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Fred. Olsen Cruise Lines

Fred Olsen revamps travel agent website

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Fred Olsen Cruise Lines has revamped its Travel Agent Centre website as part of a review of communications channels with the trade. A key feature of the trade website is an online training section, which has been created in partnership with Online Travel Training and includes five modules. The training requires agents to read through a range of information and facts on the line, watch videos and then complete a set of multiple-choice questions. Those attaining a pass rate of 90% will receive official certification for completing the ‘Fred Difference’ training. The format of weekly ‘Focus Update’ emails for agents has also been improved. The refreshed trade website will feature newly-released deals, campaign offers and news stories on a live rolling feed. This will allow trade partners to access information as soon as it is announced, without having to wait for the weekly updates. Agents are being encouraged to provide feedback on the changes by completing an online form by November 15 to win one of four £25 shopping vouchers. The voucher prize will be doubled to £50 for any suggestions that are implemented. Head of sales Neil Herbert said: “These important changes showcase Fred Olsen Cruise Lines’ commitment to providing its travel agent partners with the best digital tools possible to be able to understand, promote and sell a Fred Olsen cruise effectively, and to bring the benefits back to their business. “Our trade partners are hugely important to our success. We know that agents will be receiving a huge amount of information from cruise and travel providers regularly, so it is important that, amongst all this ‘noise’, we make sure that the updates coming from Fred Olsen are accessible, prominent and resonate in the right way, with the right audience.”

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Sponsored: How Fred. Olsen Cruise Lines is supporting agents in 2024

Fred. Olsen Cruise Lines head of sales Geoff Ridgeon

Fred. Olsen Cruise Lines has detailed a raft of new initiatives and incentives to help its trade partners make the most of the 2024 wave period and beyond

“We’re coming into this wave period off the back of a record year in 2023,” said Geoff Ridgeon, head of sales for Fred. Olsen Cruise Lines.

He put the uptick in business down to the line’s agent partnerships, which were bolstered by ongoing support provided by Fred. Olsen throughout the year.

“In 2024, we are making sure we are continuing that, so everybody understands what our campaign messages are,” Ridgeon continued.

“We want everyone to understand what the Fred. Olsen difference is, and of course there will be some incentives along the way as well.”

Fred. Olsen Cruise Lines offers agents chance to win prizes

During the wave season, agents can enter to win prizes ranging from vouchers to a cruise with their January and February campaign. More information can be found on their Travel Agent Centre.

Looking ahead, Ridgeon hopes 2024 will bear similar fruits as 2023. “Last year was absolutely cracking, a record year for us and it does look like 2024 will be another great year,” he predicted.

“It is very early in the year, but does it look good? It does. The start of January has been amazing, but this has to continue to build if we are to reach new heights.”

Use cruise’s value proposition to convert clients, Ridgeon advises

The line will work closer with its agent partners in 2024 to educate them on how to convert clients from land-based options to cruise holidays, after some of the UK’s biggest operators – Tui, Jet2 and easyJet holidays – increased their ATOL licences, signalling their intention to take more Brits on holiday this year.

“It’s great there’s confidence across all industry types to take more people on holiday, because as an industry, we want people to go on holiday,” Ridgeon said.

“When it comes to cruising, and certainly from our point of view with having a predominantly ex-UK product, my advice for agents would be to look at flight costs, and how much they have risen in recent years.”

He encouraged agents to compare the cost of flights with ex-UK cruises, while demonstrating the value for money a cruise holiday offers.

“It’s about identifying what customers want and pairing them with a suitable holiday type . The value for money in cruising right now is brilliant, especially out of the UK,” Ridgeon continued.

Despite only just entering 2024, Fred. Olsen has already seen bookings come through for next year. “2025 has really started to capture the imaginations and has really started accelerating well,” Ridgeon explained.

“There does seem to be a movement already at this point where 2025 is on the wish list, and not just wish list destinations you’d expect to be booked further out, but also our stock product we are known for, like the Fjords.”

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fred olsen travel agent centre

We pride ourselves on providing perfect, tailor-made holidays to the most inspiring destinations. We have experts for every type of holiday, from city breaks to large group tours - for business or pleasure.

Why Fred. Holidays

Fred. Holidays understands that people like to book their holiday secure in the knowledge that they are travelling with a reputable company, and as part of one of the UK's most established travel agents, Fred. Olsen Travel you can be sure that you are travelling with a company who have built their reputation on outstanding customer service. Being ABTA and ATOL bonded you can be sure that you are financially protected in any unforeseen circumstances. If you book a 'land only' trip (i.e. you book your flights elsewhere) your money is protected by our ABTA bond, whereas if you book your flights AND trip with us your holiday becomes a package and your money is protected by our ATOL bond. For added peace of mind you are also booking with a UK company who has successfully sold holidays around the world for over 35 years.

  • Over 35 years of experience.
  • Members of ABTA
  • ATOL protected
  • Friendly and knowledgeable team
  • Ability to tailor make all itineraries to suit you.
  • Regional flights and rail options available
  • Wide range of products available
  • First-hand knowledge of river cruising
  • High level of customer service
  • High level of customer satisfaction

How we provide holidays

Our custom holidays are sold through travel agencies as well as directly to travellers. We provide tailor-made travel arrangements using our brochures and through direct requests and enquiries, by phone or online.

Our travel consultants handle all aspects of each holiday, from initial enquiry to booking. Each of our team has knowledge about different destinations and travel options, so we can intelligently advise travellers and travel agents.

Specialised group travel services

We can organise for your group travel and tours tailored to suit your groups budget. We can also easily arrange private transfers, tour guides, entrance tickets, travel cards and theatre bookings. So whether is a shopping extravaganza, a Christmas market school reunion, a hen or stag night or a twin town visit please call or e-mail us for an individual quotation.

Friends of Fred. Holidays

Fred. Holidays is a trading name of Fred. Olsen Travel who have been successful in the travel sector since 1988, offering millions of travellers specialist knowledge, tailored flexibility and excellent service, year after year.

To prosper, we place great importance on nurturing dedicated, passionate, informed and skilled people. It's key to the constant quality and continued success of our business.

Here are some friends of Fred. Holidays that all operate under the Fred. Olsen Travel umbrella.

  • FredOlsenTravelAgents.co.uk
  • TravelQuest.co.uk
  • Amadeus-RiverCruises.co.uk
  • StarClippers.co.uk
  • GoCruise.co.uk
  • JoinGoCruiseAndTravel.co.uk
  • GoRiverCruise.com

Where are we?

Fred. Olsen House, 42 White House Road, Ipswich, IP1 5LL

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© Fred. Olsen Travel 2024. Registered in England and Wales No. 02287241. 2nd Floor, 36 Broadway, London, SW1H 0BH

Bonded by the Association of British Travel Agents (ABTA) and by the Civil Aviation Authority's Air Travel Organisers Licensing (ATOL) scheme, you can look forward to your next adventure with the peace of mind that your money is financially protected in the event of unforeseen circumstances.

Reasons to book with us... Financial protection afforded by our ABTA and ATOL industry bonding, giving you complete peace of mind. Dedicated team of experienced travel advisors waiting to tailor your holiday to your personal requirements. We can arrange all of your car hire, airport lounges and much more to make your holiday as easy as possible.

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Fred. Olsen Travel.

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Fred. Olsen Travel – more than just a travel agent!

Established in 1987, Fred.Olsen Travel is one the UK’s premier travel agencies. With over 10 brands underneath its umbrella, many of which are award winning, it is easy to see why this area of the business continues to grow year after year.

Fred. Olsen Travel Agents – ‘Fred. Olsen Travel’ are LOCAL independent travel agents offering worldwide holidays, cruises, city breaks, weddings & honeymoons, worldwide adventures and much, much more. They have over 25 years of selling dream holidays to the people of East Anglia and more recently on the south coast. www.travelwithfredolsen.co.uk

Fred. Olsen Business Travel – Fred. Olsen Business Travel, has a team of highly qualified business travel specialists with a combined 60 years of experience. They strive to be a world class provider of travel products and services with a reputation for outstanding customer service, unrivalled choice, exceptional quality and value for money. www.fredolsenbusinesstravel.co.uk

Go Cruise – Cruise franchise business: GoCruise is a cruise franchise business which offers potential prospects the ability to run a cruise business their own way, part time or full time. With a network of over 50 franchisees and the backing of Fred. Olsen Travel, GoCruise is one of the premier cruise agents in the UK. www.gocruise.co.uk

Fred. Olsen Travel also acts as a General Sales Agent (GSA) for Star Clippers;

Star Clippers – Star Clippers operates three of the world’s largest and tallest sailing vessels. Visiting ports often untouched by larger cruise ships and offering passengers the activities, amenities and atmosphere of a private yacht, Star Clippers is recognised as one of the premier speciality cruise lines. www.starclippers.co.uk

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Our Visions & Values

Steve Williams

Here at Fred. Olsen Travel, are values are at the heart of everything we do.

Our mission is to be a world class provider of travel products and services with a reputation for outstanding customer service, unrivalled choice, exceptional quality and value for money.

The Fred. Olsen Way

Here at Fred. Olsen Travel, we are a ‘family’. We embrace diversity and strive to create conditions that provide everyone with an equal opportunity to grow. Together, we create a working environment that feels safe for everyone, leaving room for individualities and creativity.  

We invest heavily in the knowledge and expertise of our people by sending them all over the world on educational experiences, coupled with our passion for travel is why we have some of the most well – travelled people in the industry!

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Local Events

Our Travel with Fred. Olsen shops regularly host events aimed at helping you find your perfect holiday. Find out which events are coming up in your local store.

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Dive into luxury and adventure at Travel Norwich Airport’s exclusive in-store event featuring Classic Collection on Thursday 2nd May 2024, from 10am to 3pm. Indulge in refreshments as you explore dreamy destinations.

Secure your FREE tickets today for a day of timeless elegance. Don’t miss the chance to elevate your travel experience!

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Embark on a journey of unforgettable adventures with Premier Holidays! Join us at Travel Norwich Airport’s exclusive in-store event on Thursday, 9th May 2024, for a day filled with excitement and travel inspiration. ‍ Mark your calendar and drop by anytime between 10am and 3pm to unlock the secrets to your next extraordinary escape. As you explore, enjoy complimentary refreshments in-store with our Holiday Specialists who will answer any questions you may have. Secure your FREE tickets to join us TODAY!

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As one of the UK’s most established travel companies, Fred. Olsen Travel provides outstanding customer service, choice and value for money through our six distinct specialisms. Bonded by the Association of British Travel Agents (ABTA) and by the Civil Aviation Authority’s Air Travel Organisers Licensing (ATOL) scheme, you can look forward to your next adventure with the peace of mind that your booking is financially protected in the event of unforeseen circumstances.

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  7. About Us

    Olsen Travel is the UK general sales agents for Star Clippers, Amadeus River Cruises and American Cruise Lines. However you decide to book with us, you can be assured of a friendly and professional service by our travel experts. They all have first-hand experience and are well travelled, covering many holiday locations around the world.

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    Olsen Travel As one of the UK's most established travel companies, Fred. Bonded by the Association of British Travel Agents (ABTA) and by the Civil Aviation Authority's Air Travel Organisers Licensing (ATOL) scheme, you can look forward to your next adventure with the peace of mind that your booking is financially protected in the event of ...

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  14. Sponsored: How Fred. Olsen Cruise Lines is supporting agents in 2024

    Fred. Olsen Cruise Lines offers agents chance to win prizes. During the wave season, agents can enter to win prizes ranging from vouchers to a cruise with their January and February campaign. More information can be found on their Travel Agent Centre. Looking ahead, Ridgeon hopes 2024 will bear similar fruits as 2023.

  15. Contact Us

    Check here if you would like to register for the Fred. Olsen Travel mailing list so that you can stay up to date with the latest news, offers and information. Get in contact with our helpful team through this form or call the number at the top of this page.

  16. About Us

    Fred. Holidays is a trading name of Fred. Olsen Travel who have been successful in the travel sector since 1988, offering millions of travellers specialist knowledge, tailored flexibility and excellent service, year after year. To prosper, we place great importance on nurturing dedicated, passionate, informed and skilled people.

  17. Local Independent Travel Agents

    Fred. Olsen Travel Agents is one of the premier travel agencies in East Anglia and along the south coast. Established in 1988, we currently have retail branches in East Anglia and the south coast including Ipswich, Felixstowe, Colchester, Bury St Edmunds, Beccles, Norwich, Thorpe St. Andrew, Travel Norwich Airport, Lymington, Westbourne ...

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    Fred. Olsen Travel. fredolsentravel.co.uk. Fred. Olsen Travel - more than just a travel agent! Established in 1987, Fred.Olsen Travel is one the UK's premier travel agencies. With over 10 brands underneath its umbrella, many of which are award winning, it is easy to see why this area of the business continues to grow year after year. Fred.

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  20. Meet The Team

    Travel Specialists. Meet our team of highly experienced & knowledgeable travel professionals; offering first class service. As a company, we invest heavily in the knowledge and expertise of our staff by sending them all over the world on educational experiences. This, coupled with their own passion for travel, tells us we have some of the most ...

  21. Wall of Fame

    Olsen Travel is the UK general sales agents for Star Clippers, Amadeus River Cruises and American Cruise Lines. However you decide to book with us, you can be assured of a friendly and professional service by our travel experts. They all have first-hand experience and are well travelled, covering many holiday locations around the world.

  22. Our Visions & Values

    Here at Fred. Olsen Travel, we are a 'family'. We embrace diversity and strive to create conditions that provide everyone with an equal opportunity to grow. Together, we create a working environment that feels safe for everyone, leaving room for individualities and creativity. We invest heavily in the knowledge and expertise of our people ...

  23. Travel Events

    2. May 2024. 10:00 am. -. 3:00 pm. Dive into luxury and adventure at Travel Norwich Airport's exclusive in-store event featuring Classic Collection on Thursday 2nd May 2024, from 10am to 3pm. Indulge in refreshments as you explore dreamy destinations. Secure your FREE tickets today for a day of timeless elegance.