years of service (2008-2018), the six Mein Schiffs handled around 2,2 million passengers, visited over 200 seaports and covered around 2,9 million km (1,8 million ml). TUI's sister-brand is Marella Cruises (UK source market).

For FY2018 (fiscal year), TUI Group's earnings (from the 3 cruise brands - TUI, Marella, and Hapag-Lloyd) increased by 10,7% - to EUR 901,9 million. Company's turnover was EUR 324 million (26,8% increase over 2017). Group's average daily rates increased to EUR 178 euro (TUI, up from EUR 173), EUR 141 (Marella, up from EUR 131) and EUR 615 (Hapag-Lloyd, up from EUR 594).

In 2015-2016, TUI Group had a turnover of EUR 17,8 billion (company's record) and operating result of EUR 1B. Corporation's portfolio consisted of 14 vessels (TUI, Thomson-Marella, and Hapag-Lloyd brands), several large tour operators, around 1600 travel agencies (including online portals), over 300 hotels (around 214,000 beds) and 6 airlines (over 150 aircraft).

The list of TUI-owned airlines includes Corsair International (France), TUI Airways (UK), TUI fly Belgium, TUI fly Deutschland, TUI fly Netherlands, and TUI fly Nordic (departures from Sweden, Denmark, Finland, Norway).

In FY2016 (the fiscal year 2016), TUI Cruises had 60% growth (over FY2015) in earnings, with EBITA of EUR 130 million (EUR 81 million in FY2015). The reported growth came from the corporation's two main markets - Germany and UK.

TUI Cruises started operations by acquiring Celebrity Galaxy from Celebrity Cruises - another RCCL subsidiary. The ship left Celebrity's fleet on March 16, 2009. After buying Celebrity Galaxy, the vessel was refitted at Lloyd Werft shipyard ( Bremerhaven, Germany ) arriving on March 27 for 38-day, EUR 50 million conversions. Galaxy was re-christened on May 15th in Hamburg and renamed "Mein Schiff" (meaning "My Ship" in Deutsch)

. TUI planned to build two 100,000 GT, 2500-passenger ships in 2011 and 2012.

• On May 27, 2010, was revealed that Celebrity Mercury joined TUI fleet as "Mein Schiff 2"(renamed in 2018 to Mein Schiff Herz/now Marella Voyager ). Before the refit, "MS Mein Schiff" was renamed to Mein Schiff 1 (now Marella Explorer ). Schiff 2 entered service in February 2011 after an extensive drydock reconstruction .
• On September 27, 2011, TUI and STX Finland announced a shipbuilding contract for a 97,000 GT vessel ( Schiff 3 ) with delivery in 2014. The vessel has LOA length 295 m/968 ft, 1250 staterooms (mostly balconied) and capacity 2500 passengers and 1000 crew. The contract included an optional second ship, that was ordered on November 5, 2012 ( Schiff 4 ). Schiff 3 entered service on April 22, 2014.
• In March 2015, RCI ( Royal Caribbean International ) announced selling Splendour of the Seas to TUI Cruises in 2016-Q2. TUI leased the vessel to Thomson UK (now Marella) replacing MS Island Escape (now Ocean Gala ).
• In May 2015 TUI Group announced that as part of fleet modernization strategy, Schiff 1 and 2 will be transferred to Thomson/Marella over the next few years to upgrade TUI's UK fleet.
• In 2018, TUI signed a partnership deal with "Merkur Casino Mare" (part of Gauselmann Group) for the onboard gambling on Schiff 1 (since 2018), Schiff 2 (since 2019) and Schiff 3 (since 2021). The ship Casino features 6x electronic roulettes plus 14x other Merkur gaming machines, and a separate gambling lounge with 4x M-Box Buzzer (multi-gaming machines) and a blackjack table for live gaming. For 2020, Gauselmann AG reported revenue EUR 2,56 billion (~USD 3B / ~GBP 2,2B). Since 2012, Gauselmann owns the British company Praesepe Ltd (now Merkur Casino UK) which owns the Cashino brand (street gambling arcade chain).
• In mid-October 2021, TUI announced that Schiff Herz will be transferred in 2023 to Marella Cruises UK . Following a drydock, the boat will be renamed "Marella Voyager", starting operations for Marella on June 3, 2023.

The Hannover travel group TUI AG (listed at London Stock Exchange) keeps an upbeat outlook of cruise shipping activities. The company owns 100% of Hapag-Lloyd Kreuzfahrten and 50% of TUI Kreuzfahrten.

In August 2015, TUI announced EBITA growth (Q3) by EUR 11 million, which reflected the full-year profit of Schiff 3 (operated since June 2014) and the launch of Schiff 4 (June 2015). In addition, Hapag-Lloyd's remarkable turnaround and EUR 4 million benefits from refinancing ms Europa 2 meant that TUI had EUR 21 million increase in underlying EBITA (earnings before interest, taxes, and amortization).

In May 2015, TUI AG Supervisory Board and RCCL-Royal Caribbean confirmed the purchase options for Schiff 7 and Schiff 8 (later renamed "Schiff 1" and "Schiff 2", delivered respectively in 2018 and 2019), as the German market reported further growth. The new liners are slightly larger (2860 lower berths each), built by Meyer Turku Finland . The deal was fully financed within TUI Cruises (joint venture) - without further contribution from TUI AG and RCCL.

Schiff 5 was launched on January 15, 2016, following the 14-month construction period. Around 1500 employees are involved in the building of each TUI vessel.

In mid-July 2018, TUI ordered two new ships (161,000 GT-ton, 4000-passenger) - this time from the Italian shipbuilder Fincantieri. Their scheduled deliveries are in 2025-Q1 ( Schiff Relax ) and 2026-Q2 ( Schiff 9 ). TUI's "Italian" liners are LNG-powered and from the company's new InTUItion-Class (fka TUI XL-Schiff).

In October 2018, TUI announced the "Wasteless" initiative aimed to eliminate disposable plastic products fleetwide (and also in land-based operations - provision suppliers and office staff) by the year 2020. Plastics will be replaced by alternative products made from renewable resources. The eco-initiative started with the newbuilds, on which in all cabin bathrooms, shower gel and shampoo dispensers are refillable, terry slippers are bathrobe's pockets (not packed in plastic), laundry bags are from bio-based plastic, coffee-to-go cups for crew are from bio-based plastic, drink stirrers are wooden. In November 2019, TUI reported ~30 million single-use plastic items replaced with renewable/sustainable materials-made alternatives.

In 2018, the German travel market reached ~2,2 million cruisers, of whom ~26% were served by TUI.

TUI Schiff Restaurants and Bars

TUI Schiff sonnenbereiche und poolbereiche (sundeck and Lido-deck pool areas)

(Coronavirus crisis) passenger shipping pause 2020-2021

Due to the COVID pandemic, TUI River Cruises suspended passenger shipping operations by canceling all voyages with pre-scheduled departures March 15, 2020, through August 15, 2021. TUI Cruises Germany ("Mein Schiff" fleet) suspended operations on March 23 and restarted on August 21 with Schiff 1 (7-day Norwegian Fjords roundtrip from Kiel) and Schiff 2 (7-day Norway from Hamburg). Schiff 6 started on September 13 (through November 7) with 7-day roundtrips from Heraklion (Crete) to Piraeus-Athens and Kerkyra (Corfu Island).

TUI River Cruises were planned to resume on November 26, 2020 ( Christmas and New Year itineraries ) but were eventually canceled through August 2021 (the brand was inaugurated on August 15, with TUI Maya from Frankfurt).

All affected bookings were automatically canceled and fully refunded in FCC (future cruise credit) notes for the full cost of the cruise. The FCCs can be used for paying a new voyage (with rebooking) or fully refunded (100%) in cash after 12 months.

Next are listed all TUI liners and their first departure dates/homeports/regions in 2021 - Schiff 3 (May 10/Norway from Bremerhaven), Schiff 4 (Apr 23/UK-Baltic from Hamburg), Schiff 5 (May 13/Mediterranean from Heraklion Crete), Schiff 6 (May 9/Mediterranean from Palma de Mallorca), Schiff Herz (Sept 3/Mediterranean from Palma de Mallorca). Schiff 1 and Schiff 2 started Canary Islands cruises in January, with 7-day and 14-day roundtrips from Gran Canaria.

The latest cancellations affected Schiff 5's Asian program (Hong Kong) and Schiff 6's Arabian Gulf program (from Dubai).

Itinerary of TUI Cruises

The next table provides a concise review of the TUI fleet's deployments (as homeports and destinations/regions). For detailed itineraries (call ports, port dates-times, and cruise prices) just follow the ship links.

TUI River Cruises

"TUI River Cruises" is a 2019-founded (operational since 2021) brand and a subsidiary of TUI AG. The new company specializes in passenger river shipping in Europe and is generally UK-focused (as source market).

TUI's riverboat fleet consists of three fully refurbished ships - TUI Maya , TUI Skyla , TUI Isla . The boats usually operate roundtrips from the homeports Passau and Frankfurt (Germany), Amsterdam Holland and Budapest Hungary .

In January 2022, TUI announced the restart dates of the riverboats after winter 2021 season was suspended due to Europe's increasing COVID Omicron cases. TUI's Rhine program was first halted before Christmas 2021 when Germany's government imposed travel restrictions on UK tourists.

TUI's river operations were planned to resume with TUI Skyla on March 28th. The "Magic of the Danube" itinerary (7-night roundtrip from Budapest ) visited ports in Slovakia, Austria, and Germany. Prices started at GBP 1120 per person with double occupancy.

TUI's first 14-night voyage started on April 8 ( TUI Isla ). The "European Icons" itinerary started in Amsterdam and visited ports in Germany, Austria, Slovakia, and Hungary, ending in Budapest. Prices started at GBP 2010 pp.

TUI's Rhine voyages started on April 8 with the "Rhine Germs" itinerary visiting Koblenz and Speyer (Germany Rhineland-Palatinate) along with Basel Switzerland . The 7-day roundtrip is from Frankfurt am Main (Germany Hesse) , fares started at GBP 1170 pp.

Themed voyages started on April 1st ( TUI Maya ) with the "Vines and Valleys" Moselle River itinerary.

In December 2023, TUI River Cruises announced a fleet expansion with two new vessels - TUI Al Horeya (Nile River boat/inauguration in 2024) and TUI Alma (Douro River boat/inauguration in 2025).

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Tui books record revenue thanks to cruises and dynamic packaging.

TUI Group surpassed earnings expectations in the first quarter of 2024 with the help of a surge in demand for holiday experiences like cruises and the increasing use of dynamic packaging.

TUI saw record revenue of $4.6 billion (€4.3 billion) in the quarter — a 15% rise from the same period last year, despite the usual winter travel lull.

“In a persistently challenging environment, people’s high willingness to travel ensures strong economic development in all areas of the group,” TUI’s CEO Sebastian Ebel said.

While almost all travel segments contributed to the uptick, the company’s “holiday experience” segment — which includes hotels, resorts, cruises and activities — played an outsized role in increasing revenue.

TUI’s management attributed some of the results to investing in dynamic packaging options during booking.

Cruise revenue increased by 44.7% from last year and hotel revenue increased by 19.3%. Both saw a significant rise in rates and capacity.

“We are almost at the 100% we are used to seeing when it comes to occupancy,” Ebel said in a press call on Tuesday morning. “So this is a very very good development.”

TUI Musement, the experiences division of TUI Group, found similar trends. Musement showed a 16% increase in the number of experiences sold during the same period last year.

The increase in experience-based bookings might also be a result of TUI’s focus on new deals and offerings that prioritize bespoke customer booking processes.

TUI also plans to develop direct relationships with low-cost airlines and hotels to improve their connection with customers. Having inventory direct from suppliers can aid in customer service.

Momentum for dynamic packaging

In May 2023, the company announced plans to test dynamic pricing for travel packages in the UK, giving customers more flexibility to package flights, accommodation, and experiences separately while keeping all their plans within one booking.

In the past nine months, it has increased sales of dynamic packaging.

“What is really important for us is that we have increased the share of dynamic packaging — an area which we identified as one of our growth sectors,” said Ebel on Tuesday. “The momentum is there. It’s a very strong pillar.”

While management didn’t mention specific figures, Ebel said that dynamic packaging has grown by 25% and has done especially well in the United Kingdom.

The Group is also making an effort to reach customers more directly.

In January, TUI Musement signed a new contract with European low-cost carrier EasyJet that allows customers to add experiences to their flights and holiday packages.

TUI is working to streamline the travel booking experience by developing more direct partnerships with low-cost airlines and hoteliers. This effort is also meant to improve their performance and “close gaps” with competitors. Though Ebel would not confirm which low-cost airlines TUI is in discussions with, he suggested that we could see new deals in time for this summer.

“There are a lot of airlines where we don’t have the direct connection [with consumers] — where we go through the live ticketing of Amadeus and so on,” said Ebel. “It’s our clear target to link directly to the hotelier and it’s our target to link directly to the airline … and there’s a lot to do. But we can improve our situation and competitiveness if we go direct.”

Looking ahead

TUI Group is capitalizing on this surge of interest in experiences and positioning itself in new segments of the sector. In November, the Group announced the launch of their first luxury hotel brand, The Mora, to open in Zanzibar in November.

“We’re very proud of what has been achieved in hotels and resorts,” said Ebel. “To add this luxury hotel brand to our portfolio… we are really, really looking forward to it.”

Next quarter, it expects to see an uptick in revenue, but not quite to the same magnitude as FY2023, partly because this year’s earnings were compared to the currency volatility occurring at the same time last year.

TUI anticipates a rise in operating profit of at least 25% in the 2024 financial year.

While the UK remains one of its most promising markets, the market in Poland is doing “outstandingly well,” Ebel said. TUI has plans to expand its offerings there and to the Czech Republic, as well as in Spain and Portugal. It intends to move into Italy this year before spreading further to the Americas and Asia.

“Travel is the priority of consumers,” said Ebel. “It’s very stable and probably more stable than we anticipated before.”

Cruise and Tours Sector Stock Index Performance Year-to-Date

What am I looking at?  The performance of cruise and tours sector stocks within the ST200 . The index includes companies publicly traded across global markets including both cruise lines and tour operators.

The Skift Travel 200 (ST200)  combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. See more cruise and tours sector financial performance .

Read the full methodology behind the Skift Travel 200.

Get breaking travel news and exclusive hotel, airline, and tourism research and insights at Skift.com.

29 August, 2024

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TUI Group confirms new CEO and CFO

by News Desk on July 1, 2022

Sebastian Ebel and Mathias Kiep will assume their roles on 1 October, following Fritz Joussen’s resignation.

Image: nitpicker/Shutterstock.com

The tourism TUI Group’s supervisory board has approved the appointments of Sebastian Ebel as its new chief executive, with Mathias Kiep to become chief financial officer. Ebel moves from his role as CFO of TUI AG, which he has held since 2021. He was a member of the executive board from 2014 to 2020.

Kiep, previously group director controlling, corporate finance & investor relations, takes over the CFO role vacated by Ebel. Before joining TUI in 2011, Kiep had worked in investment banking at Lazard and BNP Paribas, among others.

Dr Dieter Zetsche, chair of the supervisory board of TUI AG, called Ebel “an excellent choice for the new start after the corona crisis. As a member of the executive board, Sebastian Ebel was responsible for the strategic growth areas of hotels, cruises and activities for many years and developed them into the group’s most profitable segments… He is extremely entrepreneurial and has clear strategic and operational ambitions for TUI’s development.”

CEO-designate Ebel said, “Our guests and TUI’s 50,000 colleagues are an enormous motivation for me. We still have some homework to do in dealing with the corona effects, but above all I see many opportunities for TUI.” He praised his predecessor, saying Joussen “saved TUI from split up, formed a new international group and led the company safely through the corona crisis with full energy”.

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TUI Cruises and CMP Host First Sustainability Event in Gotland

• August 28, 2024

TUI Cruises and Copenhagen Malmö Port (CMP) held the first-ever TUI Cruises Gotland Day in Visby, Gotland, on August 19, 2024, aboard the newly launched The Mein Schiff 7.

The event, aimed at promoting dialogue on sustainability, brought together local politicians, port and destination stakeholders, and representatives from cruise lines to share knowledge, experiences and best practices, according to a statement.

“It was very inspiring to take part and see how the development of future cruise ships has become more sustainable,” said Erik Ohrn, CEO of Gotland Business and Tourism Association. “We need to shift gears and continue developing our tours and infrastructure to keep up with these advancements.”

The day featured presentations from industry leaders, including TUI Cruises Director of Destinations Marcus Puttich, Royal Caribbean Group Director of Government Relations UK & Nordics Jonathan Hawkings, and CMP Cruise Commercial Director Luis de Carvalho.

These presentations were followed by question and answer sessions that facilitated in-depth discussions on environmental initiatives and passenger visitation management in Gotland.

“As the cruise industry continues to grow, it’s vital for cruise lines, ports, and destination stakeholders to discuss and identify challenges and work together on best practices and solutions that can be applied in practice now and for years to come,” added de Carvalho.

A highlight of the event was a behind-the-scenes tour of the Mein Schiff 7, where participants explored the engine room, waste treatment facilities, bridge and public areas.

This provided an opportunity for attendees to engage directly with the ship’s officers, staff, and crew on various operational and environmental matters.

The Mein Schiff 7 is the first cruise ship designed to run on methanol.

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TUI Books Record Revenue Thanks to Cruises and Dynamic Packaging

Jesse Chase-Lubitz, Skift

February 13th, 2024 at 8:21 AM EST

As TUI hits records for revenue, the tour operator highlighted its growing use of dynamic packaging and its increasing direct inventory deals with low-cost airlines and hotels.

Jesse Chase-Lubitz

TUI Group surpassed earnings expectations in the first quarter of 2024 with the help of a surge in demand for holiday experiences like cruises and the increasing use of dynamic packaging.

TUI saw record revenue of $4.6 billion (€4.3 billion) in the quarter — a 15% rise from the same period last year, despite the usual winter travel lull.

“In a persistently challenging environment, people’s high willingness to travel ensures strong economic development in all areas of the group,” TUI’s CEO Sebastian Ebel said.

While almost all travel segments contributed to the uptick, the company’s “holiday experience” segment — which includes hotels, resorts, cruises and activities — played an outsized role in increasing revenue.

TUI’s management attributed some of the results to investing in dynamic packaging options during booking.

Cruise revenue increased by 44.7% from last year and hotel revenue increased by 19.3%. Both saw a significant rise in rates and capacity.

“We are almost at the 100% we are used to seeing when it comes to occupancy,” Ebel said in a press call on Tuesday morning. “So this is a very very good development.”

TUI Musement, the experiences division of TUI Group, found similar trends. Musement showed a 16% increase in the number of experiences sold during the same period last year.

The increase in experience-based bookings might also be a result of TUI’s focus on new deals and offerings that prioritize bespoke customer booking processes. 

TUI also plans to develop direct relationships with low-cost airlines and hotels to improve their connection with customers. Having inventory direct from suppliers can aid in customer service.

Momentum for dynamic packaging

In May 2023, the company announced plans to test dynamic pricing for travel packages in the UK, giving customers more flexibility to package flights, accommodation, and experiences separately while keeping all their plans within one booking.

In the past nine months, it has increased sales of dynamic packaging. 

“What is really important for us is that we have increased the share of dynamic packaging — an area which we identified as one of our growth sectors,” said Ebel on Tuesday. “The momentum is there. It’s a very strong pillar.”

While management didn’t mention specific figures, Ebel said that dynamic packaging has grown by 25% and has done especially well in the United Kingdom.

The Group is also making an effort to reach customers more directly. 

In January, TUI Musement signed a new contract with European low-cost carrier EasyJet that allows customers to add experiences to their flights and holiday packages.

TUI is working to streamline the travel booking experience by developing more direct partnerships with low-cost airlines and hoteliers. This effort is also meant to improve their performance and “close gaps” with competitors. Though Ebel would not confirm which low-cost airlines TUI is in discussions with, he suggested that we could see new deals in time for this summer. 

“There are a lot of airlines where we don’t have the direct connection [with consumers] — where we go through the live ticketing of Amadeus and so on,” said Ebel. “It’s our clear target to link directly to the hotelier and it’s our target to link directly to the airline … and there’s a lot to do. But we can improve our situation and competitiveness if we go direct.”

Looking ahead

TUI Group is capitalizing on this surge of interest in experiences and positioning itself in new segments of the sector. In November, the Group announced the launch of their first luxury hotel brand, The Mora, to open in Zanzibar in November.

“We’re very proud of what has been achieved in hotels and resorts,” said Ebel. “To add this luxury hotel brand to our portfolio… we are really, really looking forward to it.”

Next quarter, it expects to see an uptick in revenue, but not quite to the same magnitude as FY2023, partly because this year’s earnings were compared to the currency volatility occurring at the same time last year.

TUI anticipates a rise in operating profit of at least 25% in the 2024 financial year.

While the UK remains one of its most promising markets, the market in Poland is doing “outstandingly well,” Ebel said. TUI has plans to expand its offerings there and to the Czech Republic, as well as in Spain and Portugal. It intends to move into Italy this year before spreading further to the Americas and Asia.

“Travel is the priority of consumers,” said Ebel. “It’s very stable and probably more stable than we anticipated before.”

Cruise and Tours Sector Stock Index Performance Year-to-Date

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Tags: dynamic pricing , earnings , tour operators , tui , tui group , tui musement , tui travel

Photo credit: A view of a ship from the Mein Schiff TUI Cruise fleet, which offers excursions through Norway’s coasts and port cities in the north. (Photo by Mathias Kokartis of Cruise Vision. Source TUI Group.

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DE000TUAG505

Leisure & recreation.

• TUI : Erik Friemuth takes on CEO role outside of TUI Group
• TUI CEO Sebastian Ebel: "Erik Friemuth was a key driver in the expansion of Hotels & Resorts and the development of the TUI Blue brand - Successful reorganisation of the TUI brand portfolio and relaunch of the TUI brand across all markets are a success story of his time at TUI."
• Change at the beginning of 2024

Erik Friemuth, Managing Director TUI Hotels & Resorts and Chief Marketing Officer of the TUI Group, will take on a new challenge outside of TUI Group at the beginning of the new year and will assume operational responsibility for a different company as CEO.

Friemuth joined TUI in 2014 as Chief Marketing Officer and became a Member of the Group Executive Committee. Right at the beginning of his time, he planned and successfully implemented a reorganisation of TUI's brand portfolio. Under his leadership, the Group has introduced and established TUI as an strong global brand in all of its markets. Friemuth played a decisive role in making the brand relaunch a success story. In 2017, he also took over responsibility for the management of the TUI hotel brands Robinson, TUI Magic Life and TUI Blue as Managing Director TUI Hotels & Resorts. During this time, TUI's own hotel portfolio has grown significantly. Last year, Friemuth was also given Group-wide responsibility for Customer Experience and the Central Customer Ecosystem, and here too he quickly launched important initiatives that will shape TUI in the long term.

Sebastian Ebel, CEO of TUI Group: "I very much regret the change, as I share a long and close working relationship with Erik Friemuth, which started even before he joined TUI in 2014. We were already colleagues in our previous roles. Such a long collaboration creates a strong bond. As much as I would have liked to retain Erik Friemuth at TUI, I understand his aspiration to take on direct operational responsibility as CEO of a company after ten successful years at Group level. Erik Friemuth has played a decisive role in making TUI a global power brand and in ensuring that TUI's hotel brands are strongly positioned with an ambitious growth agenda. The brand relaunch, for which he was responsible, is an enduring success story. What sounds self- evident today was an enormous challenge with great commercial opportunities, but equally great risks in implementation. Erik Friemuth has strengthened the TUI brand and positioned it more broadly. TUI Blue is also part of his personal success story, as we started this brand from scratch. On behalf of all my colleagues on the Group Executive Committee, I would like to thank him for the good cooperation and his great contribution over the past ten years. We wish him all the best for his new challenge." Erik Friemuth: "I would like to thank Sebastian Ebel and the entire TUI team for the great cooperation over the past ten years and the trust in my work. In the hotel sector, I was able to develop a new brand and accelerate its growth. My time at TUI was exciting and very eventful. After almost ten years with the company, the time has now come for me to take on a new challenge. After having worked at a strategic level, especially in the last few years, I would like to take on an operational role and directly manage a company in my new role alongside my strategic work. I am now faced with this opportunity as I start a new role at the beginning of the year."

The Group will decide and announce the future structure and succession in the individual areas of responsibility by the time Erik Friemuth moves on.

TUI Group is a leading global tourism group and operates worldwide. The Group is headquartered in Germany. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. The TUI Group offers integrated services from a single source for its 21 million customers.

The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 130 modern medium and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development.

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TUI AG published this content on 08 September 2023 and is solely responsible for the information contained therein. Distributed by Public , unedited and unaltered, on 08 September 2023 08:35:04 UTC .

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Supervisory Board confirmed: Sebastian Ebel appointed as new CEO of the TUI Group

• Supervisory Board expresses its thanks to Fritz Joussen: He rescued TUI twice in difficult situation, made merger a success and led hotel and cruise business to current strength
• New CEO takes over Group management at the beginning of the new financial year on 1 October
• Mathias Kiep becomes Chief Financial Officer as of 1 October
• Appointment of Executive Board member David Burling for  another two years - extended until 2026

At its meeting today, TUI's Supervisory Board discussed the future set-up of the Executive Board. Current CEO Fritz Joussen had already announced on Friday that he will resign as of 30 September. The Presiding Committee of the Supervisory Board had proposed to appoint the current Chief Financial Officer Sebastian Ebel as the new Chairman of the Executive Board as of 1 October. He is to be succeeded as CFO by Mathias Kiep, previously Group Director Controlling, Corporate Finance & Investor Relations.

TUI's Supervisory Board confirmed the Presiding Committee's proposals today. Sebastian Ebel and Mathias Kiep are appointed for a period of three years with effect from 1 October 2022.

In addition, the Supervisory Board has decided to extend the appointment of David Burling, Executive Board member responsible for Markets & Airlines, ahead of schedule by two years until 31 May 2026. David Burling will continue to be responsible for the Group's tour operators and TUI's airlines. The successful restart of TUI's tour operator programme after the pandemic is in his proven hands. TUI expects a strong summer business in 2022 and David Burling and his teams in the markets will do everything they can to ensure that guests have a memorable and enjoyable holiday. David Burling has many years of experience in top management and is an internationally versed tourism manager.

CEO-designate Sebastian Ebel said: "I would like to thank the Supervisory Board for their trust. Our guests and TUI's 50,000 colleagues are an enormous motivation for me. We still have some homework to do in dealing with the Corona effects, but above all I see many opportunities for TUI. With the strong TUI team and our partners – the destinations, the hoteliers and the travel agencies – we will grow profitably again and together lead TUI to new successes. I would like to thank Fritz Joussen for his close and trusting cooperation. He saved TUI from split up, formed a new international Group and led the company safely through the Corona crisis with full energy. I am now looking forward to taking over from him and leading TUI into the next phase."

Last Friday , the company had already reported on Fritz Joussen's decision as well as the succession planning of the Supervisory Board Presidium - including quotes from Supervisory Board Chairman Dr Dieter Zetsche and from Fritz Joussen.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchangeand in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.  

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.  

Kuzey Esener

• Press release (PDF)
• Curriculum Vitae Mathias Kiep (PDF)
• Curriculum Vitae Sebastian Ebel (PDF)

Press Release 24.06.22

• Sebastian Ebel to become CEO of TUI

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DE000TUAG505

• TUI : Elie Bruyninckx, CEO TUI Western Region, verlässt TUI Group nach mehr als 20 erfolgreichen Jahren
• Elie Bruyninckx, CEO Western Region und Mitglied des TUI Group Executive Committees, hat den Entschluss gefasst, sich neuen Herausforderungen außerhalb des Konzerns zu widmen
• Sebastian Ebel, CEO der TUI Group: "Elie Bruyninckx hat TUI in der Western Region ganz entscheidend geprägt. Heute sind wir in den Niederlanden sowie in Belgien mit unseren Reiseveranstaltern und Fluggesellschaften stark aufgestellt. Auch in Frankreich sehen wir nach einigen schwierigen Jahren wieder gute Zahlen. Für seinen Einsatz für TUI danke ich Elie sehr herzlich. Sein Beitrag zum Erfolg der TUI in den Niederlanden, in Belgien und in Frankreich ist enorm. Wir wünschen Elie für die Zukunft alles erdenklich Gute."

Elie Bruyninckx Karriere im TUI-Konzern begann im September 2000 beim belgischen Reiseveranstalter Jetair. Im Mai 2003 führte er in Belgien das hybride Reiseveranstaltermodell ein, das Pauschalreisen mit dem Einzelplatzverkauf kombiniert. Im selben Jahr wurde er Gründungsvorsitzender der belgischen Fluggesellschaft Jetairfly. Seit 2015 ist Elie Bruyninckx Mitglied des Group Executive Committees der TUI und CEO Western Region mit Verantwortung für die Märkte Niederlande, Belgien und Frankreich.

Während seiner Zeit im Konzern hat Elie Bruyninckx das Reiseveranstalter- und Fluggeschäft in Belgien, Frankreich und den Niederlanden entscheidend mitgestaltet und weiterentwickelt. Unter Bruyninckx rückten die TUI Reiseveranstalter in den Niederlanden und in Belgien näher zusammen und sind heute unter einer Führung gebündelt. Gemeinsam mit seinem starken Team gelang es Elie Bruyninckx, Synergien zu nutzen und Wachstum und Innovation in der Western Region voranzutreiben. Vor allem der belgische und der niederländische Markt sind heute bei den IT-Plattformen der Zukunft Vorreiter im Konzern. In einem umfangreichen Restrukturierungsprozess gelang es Bruyninckx auch, das Geschäft der TUI in Frankreich neu aufzustellen, unter anderem durch den Verkauf der französischen Fluggesellschaft Corsair. Nach herausfordernden Jahren steht TUI Frankreich heute wieder gut da.

Mit dem Ausscheiden von Elie Bruyninckx rücken die Märkte Niederlande, Belgien und Frankreich in die direkte Verantwortung von David Schelp, Mitglied des Vorstands und CEO Markets & Airline der TUI Group. Arjan Kers, Managing Director TUI BeNe, und Christophe Fuss, Managing Director TUI France, werden künftig direkt an Schelp berichten.

Elie Bruyninckx wird die TUI zum 1. Oktober verlassen und wird bis dahin einen reibungslosen Übergang seiner Aufgaben sicherstellen. In Zukunft möchte er seine umfangreichen Erfahrungen im Bereich Unternehmensentwicklung und Innovation bei der Gründung und Entwicklung neuer Unternehmen und Geschäftsmodelle einsetzen

Die TUI Group ist ein weltweit führender Touristikkonzern und weltweit aktiv. Sitz des Konzerns ist Deutschland. Die Aktie der TUI notiert im MDAX-Index der Frankfurter Wertpapierbörsen und im regulierten Markt der Niedersächsischen Börse zu Hannover. Der TUI Konzern bietet für seine 19 Millionen Kunden integrierte Services aus einer Hand und bildet die gesamte touristische Wertschöpfungskette unter einem Dach. Zum Konzern gehören über 400 Hotels und Resorts mit Premium-Marken wie RIU, TUI Blue und Robinson und 16 eigene Kreuzfahrtschiffe, von der MS Europa und der MS Europa 2 in der Luxusklasse und Expeditionsschiffen der HANSEATIC-Klasse bis zur Mein Schiff-Flotte der TUI Cruises und Kreuzfahrtschiffen bei Marella Cruises in Großbritannien. Zum Konzern zählen außerdem europaweit führende Veranstaltermarken und Online-Vermarktungsplattformen zum Beispiel für Nur-Hotel- oder Nur-Flug-Angebote, fünf Fluggesellschaften mit mehr als 130 modernen Mittel- und Langstrecken-Flugzeugen und rund 1.200 Reisebüros. Neben dem Ausbau des Kerngeschäfts mit Hotels, Kreuzfahrten über erfolgreiche Joint Ventures und Aktivitäten in den Urlaubsdestinationen setzt die TUI verstärkt auf den Ausbau digitaler Plattformen. Der Konzern wandelt sich zu einem globalen touristischen Plattformunternehmen.

Die globale Verantwortung für nachhaltiges wirtschaftliches, ökologisches und soziales Handeln ist Kern unserer Unternehmenskultur. Die von TUI initiierte TUI Care Foundation setzt mit Projekten in 25 Ländern auf die positiven Effekte des Tourismus, auf Bildung und Ausbildung sowie die Stärkung von Umwelt- und Sozial-Standards. Sie unterstützt so Urlaubsdestinationen in ihrer Entwicklung. Die weltweit tätige TUI Care Foundation initiiert Projekte, die neue Chancen für die kommende Generation schaffen.

• Pressemitteilung (PDF)

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TUI AG published this content on 29 August 2024 and is solely responsible for the information contained therein. Distributed by Public , unedited and unaltered, on August 29, 2024 at 14:03:00 UTC .

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