voyage personaliser cunard line

Guide to Cunard Line’s Cunard World Club cruise loyalty program

Cunard Line, known for its unique ocean liner history and British beginnings, caters to upscale passengers who appreciate quiet ocean views and afternoon tea. Brand loyalists can earn loyalty status and related perks through the line's Cunard World Club program.

Although it's nice to receive perks, the ones Cunard's loyalty program offers aren't as valuable as some of those featured by other lines. (You won't find any free cruises here.) In the Cunard World Club, there are only four tiers. Compared to what's required to reach the upper echelons of most other brands' reward schemes, it's not all that difficult to claim top-level bragging rights — not that the typical Cunard passenger would stoop to bragging, of course.

Here, read all about the tiers, what they offer and how to reach each one.

Ways to earn points

Cunard's easy-to-navigate loyalty system elevates you to one of four tiers based on either the number of sailings you've completed with Cunard or the number of days you've cruised with the line.

Your status will be determined by whichever of those milestones you reach first. For example, if you mainly book shorter sailings, your status will be determined by the number of voyages you've taken. Conversely, you could reach a high tier in a smaller number of sailings if each is of considerable length.

Program tiers and benefits

The Cunard World Club program has four tiers:

• Silver: One voyage
• Gold: Two voyages or 20 nights
• Platinum: Seven voyages or 70 nights
• Diamond: 15 voyages or 150 nights

All status changes occur after the sailing on which they are reached. No midsailing status or benefit changes are allowed.

After just a single sailing, regardless of length, cruisers are automatically enrolled in the Cunard World Club program and receive at least Silver status.

Aside from occasional discounts — the same ones to which just about every other Cunard passenger has access — this level doesn't offer much value, unfortunately.

Perks at the Silver level include:

• Member savings and special offers
• Cunard World Club desk in all international offices
• An onboard loyalty representative
• The Cunarder magazine

Thankfully, the longest Cunard cruisers will spend at the Silver level is one sailing, as they're bumped up to Gold status after their second voyage. Since travelers can attain Gold status after 20 nights, it is possible for them to skip right past Silver and start at Gold if their very first sailing was longer than that. (In some cases, if a passenger's first voyage is extremely long, such as a world cruise, it's also possible for them to skip straight to Platinum or Diamond level by their second sailing.)

Gold perks include:

• A Gold membership pin
• A $45 credit toward an onboard Wi-Fi plan
• An invitation to the Cunard World Club cocktail party (on sailings of six nights or longer)

Next is the Platinum tier, which is reached after seven sailings or 70 total cruise nights.

Platinum extras include:

• A Platinum membership pin
• An $80 credit toward an onboard Wi-Fi package
• A 20% discount on onboard laundry and dry-cleaning services
• Priority check-in at the terminals in New York and Southampton
• A complimentary wine tasting (on sailings of six nights or longer)
• A 10% discount on White Star luggage service
• An invitation to the senior officers' party (on sailings of six nights or longer)

The club's Diamond level is the pinnacle of Cunard loyalty, and it's reached after 15 cruises or 150 nights onboard. That's impressive, as some other lines require several hundred nights and dozens more sailings to reach top-level status.

Diamond rewards include:

• Cunard World Club desk in all international offices with dedicated Diamond contact
• A Diamond membership pin
• A $135 credit toward the purchase of an onboard Wi-Fi package
• A complimentary wine tasting (sailings of six nights or longer)
• Priority disembarkation
• One complimentary meal in an extra-fee dining venue (on sailings of six nights or more; choose from lunch at The Verandah or dinner at Kings Court or The Lido)
• Priority appointments with the line's cruise sales representatives

The elite level that makes a difference

Gold is when passengers will start to see perks that represent tangible value (a lapel pin) and monetary value (free Wi-Fi and gratis drinks at the cocktail party).

The biggest jump in overall value is from Gold to Platinum, where cruisers can take advantage of discounts on laundry and luggage services — assuming they actually use them. Of course, more value is added at the Diamond level in the form of free meals and additional complimentary Wi-Fi. However, the number of sailings needed to reach that tier and the cost associated with taking those sailings make the rewards less valuable.

Best elite perk

Cunard's perks aren't much to write home about in the grand scheme of things, but there are still a few nice incentives. The best one for you is subjective and depends on what you value, how you prefer to spend your time and how long your voyage is.

For example, if you're on a cruise that's more than a couple of weeks long, 20% off of laundry services could be something you'd use quite a bit. If you're techy, you might appreciate the value provided by discounted Wi-Fi when you sail. Or perhaps there's nothing you enjoy more than a leisurely meal at a fancy restaurant where you can order an expensive steak and not have to pay for it. For some, less quantitative time-saving gestures — like priority embarkation and disembarkation — are the most sought after.

Bottom line

Compared with other cruise lines' loyalty programs — some of which offer free cruises for reaching the highest levels — the Cunard World Club isn't as much of a draw. It's easier to achieve higher status quickly with Cunard than with many other brands, but the perks aren't as lucrative when passengers finally make it there.

That said, the Cunard demographic is generally comprised of wealthy, sophisticated individuals who cruise because they enjoy it — not because they want to be recognized for doing so. That means they're less likely to be concerned with their Cunard status level and what it brings them.

For more information, visit the Cunard World Club page on Cunard Line's website.

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• Cunard Line

Voyage Personaliser

By Alzarine , March 8, 2008 in Cunard Line

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Hello to all you Cunard experts,

I have another question. Our stateroom has not been assigned yet for the April QM2 Caribbean cruise. Will the stateroom number eventually show up on our voyage personaliser or will I just have to wait until sail day to find it out ? How does this generally work with Cunard ?

We normally book a specific cabin but this time we decided to take a chance on a guarantee. Now I'm not so sure I'm liking it ......I go to the voyage personaliser at least once a day and there's nothing noted. :o

Thanks for any responses ! :)

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SeaMatesNYC

Hello to all you Cunard experts,   I have another question. Our stateroom has not been assigned yet for the April QM2 Caribbean cruise. Will the stateroom number eventually show up on our voyage personaliser or will I just have to wait until sail day to find it out ? How does this generally work with Cunard ?   We normally book a specific cabin but this time we decided to take a chance on a guarantee. Now I'm not so sure I'm liking it ......I go to the voyage personaliser at least once a day and there's nothing noted. :o   Thanks for any responses ! :)   Connie

It may show up, or not. You could end up learning you stateroom assignment at check in. But don't stress about not being able to label the luggage tag, as it has a bar code, and they will know where to send your baggage.

Aw heck, SeaMates ......I don't care about my luggage. I'm sure Cunard will take excellent care of it.

I just want to know what cabin I'll be in for ten days :D Any secret ways of finding out ??? This is called pre-cruise anticipation. I drive my DH nuts :eek:

Aw heck, SeaMates ......I don't care about my luggage. I'm sure Cunard will take excellent care of it.   I just want to know what cabin I'll be in for ten days :D Any secret ways of finding out ??? This is called pre-cruise anticipation. I drive my DH nuts :eek:

Nope, there is not cut-off to when you may find out. You may find yourself in a duplex suite upon boarding! No secret ways to find out. But just trust in the upgrade fairy and pray nightly and good things may happen!

thanks , Im doing that myself, I hope on the Queen Victoria in a week for 35 nights and still have no idea what cabin Im in after booking a gurantee....though as long as Im on the ship and its floating I dont care!:D

Cabin 5139 was very nice. Also close to stairway for dining room (Britannia):)

Ship safely made it to Hong Kong a few hours ago.

My cabin number for the QV appeared on the voyage personaliser before I left - it was an upgrade from inside to outside.

Connie, we had a guarantee for May 22, a C6 which is an obstructed deck 8 balcony. I've been checking the cruise personaliser frequently, and today our cabin number appeared. It was an upgrade to a B3, hull balcony, unobstructed, on Deck 5. We're very pleased with that.

You're sailing sooner than we are, so surely the personaliser will give you an answer soon!

Have a lovely trip.

I have had no success in completing the voyage personalizer. It keeps bouncing back with the comment "incorrect telephone number." Any ideas how to solve this?

When I got that (on the UK version of the personaliser on the 'contacts' page), it was because it wanted a post code !!! (a partial one worked) - are there any empty fields, try putting something in

Of course, I forgot between voyages & spent ages working it out the 2nd time as well!:p

It did the same thing to me. I think I had entered the number all together, like: 1231234567, so I changed it to 123 123-4567 and it accepted the number. hth.

Tried all of the above; still nothing works.

Even tried contacting Cunard by email - no response.

Perhaps its because this will be my 1st Cunard cruise; so far, not impressed.

PianoManNYC

Thanks.   Tried all of the above; still nothing works.   Even tried contacting Cunard by email - no response.   Perhaps its because this will be my 1st Cunard cruise; so far, not impressed.

So, are you trying to complete the pre-boarding immigration/emergency contacts portion of the personalizer? Or just trying to see if you got a cabin assignment? Assuming you can get INTO the personalizer, using name and booking ID, if you scroll down on the first screen, you should be able to see if a cabin has been assigned.

gentlemancruiser

Have you tired using the US site, http://www.cunard.com When you click on the section marked 'voyage planner', then select guest forms a new screen appears. You will need to input your first and last names then your booking reference which should be 6 letters (no numbers). The summary of your booking should have a stateroom number beside it.

Agreed on the procedure, but most certainly can have numbers. Know that for fact certain...

The cabin assignment was posted after I forwarded final payment. I'm just trying to complete the personalizer as required by Homeland Security. Yes, I'm using the U.S. site - maybe I'll try the UK site as I've tried everything else.

I'm not completely computer illiterate - there just appears to be a glitch in the personalizer program. My only guess at this point is that the TA forwarded my incorrect phone number to Cunard and that has caused a conflict which stops me from adding additional personal data.

Thanks for your help.

farmer.chrys

Yes, I'm using the U.S. site - maybe I'll try the UK site as I've tried everything else.

I was surprised to discover that the UK and US versions are totally different. For example on the UK version there is information on dining table size and request status, on the US version they ask for the post cruise address. The US version is web based, the UK one is Java, at least on my PC. They appear to be different front ends to the same underlying database so why not try the UK one and then the US one? I've entered all information on both systems and all seems well to me. If you were banned from submitting the data to both systems then I am sure Cunard would say so or stop it from happening.

My phone number is entered as one long string of numbers without the international code (44 for me, 1 for US) but reverts to 44123 etc on the emergency number. No spaces, brackets or hyphens. Good luck.

I went to the UK version and was surprised to learn that my passport data had been entered. When I tried to enter emergency contact data, the program responded with an error message. Obviously, there is some software glitch in this program and I can't waste any more time trying to overcome it.

Yes, the table size request was in the UK version - why on earth wouldn't they include that in the U.S. version.

This topic is now archived and is closed to further replies.

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Faire une croisière transatlantique d'Ouest en Est entre New York et l'Europe c'est voyager à travers l'immensité de l'Océan Atlantique. On emporte avec soi les images  emblématiques du pont Verrazano et de la Statue de la Liberté, des souvenirs à jamais ancrés dans votre mémoire, bien après même que l'horizon vous ait caché la vue des gratte-ciel de Manhattan. 

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Et si vous offriez un aller-retour traversée transatlantique ? Il s’agit là de l’expérience la plus complète : un voyage unique où l’on redécouvre le plaisir du temps long et si précieux, loin de toute agitation urbaine tandis que vogue le navire, véritable cocoon de bien-être et de luxe discret.

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