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Our annual performance and reporting.

Attracting more visitors, increasing spend, strengthening the economy: as a focused and highly effective agency, our activity really counts. Explore how we consistently exceed targets set by the UK Government, add value to the English and British tourism industry, and contribute significantly to the economy.

Our key achievements

VisitBritain generated £1.26 billion in additional visitor spend between April 2021 and July 2023 from our international and domestic marketing.

£210 million boost to the UK economy from VisitBritain’s ‘See Things Differently’ marketing campaigns in Europe, the Gulf Cooperation Council (GCC) and the USA from March to July 2023.

VisitBritain and VisitEngland generated at least £7.6million in additional funds. 

£20.9 million in direct return from the VisitBritain Business Events Growth Programme from 2018 to 2022.

England Business Events referred 374 new requests for proposals to English cities and suppliers, worth a potential £269.2 million in delegate spend.

To date, 73 of these events have been won or confirmed worth £33.9 million.

33 Local Visitor Economy Partnerships (LVEPs) accredited.

217,000 unique users to VisitEngland’s Business advice pages.

400+ English SMEs supported with Taking England to the World training to help businesses reach international markets.

Our latest Annual Review

Vbve annual review 2023-24.pdf.

Learn more about our activity from 2023/24 including our key campaigns, work with Local Visitor Economy Partnerships and Destination Development Partnerships pilots, and our events for international travel trade.

Rebuilding international visitor value

In 2023, we launched our new multi-million pound international GREAT campaign to drive tourism to Britain. ‘See Things Differently’ positions Britain as a dynamic, diverse and welcoming destination, and focuses on countries where we are seeing strongest recovery – including the US, Canada, Gulf Cooperation Council (GCC) nations, France, Germany and Spain.

In Europe and the GCC, the campaign plays on Britain’s affinity with tea. ‘Spill the tea’ taps into motivations for immediate travel based on our latest research. In Canada and the US we showcase Britain’s regional diversity, sharing a warm welcome in a range of regional accents, encouraging visitors to come and experience these destinations for themselves.

Our research and insights

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Explore how our work influences visitor trends, spend and sentiment, by browsing the latest quarterly data for Britain overall and by area. Includes market forecasts, the conditions impacting tourism, and Britain’s competitive position.

Annual reports

Browse our accounts and figures in these statutory reports.

22-23 VisitBritain/VisitEngland Annual Report

21-22 visitbritain/visitengland annual report, 20-21 visitbritain/visitengland annual report, 19-20 visitbritain/visitengland annual report, 18-19 visitbritain/visitengland annual report, 17-18 visitbritain/visitengland annual report.


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Our role is to drive a thriving tourism industry, creating economic prosperity across Britain. Discover how we intend to achieve this through our corporate priorities, and learn more about our structure, senior team and global reach.

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Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.

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Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

A sign which reads "Welcome to Noah's Ark Zoo Farm" with various staff members standing in front wearing matching branded tops. Noahs Ark Zoo Farm - Gold award winner for the Accessible and Inclusive Tourism Award at the VisitEngland Awards for Excellence 2023.

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

An aerial view of the grounds surrounding Blenheim Palace, an eighteenth-century country house, surrounded by gardens, trees and a lake crossed by a bridge to reach the front of the house. Blenheim Palace - Silver award winner for the Large Visitor Attraction of the Year at the VisitEngland Awards for Excellence 2023.

Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.

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Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.

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Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.


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  • Press office

British Tourist Authority’s annual report and accounts 2018-19 (trading as VisitBritain & VisitEngland)

Press release

Date: 21 May 2020

Topics: Society and culture

Departments: Department for Culture, Media & Sport

The 2018-19 accounts of the British Tourist Authority (BTA), also known as VisitBritain and VisitEngland, have received a qualified opinion 1 from the Comptroller and Auditor General of the National Audit Office, Gareth Davies, due to irregular procurement activities and payments of £1.115 million. This is the third consecutive year that irregular payments have been identified in the NAO’s audits of the BTA’s accounts.

The BTA is an arm’s length body of the Department for Digital, Culture Media and Sport (DCMS).  It is not allowed to enter into a contract worth more than £50,000 through single tender procurement without the approval of DCMS before the contract is awarded. 2 However, in 2018-19 the BTA repeatedly entered into contracts above this value without DCMS’ approval.

In four contracts, the BTA did not seek approval from DCMS before entering into the contracts. In another three instances, the BTA asked DCMS for approval but entered into the contracts without approval being given. There were also two contracts which were expanded beyond the parameters approved by DCMS. These contracts were for a range of valid business activities; the NAO found no evidence of fraud or corruption.

DCMS has since retrospectively approved one contract but has declined to approve the rest. Payments made as part of these contracts are therefore in breach of regulations. The BTA made irregular payments of £1.115 million through these contracts.

Previous audits of the BTA have also found irregular payments. In the years 2016-17 and 2017-18, BTA made non-contractual severance payments without getting approval from DCMS and HM Treasury beforehand. These audits concluded that the BTA repeatedly broke the regulations because of failures in its internal controls on spending. The BTA’s 2017-18 accounts also received a qualified opinion.

In response to the NAO’s findings on procurement activities, over the last six months DCMS has strengthened its oversight and intervention. The BTA has acknowledged similar issues have also taken place in 2019-20 and it is currently working with DCMS to tackle these challenges.

“The last three audits of the British Tourist Authority have uncovered repeated failings in the way it has spent public money. The BTA has knowingly entered into contracts for which it did not have approval, disregarding regulations designed to ensure that public money is being spent as Parliament intended. “The BTA needs to work closely with DCMS to significantly improve its internal controls on spending and ensure that it fulfils its obligations as a publicly-funded body.” Gareth Davies, the Comptroller and Auditor General

Read the full report

Notes for editors.

  • A qualified audit opinion means that the auditor has found a material issue with the accounts. In this case, the C&AG has qualified his audit opinion on the basis of regularity, as resources have not been used in the way Parliament intended and authorised.
  • HM Treaury’s Managing Public Money explains how to handle public funds with probity and in the public interest. Annex 2.2 explains the extent to which authorities may be delegated and A2.2.11 notes the requirement for government departments to agree delegated authorities with their arm’s length bodies. DCMS has a Management Agreement with BTA which outlines the delegated financial authority DCMS has given the BTA Accounting Officer. Part B of this agreement outlines Financial Controls with paragraph 1.2 detailing the delegated limits for single tender actions.
  • Press notices and reports are available from the date of publication on the NAO website . Hard copies can be obtained by using the relevant links on our website.
  • The National Audit Office (NAO) helps Parliament hold government to account for the way it spends public money. It is independent of government and the civil service. The Comptroller and Auditor General (C&AG), Gareth Davies, is an Officer of the House of Commons and leads the NAO. The C&AG certifies the accounts of all government departments and many other public sector bodies. He has statutory authority to examine and report to Parliament on whether government is delivering value for money on behalf of the public, concluding on whether resources have been used efficiently, effectively and with economy. The NAO identifies ways that government can make better use of public money to improve people's lives. It measures this impact annually. In 2018 the NAO's work led to a positive financial impact through reduced costs, improved service delivery, or other benefits to citizens, of £539 million.

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Welcome to the BTB pensions website

british tourist authority (bta)

This website provides information about the pension scheme provided by the British Tourist Boards: VisitBritain, VisitEngland, VisitScotland and the former Visit London (London Tourist Board) and Visit Wales.

“The Scheme Guide and a set of factsheets that provide more detail about a number of topics of interest to members are available to read in the ‘ Library ’ section under ‘ For members ’.

To help you find the information that is most relevant to you, this website is split into sections for members and non-members. Please click on the button at the top that best describes you.


british tourist authority (bta)

Use our member portal, provided by Buck to view and update your pension details.


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The BTB Pension Scheme Members' guide is now online.


british tourist authority (bta)

We are saddened to hear the news that our friend and former trustee colleague, Ylva French, has passed away.

british tourist authority (bta)

Below are details of the headline increases to pensions in payment for the financial year 2024/25 with effect from 8 April 2024 (the first Monday following 6 April).

  • Corporate news

Andrew Stokes takes up new role as interim Director, England

british tourist authority (bta)

The British Tourist Authority (BTA) has today (Wednesday 20 January) announced the appointment of a new interim Director, England, Andrew Stokes.

Mr Stokes has spent the last 14 years as Chief Executive of Marketing Manchester where he transformed the organisation from being totally focused on tourism to one working across sectors responsible for branding, promotion and marketing the city.

In his role as Director, England, Mr Stokes will lead on the development and delivery of the new £40 million ‘Discover England Fund' announced by the Government as part of last year's spending review. The fund is specifically for England tourism product development to ensure that ‘bookable' regional product is being sold in international markets. This is set to also benefit the domestic tourism industry by building engagement and partnerships across regions and developing product that will be attractive to domestic as well as international markets.

BTA Chief Executive Sally Balcombe said:

"I am very pleased to welcome Drew as the new Director, England. He brings a wealth of skills, experience and industry contacts to the role making him a powerful voice for England as we focus on the Government's priorities set out in the CSR settlement. Our ambition is to spread the economic benefits of tourism across the English regions focusing on product development, building partnerships and greater co-ordination across the industry."

Prior to becoming CEO of Marketing Manchester, Mr Stokes was its Director of Marketing where he worked on the 2002 Commonwealth Games, the reinvention of the annual Pride festival, major political conferences and Manchester Airport's route development and marketing strategy. Prior to this, Mr Stokes held leadership roles within the former London Tourist Board, the Royal Opera House - Covent Garden and the Royal Albert Hall. He has also sat on the boards of Manchester International Festival, Manchester Central Convention Complex, Cityco Ltd. and Carcanet Press.

Mr Stokes, whose new role will report to BTA Chief Executive Sally Balcombe, will also be responsible for developing an English Action Plan focused on the Discover England Fund and on business visits and events for England tourism. He will support Sally with an external regional engagement programme to run throughout February and March this year.

Mr Stokes said:

" I am delighted to be taking up this position working with Sally and the VisitEngland and VisitBritain teams at this important moment for English tourism. I look forward to meeting many of the English tourism stakeholders at the regional engagement programme for the Discover England Fund in the next few weeks."

Today's announcement comes as the BTA sets out proposals on how VisitBritain and VisitEngland are going to be brought closer together to deliver on the UK Government's priorities for tourism.

The changes will ensure that the BTA continues to market the nations and regions of Britain overseas to grow international tourism, as well as maintaining distinct activities to develop and market England tourism with greater co-ordination across the industry.

Mr Stokes is due to take up his new role on Wednesday 3 February 2016.

Tourism is Britain's seventh largest export industry and third largest service sector.

For more information contact:

VisitBritain Media Team

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British Tourist Authority x2 Board Members

Application deadline 11 april 2023.

Regulated by the Commissioner for Public Appointments

About the role

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Timeline for this appointment

Opening date.

14 March 2023

Application deadline

11:59pm on 11 April 2023

Sifting date

21 April 2023

Interviews expected to end on

21 May 2023


The Secretary of State wishes to appoint two new Board Members of the British Tourist Authority (“BTA”) Board. The BTA Board is responsible for the overall direction of the BTA (trading as VisitBritain/VisitEngland), working within a framework agreed with its sponsoring Government department, the Department for Culture, Media & Sport. The Board also monitors the BTA’s performance against targets agreed with DCMS.

We want to ensure any appointee is committed to embedding the principles of levelling up and championing opportunity for all across the organisation, helping to ensure that the organisation is one in which a genuinely diverse range of views can be expressed, without fear or favour.

Tourism is a crucial industry for the United Kingdom and made up of a variety of different kinds of enterprises, including: accommodation providers, attractions, cultural activities, exhibition and conference facilities, passenger transport, and sport and recreational activities. 

Importance of the UK tourism industry

In 2019 (the most recent for which full figures are available), the Office for National Statistics (ONS) estimates that tourism industries directly contributed £75 billion to the UK’s economy (gross value added or GVA), with 1.7 million direct employees. This equated to 4% of all GVA.

Impact of and HM Government’s response to coronavirus pandemic

The tourism industry has been one of the hardest hit sectors affected during 2020 and 2021 by measures introduced to combat the spread of COVID-19, such as restrictions on travel, on leaving home for non-essential reasons and on gathering, and the mandatory closures of certain types of businesses and premises.  The ONS estimates that overseas residents made only 11.1 million visits to the UK, a reduction of 73%, and only £6.2 billion, a reduction of 78%, in 2020 compared to 2019.

In June 2021, HM Government published The Tourism Recovery Plan, following the commitment reiterated in the Prime Minister’s Spring Reopening Roadmap announced in February.  It sets out the role that HM Government will play in assisting and accelerating the tourism sector’s recovery from COVID-19, along with a framework for how the government will work with the sector to build back better.

Looking ahead, the HM Government wants to see a growing, dynamic, sustainable and world-leading tourism sector reaching its full potential and driving growth across all parts of the UK.  Specifically, some of the key aims are to:

Ensure that the sector’s recovery benefits every nation and region with visitors staying longer, growing accommodation occupancy rates in the off-season and high level of investment in tourism products and transport infrastructure.

Build back better with a more innovative and resilient industry, maximising the potential for technology and data to enhance the visitor experience and employing more UK nationals in year-round quality jobs.

Ensure that the tourism sector contributes to the enhancement and conservation of the country’s cultural, natural and historic heritage, minimising damage to the environment and is inclusive and accessible to all.

Return the UK swiftly to its pre-pandemic position as a leading European destination for hosting business events.

Role description

Board members are expected to contribute effectively to the overall work of the BTA Board in providing expert advice and support.  The main responsibilities of board members are to:

Contribute effectively to the discussion of the BTA Board and support the Chair of the Board.

Ensure that any statutory or administrative requirements for the use of public funds are complied with, that all expenditure is in accordance with Treasury rules for the management of public money and that the BTA maintains high standards of corporate governance at all times. The BTA Chair has an important role to play in supporting the organisation’s Accounting Officer in delivering high standards of regularity and probity.

Support the BTA Chair to deliver on the aims and objectives agreed with DCMS - principally ensuring that:

Targets to grow inbound tourism in value terms are met. These include specific targets for the Devolved Administrations; 

International activity is designed and delivered in light of the views of the VisitEngland Advisory Board, VisitScotland and VisitWales;

The Tourism Recovery Plan acts as a key driver for activity to build back value more quickly than predicted and ensure a sustainable resilient industry that contributes to Government priorities; and

An appropriate separation is maintained between England-only and Britain-wide activity and funding.

Ensure that the BTA maximises investment in English and British tourism and the promotion of Britain overseas, through partnership engagement and commercial activity, and that all expenditure is in accordance with HMT rules for the management of public money.

Actively build collaboration and alignment in activity across an extensive network of stakeholders, working with and through national tourist boards.

Actively support the Government in meeting the objectives as set out in the Integrated Review of Security Defence, Development and Foreign Policy, using tourism as a soft power tool by promoting the UK to visitors from around the world, promoting familiarity with UK values. 

Organisation description

About the British Tourist Authority

The BTA is an Arm’s Length Body of the Department for Digital, Culture, Media and Sport (DCMS). It was set up by the Development of Tourism Act (1969) and recently celebrated its 50th anniversary. The BTA has a statutory duty:

To encourage people to visit Great Britain and people living in Great Britain to take their holidays there; and

To encourage the provision and improvement of tourist amenities and facilities in Great Britain. 

The BTA trades as both VisitBritain and VisitEngland, with each organisation having different responsibilities. It acts as the Government’s strategic adviser on tourism matters.  

VisitBritain’s main activities are:

Running a global network of offices that market Great Britain as a tourist destination to consumers in those regions. VisitBritain have staff in Canada, USA, Brazil, UAE, India, South Korea, Japan,  France, Germany, Holland, Italy, Spain, Sweden and Australia;

Delivering marketing campaigns in conjunction with commercial partners, including airlines and the travel trade;

Undertaking and disseminating research and data concerning inbound travel and analysing this to advise Government and industry;

Winning Business events including running the Business Events Growth Programme, which is focused on bringing international business events to the UK;

Hosting and attending international travel trade shows to promote Britain;

An online shop that delivers revenue to the business; and

Running an internal transformation programme to enhance digital and people capabilities.

VisitEngland’s main activities are:

Supporting the supply side to build digital skills and distribute in international markets with the recently developed TXGB platform;

Providing advice to tourism businesses on a range of topics, including making businesses more accessible/inclusive, customer insight and legal compliance;

Running awards schemes for tourism businesses; and

Running quality assessment schemes for tourism businesses.

Both organisations also play a major role in delivering the policy commitments in the Tourism Sector Deal. 

At the 2020 Spending Round, the BTA received clarity on their funding settlement for 2021-25. Annually, VisitBritain receives £20m in grant-in-aid from DCMS and VisitEngland receives £7m in grant-in-aid. An additional £5m pot was allocated to deliver the transformation programme, business events and domestic marketing, VisitBritain also receives around £19m a year from the GREAT campaign led by the Cabinet Office. 

The Chair of the BTA Board reports to the Secretary of State for DCMS and the Minister for Sport, Tourism, Heritage and Civil Society on the BTA’s performance. The Secretary of State’s current priorities for the BTA are:

Ensure the BTA’s work is fully aligned with the cross-Government post-COVID Tourism Recovery Plan.  This includes implementation of  the first recommendation of the de Bois’ Destination Management Organisations review, along with the North-East Destination Development Partnership pilot; and to continue to support the business events sector.;

Capitalise on key events in 2022 including His Majesty the King's Coronation and Eurovision 2023.

Ensure the BTA makes a full advisory contribution to Government policy making related to tourism;

Strengthen the marketing of Britain overseas to achieve growth in international leisure and business tourism, particularly in terms of value; 

Continue to maintain distinct activities to develop and market English tourism;

Continue to prioritise improvements in procurement, compliance and wider corporate functions, ensuring that the BTA delivers high standards of regularity and propriety.

Board composition

Aside from the Chair, the BTA Board consists of 7 other members, including representatives from VisitScotland and VisitWales. One Board member is the Chair of the VisitEngland Advisory Board, which provides advice on tourism matters pertaining to England only. There are also 3 observers, from DCMS, Northern Ireland and London & Partners.

Regulation of appointment

Essential criteria.

Candidates for these roles must be able to demonstrate that they meet the majority of the following essential criteria:

A commitment to the purpose and objectives of the BTA;

Good judgement with a willingness to be open, ask challenging questions and help find solutions, and an ability to work collaboratively and as part of a team; 

An understanding of the differing opportunities and demands of the public and private sectors; 

An ability to develop an understanding of the tourism landscape across Britain;

The ability to contribute effectively to corporate governance matters including risk management and strategy development; and

A strong commitment to engaging communities outside of London, and factoring UK-wide perspectives into all decision making.

Senior experience of at least one of the following. Experience and understanding/insight of both would be desirable:

Tourism/travel industries; and

Operating and developing partnerships within an international arena.

Desirable criteria

Applications from candidates with experience of digital marketing and participation in audit and risk, and remuneration and people committees would also be welcomed.

How to apply

In order to apply you will need to provide:

A  Curriculum Vitae which provides your contact details, details of your education and qualifications, employment history, directorships, membership of professional bodies and details of any relevant publications or awards;

A supporting statement setting out how you meet the criteria for appointment, as set out in the person specification for the role;

Information relating to any outside interests or reputational issues ;

Diversity monitoring information. This allows us to see if there are any unfair barriers to becoming a public appointee and whether there are any changes that we could make to encourage a more diverse field to apply. You can select “prefer not to say” to any question you do not wish to answer. The information you provide will not be used as part of the selection process and will not be seen by the interview panel; Diversity Monitoring Form - https://docs.google.com/forms/d/e/1FAIpQLSds48gOfPQBJF19PthZsGMyn3ZCqRnkQZn0NFcCoQjF-zZT9g/viewform?usp=sf_lin

Disability Confident – please state if you want to be considered for the disability confident scheme.

Reasonable adjustments - requests for reasonable adjustments that you would like to the application process (if applicable);

The Advisory Assessment Panel reserves the right to only consider applications that contain all of the elements listed above, and that arrive before the published deadline for applications.

Overview of the application process

Public appointments are made on merit following a fair and open competition process which is conducted in accordance with the Governance Code for Public Appointments. We will deal with your application as quickly as possible and will keep you informed at key stages. We aim to conclude the appointment process within three months of the deadline for applications – this is in accordance with the Governance Code.

The assessment process

Ministers are responsible and accountable to Parliament for the public appointments made within their department. As a result, they must be consulted at every stage of the appointments process.

An Advisory Assessment Panel (“Panel”) is appointed by Ministers to assist them in their decision making. The role of the Panel is to decide, objectively, which candidates meet the eligibility criteria for the role .

At the shortlisting meeting the Panel will assess applications against the eligibility criteria and decide which candidates have best met the criteria, who should be recommended for interview. Ministers will then be consulted on the Panel’s recommended shortlist. If you have applied under the Disability Confident Scheme and you meet all the essential criteria, then you will also be invited for an interview.

Once the shortlist has been agreed by Ministers, you will be advised (by e-mail) whether you have been shortlisted. Those shortlisted will be invited to an interview.

The Panel will meet again to interview candidates and determine who is appointable to the role. The Panel may invite you to make a brief presentation at the start of the interview and will go on to question you about your skills and experience, including asking specific questions to assess whether you meet the criteria set out for the post. The Panel will also explore with you any potential conflicts of interest or any other issues arising from your personal and professional history which may impact on an appointment decision.

Details of the panel’s assessment of interviewed candidates are provided to Ministers, including whether they have judged a candidate to be appointable to the role. It is then for Ministers to determine merit and decide who should be appointed. In some circumstances, Ministers may choose not to appoint any candidates and re-run the competition.

Ministers may choose to meet with candidates before deciding the outcome. Candidates should therefore be prepared for a short time gap between interview and a final appointment decision being made. Candidates who have been interviewed will be kept informed of progress.

Once the decision on the appointment has been made, interviewed candidates will be advised of the outcome of their application, including whom they may approach for feedback. Successful candidates will be issued with their Terms & Conditions and a letter of appointment should they agree to take up the position.

Advisory Assessment Panel (AAP)

Eligibility criteria.

In general, you should have the right to work in the UK to be eligible to apply for a public appointment.

There are a small number of specialist roles that are not open to non-British citizens. Any nationality requirements will be specified in the vacancy details.

The Government expects all holders of public office to work to the highest personal and professional standards. 

You cannot be considered for a public appointment if:

you are disqualified from acting as a company director  (under the Company Directors Disqualification Act 1986);

have an unspent conviction on your criminal record;

your estate has been sequestrated in Scotland or you enter into a debt arrangement programme under Part 1 of the Debt Arrangement and Attachment (Scotland) Act 2002 (asp 17) as the debtor or have, under Scots law, granted a trust deed for creditors.

When you apply, you should declare if:

you are, or have been, bankrupt or you have made an arrangement with a creditor at any point, including the dates of this. 

you are subject to a current police investigation.

You must inform the sponsor department if, during the application process, your circumstances change in respect of any of the above points. 

Security clearance

Equality and diversity, disability confident, reasonable adjustments.

  • ensuring that application forms are available in different or accessible formats;
  • making adaptations to interview locations;
  • allowing candidates to present their skills and experience in a different way;
  • giving additional detailed information on the selection / interview process in advance to allow candidates time to prepare themselves;
  • allowing support workers, for example sign language interpreters;
  • making provision for support animals to attend.

Principles of public life

Holders of public office are expected to adhere to and uphold the Seven Principles of Public Life https://www.gov.uk/government/publications/the-7-principles-of-public-life/the-7-principles-of-public-life--2 . These are:

  • SELFLESSNESS - Holders of public office should act solely in terms of the public interest. They should not do so in order to gain financial or other material benefits for themselves, their family or their friends;
  • INTEGRITY - Holders of public office should not place themselves under any financial or other obligation to outside individuals or organisations that might seek to influence them in the performance of their official duties;
  • OBJECTIVITY - In carrying out public business, including making public appointments, awarding contracts, or recommending individuals for rewards and benefits, holders of public office should make choices on merit;
  • ACCOUNTABILITY - Holders of public office are accountable for their decisions and actions to the public and must submit themselves to whatever scrutiny is appropriate to their office;
  • OPENNESS - Holders of public office should be as open as possible about all the decisions and actions that they take. They should give reasons for their decisions and restrict information only when the wider public interest clearly demands;
  • HONESTY - Holders of public office have a duty to declare any private interests relating to their public duties and to take steps to resolve any conflicts arising in a way that protects the public interest;
  • LEADERSHIP - Holders of public office should promote and support these principles by leadership and example.

Code of conduct for board members

Management of outside interests and consideration of reputational issues.

  • any outside interests that you may have, such as shares you may hold in a company providing services to government; 
  • any possible reputational issues arising from your past actions or public statements that you have made; 
  • and/or - any political roles you hold or political campaigns you have supported; 

Status of appointment

Appointment and tenure of office, remuneration, allowances and abatement, pension and redundancy, application feedback, how to complain, how to complain to office of the commissioner for public appointments (ocpa), data protection, contact details.


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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

City coordinates

Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia

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  • Corporate information

British Tourist Authority annual report and accounts for the year ended 31 March 2021

This document contains the following information: British Tourist Authority (trading as VisitBritain and VisitEngland) annual report and accounts 2020/21.

PDF , 5.97 MB , 136 pages

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  1. Who We Are & Our Team

    We are the British Tourist Authority (BTA), operating under the brand names VisitBritain and VisitEngland. As the national tourism agency, we work to raise Britain's profile, increase the volume and value of tourism exports and develop England's visitor economy, working with organisations of all sizes and specialities. ...

  2. England & UK Tourism Industry Website

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  3. The Official Website For UK Tourism

    Planning a holiday to the UK? Discover everything you need to know about visiting England, Scotland, Wales and Northern Ireland with the official guide!

  4. History Of VisitBritain

    The British Tourist Authority (BTA) is born. Before that, British tourism was promoted under the British Travel and Holidays Association, which itself started off life in 1929 as the Travel Association of Great Britain and Ireland. The Association ran perhaps what was one of the longest running campaigns going, Come to Britain, spanning 50 years.

  5. VisitBritain

    VisitBritain is the name used by the British Tourist Authority, the tourist board of the United Kingdom incorporated under the Development of Tourism Act 1969. Under memoranda of understanding with the Northern Ireland Tourist Board and the offshore islands of Guernsey, Jersey and the Isle of Man, VisitBritain also hosts information on those ...

  6. British Tourist Authority annual report and accounts for the year ended

    This document contains the following information: British Tourist Authority (trading as VisitBritain and VisitEngland) annual report and accounts 2021/22.

  7. Review of British Tourist Authority underway

    The British Tourist Authority (BTA) is undergoing an independent review to ensure the organisation is efficiently and effectively supporting the development of Great Britain's tourism industry.

  8. PDF British Tourist Authority Trading as VisitBritain and VisitEngland

    my first year as Chief Executive of the British Tourist Authority (BTA). I took on the role eager to adapt the organisation, and make it fit for a post-pandemic world - delivering for both the sector and Government. The organisation has shifted towards being more externally focused, implementing clear corporate priorities that had tangible ...

  9. PDF British Tourist Authority

    The British Tourist Authority (BTA) has been working with and for the industry since COVID-19 struck. Plans have been worked up in the darkest depths of the lockdown to find a route out and back to operation. The 'We're Good to Go' safety mark developed with the national tourist boards brought together the industry, and

  10. PDF British Tourist Authority

    The British Tourist Authority (BTA) is a Non-Departmental Public Body (NDPB), funded by the Department for Culture, Media and Sport (DCMS). The functions, duties and powers of the BTA are set out in the Development of Tourism Act 1969 (the Act). The Act defines BTA's functions as:

  11. VisitBritain Annual Report & Statistics

    Explore how our work influences visitor trends, spend and sentiment, by browsing the latest quarterly data for Britain overall and by area. Includes market forecasts, the conditions impacting tourism, and Britain's competitive position.

  12. British Tourist Authority's annual report and accounts 2018-19 (trading

    The 2018-19 accounts of the British Tourist Authority (BTA), also known as VisitBritain and VisitEngland, have received a qualified opinion 1 from the Comptroller and Auditor General of the National Audit Office, Gareth Davies, due to irregular procurement activities and payments of £1.115 million. This is the third consecutive year that ...

  13. Home Page

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  14. Nick de Bois CBE appointed as British Tourist Authority Chair

    The Secretary of State has appointed Nick de Bois as Chair of the British Tourist Authority for a term of three years.

  15. Andrew Stokes takes up new role as interim Director, England

    The British Tourist Authority (BTA) has today (Wednesday 20 January) announced the appointment of a new interim Director, England, Andrew Stokes. Mr Stokes has spent the last 14 years as Chief Executive of Marketing Manchester where he transformed the organisation from being totally focused on tourism to one working across sectors responsible ...

  16. British Tourist Authority x2 Board Members

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  19. Two Board Members appointed to the British Tourism Authority

    The Secretary of State has appointed William Burton and Beth Knight as Board Members of the British Tourism Authority for five year terms commencing 18 September 2023.

  20. Geographic coordinates of Elektrostal, Moscow Oblast, Russia

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  21. Carol Hui, Robin Frewer, Peter Gowers, Karin Sheppard appointed as

    The Secretary of State has appointed Carol Hui, Robin Frewer, Peter Gowers, Karin Sheppard as Board Members to the BTA for 5 years from 6th January 2020 to 5th January 2025.

  22. Elektrostal

    Elektrostal , lit: Electric and Сталь , lit: Steel) is a city in Moscow Oblast, Russia, located 58 kilometers east of Moscow. Population: 155,196 ; 146,294 ...

  23. British Tourist Authority annual report and accounts for the year ended

    This document contains the following information: British Tourist Authority (trading as VisitBritain and VisitEngland) annual report and accounts 2020/21.