boags brewery tours tasmania

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James Boag Brewery Experience

The James Boag Brewery Experience venue also incorporates a café, merchandise store and museum, giving visitors an insight into the Boag family and the development of the Boag brands throughout the last century. As tour times vary, please contact the Launceston Travel and Information Centre for further details. The James Boag's Brewery Tour Duration - 1.5 hours Tour Prices Adults: $33 Aged concession: $28 Children 5-17: $15 Bookings are essential Terms and Conditions Bookings essential; Fully enclosed shoes must be worn (sneakers or boots are ideal); Children must be 5 years or older and anyone ager 5-17 must be accompanied by a parent or guardian; Strictly no alcohol is to be consumed prior to going on tour; The brewery is a working site, there is no guarantee all elements of the brewery process will be operating at time of tour. The Brewery is largely non-operational on weekends; The tour is a walking tour which includes a number of stairs; Failure to arrive 15 minutes before scheduled tour departure time may result in forfeiture of your tour place and payment.

• 39 William Street, Launceston, TAS, 7250, Australia

James Boag Brewery Tour

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39 William Street, Launceston, Tasmania 7250 (03) 6332 6300 [email protected] www.boags.com.au

opening times

Monday – Friday 9:30 – 5pm, Sat and Sunday 10:30 – 5pm

Closed Christmas Day

Daily at 11.00am, 1.00pm and 3.00pm

Readily available in Pubs and bottle shops across Tasmania (and in every state in Australia, as well as overseas). Also from the James Boag’s Brewery Experience venue.

The story of James Boag’s Brewery starts in 1881 on the banks of the Esk River in Launceston. It was there James Boag and son established their tradition of brewing excellence. James Boag understood that there’s nothing on earth quite like Tasmania’s natural pure waters, and he used this as his inspiration to brew some of the finest beers in the land.

When these miraculous waters are combined with other premier ingredients, the result is James Boag’s unique range of Tasmanian beer. Premium, the brewery’s multi-award winning favourite, is not only wildly popular in Tasmania, but can also be found on the mainland and in small pockets all over the world.

Try the James Boag Brewery Experience and you can take a walk back through time with a brewery tour. There’s also a museum and gift shop. Even if you don’t have time for a tour, drop in for a beer or coffee. There’s also a selection of Tasmanian wine, cheese and light lunch options available.

James Boag Beers

James boag's premium lager.

James Boag’s Premium is a smooth, subtle lager, a perfect balance between hop and malt.

Bright pale straw in colour with finely beaded bubbles, the lager has a fruity front palate, followed by its distinctly crisp, dry finish. This unique taste combination makes it the ideal accompaniment to seafood, a perfect match of flavour intensity.

It’s created with the finest ingredients, world-class brewing skills and the pure waters of Tasmania.

James Boag's Premium Light

ames Boag’s Premium Light provides a full-flavoured experience that is every bit as sophisticated as its Premium Lager alternative.

Boag's Draught

A traditional Australian style of lager, Circa 1930s.

Boag's Draught Light

A low alcohol Australian style of lager, launched in 1990.

James Boags Wild Rivers

James Boags newest release in 2018. This refreshing lager is a thoughtfully crafted balance between hop and malt.  Take in the fresh, piney aroma inspired by the rugged landscapes and waterfalls of Tasmania. It's low on bitterness with a clean, crisp finish.

James Boags Draught

James Boags master brewers use the finest fresh ingredients Tasmania has to offer, including top quality malts and Pride of Ringwood hops. The result is a crisp and refreshing, full-flavoured lager – it is sure to please the most discerning beer drinker.

James Boags Draught Light

Double batched, filtered and low-temperature evaporated, James Boag’s Draught Light is just 2.7% ABV, with a full and pleasing character. Available only in Tasmania.

Boag's Wizard Smith Ale

A traditional English Pale Ale, launched in 2007 and made with quality imported hops and a great deal of character.  Available only in Tasmania.

Boag's XXX Ale

Beautifully coloured and full of flavour, Boag’s XXX Ale is 4.8% ABV, as well as crisp, balanced and aromatic.  Available only in Tasmania.

See full tasting notes for the entire James Boags range here .

James Boag Facts

Launceston is Tasmania's second major city and a vibrant hub for food and wine, culture and nature. In fact, the whole region is jam-packed with city and country charm, gorgeous old towns, excellent food and wine and beautiful scenic highlights.

One of Australia's oldest cities, Launceston has one of the best-preserved early cityscapes in Australia with its elegant Colonial and Victorian architecture and century-old parks.

Just a short walk from the city centre, Cataract Gorge is a slice of wilderness right in the heart of town and Launceston's star natural attraction.

There's also plenty of culture on offer at art galleries, museums and local designer stores, not to mention the famous cool climate wines, local brews and fine dining that are the essence of the Launceston experience.

And for a little 'home away from home', why not catch a game of AFL at Launceston's University of Tasmania Stadium?

From Launceston, you can follow the Tamar Valley north through Tasmania's premium wine-growing region, past forested hills and farmland, lavender fields, vineyards, orchards and pretty riverside towns. Historic villages are found around every corner, from Longford on the outskirts of Launceston to Evandale, Ross and Campbell Town along the Heritage Highway south. For those interested in wildlife, nearby Narawntapu National Park provides many opportunities to see Australia's unique animals. Launceston's history began in 1804 when the commandant of the British garrison Lt. Col. William Paterson, set up a camp at Port Dalrymple, now known as George Town. A few weeks later, the settlement was moved across the river to York Town and in 1806 they finally settled in Launceston.

See more at Discover Tasmania

Also visit the Launceston Travel and Information Centre for more information on visiting Launceston and the Tamar Valley.

Discover Tasmania

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39 William Street, Launceston, Tasmania, 7250 Web: www.boags.com.au Email: [email protected] Tel: (03) 6332 6300

The Tasmanian Beer Trail © 2015

James Boags Brewery

Average reviews, description, home of tasmania’s finest beer.

Over 160 years ago, James Boag moved halfway around the world from Scotland to the untamed island of Tasmania. There he began brewing in the township of Launceston on the banks of the Esk River, with the humble plan of using the outstanding local water and ingredients to produce the finest beer in the world.

Today, the brewery has become a beating heart for the people of Tasmania. From employing generations of proud brewers, to celebrating weddings, achievements, and milestones in our bars and amongst our beautiful historic site.

And through it all we have continued to follow the same philosophy, brewing every drop of our world renown beer from the same brewery in Launceston, using James Boag’s traditional brewing techniques and the finest produce on earth.

James Boags Bar

The James Boag Brewery Bar sits within our historic grounds in Launceston’s CBD, surrounded by some of Australia’s most stunning convict brick buildings. On any day you might find some locals celebrating a birthday out the back, groups of tours coming and going, and a few brewers finishing off a good day’s work with a cheeky sample.

Situated in Launceston’s heritage listed Tamar Hotel; the James Boag Brewery Bar welcomes Tasmanian locals and guests from around the world; giving everyone a place to experience some of the finest Australian beer ever produced, from the brewery where every drop is still made.

With three bars, a fabulous beer garden, and two levels of James Boag history and memorabilia; the James Boag Brewery Bar offers the flexibility to have lunch with family and friends, experience some of Launceston’s unique local events, or just soak up a sunny day with a cold beer.

Enhance your next function by holding it at the historic James Boag Brewery in the heart of Launceston. With a selection of flexible heritage and modern spaces, this is the ideal location for your next function.

Available for functions: Everyday 8:00am – 12:00am Maximum Capacity: 120

Function packages available upon request.

Contact us: Ph. 03 6332 6300 or Email:  [email protected]

JAMES BOAG BEER EXPERIENCE STORE

Treat yourself or the beer lover in your life to something special from the official James Boag Merchandise Store. Explore our range of quality James Boag items, including clothing, accessories, barware, gift vouchers, and other unique James Boag merchandise and memorabilia.

The multi-award winning brew from James Boag, wildly popular in Tasmania, can also be found on the mainland. Enjoy, from the pure waters of Tasmania.Please only share our posts with those who are of legal drinking age. Enjoy James Boag responsibly.

James Boag’s Facebook Community Guidelines James Boag’s is fully committed to being a responsible community host, and the responsible promotion and consumption of alcohol. For more information, view our UGC Guide at  bit.ly/UGC_Guide

James Boag’s is a contributor to DrinkWise Australia, an independent, not-for-profit organisation focused on promoting change towards a healthier and safer drinking culture in Australia. Visit  www.drinkwise.org.au  for more information and the facts about alcohol.

BREWERY TOURS

The James Boag Brewery have been brewing crisp, refreshing lagers and ales on the banks of Launceston’s Esk River since 1881, and now you have the opportunity to discover what goes into producing Tasmania’s finest beer. Step inside the historic brewery for a fully guided tour, exploring how James Boag’s traditional brewing process is teamed with the state-of-the-art brewery, to create their range of award-winning beers.

The tour concludes with a guided tasting of 3 of James Boag’s exceptional lagers and ales, in our heritage listed James Boag Brewery Bar. Don’t miss your chance to experience a world class working brewery, the only brewery where James Boag beer is made, and where it has always been made. Book today.

Tours running: Thursday – Sunday: 11:30am & 3:00pm. Monday – Wednesday: Private tours available by request.

Additional or private tours available by request. Book online now

Bookings are essential. For more information Phone (03) 6332 6300 or Email  [email protected]

Today Closed UTC+10

• Monday 09:30 AM - 05:00 PM
• Tuesday 09:30 AM - 05:00 PM
• Wednesday 09:30 AM - 05:00 PM
• Thursday 09:30 AM - 05:00 PM
• Friday 09:30 AM - 05:00 PM
• Saturday 10:30 AM - 05:00 PM
• Sunday 10:30 AM - 05:00 PM

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Description

James Boag Brewery Experience

The James Boag Brewery Experience venue also incorporates a café, merchandise store and museum, giving visitors an insight into the Boag family and the development of the Boag brands throughout the last century. Duration - 1.5 hours Adults: $33 Aged concession: $28 Children 5-17: $15

Terms and Conditions

Refunds are available up to 24 hours prior to the booked tour time. Cancellations made within 24 hours of the confirmed tour time will not receive a refund and monies paid will be forfeited.

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Boags brewery tours.

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Visit Boags Brewery

Boag’s Brewery is an icon of Northern Tasmania, its beer poured in nearly every pub in the region. Visit Boag’s Brewery to see the building in which Boag’s beer has been brewed since 1883. Explore the gorgeous 19th-century red-brick building on an informative tour and learn about the alchemy behind one of Tasmania’s most cherished ales. An on-site museum showcases a range of original brewery paraphernalia, dating back over a century.

Begin your visit by entering the Boag’s Centre for Beer Lovers. This quaint red-and-yellow building was constructed in Georgian style in 1826 and has been beautifully restored. Make your way through the historic brewery on a guided tour. Tours last approximately 90 minutes and detail the history of the brewery, from its beginnings with James Boag and his son in 1883 through to the brewery’s expansion in the 21st century. See the brewery in action as you check out the malthouse and industrial brewing equipment.

At the end of the tour, be sure to sample the different beers on offer at a tasting. You might try the brewery’s original draught, European-style pilsner or Australian-style lager. Using pristine Tasmanian waters and expertly selected barley, hops and malts, Boag’s Brewery has a tradition of brewing quality.

Peruse the exhibits on display at the on-site museum. See a collection of historic photographs, antique labels and other brewery paraphernalia. Watch the old Boag’s Brewery television advertisements or stop by the gift shop to pick up Boag’s Brewery merchandise or some gift-wrapped ales.

Take some time to relax in the Boag’s Centre for Beer Lovers, which doubles as a bar and café. Sample local cheeses and wines, have a light lunch or enjoy a tea break. The Brewery Bar and Beer Garden are also available for functions.

Boag’s Brewery is located on the banks of the North Esk River in Launceston. The Boag’s Centre for Beer Lovers, museum and café are free to enter and are open daily. Tours have an additional cost and must be booked in advance. The tours run three times a day, with extra tours in the summer months.

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James Boag Brewery Experience

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39 William Street Launceston TAS 7250

+61 3 6332 6300

[email protected]

www.jamesboag.com.au

James Boag has been refreshing the palates of beer lovers since 1881, and you have the opportunity to discover what goes into producing Australia’s premium beer. Step inside the historic brewery for a fully guided tour, including a fascinating insight into James Boag’s history. Enthusiasts will appreciate a look at various stages of the brewing process that results in a range of award-winning beers. One of the highlights of the tour is the chance to taste a selection of these exceptional beers.

The James Boag Brewery Experience is housed within the historic Tamar Hotel (c. 1830s) which, in addition to other flexible function space options, makes for a highly unique setting for your event.

A trip to Tasmania is incomplete without a visit to the James Boag Brewery, so don’t miss your chance to include this quintessential Tasmanian experience into your conference program or incentive trip.

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Step Inside Tasmanian History: The James Boags Brewery Tour

Experience Tasmania's rich heritage and brewing legacy at the James Boags Brewery Tour. Located in Launceston on the banks of the Esk River, this historic site has been crafting "Tasmania's Finest Beer" for over 160 years.

What to expect:

The tour takes you on a journey that began with James Boags himself, a Scotsman who dared to dream of brewing the world's best beer using Tasmania's pristine water and local ingredients. You'll witness the evolution of this dream, from its humble beginnings to the beating heart of the Tasmanian community it has become.

This isn't just a brewery tour; it's a celebration of tradition. Learn about James Boags' time-honoured brewing techniques, still used today to create their world-renowned beers. Explore the historic site and imagine generations of proud brewers who have called this place home.

The tour concludes with a fitting tribute – a tasting of three James Boags beers, accompanied by delectable Tasmanian cheese. It's the perfect way to savour the culmination of history, passion, and the finest local produce.

Brewery Tour Information:

• James Boags Brewery is located on William Street, a brisk 500-metre walk from Launceston Central Apartments.
• Tours last for 90 minutes and have 3 starting times throughout the day at 11 am, 1 pm and 3 pm.
• Tours can be booked for $35 per adult, $30 per concession, and $18 per child.

So, raise a glass to tradition, innovation, and a taste of Tasmania. Book your James Boags Brewery Tour today!

Check out our map of other attractions around Launceston:

Did you know we have other hotels? Check out Central Apartment Group

Want to host an event or corporate function?

Boag's Brewery tours to continue in Launceston thanks to state government funding — with free tours for Tasmanians

Tours of one of Australia's oldest breweries — which were set to end in a few days — have been saved at the 11th hour after James Boag's Brewery received funding from the Tasmanian government to keep them running.

Key points:

• Launceston's Boag's Brewery will receive $1 million in funding from the Tasmanian government to keep its visitor centre open
• Last week, owner Lion Australia announced it would be shutting down the centre and brewery tours
• The closure would have meant the loss of 12 jobs

The Tasmanian government will provide $1 million to keep the Launceston brewery's visitor centre open.

As part of the deal, any Tasmanian with a current driver's licence can get free tours for the next 12 months.

Lion Australia, which owns Boag's, announced last week that it would close the visitor centre , citing declining beer consumption, rising costs and the impact of COVID-19 as the reasons why.

Boag's Brewery director Nathan Calman said the government funding announcement was a win-win for the Launceston community.

"The proposal to close the visitor centre and tours was not put forward lightly, but as a response to the significant cost pressures we are facing across our business," Mr Calman said.

"The response — an outpouring of immense passion for the continuation of our brewery tours and visitor centre experience — reminded us of just how integral Boag's is to Launceston."

Mr Calman said there had been no expectation that the government would provide support to keep the tours operating.

"This package will help us continue to provide a great tour experience at the Boag's visitor centre, while we work with the government and other stakeholders to address some of the long-term cost pressures our manufacturing business continues to face," he said.

The continued operation of the centre will also save 12 jobs.

Premier Jeremy Rockliff, who called on Lion to reconsider its initial decision, said the funding would be used to "expand and enhance the tourist attraction".

"[It's] not only a local cultural icon but a vital part of the local northern economy attracting thousands of visitors a year," Mr Rockliff said.

"The unique experience it offers has been a significant drawcard for Launceston for decades, with the benefits flowing to other businesses in the region and across the state."

The funding will also be used for a marketing strategy, to promote the tour to interstate travellers.

Launceston Mayor Danny Gibson told ABC Radio Hobart he was delighted the decision to close the visitor centre had been reversed.

"We're thrilled that such a vital component of our visitor economy has been reinstated, not only to the same level but [also with] commitment to expand it.

"We know that the visitor centre and the tours are consistently ranked highly by visitors to Launceston."

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Restaurants near Boags Brewery

13 restaurants available nearby, 1. diverge restaurant, 2. felix espresso & wine, 3. maple on cameron, 4. links restaurant - country club casino, 5. maple on abbott, 6. saint john craft beer, 7. terrace kitchen – country club tasmania, 8. the view dining and events, 9. the tram bar, 10. bolters grill - country club casino, see what locals rave about.

• CM CharmaineM Tasmania • 2 reviews 5.0 Dined 5 days ago Excellent food and service. Would highly recommend. More info Links Restaurant - Country Club Casino $$$ $ Price: Expensive • Modern Australian • Prospect Vale • 4.2
• SO SimoneO Tasmania • 3 reviews 5.0 Dined 5 days ago Fabulous service, prompt and so friendly. Food was amazing and yummy. More info Maple on Abbott $$ $$ Price: Moderate • Australian • Launceston CBD • 4.6
• OT OpenTable Diner Tasmania • 1 review 5.0 Dined 7 days ago Delicious food and beverage. Beautiful service. Lovely ambience. Parking right at the door. More info Felix Espresso & Wine $$$ $ Price: Expensive • Wine Bar • Invermay • 4.8
• OT OpenTable Diner Tasmania • 1 review 5.0 Dined on Jun 30, 2024 Delicious good, great service and nice atmosphere. 10% surcharge on Sundays More info Maple on Cameron $$ $$ Price: Moderate • Australian • Launceston CBD • 4.6
• OT OpenTable Diner Tasmania • 2 reviews 4.0 Dined on Jun 19, 2024 Food was amazing flavours & beautifully presented. More info Diverge Restaurant $$$ $ Price: Expensive • Australian • Launceston CBD • 4.7

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