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Handbook On Tourism Product Development Paperback – December 31, 2011
Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the development and delivery of the various attractions and activities that make up the tourism product. The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation, e.g. coordination, consultation, collaboration - co-opetition. It illustrates these principles through a range of successful approaches and case studies from around the world and sets out best practice examples and benchmarks by which destinations can assess their own product development system and methods.
This book is also available in Spanish and French:
- Manual de desarrollo de productos turísticos (ISBN Spanish version: 978-92-844-1414-7)
- Manuel sur le développement de produits touristiques (ISBN French version: 978-92-844-1414-7)
- Print length 154 pages
- Language English
- Publisher World Tourism Organization
- Publication date December 31, 2011
- Dimensions 8.38 x 0.36 x 11.73 inches
- ISBN-10 9284413958
- ISBN-13 978-9284413959
- See all details
Product details
- Publisher : World Tourism Organization (December 31, 2011)
- Language : English
- Paperback : 154 pages
- ISBN-10 : 9284413958
- ISBN-13 : 978-9284413959
- Item Weight : 1.21 pounds
- Dimensions : 8.38 x 0.36 x 11.73 inches
- #5,657 in General Spain Travel Guides
- #8,240 in Hospitality, Travel & Tourism (Books)
- #34,003 in Marketing (Books)
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- Handbook on Tourism Product Development
Background:
The World Tourism Organization and European Travel Commission appointed Tourism Development International to develop of a ‘best practice’ Handbook for Tourism Product Development Manual to assist National Tourism Administrations and Organisations (NTAs/NTOs) and other destination marketing organisations (DMOs), including those at regional and local levels, through the provision of ready-to-use tools, and guidance on why and how product development should be adopted, and what kind of role they should have in the destination’s product development.
Project Objectives:
The purpose of the Handbook on Tourism Product Development was the production of a practical, user-friendly and accessible handbook that inspires the implementation of, or improvement in, the existing methods and uses of effective product development in tourism. A key objective was to empower the staff of NTAs/NTOs and similar organisations with superior knowledge to enable them to initiate and oversee a successful product development strategy.
Project Activities:
- Definitions
- Destination Survey of WTO’s/DMO’s
- Consultations with Private Sector
- Preparation of Case Studies
- Principles of tourism product development
- Toolkit and guidelines for tourism product development
- Presentations, seminars and workshops
Project Outcome and Impacts:
The Handbook is being used by national tourism organisations and regional tourism organisation officials throughout the World as a tool in facilitating effective tourism product development planning. It is available for purchase through the UNWTO and ETC websites.
UNWTO - Hanbook on Tourism Product Development Purchase
Fundamentals & Principles of Tourism Product Development, Presentation by Peter Mac Nulty to the Tourism Forum Switzerland
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Product Development Fund
Grow your business to its greatest potential
Apply for Product Development funding
Expression of Interest (EOI) for the Product Development Fund coming soon!
Connect with your destination development manager to prepare.
Operation time
Businesses that have been in operation for at least 6 months
Eligible applicants
- Alberta-based tourism businesses (including startups)
- Indigenous businesses
- Not-for-profit organizations
- Municipalities with a focus on tourism
- Tourism offering must be available for more than 120 days/year
Project priorities
- Creates a new purchasable tourism experience within Alberta
- Contributes to job creation and economic growth
- Diversifies the seasonality of product offering for the operation/region
- Supports sustainability practices within the tourism operation
- Supports growth of the Indigenous tourism sector
Matching contribution
At least 25% from project owner is required
Travel Alberta investment range
$75,000 to $500,000
Application period
Expression of Interest (EOI) opens in October
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TOURISM PRODUCT DEVELOPMENT WORKBOOK 3 What Exactly is a Tourism Product? A tourism product is a good, a service, or a package of goods and services for people to purchase while visiting a new destination. Tourism products and services help visitors explore the destination that they are visiting by offering them the chance to view
Tourism Product Development is a self-guided workbook provides the tools and strategies necessary to successfully develop tourism products and experiences. The workbook is designed for new and existing tourism operators to gain knowledge in the following topics: Successfully develop new tourism products. Growth strategies for enhancing existing products.
26Nunavut Tourism's Product Development Workbook. Programmer Earns $20/person (10% of $200) Pays Operator $180/person Packager Earns $40/person (20% of $200) Pays Operator $160/person Programmers and packagers help you find clients you may not have been able to by yourself.
Tourism Product Development is a self-guided workbook developed by marketing and tourism professionals to give you the tools and knowledge you need to: Successfully develop new tourism products. Growth strategies for enhancing existing products. Identify the target market for your tourism product. Click to learn more and download for free now.
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Handbook on Tourism Product Development. Published: 2011 Pages: 153. eISBN: 978-92-844-1395-9. Abstract: Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus ...
Handbook on Tourism Product Development. Description. PDF. Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the development and delivery ...
Tourism Product Development Handbook on Tourism Product Development The World Tourism Organization (UNWTO), a United Nations specialized agency, is the lea-ding international organisation with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum
Tourism Product Development Playbook GUIDE - Free download as PDF File (.pdf), Text File (.txt) or read online for free.
The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation, e.g. coordination, consultation, collaboration - co-opetition. It illustrates these principles through a range of successful approaches and case studies from around the world and sets ...
Project Objectives: The purpose of the Handbook on Tourism Product Development was the production of a practical, user-friendly and accessible handbook that inspires the implementation of, or improvement in, the existing methods and uses of effective product development in tourism. A key objective was to empower the staff of NTAs/NTOs and ...
Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation, e.g. coordination, consultation, collaboration - co-opetition. It illustrates these principles through a range of ... Gov WEBTOURISM PRODUCT DEVELOPMENT WORKBOOK 1 14 Tourism
Handbook On Tourism Product Development Alastair M. Morrison,J. Andres Coca-Stefaniak Handbook on Tourism Product Development ,2011 Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential.
15. 15 Handbook on Tourism Product Development. Fundamentals and Principles of Tourism Product Development Flanning. 2.1 Fundamental Issues in Tourism Development and Product Flanning. 2.1.1 Tourism Organisational and Institutions Structures. 2.1.2 National and Regional Coordination. 2.1.3 Comprehensive, Integrated and Inclusive Flanning.
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Tourism offering must be available for more than 120 days/year ; Project priorities. Creates a new purchasable tourism experience within Alberta ; Contributes to job creation and economic growth ; Diversifies the seasonality of product offering for the operation/region ; Supports sustainability practices within the tourism operation
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