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What is the fam-tastic program, information, details and links about the fam-tastic program feb 7, 2023 • knowledge, information.

  • ' Fam-Tastic ' is the industry's Premier Familiarization Program for Qualified Travel Advisors.
  • ' Fam-Tastic ' is an exclusive benefit offered to Qualified Travel Advisors, who have successfully completed Hotel Excellence! training, earning them Marriott's ' Hotel Sales Specialist ' (HSS) designation, and ensure their profile is up to date.
  • Qualified Travel Advisors must be employed by a valid ' ARC ', ' IATA ', ' IATAN ', ' TIDS ' or ' CLIA ' agency
  • The Fam-Tastic benefit allows Travel Advisors the opportunity to experience our brands, first-hand, by providing them access to our lowest industry Rates for their own personal travel.
  • Each Stay is valid for up to Four Nights, for a maximum of One Room per Hotel, per year
  • Stays must be reserved, modified and cancelled via www.marriott.com/travelagents
  • ' IATAN ' is now issuing digital cards which will also be accepted at Check-In
  • Advisors affiliated with agency locations outside the U.S. must also present proof of agency employment (business card or employment validation letter on agency letterhead), that matches the name on their Reservation.

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Marriott Travel Agents: What you need to know about "Fam-tastic" Rates?

Marriott Travel Agent Rates: Save 50% with Fam-tastic Rates!

What is the marriott fam-tastic program, fam-tastic travel agent rate requirements:, how to book a marriott “fam-tastic” travel agent rate, how to book a standard marriott travel agent rate, marriott travel agent rates – how much can you save as travel agent, marriott hotel excellence program, marriott travel agent benefits, travel agency owner benefits, terms of the marriott fam-tastic program, hyatt travel agent rates: how advisors save up to 50% at hyatt, ihg travel agent rates: how travel advisors save 50% with ihg, hilton travel agent rates: how advisors save 25-50% at hilton, frequently asked questions.

In this article, we dig into the Marriott travel agent familiarization program, called “Fam-tastic”, and review how to qualify for these deeply discounted rates vs. a standard Marriott Travel Agent rate. It’s more complicated than you might think.

Here is everything you need to know about Marriott Travel Agent Rates.

“Fam-Tastic” is Marriott’s rate familiarization program, which allows registered travel agents to book special rates at Marriott properties across the globe.   It’s a way to let travel agents see Marriott properties at discounted prices so they can promote them to their customers.

Famtastic Rate Reservation Page

The Fam-tastic program is recognized as the industry’s premier travel agent familiarization rate program and is offered as an exclusive benefit to qualified travel consultants who have successfully completed the Hotel Excellence!  Core training and the current year’s annual Continuing Education are employed by a valid ARC/IATA/TIDS/CLIA agency.

The Fam-tastic rate is a discounted rate that varies by brand and is subject to availability based on Marriott’s Travel Agent Rate Ratio Policy .

Qualifying travel agents are eligible to book Fam-tastic stays (maximum four nights per stay, one visit per participating hotel per calendar year) at participating hotels.

Marriott Travel Agent Rates vs. Fam-tastic Rates:

It’s important to note that Marriott has two different types of discounted travel agent rates:

  • The “Fam-tastic” Travel Agent Rate, and
  • The Standard Travel Agent Rate.

Any registered travel agent can book a standard travel agent rate. However, If you want to book a “Fam-tastic” rate there are some additional steps you need to go through.

To qualify for Fam-Tastic discounted rates and benefits, travel agents have to do the following:

  • Complete the Hotel Excellence! Core training.
  • Complete the latest Continuing Education training.
  • Ensure your profile has been updated.
  • US advisors must also have a valid IATAN VER or CLIA EMBARC ID number added to their Hotel Excellence! profile.
“Fam-Tastic rates are for the exclusive use of active accredited travel agents who are graduates of Hotel Excellence! and have completed the current year’s continued education training (“Travel Agents”).  Fam-Tastic rates are designed to afford travel gents the ability to familiarize themselves with Marriott hotels and resorts. Fam-Tastic rates may not be used by anyone other than the travel agent. For clarity, Fam-Tastic rates may not be used by a travel agent’s family, friends, clients, or any other third party. As soon as a your Hotel Excellence! dashboard indicates that you are “Qualified” for Fam-Tastic, stays can be booked immediately.” Marriott

Fam-Tastic rate reservations must be made in advance and can only be made via marriott.com/travelagents .

You’ll need to Log in with your MI Partner Privileges credentials. If you meet the requirements to qualify for the Fam-Tastic rate, the booking page will appear, and you may continue to search and book your Fam-Tastic reservation.

Standard Travel Agent rates are much easy to book. You just need to go to the Marriott booking page and book a room with the Marriott travel agent rate code (“TVL”). 

  • Enter code “TVL” in the “Corporate/Promotional Code” box under the “Special Rates” section of the Marriott booking page
  • Then enter your travel destination, and dates and hit the “find hotels” button to reveal the results.  

The process is the same as when you book a room with a Marriott Corporate Code or a Marriott Employee Discount Rate . 

That said, you will still need to provide travel agent credentials when checking in, so this is not a rate code just anyone can use.

Marriott Travel Agent Rate Code TVL

Here are the credential and ID requirements for using the Marriott travel agent rate code:

  • At the time of hotel check-in, the travel advisor must provide appropriate credentials. For travel agents associated with a US agency: an IATAN photo ID Card or CLIA EMARC Photo ID Card is required. For travel agents associated with an agency outside the US or for advisors associated with a AAA location: a valid photo ID and a business card or employment verification letter on the letterhead of their agency are required.
  • If the appropriate credentials are not presented at check-in, the hotel will charge the travel advisor the Travel Agent rate or the lowest rate available to the general public for each night of the stay.

I must admit that I was surprised at how little you actually can save with these rates.  There are a couple of issues:

  • Many Marriott hotels don’t offer them, however, most of the resorts in vacation destinations do offer travel agent rates.
  • The savings are not that big. I have seen anywhere from 10-40%, depending on location and time of year.

Don’t get me wrong, a 10-40% discount is still saving, but I would have expected the travel agent rates to be in the 50% or more discount range to motivate advisors to check out the properties and promote them to their customers.  Here are a couple of rate examples:

Example 1:  New York City

marriott fam-tastic

Example #2:  Hawaii

Marriott travel agent rates

If you want to book a Marriott Fam-Tastic rate, you are going to need to familiarize yourself with Marriott’s travel agent training program.

Hotel Excellence! (HE!) is Marriott’s online library of training for travel advisors and is a key component of Marriott’s Preferred Travel Agency (PTA) program.

The training covers hotel industry knowledge, sales tips, Marriott International’s portfolio of brands, pricing and commission policies, and more.  Plus, qualified Marriott Hotel Sales Specialists gain access to Fam-Tastic rates, their lowest industry rates, so you can experience the brands for yourself.

Marriott Hotel Excellence

  • Exclusive access to Fam-Tastic rates at thousands of Marriott International Hotels worldwide .
  • Receive dedicated eNewsletters on our latest news, openings, and more.
  • CEUs for maintenance of The Travel Institute’s CTA/CTC certification, the Association of Canadian Travel Agencies certification, or CLIA credits.
  • Access Tools and Resources to help you sell our brands.
  • Receive enhanced commission as a Preferred Travel Agency (PTA).
  • Provide award-winning training to your travel agents.
  • View your agency’s status with Marriott from your dashboard once logged in.
  • Easily complete annual requirements for the Preferred Travel Agency program.

What’s the difference between Standard Travel Agent Rates and Marriott Fam-Tastic Rates?

There are a couple of key differences between the two Marriott travel agent rates including:

  • The discount is typically higher for the Fam-tastic rate.
  • You can only book 1 room (4 nights maximum) at the given property with a Fam-Tastic Rate, but you can book 2 rooms with a standard travel agent rate and stay as long as you want.
  • You can only book a Fam-Tastic rate at a participating Marriott International property one time per calendar year. Standard Travel Agent rates do not have this limit.
  • You have to go through additional training to qualify for a Fam-Tastic rate, whereas any accredited travel agent can book a Travel Agent Rate.
  • You can only book a Fam-Tastic rate through the Marriott Travel Agent portal, whereas you can book a standard Travel Agent Rate through the Marriott website.
  • Reservations for the Fam-Tastic rate must be made upon logging into hotelexcellence.marriott.com .
  • The rate is available at participating properties for a minimum of one (1) night and a maximum of four (4) nights per stay.
  • Rates are subject to availability and black-out dates. Advance reservations are required.
  • Travel agents may book a maximum of one (1) room per stay using the Fam-Tastic rate.
  • There is no limit on the number of stays the travel advisor may book in a calendar year using the Fam-Tastic rate, provided that the travel advisor may only use the Fam-Tastic rate one (1) time per calendar year at each participating property.
  • Rates will be shown in USD or local currency and do not include taxes, gratuities, resort or destination fees, or other mandatory fees.
  • The rate applies to one standard guest room based on double occupancy.

More Travel Agent Content

How about some more content around travel agent deals?

Hyatt Travel Agent Rates: How Much Can You Save? 3

An IATA number is an 8-digit identification code assigned to individuals or agencies that book travel by the International Air Transport Association .

Similar to IATA numbers, these are identifiers for other members of the travel industry. “ARC” is the Airline Reporting Corporation , “TIDS” is The Travel Industry Designator Service , and “CLIA” is the Cruise Lines International Association . Each group has a unique identification code for travel agents and sales intermediaries to use when booking travel

In order to be eligible for an IATA/IATAN card, you must work for an IATA-accredited travel agency . Eligible applicants can be an owner, manager, employee, or independent consultants involved in the administration, operations, or sale of travel.

A CTA is a Certified Travel Associate. You can obtain your certification through The Travel Institute .

No. Travel agents have to pay for their stays with Marriott properties, but they do get a discounted travel agent rate of up to 50% off rack rates.

A maximum of one room per stay may be booked at the Marriott Travel Agent “Fam-Tastic” rate.

All brands across Marriott’s portfolio except Design Hotels, Homes & Villas by Marriott International, and The Ritz-Carlton Yacht Collection participate in the Fam-Tastic program.

Yes. The Fam-Tastic rate is eligible for Marriott Bonvoy Points for stays arriving on or after May 2, 2022.

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Family vacations are more fun with Marriott Bonvoy. (Photo: Marriott International)

9 Marriott Bonvoy Member Benefits to Level Up Your Family Travel

Marriott Bonvoy member benefits might not include Mary Poppins’ services, but the conveniences they provide can be more helpful than any supernanny: Relaxation. Childcare. Snacks. Entertainment. A good night’s sleep.  

Read on to learn how to make the most of your Marriott Bonvoy member benefits on your next family vacation. 

Stealthily Contact the Hotel with the Marriott Bonvoy App  

The only way to coax kids to sleep when you’re in the same room is to make absolutely no noise or sudden movements. Luckily, while you’re maintaining motionless, ritual silence, you can stealthily use the Mobile Chat feature in the Marriott Bonvoy App to message your hotel with questions about amenities, local sightseeing ideas or dinner recommendations. 

You can even use the feature to message before you arrive. If you have a question or need to request a crib, rollaway bed or other kid necessities for your stay, you can reach out to the hotel directly using Mobile Chat within 24 hours of check-in. It doesn’t get much easier than that. 

Rack Up Points at Mealtimes  

There are several ways to earn Marriott Bonvoy points while dining , including spending at participating on-site restaurants. Bringing your family to the hotel restaurant or ordering room service together can build up points quickly — especially when everyone orders dessert. 

Plus, at the time of day when you’re usually cooking dinner for hungry littles constantly asking you when it will be ready, you can let your relaxation levels soar as you kick back and let professional chefs do the work. 

Snag an Enhanced Room Upgrade  

Would your family be more comfortable with an upgraded room? If you’re a Marriott Bonvoy ® Gold Elite, Platinum Elite, Titanium Elite or Ambassador Elite member, you may be eligible for an Enhanced Room Upgrade (subject to availability).  

If you don’t have Gold Elite status or higher, you can redeem points for a room upgrade , if available, at select properties. 

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Never Lose a Room Key with Mobile Key  

No matter how many toys you lavish on your toddlers, their favorite playthings are often the contents of your purse or wallet, dumped on the floor. If you’re the parent of a purse-rifling youngster, never worry about losing your room key again because Marriott Bonvoy members enjoy Mobile Key access through the Marriott Bonvoy App .  

Like a physical room key, the Mobile Key lets you access other guest areas of the property, such as a fitness centers, pool spaces and parking garages. You can also share your Mobile Key with a travel partner if they’re a Marriott Bonvoy member. 

Now, if you could only wrestle your phone away from the tyke. Still, it’s one less thing to keep track of on vacation. 

Convince Your Kids You’re a Rock Star with Lounge Access  

If you’re a Platinum Elite, Titanium Elite or Ambassador Elite member, your Marriott Bonvoy benefits give you and one guest in your room access to exclusive lounges at select properties, with free breakfast, snacks and beverages galore. Your kid will think you are extremely cool when you escort them into the lounge and gesture expansively at the buffet. In their eyes, you made this bounty appear.  

That is, until they reach about age 11, when they’ll have doubts — but even then, they’re not going to turn down snacks.  

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Earn Points by Booking Family-Friendly Tours and Activities  

What’s better than dutifully answering the millions of questions your kids barrage you with when they travel to a new place? Booking a tour with a guide whose entire job is to answer every single question. Even if that question is just “Why?” 30 times in a row.  

When you book an experience for the family through Marriott Bonvoy Tours & Activities , you’ll earn Marriott Bonvoy points. Whether your kids enjoy cooking classes, guided sightseeing tours, sunset sails, surf lessons or something else, there’s something for everyone to love. Just enter in your next vacation destination and see what’s available. 

Use Points to Splash in a Swimming Pool of Kids’ Dreams  

What vacationing parent hasn’t used pool time as a bargaining chip? “If you’re nice to your sibling, we’ll go to the pool. If you stop jumping on my back, we’ll jump in the water instead.” The secret parents keep from their kids is that adults are just as eager to have fun at the pool as kids are, and as a bonus, splashing in a pool is a surefire kid-tiring activity.  

When choosing a hotel in the Marriott Bonvoy portfolio, you can search for properties that can be booked with points and have pools. Choose a hotel with incredible views or one with waterpark features like waterslides, lazy rivers, splash zones and waterfalls. Relish a family day at the pool and enjoy the deep sleep to follow. 

If you don’t want to use points, you can earn them on your poolside vacation instead. Save up your points and put them toward the next getaway of your dreams, whatever it may be. 

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Guard Precious Naptime with a Late Checkout  

Kids’ naptime is parental nirvana. It’s when you can catch up on tasks, grab some downtime or sink into your own nap. But the whole world doesn’t run on nap schedule. Use your Marriott Bonvoy benefits to score a late checkout that won’t interfere with naptime.  

Gold Elite members can request to push checkout until 2 p.m., based on availability, at participating properties. Platinum Elite, Titanium Elite and Ambassador Elite members can request to wait until 4 p.m. to check out, based on availability, at participating properties. 

Having Too Much Fun to Leave? Score an Extra Night of Vacation  

If your family vacations are so much fun you can’t bear for them to end, why not stay an extra day? For every five consecutive nights you book with points at a participating property, members receive one night free with Stay for Five, Pay for Four . 

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CLIA Partners With Marriott To Offer Agents Commissions, Fam Rates

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The partnership, which starts today, gives CLIA agency and agent members access to Marriott’s fam trips, fam rates, and industry discounts across Marriott’s 19 brands once they have completed Marriott’s Hotel Excellence training program. It also allows CLIA members to earn commissions on hotel bookings.  

The partnership will add “immeasurable value to our community,” said CLIA president and CEO Cindy D’Aoust.  

CLIA members must have up-to-date EIN numbers and be paid CLIA Global Travel Agency members to enroll in the Marriott program.  

The partnership is good news for travel agents who don’t have an IATA membership. 

Agents told TMR   in April that Marriott was the only major hotel chain that didn’t recognize CLIA agency members, while Starwood did. While they were concerned that the merger would hurt the CLIA partnership with Starwood, the opposite has happened.  

Brian King, global officer for Marriott signature brands and global sales, said the partnership “underscores Marriott’s commitment to supporting and working with current and future generations of travel professionals.”  

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COMMENTS

  1. Fam-Tastic® Benefits

    Fam-Tastic rates are our lowest industry rates available exclusively to qualified travel advisors to experience our vast global portfolio of brands and hotels firsthand. To qualify for Fam-Tastic benefits: Be a Marriott Bonvoy® member. Create or update your MI Partner Privileges profile. Complete the Hotel Excellence! Core training.

  2. What is the Fam-Tastic Program?

    'Fam-Tastic' is the industry's Premier Familiarization Program for Qualified Travel Advisors. 'Fam-Tastic' is an exclusive benefit offered to Qualified Travel Advisors, who have successfully completed Hotel Excellence! training, earning them Marriott's 'Hotel Sales Specialist' (HSS) designation, and ensure their profile is up to date. Qualified Travel Advisors must be employed by a valid 'ARC ...

  3. Marriott's Preferred Travel Agency Program

    Marriott's Ratio Policy. Marriott requires the number of Fam-Tastic, Plan-Tastic, and Travel Agent ("Industry Discount Rates") room nights booked by an individual ARC/IATA/TIDS/CLIA location ("Location") over the course of three (3) months to not exceed one-third of the total room nights booked in aggregate by the Location during that ...

  4. Marriott Travel Agent Rates: Save 50% with Fam-tastic Rates!

    The Fam-tastic program is recognized as the industry's premier travel agent familiarization rate program and is offered as an exclusive benefit to qualified travel consultants who have successfully completed the Hotel Excellence! Core training and the current year's annual Continuing Education are employed by a valid ARC/IATA/TIDS/CLIA agency. ...

  5. Hotel Excellence!

    Travel Advisor Benefits Exclusive access to Fam-Tastic rates at thousands of Marriott International Hotels worldwide. Receive dedicated eNewsletters on our latest news, openings and more. CEUs for maintenance of The Travel Institute's CTA/CTC certification, the Association of Canadian Travel Agencies certification or CLIA credits.

  6. Hotel Excellence: Preferred Travel Agency FAQs

    The Fam-Tastic program is recognized as the industry's premier travel advisor familiarization rate program and is offered as an exclusive benefit to qualified travel advisors who have successfully completed the Hotel Excellence! ... Affiliated advisors are restricted from booking Marriott's Fam-Tastic and Travel Agent rates. When imposing ...

  7. 9 Marriott Bonvoy Member Benefits to Level Up Your Family Travel

    Marriott Bonvoy member benefits might not include Mary Poppins' services, but the conveniences they provide can be more helpful than any supernanny: Relaxation. Childcare. Snacks. Entertainment. A good night's sleep. Read on to learn how to make the most of your Marriott Bonvoy member benefits on your next family vacation.. Stealthily Contact the Hotel with the Marriott Bonvoy App

  8. Travel Agent Rate Search

    Access Fam-Tastic; Promotions. Show More. Travel Agent Rate Search; Resources. Show More ... The Travel Agent Rate is available to all accredited travel agents with a valid IATA, IATAN, CLIA, ARC or TIDS number. Rates are subject to availability and valid credentials are required for check ... 2024 Marriott International, Inc. All rights ...

  9. PDF Fam-Tastic Terms and Conditions

    Fam-Tastic® Rate Program Terms and Conditions. Fam-Tastic rates are for the exclusive use of active accredited travel advisors who are qualified graduates of Marriott's Hotel Excellence! training program, have completed the current year's annual Continuing Education training, and are employed by a valid and active ARC/IATA/IATAN/TIDS/CLIA ...

  10. PDF Navigating Your Advisor Dashboard

    & ACCESSING FAM-TASTIC RATES. 2 ACCESS THE HOTEL EXCELLENCE! WEBSITE SIGN IN TO MI PARTNER PRIVILEGES ... [email protected], or within the US at 1-800-831-3100, option 4; Non-US locations at 1 -402-390-1651. Title: Navigating Your Advisor Dashboard Author: Goebel, Jen

  11. NEW SECURE SINGLE SIGN ON

    Marriott's Travel Agents website enables you to: Access convenient online commission services; View Marriott's commission policy; Learn about Marriott's Hotel Excellence! Training Program; Learn about Marriott's Preferred Travel Agency Program; Book your exclusive Fam-Tastic rates at thousands of hotels worldwide

  12. PDF Hotel Excellence: Preferred Travel Agency FAQs

    Marriott's industry -leading Fam-Tastic familiarization rate program, offering discounted rates at the majority of Marriott properties. (See the Fam- Tastic topic for more details on this exclusive program.) Graduates also receive Continuing Educations Units: 10 CEUs towards the maintenance of the Travel

  13. Marriott Friends & Family Rate Plan

    Available to spouses, domestic partners, parents, parents in-law, brothers, sisters and children of Marriott associates for personal travel only (1 room/night). When booking the Explore Rate, the 2 room max applies to all rooms booked under all reservations made using the associate discount. (Ex: If an associate has 2 rooms, a parent cannot ...

  14. Marriott "FAM-Tastic" Rates: Travel Agent Benefits Dec 22, 2020

    Learn how to maximize Travel Agent Perks by booking "FAM-Tastic" rates when you're on personal travel. $49/night+ How/Why you should book directly with Marri...

  15. Marriott Bonvoy Hotels

    Book Directly & Save at any of our 8000+ Marriott Bonvoy Hotels. Choose from Luxury Hotels, Resorts, Extended Stay Hotels, Pet-Friendly Hotels & More.

  16. Marriott Travel Agent Rates Bonvoy Qualifying Effective May 2, 2022

    Now, the Travel Agent, Fam-Tastic, and Plan-Tastic rate plans, available for travel agents and advisors, are qualifying effective May 2, 2022. You can access Marriott Bonvoy here. READ MORE: Marriott Bonvoy Rate & Bonus Points Offers. Marriott previously listed Fam-Tastic rates, Plan-Tastic rates, and travel industry rates as non-qualifying for ...

  17. Travel Agents: Best Famtastic Rate? : r/marriott

    I saw the Westin Playa Conchal recently for $261 USD/night for two adults and one child. I think their all inclusive properties may be the best deal. 4. Reply. Share. cheermom31. • 6 mo. ago. My agency has Marriott as a supplier. But not everybody qualifies for FAM Tastic.

  18. No more Marriott Famtastic Rates makes me sad. : r/travelagents

    Marriott requires the number of Fam-Tastic, Plan-Tastic, and Travel Agent ("Industry. Discount Rates") roomnights booked by an individual ARC/IATA/TIDS/CLIA location. ("Location") over the course of three (3) months to not exceed one-third of the total. roomnights booked in aggregate by the Location during that time period ("Ratio.

  19. Fam-Tastic rate cancellation? : r/marriott

    So I booked a hotel usimg the Fam-Tastic rate, but the dates were wrong, tried modifying and it wouldnt allow me to. ... Marriott International, Inc., is a global leading lodging company with more than 4,400 properties in 87 countries and territories. ... Cancellations or modifications made without being signed into the Travel Agent website ...

  20. CLIA Partners With Marriott To Offer Agents Commissions, Fam Rates

    The partnership, which starts today, gives CLIA agency and agent members access to Marriott's fam trips, fam rates, and industry discounts across Marriott's 19 brands once they have completed ...

  21. Marriott Suggestions Please

    Answer 1 of 11: Hello, I'll be in Moscow from July 3-6 for my first visit there. I'll be in St. Petersburg for 9 days first. I'm looking at the Marriott hotels in Moscow. Is the Grand any better than the Courtyard? The price difference is a...

  22. Marriott, Hilton or Hyatt for Single Guy?

    Answer 1 of 13: I'll be in Moscow for a few days as I tour around a few places in Russia. I am going to use hotel points thus am confined to Hilton, Marriott or Hyatt properties. Interested in your opinion on which is/are the best options to be in a central...

  23. moscow layover

    We have 21 hour layover in moscow airport .we would like to see red square and etc. we only have us passports .can we leave the airport.